The use of video to generate awareness, build engagement, and drive sales is known as video marketing. It’s a big aspect of a Content Marketing Agency, and it intersects with content marketing. Video marketing has become so common that it is now considered a must-have skill for all marketers. But it hasn’t been the case for very long. Video marketing is the future – and the present, as you’ve probably heard. Video content is no longer optional; it is now an integral part of any effective marketing campaign.
What do statistics say about Video marketing?
Here are some reasons why you should use video marketing:
- A video about a product is preferred by four times as many people as reading about it.
- You may increase open rates by 19 percent and click-through rates by 65 percent by inserting the term “video” in an email subject line.
- A video on a landing page can boost conversion by as much as 80%.
- YouTube has more than a billion users, accounting for over a third of all internet users.
- 92 percent of people who watch videos on their phones share them with others.
- This year, 44% of SMB owners and marketers expect to invest in video content on Facebook.
- One minute of video is equivalent to 1.8 million words, making it the most cost-effective use of your marketing dollars and effort.
Even if you aren’t convinced that video is the way of the future, the statistics may persuade you to dip your toe into the world of marketing possibilities. Before you start making videos, there are a few things you should know.
Tell an interesting story
The same rules apply to video marketing content as they do to written marketing content. Focus on the value you’re offering to your clients. Instead of using your video to actively promote your product or service, use it to tell a story. Take the time to learn about your clients’ goals, requirements, and desires, and then use visual storytelling to appeal to them. After all, the new sales pitch is storytelling.
Instead of focusing on the product, the brand might focus on human emotion (with a surprise twist). Create a narrative around their product to help customers connect with the brand.
Create How-To Videos
Create a video to show how a new product or service works if you’re releasing one this year. Everything can be explained through video. When viewers see a video, they recall 95% of the material, compared to 10% when reading it in prose. Furthermore, How-To queries account for 30% of all YouTube searches. Remember that, after Google, YouTube is the second most popular search engine (who owns YouTube). To top it off, 73 percent of consumers are more likely to acquire a product or service after watching a How-To video that explains how to use it.
“How to Cook Perfect Pasta” is an excellent example of a how-to film that engagingly covers a monotonous subject matter for a food company. Accelerate your demonstration so that the information is received as rapidly as possible by the audience. Because people’s attention spans are shortening, videos under two minutes garner the most views. Keep it brief and to the point!
Deliver in first 10 seconds
Ten seconds. That is the amount of time you have to capture the interest of the audience before they move on to the next best thing on the internet. According to studies, if you wait 30 seconds, you’ll lose one-third of your viewers, and if you wait two minutes, you’ll lose 60% of them. So you only have a few seconds to make your argument and persuade people that your video is worth watching. Start your video with a hook, much like you would in a blog article or a presentation. Then, right away, explain why people should continue to watch. All you need is a video that piques the viewer’s interest right away. You can hire the Best Video Marketing in Delhi to do the creative work for you.
Don’t get demotivated
Every day, you’re undoubtedly exposed to hundreds of videos, some of which are expertly created and lavishly produced. Even though we all want to create ultra-professional movies, many small and medium-sized organizations lack the resources or staff to do so. But don’t give up hope! To make good videos, you don’t require pricey video equipment. When it comes to video marketing, video quality isn’t the most crucial factor. A video that does not effectively describe the product or service will turn off 37% of viewers (vs 25% who will be turned off by a film’s poor quality). The most fundamental criterion for successful video marketing is content.
So don’t let the fact that you don’t have a professional film studio hold you back. Smartphones are now capable of producing incredible videos. If you’re on a tight budget, start small by ordering semi-professional lighting and backgrounds from Amazon. You might also use animated videos, which have shown to be highly effective in the past. For example, in its objective to teach people about rail safety, “Dumb Ways to Die,” a short animated movie, has received over 68 million views. That’s a lot of bang for your investment.
Don’t be boring
A dull video may cause more harm than good. Make your audience laugh, educate them, or take them to another realm. As you might expect, humor is the most popular type of internet video content, followed by news and music. What are the benefits to you? Humor has been demonstrated to improve mood, and individuals correlate this improved mood with the goods displayed.
You can go against the normal engagement figures of 10-20 seconds if you are inventive. People didn’t mind the longer format because of the great combination of wit, charm, product explanation, and honesty. With over ten million views, this video illustrates that being unique pays off.
Even if you’re in a “boring” industry, videos can help you attract and retain customers. With video, even the most boring subjects may become incredibly entertaining.
From the above discussion, it is pretty clear that to grow your business to a large scale, video marketing is the ultimate tool. To work it efficiently, you need to have digital marketing and video experts do the work for you. We, Brand Visage Communications, are the best content marketing agency in Delhi. You can rely on us for all your digital marketing needs and many more. For more info, contact +91 9717580410.