Archive for the ‘PPC’ Category

How to choose Best PPC agency in India

Thursday, October 14th, 2021

PPC advertising is an excellent way to engage with people who are searching for your products or services online & market at the same time.

Global ad spending across key PPC channels is increasing over time, and for one simple reason: it works! This, however, is contingent on the Top Marketing Agency in India that you employ.

A PPC firm may assist you in setting up, managing, and optimising paid accounts and you only pay when someone clicks on your ad.

It’s a fantastic tool for advertisers these days for it gives quick & instant results, and excellent leads.

While this digital marketing technique is profitable and assures results in and of itself, selecting the Top marketing agency in Delhi NCR can be the difference between success and failure.

How good are they at keeping track of results?

What good are your efforts if you don’t have any facts or outcomes to back them up? When choosing a top marketing agency in Noida, one of the most important factors to consider is the agency’s capacity to manage and track your campaigns.

This gives you access to click and cost statistics while also allowing you to import your current Google AdWords targets from Analytics.

Do they provide a detailed analysis of the results?

Nothing is more aggravating than spending money on marketing and then not being able to see how it influenced or affected your business.

You should be able to see how your efforts fared using indicators such as bounce rate and click-through rates.

The Top PPC Company in India that you hire should be able to explain this to you, as well as propose strategies to improve your results.

As a result, an agency that schedules periodic meetings for going through reports will be given the edge & preference over others.

Know-how about mobile devices

Your hired PPC experts should be able to target your targeted audience if they are obsessed on mobile devices and search for your business while on the go.

When building campaigns, the best PPC specialists have experience running specific ads for mobile devices and keep the psychology of mobile consumers in mind.

Best PPC management specialists interact effectively with mobile audiences by designing unique adverts for mobile devices. Mobile advertising have a cheap bid, making them budget-friendly as well.

A mobile-friendly website, on the other hand, is one of the most basic requirements for converting mobile visitors. For mobile benefits, get a responsive website.

Reporting and feedback

PPC professionals that work behind the iron curtain do not have the finest reputation.

Join forces with a PPC management service provider who is happy to answer your questions, solicit feedback, request keyword updates based on changing business requirements, and keep you up to date on campaign performance via weekly or bi-monthly reports to ensure you understand the concept of PPC and contribute to the success of your campaign.

Top PPC campaign management firms additionally monitor website analytics to evaluate what’s working and what isn’t.

Only if your PPC campaign is managed by a team of specialists that understand your industry will you get a return on your investment.

Appropriate budgeting

The Best PPC Companies do not take on PPC campaigns worth tens of thousands of dollars. They’re the ones who can meet business objectives on a shoestring PPC budget.

To do so, the top PPC professionals first determine the budget allocation for the search product/service that the customer intends to promote, taking into account the requirement and competition.

When working with a limited budget, professional PPC managers frequently prioritise search over display.

Experienced PPC managers first obtain a thorough understanding of the client’s goals and PPC budget before devising a flexible allocation strategy. They continue to optimise budget allocation in response to changing needs.

Can they do mobile optimization?

Mobile phones have gone on to become a great necessity in the present day world. PPC ads should be accessible on all sort of devices for data consumption patterns are continuing to rise.

Check to verify if the PPC provider you choose in Delhi or Noida can optimise your advertising for mobile.

In order to have an idea about their skills & abilities as far as mobile optimization is concerned, do inquire about their previous campaigns’ results. 

Do they understand the different PPC with authority & conviction?

The marketing channels you use are determined by your end aim. However, the PPC agency in Delhi you hire should be knowledgeable about the platforms that will help you the most.

There is a wide range of options available, from search marketing to programmatic. Some people specialise in search campaigns, while others create and run paid social media efforts.

However, this is a prerequisite that varies depending on your needs; make sure to convey your expectations so you know what to expect.

What worked six months ago may no longer work, which is why you should hire the best.

As a company, you would never want to invest time figuring out how to harness the power & potential the world of digital or online advertising.

Instead, you should keep your focus on more important & significant tasks, like expanding & scaling up your business & company.

Rather than employing, training, and maintaining an in-house team, hiring a professional PPC management firm is easier and more cost-effective.

It’s simple to claim to be one of the greatest PPC agencies. However, examining their track records would reveal the difference between a reputable PPC firm in Delhi and one that is not.

Take a look at their case studies and testimonials to learn how they helped people. This clearly demonstrates their competence, as well as whether or not they have greater experience in your industry – a good point that aids in the selection process.

This is due to the fact that they will be better at writing relevant ad copy that is targeted at the appropriate demographics.

Ask yourself these questions and start utilising the potential of PPC advertising for your company today!

5 Easy steps to follow for pay per click marketing

Monday, November 30th, 2020

Whenever you need to generate some quick leads and give a short-term revenue boost to your business, the first thing that comes to mind is Pay per Click Marketing. It is one part of digital marketing that gives you instant traffic on your website and provides you leads that have better chances of converting. 

Another reason why businesses choose PPC over other methods is that it is one of the most cost-effective ways of reaching out to your audience. 

The benefit of PPC Marketing, however, is not only limited to costs and short-term gains. This method can easily become a part of a comprehensive online marketing strategy and contribute to the long-term Branding and marketing needs of your company/organization. But, for that to happen, you need to develop a PPC strategy that is coherent and is made keeping in mind the larger vision of the business. 

Here is a simple 5-step process that can help develop and execute an effective PPC campaign that has all the necessary components: 


Step 1 – Define your Goals

Before you start planning your PPC campaign, you first need to determine what you wish to achieve from it. Pay per click campaigns is mostly used for lead generations, but they can also be used for achieving objectives like raising brand awareness. 

Whatever goal you wish to achieve be it increasing traffic on your website, driving sales, or brand awareness, there are specific types of PPC campaigns meant for each type of goal. If, for example, your objective is to increase traffic and generate leads for better sales, PPC tools like search advertising & remarketing are suitable; for e-commerce sites, provisions like Google shopping ads work very well. 

On the other hand, if you are looking to achieve objectives like increasing brand awareness by reaching a target audience, techniques like display advertising and social media advertising will be appropriate. 

If you are clear about what you wish to achieve from the campaign, choosing the right PPC techniques and figuring out other components of the PPC campaigns will become a whole lot easier. A PPC campaign is a sum of many parts like keyword research, budgeting, copywriting and landing page optimization, etc. And, if the goals that you set are crystal clear, all these activities will be carried out without confusion. 

Step 2 – Map your Competitors 

An effective PPC campaign is generally backed up by thorough research. One of the best and the easiest ways to research is to observe the campaigns being carried out by your competitors. 

There are many ways in which competitor analysis can help you design a PPC campaign. Especially if you are new to PPC, it can help you understand the basic needs of developing an effective PPC campaign. 

By carrying out comprehensive research on your competitors, you can create benchmarks for various components like keywords, Cost of carrying PPC campaigns and landing page metrics, etc, and ensure that your campaign keeps up with the standards. It can also help you identify opportunities that have not been exploited by your competitors yet, which may give you a winning edge over them. 

Researching your competitors can also be helpful in creative work. You can make a note of all your competitor’s ads that are doing well and observe their creative components. You can take inspiration by looking at various ad copies and add your unique twist to create clickable pay per click ads. 


Step 3 – Keyword & audience research 

Once you have mapped your competition, the next important research objective is to accurately identify the right target audience and in the case of search ads, keyword. 

When it comes to search ads you need to have clarity of what people are looking for so that you clearly understand the intent behind search queries and you can identify keywords that will give the best results. Apart from Keyword targeting, Google ads also offer other audience targeting options like affinity audience, life events, remarketing audience, in-market audience, and custom intent audience, etc. 

Once you have identified the right keywords and have a buyer-persona in mind, you can use both keyword targeting and audience targeting to develop a comprehensive PPC campaign. 

If you are planning Social PPC campaigns for your business through social media platforms like Facebook and Instagram, etc, your ideal audience can be targeted based on their demographics, interests, and other data collected by these platforms. 

Step 4 – Finalize your Strategy 

After you have established your objectives and are done with the research part, it is time to put all the pieces together. This is the time you put the campaign strategy on paper by clearly defining all its components. 

The content framework, the roll-out schedule, the budget, and other important strategic aspects of the campaign must be put together in this stage. 

While finalizing the campaign strategy, ‘clarity’ is the most important aspect to keep in mind. The team working on the campaign should be able to take one look at the campaign plan and understand the needs without ambiguity. 

Step 5 – Create and run Ads 

This is the stage in which you put on your creative hat and develop PPC ads that capture the attention of audiences. When it comes to search ads, you can experiment with multiple ad copies and see which one fits the best. For display advertising, you can try different visual elements to enhance the ad copy. 

As important as the creative aspects are optimizing the PPC ads. While running a PPC campaign, you should ensure that you make the most of the money you have invested in PPC adverts. ‘Cost’ is one of the core benefits of PPC marketing, and not running an optimized PPC campaign pretty much defeats that purpose. 

No ad campaign is over until its output has been assessed, and this factor stands true for PPC campaigns as well. Many metrics can help you evaluate the performance of the campaign like click-through rate, quality score, conversion rate, cost per click, cost per acquisition, and impression rate, etc.