The reputation of a brand and its impact on a likely rundown of consumers is a notable factor. Nowadays, the reputation of a brand logically impacts the buying decision of anticipated customers.
In a strongly digitalized society, organizations are consistently being evaluated and get open contributions through online life stages at all times of the day. Thus, it is especially noteworthy for brands today to successfully manage the reputation of their organization and to introduce a ground-breaking administration system.
Both Online Reputation Management and Public Relations start with one goal, which is to portray the best public image of a brand and its products in the market. However, there are certain points of difference between the two, and hence the requirement of two different experts for both fields.
Public Relations Management works to create an altogether positive picture of the brand from outside, indulging in multiple advertisements, CSR activities, etc. in other words, Public Relations Management is often proactive.
In contrast to this, Online Reputation Management is reactive. It takes fodder from the online responses and behavior of the prospective consumers and uses them to spin a positive story for the brand. Apart from this, one of the most important deliverables of Online Reputation Management is the transparency that it adds to the brands and their processes, thereby increasing consumers’ loyalty and trust.