Archive for the ‘Video marketing’ Category

All you need to know about Video Marketing in 2021

Friday, September 3rd, 2021


The use of video to generate awareness, build engagement, and drive sales is known as video marketing. It’s a big aspect of a Content Marketing Agency, and it intersects with content marketing. Video marketing has become so common that it is now considered a must-have skill for all marketers. But it hasn’t been the case for very long. Video marketing is the future – and the present, as you’ve probably heard. Video content is no longer optional; it is now an integral part of any effective marketing campaign.

What do statistics say about Video marketing?

Here are some reasons why you should use video marketing:

  • A video about a product is preferred by four times as many people as reading about it.
  • You may increase open rates by 19 percent and click-through rates by 65 percent by inserting the term “video” in an email subject line.
  • A video on a landing page can boost conversion by as much as 80%.
  • YouTube has more than a billion users, accounting for over a third of all internet users.
  • 92 percent of people who watch videos on their phones share them with others.
  • This year, 44% of SMB owners and marketers expect to invest in video content on Facebook.
  • One minute of video is equivalent to 1.8 million words, making it the most cost-effective use of your marketing dollars and effort.

Even if you aren’t convinced that video is the way of the future, the statistics may persuade you to dip your toe into the world of marketing possibilities. Before you start making videos, there are a few things you should know.

  • Tell an interesting story

The same rules apply to video marketing content as they do to written marketing content. Focus on the value you’re offering to your clients. Instead of using your video to actively promote your product or service, use it to tell a story. Take the time to learn about your clients’ goals, requirements, and desires, and then use visual storytelling to appeal to them. After all, the new sales pitch is storytelling.

Instead of focusing on the product, the brand might focus on human emotion (with a surprise twist). Create a narrative around their product to help customers connect with the brand.

  • Create How-To Videos

Create a video to show how a new product or service works if you’re releasing one this year. Everything can be explained through video. When viewers see a video, they recall 95% of the material, compared to 10% when reading it in prose. Furthermore, How-To queries account for 30% of all YouTube searches. Remember that, after Google, YouTube is the second most popular search engine (who owns YouTube). To top it off, 73 percent of consumers are more likely to acquire a product or service after watching a How-To video that explains how to use it.

“How to Cook Perfect Pasta” is an excellent example of a how-to film that engagingly covers a monotonous subject matter for a food company. Accelerate your demonstration so that the information is received as rapidly as possible by the audience. Because people’s attention spans are shortening, videos under two minutes garner the most views. Keep it brief and to the point!

  • Deliver in first 10 seconds

Ten seconds. That is the amount of time you have to capture the interest of the audience before they move on to the next best thing on the internet. According to studies, if you wait 30 seconds, you’ll lose one-third of your viewers, and if you wait two minutes, you’ll lose 60% of them. So you only have a few seconds to make your argument and persuade people that your video is worth watching. Start your video with a hook, much like you would in a blog article or a presentation. Then, right away, explain why people should continue to watch. All you need is a video that piques the viewer’s interest right away. You can hire the Best Video Marketing in Delhi to do the creative work for you.

  • Don’t get demotivated

Every day, you’re undoubtedly exposed to hundreds of videos, some of which are expertly created and lavishly produced. Even though we all want to create ultra-professional movies, many small and medium-sized organizations lack the resources or staff to do so. But don’t give up hope! To make good videos, you don’t require pricey video equipment. When it comes to video marketing, video quality isn’t the most crucial factor. A video that does not effectively describe the product or service will turn off 37% of viewers (vs 25% who will be turned off by a film’s poor quality). The most fundamental criterion for successful video marketing is content.

So don’t let the fact that you don’t have a professional film studio hold you back. Smartphones are now capable of producing incredible videos. If you’re on a tight budget, start small by ordering semi-professional lighting and backgrounds from Amazon. You might also use animated videos, which have shown to be highly effective in the past. For example, in its objective to teach people about rail safety, “Dumb Ways to Die,” a short animated movie, has received over 68 million views. That’s a lot of bang for your investment.

  • Don’t be boring

A dull video may cause more harm than good. Make your audience laugh, educate them, or take them to another realm. As you might expect, humor is the most popular type of internet video content, followed by news and music. What are the benefits to you? Humor has been demonstrated to improve mood, and individuals correlate this improved mood with the goods displayed.

You can go against the normal engagement figures of 10-20 seconds if you are inventive. People didn’t mind the longer format because of the great combination of wit, charm, product explanation, and honesty. With over ten million views, this video illustrates that being unique pays off.

Even if you’re in a “boring” industry, videos can help you attract and retain customers. With video, even the most boring subjects may become incredibly entertaining.


From the above discussion, it is pretty clear that to grow your business to a large scale, video marketing is the ultimate tool. To work it efficiently, you need to have digital marketing and video experts do the work for you. We, Brand Visage Communications, are the best content marketing agency in Delhi. You can rely on us for all your digital marketing needs and many more. For more info, contact +91 9717580410.

8 Tips to create a killer Video Content marketing strategy

Tuesday, December 29th, 2020

The soul of a marketing strategy is narrating and expressing a story or an idea in an explicit form. In that case, creating video content can do miracles. Multiple brands these days utilize video content marketing strategies, to promote their services and products. However, coming up with the right kind of video for your brand needs a lot of brainstorming. 

Creation, distribution and promotion are the three main factors that decide upon the success rate of your video. If you have adopted the right strategies for your video you are definitely going to be viewed by millions. However, businesses usually lack one of these three essences in their videos. Whether Youtube or Facebook video marketing, your content should be a synergy of information, entertainment and education to create a lasting impression in the viewers’ minds. 

Top 8 tips to create a killer video marketing strategy

You must be worried about how to incorporate the three factors in the same proportion in your online video marketing strategy. Don’t worry cause we have got you covered. You can simply leaf through the tips given below to come up with a killer video content marketing strategy. 

Decide the video goal and KPI

Your foremost task is to spot the mission of your video content. Once you know your aim, come up with a solid plan, in line with your goals. Sit down and work on the script. Note down the minute details, content and the messages that you want to put across through it. 

There are different kinds of videos that you can choose for your firm, but the idea behind it should be clear. It should be beneficial for your business and target audience as well. 

Once you have set the goals of your video, it’s time to think about the key performance indicator (KPI). This means you need to set a target to reach a significant number within the stipulated time period. Let’s get this straight, the main purpose of slogging behind a video and its content is to boost your ROI and generate more traffic for your business. 

Strategize your video SEO

SEO is not only limited to websites and blogs but also applicable to video content marketing strategy. Plan in arrangements in such a way that your video appears at the top of any search result. Incorporate relevant keywords within the title and description of the particular video. When you embed a video be certain that the content of that webpage aligns with the video. For better indexing try using video transcripts. 

Describe your video in the best way possible 

People usually have the proclivity of viewing titles of different videos and not watch it all. Hence, you need to provide them reasons to pick your video over others. This can only happen when you tell them a bit more about your videos in the description box or can use certain other eyeball grabbing tactics. Mention the perks that the viewers will get from watching the video within the description box. Make use of thumbnail pictures to highlight important points covered in the video. You can also provide video transcription, from which the viewers can decide whether the video is worth their time or not by sifting through the particulars. 

Utilize the content for conversion

Once you have been successful in getting people to view your video, your next aim should be conversion. The best way to do this is by implementing a call to action strategy(CTA). Based on the objective of the video, you can ask the viewers in his message to take up necessary measures,  you can also embed the website link of your page at the bottom of the video or incorporate various social media buttons for sharing purposes. No matter what is your Youtube video marketing strategy, the audience should be able to connect with it and feel engaged. 

Choose the content that will interest your viewers

Research and find out what kind of videos are currently on-trend, you can come up with some quirky ideas that might get the viewers hooked on your video. These days Facebook video marketing strategies are all about testimonies, webinars, influencer videos, products and services reviews, company culture videos, product promotional videos and more. Choose any particular idea to use as a base of your content. 

Choose the right social media channels 

Of course, you are not going to be the first one to use online video marketing, your competitors are already on it. Hence, you need to find out what kind of content is being shared by your competitors. Come up with something unique from what your competitors are offering. Next, you need to find out which social media channels your potential viewers are using. It can be one or multiple. Streamline your video sharing activities as per the viewing rates on a particular platform. Moreover, timing plays an important part, make sure you are uploading the videos at times when the online activity levels of your viewers are at their peak.  


Create a video content calendar

Once you are out of sight you are out of mind. Don’t ever let that happen. Keep posting videos regularly. So that people remember your brand and know its value. No matter what, do not compromise on it. Plan a calendar, come up with fixed dates on which you want to launch your video, maybe once in a month or in a week, the choice is yours but make sure the video content marketing strategy is high in quality and in line with the audience’s tastes and preferences. 

Content distribution

Once your video content is ready and set to be launched you need to distribute it strategically. You can use email marketing to update your potential viewers about the video coming live.

Wrapping Up

Besides the above listed tips and tricks, there are multiple other hacks as well, which are effective for a killer video content marketing strategy. Make sure that the video is short and compact, use analytics to review the content within your video and express gratitude at the end of the video with a simple thank you. You can implement all of these effective strategies for your Youtube video marketing and witness the result yourself.