Archive for the ‘Social Media Marketing’ Category

Social Media Marketing Trends In 2021

Wednesday, May 5th, 2021

2020 was a year like no other. We were confined in our homes and that escalated the use of social media to the fullest. Thus, social media interactions skyrocketed in the form of online conferences and work from home setups. Organisations also found new ways to remain integrated with their clients by following multiple marketing trends. The same system has followed us through 2021 and has even greater potential to grow than last year. This has caused social media experts to strategise new ways to cope with the increasing trends and demands accordingly. Various companies claiming to be the Top social media marketing agency in Delhi, Mumbai, Kolkata and other major metropolitan cities of India provides different services to enhance customer satisfaction levels of the respective brands that they are associated with.

Let us look at some of the top social media marketing trends in 2021:-

Live streams

Popularised during the lockdown, live streams have now become the new normal. From face to face meetings to zoom meetings, live concerts, online doctor’s appointments and what not! Live streams have reached every nook and corner of the world and connected people living across different time zones in a single nucleus. More and more brands are trying to expand their business via video marketing services with the help of social media agencies. Brand Visage is termed as the best social media agency in Delhi, as it helps brands create a lasting impact on their customers via product-related videos. 

The advent of virtual reality

Companies have been focusing on creating a world incorporated by virtual reality. Amid times like these, when the world is performing everything online, there is a tendency to seek meaningful interactions through a virtual world. For example, Facebook uses the Oculus- VR platform to test a virtual world that allows them to create a space where individuals can play, shop, and interact effortlessly.

Emerging trends with augmented reality

Augmented Reality has been trending in social media platforms due to its easy access and flexible user interface. AR does not require sophisticated software, and just a mobile phone is enough to experience its features.  Brands mainly use AR to create highly engaging content, interact with customers and promote their products feasibly. For example, the spice zapper filter from MC Donald’s, Makeup Filters from Kylie Cosmetics, Ray-Ban Filters etc. 

Purpose-driven issues to take the centre stage

With various issues arising every day, there is a greater need than ever to help people in any way possible. Brands are now driven to help people through various campaigns. According to Sprout Social, 74% of people in a Twitter survey want brands to showcase acts of kindness. Another 77% feel optimistic about brands that support society and its people at times of distress. 2021 has seen an array of brands promoting social issues and highlighting the problems faced by people in need. In case you are a Delhi based company looking for the Best Social Media Marketing Agency In Delhi, this particular write-up will be of great help. 

Emphasis on inclusivity

According to a study by Accenture, 29% of people would shop from brands that encourage inclusivity and appreciate diversity. Whether it’s raising awareness about Black Lives Matter or popularising LGBTQ or including voices of the unheard. Brands are focusing on the needs and choices of people and are seeking to meet their standards for effective customer relations. Helping companies strategise their social media outlook as per prevailing marketing trends, Brand Visage comes up as is one of the Top Social Media Marketing Agency.

Increase in social commerce

It is a known fact that social media influences enhance shopping experiences. About 54% of shoppers research products on social media before buying. This tendency has increased social commerce and become the perfect instrument for marketing experts to capitalise on social media. Various brands search for Best Social Media Marketing Agency In Delhi, Kolkata, and Mumbai to schedule virtual product launches and strategise social commerce effectively.

Using stories to promote content on social media platforms

Facebook stories, Instagram stories and Snapchat stories have urged people to display their emotions and raise voices against day-to-day happenings. According to statistics, more than 0.5 billion people interact with Instagram stories daily. On top of that video, stories have overtaken photo stories. These innovations have led to an increased consumer engagement and facilitate the effortless promotion of brands and products. Brand Visage, the Top Social Media Marketing Company In Delhi, can be one of your top choices to promote and strengthen your business. 

Encouraging sustainability becomes a major trend

In recent times, brands have shifted their focus on more sustainable ways of promoting and developing their business. Even social media is flooded with campaigns and missions emphasising sustainable development. Brands have started modifying their plans leading to a greener and sustainable future through the products they use, their packaging systems and materials required for promoting and developing their business.

People are constantly looking for brands that are conscious of the environment and seek to associate with purpose-driven brands. The best social media marketing company in Delhi masters in creating content according to the people residing in the capital city. This trend has seen a significant surge in recent years and it is predicted to be one of the key trends in 2021.

Popularising the use of visual and voice search

Tools like Alexa and Google lenses have witnessed great popularity recently. With its easy and engaging user interface, people across the globe look for gadgets and tools that have effective voice and visual search facilities. At times like these, when people have limited their outgoing chores and are confined to their homes, they tilt towards technology that gives them a space to interact and engage effectively without even going out. Tools like these have made rounds in social media marketing and are one of the key trends in 2021.

The need to cope with the increasing demand arising from these uncertain situations has given rise to multiple social media marketing trends. The Best Social Media Marketing company in Delhi, Mumbai, and Hyderabad provide top benefits to their partner brands with their strategies. They help in increasing brand positioning that in turn generates profit and enhances business growth to ten folds.

Brand Visage can be your ideal option for selecting the Best Social Media Agency in Delhi that offers customised services and strategies for each partner brand to churn out the best engaging content. It aims to strategising brands, publishing content consistently and building engagement. The company also records analytics and compares the performance of its partner brands in the market. Being the Top Social Media Marketing Company In Delhi, Brand Visage also helps brands advertise their product based on recent Social Media Marketing Trends.

How social media marketing services help to increase the visibility of your company in 2021?

Thursday, April 22nd, 2021

Social media is the crux of every business in the present day. Irrespective of how well-established a business is, communicating with the clients and customers is crucial to its success. It is an open and straightforward fact that businesses, be it small or huge, will need exposure on social media. This form of communication leaves a significant mark on the firm’s growth.

About half of the world’s population is on social media regularly. Targeting active social media users is an effective marketing strategy. The social media marketing agencies use the same strategy and use various techniques to market a brand or a company. The fact that most people use social research in choosing any product gives a crucial scope to most social media marketing agencies in helping to boost a company’s visibility. 

What Does a Social Media Marketing Agency Do?

The key objective of any social media marketing agency is to create a strong digital presence of a brand or company and therefore, bring create a customer base among the social media users. The top social media marketing agencies in India offer the following:

  • Aiding start-ups in reaching their target audience sooner.
  • Easing the company’s efforts in putting forth its prospects.
  • Enhancing communication between firms and customers.
  • Replacing business cards and promotions with pop-ups.

Increase Company Visibility in 2021 with Social Media Marketing Services

Hiring a social media marketing agency in Delhi or anywhere in India helps connect with customers, enhance brand value, familiarise services, and boost sales of any company. The ongoing digital trends mark the significance of digital marketers in improving a firm’s visibility. In 2021, any company or brand will have a better chance of creating and strengthening visibility and online presence with the help of social media marketing services.

Create Brand Awareness

One crucial reason for a company’s success or failure is its visibility. If people aren’t familiar with your brand and its services, they would never want to purchase or invest in them. Hence, social media marketing companies focus on spreading brand awareness. One of the best ways to do so is promotion through social media, as it consumes less time and money. The top social media marketing company in Delhi or anywhere in India improves your reach by making your company visible online to the potential audience. These agencies create an engaging digital profile based on your brand and strategise the promotions accordingly. They then execute the plans by focusing on the target audience, as they are more effective than the general public.

Influencer Marketing on Social Media 

Influence-based marketing is the most prevalent method imbibed by most social media marketing agencies in India and all over the world. Businesses are collaborating with social media influencers to reach a wide audience. They are advertising their products and services through social media influencers. The social media marketing agencies help you to identify the social medial influencer who is the most relevant to your brand and who can help advertise your product in the best way.

Increase Brand Credibility Via Feedbacks 

A customer usually looks for discounts on social media platforms to purchase anything. If he/she gets to see your reach, likes, and existing admirers for your brand, it is likely for the customer to choose your services over the others. The best social media marketing company in Delhi helps generate reviews from potential customers in the form of feedback. The agency then links these reviews to your company’s social media pages. So, when a potential customer visits your website and sees positive feedback from a satisfied customer, they get a sense of trustworthiness. As a result, your business credibility and market values improve.

Also, Read: WHY YOU SHOULD HIRE A SOCIAL MEDIA MARKETING COMPANY?

Builds Conversation About Your Brand

Apart from improving your company’s connections and collaborations, a top social media marketing company in Delhi helps you in creating a conversation about your brand and services. It usually happens through posts and frequent interactions with the audience. For example, consider there is a post dedicated to celebrating a brand’s success or a new launch. Such posts would generate better feedback from the audience and fans, as they can have genuine conversations and share opinions below the post. The agencies also implement shout-outs, open-end queries etc. As a result, these agencies create means for people to engage with the firm, leading to better communication and visibility. 

Improves Referral Marketing

Referral marketing is a way of using words of mouth and recommendation to improve customers’ base. There are different ways to referral marketing, but the key is spreading about your company and brand. Social media, being the virtual mouth in the present day, has a lot to do with a company’s reputation. Most customers would prefer products from referrals in most cases. A lot of companies rely on these referrals to date. A social media marketing agency in Delhi and anywhere in India aids your firm in gaining essential referrals by boasting about your excellent services. Many agencies use social media influencers for referral marketing as well. As soon as your firm reaches a considerable referral number, it becomes easily noticeable.

It is indeed a smart idea to hire an agency to do the job for your company rather than personally struggling for the results. Expertise makes the job hassle-free and simple. Search for a social media marketing agency as soon as possible to increase your company’s visibility and enjoy all the benefits listed above. One best social media marketing company in Delhi is Brand Visage. It is a social media marketing agency that adorns your company’s goals and values. It offers multiple services like search engine optimisation, online reputation management and influencer marketing, along with social media marketing. Brand Visage aims at serving its clients in shaping innovative strategies into glorious realities. The company works with a zeal to help companies understand the innate capabilities of social media marketing. Brand Visage communications delineate how this media can transform a company’s value by presenting a holistic picture.

Related: THE COMPLETE GUIDE TO SOCIAL MEDIA MARKETING

Why you should hire a social media marketing company?

Tuesday, March 2nd, 2021

In today’s age, you, me and everyone around us are always online. All of us have a social media presence. We maintain this identity by sharing posts, interacting with our friends online or creating original content. Similarly, if you own a business, whether a local company or an MNC, it is essential to put your company out there in the digital world. Having a social media presence for your company means opening up various accounts on different social media platforms. This helps in interacting with your customers, hearing their grievances and feedback and popularising your brand through original content.

With almost 59% of the world’s population having an online presence, social media marketing agencies in India are always the first to get online and promote their clients as creatively as possible. Here are some of the benefits of having such an online presence.

  • You can efficiently interact with your target audience.
  • It allows you to scope your competition.
  • It provides you with the latest trends to stay relevant in the market.
  • Promoting new products and services and spreading the word becomes easier.

This is where social media marketers come in to help businesses looking to strengthen their position in the virtual world. Whether you are a startup or a big-wig of the corporate world, hiring a social media marketing company should be the first thing on your list.

Reasons to hire a social media marketing agency

Social media is never stagnant. It is always on the move, always evolving. Using it to expand your business can very well be confusing. Social media marketing agencies exist to get rid of this confusion. They specialise in promoting businesses on various social media platforms. They are the ones that know which platform is best suited for your business, how to promote your brand and which aspects to focus on better customer engagement. 

These are just some of the reasons why you should hire a marketing agency for your company.

Outside-the-box thinking

The market is filled with copy-cats and there is a serious dearth of genuine and original ideas. Even the best social media marketing company in Delhi or any other city can be running on age-old advertising methods. They think since their way has developed into a set template, it will still be relatable to today’s people. This is not the case. With new trends and changes on social media every single day, people have a very small attention span and therefore need something unique that will stay in their minds. With the help of a social media marketing company, your company will be able to break fresh ground. They can provide you with that much-needed edge over other businesses in terms of content creation and ad campaigns. One of the first things the marketing agency will do is to go through your history of campaigns, strategies and methods. This way, they can clearly understand which ways of promoting will best suit your brand. Therefore having such an agency on your side will surely get your company’s creative juices flowing.

Up-to-date practices to stay relevant

The job of a good social media marketing agency is to keep itself updated with all the new tricks of digital marketing that come out every so often. Conducting market research is one of their key methods to get inside the psyche of the customer and understand their tastes, preferences and consumption patterns. This information helps them formulate a suitable plan of action for your company. Moreover, these agencies almost act like a paid customer. Imagine you have a top social media marketing company in Delhi on your payroll. They provide the vital outside perspective of the market which helps them understand the needs and wants of their target audience. Therefore, through their fresh practices and unique inputs, the marketing agency helps your company to stay relevant in the ever-changing market.

The benefit of experience

Anyone with an internet connection and an electronic device is capable of opening social media accounts. The difficulty steps in when they need to use these platforms to expand their business. Here, you need someone with experience as well as expertise. The social media marketing agencies provide this experience with their team of professionals who have been in the industry for the longest time. They know how to do their research and cater to the specific needs of each client. Moreover, these agencies keep themselves abreast of all the latest methods of branding. This helps them to get the best results for their clients through the best means possible. For example, if you have hired a relatively newer social media marketing agency in Delhi, they might not know the best ways to meet your demands due to their inexperience. For all you know, you might be their first-ever client! Therefore it is important to hire a social media marketing agency that has years of experience and has an idea about the ‘dos’ and ‘don’ts’ of the industry.

Also, Read: IMPORTANCE OF SOCIAL MEDIA

Better social media reach in less time

If you want the best for your company, you will not waste time by learning the ways of digital marketing yourself. A more prudent and wise decision would be to hire a social media marketing agency. The agencies always want to work efficiently for their clients. They do so with the help of their time-tested methods that provide the best results in a much quicker time. Hiring an agency will also help you focus on the business side of things as they will have a set allocated time to focus on your company’s social media branding. Say, you are looking for a social media marketing agency in Delhi. Make sure they know what they are doing. This will help save precious time and your company’s goals will be fulfilled quicker.

Brand Visage is a top social media marketing company in Delhi. They understand the importance social media plays in your company’s expansion and they only provide well-curated content for each client. Their social media marketing service is one of the best in the country. Some of the benefits that a client gets after hiring their services are here.

  • Through their well-thought-out strategies, they create a unique brand image in the minds of the target audience members.
  • Through their social media plans, they improve the brand’s awareness in the market.
  • They create a successful connection between the clients and their target consumers.
  • They help their clients to increase business and hence, profit and growth.

Brand Visage can be called the best social media marketing company in Delhi because they focus on increasing engagement, frequently publish fresh content and aim to advertise the worth of the client through a variety of ads and campaigns. 

The hiring of social media marketing agencies in India has been quite popular ever since the industry’s birth. Now, we know the value that these agencies add to your business and how important they are for leaving a digital footprint in today’s social media.

Related: THE COMPLETE GUIDE TO SOCIAL MEDIA MARKETING

How to indulge in successful Media Planning and Buying?

Friday, February 26th, 2021

Digital media buying and planning is crucial for any business that is consumer-centric and needs to lure in customers for earning revenue. Indulging in this process can help the brand to create its visibility among the target audience and create a moving impact on them by using different media outlets. Both digital media planning and buying go hand in hand for running a successful ad campaign. The usual error that a lot of businesses commit is that they only pay attention to the budget and completely ignore the media plan. Well, even if you have a good budget and the capacity to buy as many media spaces as you can, the ad campaign will not prove to be effective if you do not have a good media plan in place. Similarly, you can run a successful ad campaign within a limited budget if you have devised a good media plan.

Steps to follow for successful media planning and buying

To begin with, you must have a fair and square idea about what exactly media planning and buying is. Digital media buying refers to the task of purchasing advertisement spaces in multiple digital platforms, applications and websites. Although the term digital media buying sounds impressive and profitable, doing it on your own may seem to be challenging. Hence, below we have laid out the steps that are the nitty-gritty of successful media buying.  

Recognise the target audience

Whether offline or online media buying, the foremost step of media planning and buying is to recognise the target audience. You must have a clear idea about the specific section of the market that you want to reach. Certain important factors are considered by media buying companies to identify the target audience. These include, level of income, age, gender and the media outlets that one prefers. Media buyers usually develop an avatar blended with all these factors and utilise this avatar to determine the channels or platforms on which their target audience spends most of their time. 

Research the market thoroughly

It is important to carry out a thorough research about your target market. Knowing certain important aspects, such as the geographical area they reside in, the platform that is used by them the most, how much time they spend on those platforms and the likes. Evaluating the behaviour of your potential audience will enable you to plan a media buying strategy that can help you accomplish your set goals related to the ad campaign. 

Grasp the ecosystem of your audience

An innovative way to indulge in the right type of media buying, including social media buying is by comprehending the ecosystem of your target audience, which transcends audience identification and market research. In this step, you need to gather thorough knowledge about what your audience will like to have. For instance, suppose you own a business of automobiles. Knowing where the audience resides and the kind of audience that uses cars (younger or older generation) will not be much effective if you do not find out what they are looking for, such as new car accessories, newer models, and so on. When you track down the specific interest area of your target audience, you are likely to encounter certain brands that you never imagined to turn out to be your competitors. 

Check out the unique things used by the competitors

Closely look at the aspects utilised by your competitors for effective digital media planning and buying. These include the following.

Innovative ad types and designs

Speculate the banner designs, landing pages and use of certain specific colours that can attract customers and are distinct in nature. Look at the nature of the design, whether it is intricate or simple, the ad type used and the size of those ads. It is also important to closely evaluate whether the ad adheres to the look of the brand or the look and style of the publishing website. 

Message or offer

Look at the CTA (Call to action) used by the competitors. Look at the offers (if any) provided by them, such as any special rebates, package deals, specific insights and how they define their ads, whether they explain it using a catchphrase or by elaborating the offer. 

Placements or websites

Look at the kind of publishing websites that can help you reach your target audience, whether they are from the same or different vertical. Check if the burgeoning publishing websites place ads of your direct competitors. Look at where the ad is placed on the website. Also, check for the channels that have been used to place the ads, such as social media ads, website ads etc. It will be better to find out if there are any mediators who help in placing these ads or whether it is done directly. 

Once you gain a thorough understanding of your competitors, how they are placing their ads and the tactics they are using, it will become easier for you to develop your own ad campaign. 

Develop a powerful media buying campaign

There are several factors that contribute to the success of digital media planning and buying and you should pay equal attention to each one of them. These factors include the following. 

Offering

You have to be specific when you mention your offerings in both your ads and the landing page. For instance, it could be a free trial of the services you offer or reward points that could be earned to get one of your services for free. The offering should also be specified in terms of the content, wordings, creativity, design and so on. 

Geo-Targeting

You have to be careful while targeting locations where you want your ad to be seen. Look at your competitor, see where they have specifically focused and found success. You can emulate a similar strategy and target the same locations. Having said that, check for those locations that have never been targeted before but have your potential target audience and hence have the prospect of success. 

Also, Read: DIGITAL MEDIA PLANNING: THE BEGINNER’S GUIDE

Get in touch with the appropriate partners

The ultimate step of the media planning and buying campaign is getting in touch with the correct partners. There are two options you can choose from. You can work with the publishing websites directly or rely on an expert like BrandVisage. The latter is a better option as they have a thorough understanding of the market and can help you to have the success you need by placing the ad in the best places at the right price. 

The nature of digital and social media buying and planning keeps changing from time to time. There is no absolute formula that can be followed for each of your ad campaigns. You have to devise new strategies for different kinds of ad campaigns and evaluate the success rate by looking at your target audience, their ecosystem and most importantly, at your competitors. You have to keep abreast with the new and changing trends and tweak your strategies accordingly. None of this comes easy and requires devotion of time and effort. You can either choose to have an in house team for handling your digital media buying and planning process or simply rely on eminent media buying agencies. If you want to opt for the later, get in touch with leading media buying companies like Brand Visage, who are doyens in this particular field. 

Related: EVERYTHING YOU NEED TO KNOW ABOUT MEDIA BUYING

The Complete Guide to Social Media Marketing

Tuesday, December 22nd, 2020

Social media and the relationship we have with it is one of the defining features of our generation. We spend a substantial amount of time scrolling through platforms like Instagram, Facebook, and Twitter, and it is fair to say that the influence of social media in our lives is quite profound. Be it our relationships or our professional and social engagements; many aspects of our lives are now deeply intertwined with social media. 

It is only natural that businesses from around the world see social media as a big opportunity and they have, therefore, invested heavily in leveraging this medium. Social media marketing is now a norm in the field of advertising and most brands and businesses have a social media presence which they use to engage with their audience. 

This medium has enabled marketing professional with many interesting tools and techniques and has allowed them to engage with their audience like never before. Digital marketers have realized that well planned social media campaigns are something that has many advantages. 

Social media marketing, however, is a vast subject and one needs to have a holistic perspective to make the most out of this medium. With this Guide, we have attempted to give you a snapshot of what social media marketing is all about, what are its benefits, and how you plan an effective social media campaign. 

So let’s begin! 

What is Social Media Marketing?

Social Media Marketing is that part of Digital advertising that lets you use various social media platforms to achieve marketing objectives. 

By using various paid and organic methods on social media platforms like Facebook, Instagram, Twitter, and Linkedin, etc you can engage with your target audience and try to achieve marketing objectives like boosting sales, increasing brand awareness, finding new customers, etc. 

Now that we have defined what Social Media Marketing means, let us now dive into how it can be beneficial for your business. 

Benefits of Social Media Marketing 

  1. Brand Awareness 

Of the many digital marketing methods available, Social Media Marketing is arguably the best way to generate brand awareness. All you have to do is to create a social media profile of your business and then promote it using various paid and organic techniques. With a comprehensive social media strategy, you can reach out to a large audience and make your presence in the market. 

With the help of Social Media Marketing, even small brands and start-ups can hope to increase their brand recognition. With an effective strategy they can, they can engage with their target audience better and even compete with big companies in their industry. 

  1. Better engagement with the audience 

Social Media is an interactive medium, and unlike TV or newspaper adverting, you can communicate with your audience and customers through social media. This allows you to build a deeper relationship with your audience, and also understand their needs better. Your customers and audience can also use platforms like Facebook, Instagram, and Twitter to give their feedback and reach out to you for any issues related to your product or services. 

One of the challenges, however, in social media is that you need to be careful about negative publicity. It is an open forum in which both appreciation and criticism flow freely. It is generally recommended that companies invest in Online Reputation Management (ORM) from the very beginning so that they are well prepared for any publicity crisis. 

  1. Brand Loyalty 

With the help of an effective social media marketing strategy, even niche brands that have a small market footprint can create a community of staunch followers. You will witness that there are many fashion and beauty start-ups, which have successfully used Instagram to market their brands and gather brand advocates. The youth especially relates to and appreciates brands that use social media to engage with them. 

  1. Driving Sales

The Digital Marketing method that is generally associated with driving sales is Search Engine Optimization, but these days’ social media is also being used effectively to generate leads and drive sales. With the advent of Social commerce, many companies can use social media platforms like Facebook and Instagram to directly sell their products. 

Apart from the core benefits discussed above, there are many other advantages of Social Media Marketing like better search engine performance, cost-effective advertising, and increased website traffic, etc. But, without the right social media marketing strategy, none of these benefits can be realized. Here is a simple process that can help you develop an effective social media strategy for your business. 

Creating a Social Media Strategy  

  • Define your goals

The first step of charting a social media strategy is to define what you wish to achieve by marketing through social media. Your objectives could be anything from driving sales, to increasing brand awareness or increasing followers, etc. Defining the goals will let you choose the right platform (Facebook, Instagram, Twitter, etc.) and also help you figure out the activities that will work on those platforms. 

  • Identify your target audience 

Without figuring out your target audience first, you’ll not be able to develop the right content for your social media profile. Once you understand the ‘buyer persona’, you will be able to identify what they find appealing and what kind of content will keep them engaged. 

  • Observe your competitors 

By checking out the social media profiles of your competitors you can get a sense of what is working for them and what differentiating factors you need to create. You can get some inspiring content ideas from your competitors and also identify opportunities that they may have ignored. 

  • Create content and a content calendar

Once you are done with the research part, the next thing is to get to the creative work and start developing attractive and engaging content. Apart from creating the content, you also need to schedule the posts and ads; for which you can use marketing tools like Hootsuite and Sprout Social, etc.

  • Evaluate your strategy 

You need to determine whether the goals that you had defined in the beginning are achieved or not. And, for that, you need to track the performance of your social media campaigns. Metrics such as engagement, impressions, shares, and mentions, etc can help determine whether your social media strategy is a success or otherwise. 

To conclude… 

Social media is a dynamic medium in which creativity and innovations are the norms, and if you can keep up with this fast-changing environment, social media marketing can prove to be a tool like none other. 

Also, Read: SMART SOCIAL MEDIA TIPS 2020

Smart Social Media Tips 2020

Friday, May 22nd, 2020

Social Media started as a source of entertainment, which then slowly crept its way on the higher slabs of the ladder and soon became an indispensable part of our lives. A part that is now primarily seen as a platform that helps in engaging with audiences and increasing brand visibility at minimum cost, delivering maximum results. This is the reason for the successful present and future of the digital media industry in India and worldwide. The top benefits of well thought and good social media strategy is as follows: 

It helps in increasing footprints on the brand’s website, in other words, it helps in increasing traffic on the website.

It increases the brand positioning in the minds of the prospective consumer base thereby growing a larger audience base.

It assists in increasing brand awareness.

Since Social Media is the nerve of today’s generation, a good social media strategy helps any brand to connect with the target audience base in a more precise and fruitful manner.

With increased brand positioning and customer base, more leads are generated, thereby allowing brands to increase sales, thus money. 

Keeping all these points into consideration, it would not be wrong or exaggeration to say that social media strategies and planning has emerged as one the most prominent and crucial milestones for every marketing & advertising wing of every organization. 

The most recent social media statistics, too prove the importance of Social Media for every brand. These are as follows: 

More than 60% of the World’s population is using the internet daily and is online. 

There exists a 9% increase in the total number of social media users from last year, making the numbers to 3.80 billion. 

92% of users of the internet worldwide, connect with social platforms via their mobile phones.

So, if you intend to give your brand a jumpstart with the best of social media planning and strategy, keep reading the blog further to come across some best cutting-edge tactics and practices of social media success, as is followed by the best social media marketing agency in Delhi and worldwide.  

1. State your goals and objectives: 

The most imperative requirement for a result-oriented social media strategy is laying down clear cut goals, and objectives along with well thought planning to achieve them. Lack of strong goals, in the beginning, will not only reduce your growth but will also restrict you from revising or evolving your strategies in the long run. Always chalk down your goals that are consistent with your overall marketing goals and resources. 

2. Research is the strongest pillar:

You can only work to churn out your goals and efforts into fruitful results, in the world of social media when you know your audience. It is crucial to know and connect with your audience and for that to happen thorough research of your audience base is of utmost importance. Some of the ways to understand your target audience better are:

Carry out a survey to have a better knowledge of their pain points and problems that your brand’s product or service will help to counter solve.  

Keep a close track of your target audience’s demographic steps.

Never miss out on any opportunity to enter into a conversation with your target audience, be it as part of comments on any post, or blog, or via direct messages.

Always be free and open to embracing feedback from the target audience. 

3.Contests are a perfect way to accelerate engagement and social media strategies:

A well crafted, and interesting contest carried on social media platforms, is one of the best ways to entice social media audiences. A good contest will help in tapping a new consumer base, alluring the existing target base, increasing brand visibility, and engagement on the page. You can conduct a giveaway contest, which proves to be the most successful running contest on every platform, a guessing contest with a gift voucher for the winner, and so forth. Always remember to promote all the contests that you carry out, for the best results. 

4. Crafting good, out of the box, and trending social media content is paramount for success:

If you are posting content on your social media channels just for the sake of it, you are taking a reverse walk that will never yield success of any kind. Every content that adjusts itself on your social media channels should be well thought about, unique, and crafted in an exquisite manner, keeping in mind the taste of your consumers and the design language of the brand in question. Every social platform has its own set of virtues and your content should be such that can amplify the virtue of the said platform. For instance: 

Facebook is majorly famous for captivating content that is for entertainment purposes and at the same time creates a drive for knowledge. Facebook groups are a very strong method to connect with your ideal consumer base.

LinkedIn is all professional. It’s one of the finest platforms for content distribution and for engaging the B2B consumer base.

Instagram works wonder for short, crisp, and visually pleasant content. Good for creating engagements and attracting eyeballs.

5. Keep the salesman tactics at bay:

While social media platforms are a way to increase brand awareness and thus sales & profit, a salesy communication never works for the profit of any brand. Today’s well educated and informed buyers hate the idea of being sold too and hence every brand should avoid that on social platforms. The mantra of success via social media is quite simple in fact; focus on connecting and building relationships with the audience and once they start trusting you they will automatically buy from you. Too many promotions on social platforms often turn out to be off-putting for the audiences. 

6. Video is the new communication language:

Apart from the masses residing under the rock, everyone knows the importance and reach of video content on social media. People love watching videos and GIFs in contrast to mere static creativity in the long run. Make sure to adorn your social media page with more video format and lesser static posts. 

7.The right tools of the social media business:

Social media is not merely about the social platforms, it is also about extensive SEO, SEM, and ORM techniques and no business strives ahead for success without implementing these practices equally well. The right set of tools and practices leads to the success of the social media strategy while the wrong tools can destroy all of your efforts.

Thus, social media can be quite overwhelming and difficult at times but no one can ignore their benefits, making social media marketing an indispensable part of the marketing world. Always make sure to appoint the best agency to carry out your social media world. Make the best use of trending formats and the latest changes on the social platforms, and around the globe. Be aware of every activity and the latest news of everything that the world is facing to be on top of creativity, social presence, and visibility in order to attract more and more consumers. And, lastly make sure to make connections with the audience, the priority of every communication and every post to see the results. Without conversing and relationship building, the result can prove to be drastic and harmful.