Archive for the ‘Blog’ Category

Expert SEO Tips to Boost Traffic

Monday, May 25th, 2020

Something with which the list of  best SEO company will relate to is that SEO is never static, it is forever changing and dynamic owing to the changes made in Google algorithms from time to time. Google is known to make somewhere around 500 changes in its SEO algorithm in just a year. We all must be aware that a good and well-planned SEO can work wonders in positioning your content more often in search results and a lack of it can drag you backward in both growth and presence. 

Hence, it is quintessential to adapt to the ever-changing world of SEO and from time to time to experience the benefits of increased traffic, which leads to an increase in the number of conversions, improving lead generation, and therefore, increase sales. 

SEO ranking parameters have changed a lot in recent years and to become the best SEO company in India, one should sharpen their practices and follow these below-mentioned rules and tips to benefit their brands most efficiently. 

User experience is the focal point:

We all know the importance of end-users in the advertising & marketing world. Well, SEO is not left behind in this regard. With BERT introduced in the picture, it is of extreme importance to write content from the user’s point of view. Your content should be interactive for the end consumer and should aim to help him in solving his queries. You should work on reassessing the user access points and on building content that aligns with it. In other words, say if a user visits your site and immediately leaves it due to lack of answer or creativity, or any other reason, your site will start losing racking and as a result Google will shift your site lower and lower. On the contrary, if a visitor spends an ample amount of time on your website, Google will keep your site on a higher rank. Thus, it all depends upon the user experience that your site is providing and the necessary steps that you are undertaking to improve it from time to time. 

Optimized and high-quality content:

Like everywhere else, content is the king responsible for the optimum performance of any SEO. To adjust in the newer world, one can only survive in the long run with effective, to the point and valuable content. Everything else will be diminished. Make sure you curate the most enticing topic and subtopic to start with, followed by easy to understand, relevant content. There are two ways to shoe and uplift your content to benefit your SEO strategy, and they are: 

1.Make your content longer with a lot of words, as longer content tends to outrank shorter content on the search engines, giving them a higher rank.

2.Use keywords that are strictly related to your post and brand and work around them, instead of using ad hoc lists of keywords and stuffing them in, forcefully. 

Time for some motion:

One of the biggest mistakes that people in the business are committing is ignoring the potential of a video in today’s scenario. Today when the world is ever fact pacing, the majority of the leaders in SEO are still stuck with the concept of quantity or quality, a reason for their downtrod. It’s even practical to assume that a visitor will be more interested in going through a minute video rather than engaging himself in a 100 words article. It is expected that by the end of the next year, online video will consume about 80% of the total space, engulfing about 80%+ traffic.

Focus on UX:

To focus on UX- User Experience is soon going to be a must parameter for industries and brands everywhere. From the first-ever interaction in the SERPs to the ultimate experience of the landing page, the consumer experience should be worked upon. Start working on the best possible methods to increase the experience of the users on your site by duly wondering about the value that you can add to their every visit. Site speed and page speed also stand as strong pillars of consideration when the topic is about increasing user experience. 

Backlinks are crucial:

Regardless of time and era, backlinks stand as an extremely crucial point for SEO success. No matter the industry, or size of the company, it is always important and advisable to create links for SEO success.they are in fact, the life of SEO success and puts ranking in perspective.

Mobile First-Indexing to be the key area of Focus:

With almost 98% of the users switching to mobile for viewing social media and websites, it is inevitable to consider the importance of mobile-first indexing. Google now considers the mobile view of your website as the primary version of your website. However, if you don’t have a mobile version, your desktop version will be taken into account as the primary version but it will drastically affect your rankings. Google also recommends the creators to use a fully responsive URL for the mobile version of their site to increase ranking. SEO at this point needs to divert their focus towards mobile search results to understand what they are up against and what all optimization can be expected to improve the results. 

Listen to the new trend that is Voice Search:

If you haven’t already started with optimizing your voice search in the SEO domain, you are surely lagging. With voice search technology improving at every sunset and becoming more and more accessible, the brands should get ready to become a part of this new SEO slate, as this pattern is here to grow and continue in the future. As voice Search is locally centered, it is extremely crucial for businesses that either locally operated or focus on a more geographic area for their expertise and product distribution. Today, almost 75% of the top search queries are the byproduct of voice searches and you surely can’t risk missing out on such a big number, can you?

Optimize your site at regular intervals:

Site optimization from time to time is one the most crucial steps in SEO and should be performed irrespective of any hurdle and devoid of any excuses. Make certain to keep your site free from any crawl issues. Size up your website performance, compress the size of your images, and avoid using too many redirect pages to avoid crawl issues and other significant issues that might tamper with the ranking of your website.  

Hints about structured Data:

The importance of good quality content is not alien to anyone in 2020. But, Google algorithms still don’t understand the context in full, hence the SEO experts are required to create hints for the search engine to translate searcher’s intent and better use to deliver results in your favor. This is known as structured data and if done right, it leads to data layering, which further increases the prospect of ranking success.

These tips and trends of this year and of coming times surely are a starting point to drive more traffic to your brand’s website thereby providing better and successful results. Once you are done with jotting down a new strategy, implementing all of the above tips, always start with measuring it with a guide to ensure ROI in these dynamic times. Lastly, while including these insights in your SEO practices does not call for much effort or finance, losing them will surely create a major backlog in your practice, leading your brand to lose a lot of traffic and potential customers. 

Smart Social Media Tips 2020

Friday, May 22nd, 2020

Social Media started as a source of entertainment, which then slowly crept its way on the higher slabs of the ladder and soon became an indispensable part of our lives. A part that is now primarily seen as a platform that helps in engaging with audiences and increasing brand visibility at minimum cost, delivering maximum results. This is the reason for the successful present and future of the digital media industry in India and worldwide. The top benefits of well thought and good social media strategy is as follows: 

It helps in increasing footprints on the brand’s website, in other words, it helps in increasing traffic on the website.

It increases the brand positioning in the minds of the prospective consumer base thereby growing a larger audience base.

It assists in increasing brand awareness.

Since Social Media is the nerve of today’s generation, a good social media strategy helps any brand to connect with the target audience base in a more precise and fruitful manner.

With increased brand positioning and customer base, more leads are generated, thereby allowing brands to increase sales, thus money. 

Keeping all these points into consideration, it would not be wrong or exaggeration to say that social media strategies and planning has emerged as one the most prominent and crucial milestones for every marketing & advertising wing of every organization. 

The most recent social media statistics, too prove the importance of Social Media for every brand. These are as follows: 

More than 60% of the World’s population is using the internet daily and is online. 

There exists a 9% increase in the total number of social media users from last year, making the numbers to 3.80 billion. 

92% of users of the internet worldwide, connect with social platforms via their mobile phones.

So, if you intend to give your brand a jumpstart with the best of social media planning and strategy, keep reading the blog further to come across some best cutting-edge tactics and practices of social media success, as is followed by the best social media marketing agency in Delhi and worldwide.  

1. State your goals and objectives: 

The most imperative requirement for a result-oriented social media strategy is laying down clear cut goals, and objectives along with well thought planning to achieve them. Lack of strong goals, in the beginning, will not only reduce your growth but will also restrict you from revising or evolving your strategies in the long run. Always chalk down your goals that are consistent with your overall marketing goals and resources. 

2. Research is the strongest pillar:

You can only work to churn out your goals and efforts into fruitful results, in the world of social media when you know your audience. It is crucial to know and connect with your audience and for that to happen thorough research of your audience base is of utmost importance. Some of the ways to understand your target audience better are:

Carry out a survey to have a better knowledge of their pain points and problems that your brand’s product or service will help to counter solve.  

Keep a close track of your target audience’s demographic steps.

Never miss out on any opportunity to enter into a conversation with your target audience, be it as part of comments on any post, or blog, or via direct messages.

Always be free and open to embracing feedback from the target audience. 

3.Contests are a perfect way to accelerate engagement and social media strategies:

A well crafted, and interesting contest carried on social media platforms, is one of the best ways to entice social media audiences. A good contest will help in tapping a new consumer base, alluring the existing target base, increasing brand visibility, and engagement on the page. You can conduct a giveaway contest, which proves to be the most successful running contest on every platform, a guessing contest with a gift voucher for the winner, and so forth. Always remember to promote all the contests that you carry out, for the best results. 

4. Crafting good, out of the box, and trending social media content is paramount for success:

If you are posting content on your social media channels just for the sake of it, you are taking a reverse walk that will never yield success of any kind. Every content that adjusts itself on your social media channels should be well thought about, unique, and crafted in an exquisite manner, keeping in mind the taste of your consumers and the design language of the brand in question. Every social platform has its own set of virtues and your content should be such that can amplify the virtue of the said platform. For instance: 

Facebook is majorly famous for captivating content that is for entertainment purposes and at the same time creates a drive for knowledge. Facebook groups are a very strong method to connect with your ideal consumer base.

LinkedIn is all professional. It’s one of the finest platforms for content distribution and for engaging the B2B consumer base.

Instagram works wonder for short, crisp, and visually pleasant content. Good for creating engagements and attracting eyeballs.

5. Keep the salesman tactics at bay:

While social media platforms are a way to increase brand awareness and thus sales & profit, a salesy communication never works for the profit of any brand. Today’s well educated and informed buyers hate the idea of being sold too and hence every brand should avoid that on social platforms. The mantra of success via social media is quite simple in fact; focus on connecting and building relationships with the audience and once they start trusting you they will automatically buy from you. Too many promotions on social platforms often turn out to be off-putting for the audiences. 

6. Video is the new communication language:

Apart from the masses residing under the rock, everyone knows the importance and reach of video content on social media. People love watching videos and GIFs in contrast to mere static creativity in the long run. Make sure to adorn your social media page with more video format and lesser static posts. 

7.The right tools of the social media business:

Social media is not merely about the social platforms, it is also about extensive SEO, SEM, and ORM techniques and no business strives ahead for success without implementing these practices equally well. The right set of tools and practices leads to the success of the social media strategy while the wrong tools can destroy all of your efforts.

Thus, social media can be quite overwhelming and difficult at times but no one can ignore their benefits, making social media marketing an indispensable part of the marketing world. Always make sure to appoint the best agency to carry out your social media world. Make the best use of trending formats and the latest changes on the social platforms, and around the globe. Be aware of every activity and the latest news of everything that the world is facing to be on top of creativity, social presence, and visibility in order to attract more and more consumers. And, lastly make sure to make connections with the audience, the priority of every communication and every post to see the results. Without conversing and relationship building, the result can prove to be drastic and harmful. 

6 Tips to help you in Blog Optimization like a Pro

Friday, May 22nd, 2020

Bloggers all around the globe are both fascinated and intimidated by Search Engine Optimization (SEO). While search engines are placed on the top of the shelf when the discussion is about generating maximum traffic for a blog, it is most often done in a poor manner that leads to limited readability of the posts. Most of the bloggers, even some of the best digital agencies in Delhi and the world, believe the pretense that to write an SEO worthy optimized content, the keywords must be forcefully stuffed into the headings and paragraphs that follow, making the post scarcely readable. 

To brush up the basic level, SEO is essentially a method to make the search engines like Google that your blog is helpful and relevant to individuals seeking information either about your line of product or your industry. 

Now, to select an optimum way to disseminate the information to targeted search engines, about your website being relevant to various queries, is the point that loses the concentration and focus of the majority of bloggers and marketers, resulting in failed results. In the long run, this could possibly lead the bloggers to take part in various tactics that might potentially harm the website altogether.  

New Web optimization tips for bloggers are always springing up around the Internet. It is significantly hard for new bloggers to get a grip on what they should do with regards to getting content to appear higher in search engines. It appears the go-to strategies are well known one day and become completely useless and harmful in a matter of a couple of months only. 

Regardless of a few changes made to the Google algorithms, used to figure out where your content will rank for various questions, the tactics for Search engine optimization have remained fairly steady throughout the years. After all, nobody wishes to be the restless advertiser having restless nights thinking about the gossip of Google refreshing Panda or Penguin on Webmaster. 

Here, we will be discussing the best SEO practices and tips that every blogger should incorporate to strive in the field. With the help of these tips, you can master the art of SEO, if done correctly. Always remember, a good and result-driven SEO is interesting and leads to generating quick eyeballs to your content as well to your sites, without much effort.  

1. Always write for your Audience first

One of the biggest faults that started getting visible with the “SEO Content” becoming the talk of the town, was the gradual drop in the quality of the content. The bloggers almost instantly got involved in writing their content for mere search engines, like robots and in the meantime completely ignored the basic – Audience. One should always keep in mind that the basic of every search intent made by the audience is to get fruitful answers and solutions, and not robotic semantics. While writing a blog, the focus should essentially be written in a way that leads to answering the question raised by the audience, and not merely stuffed with irrelevant keywords. This can only be achieved when the focus is shifted from keywords to content quality. 

 2. Build your links with the help of relationship building:

One of the most prominent and strongest methods to increase the ranking of your blog in search engines, still remains linking your content with other websites, as per the best SEO services in Delhi and all around the globe. In past years, most of the bloggers were famously engaged in “Black Hat” tactics of building links, like getting indulged in spam directory sites or buying links from poor quality blogs to increase the number of links addressing their website. The easiest and most result-driven way to achieve this is by building relationships. You can start by creating a list of influencers, websites, and important authorities of your industry. Next, you can lure them with some kind of value-added benefit to create a relationship with them, post which they will likely be interested to link your content on their site. 

 3. Master on-page SEO basics:

The second most crucial aspect to increase ranking is, on-page optimization. One should master its basics, mostly for the reason that you have greater control over it in comparison to off-page factors. Although a lot goes into on-page SEO, you can start with the basics, which is more than enough to keep you ahead from others in the line. It includes: 

Creating SEO friendly URLs

Assigning Meta Title

Including H1 Tag

Providing Subheadings

Usage of Images

Creating Internal Links

Creating Outbound links

Accessing Usability

 4.Invest a good deal in SEO tools:

Like any other practice, Search Engine Optimization can be implemented manually, however, it is a lot more efficient with the help of hundreds of SEO tools that are available to help rectify different problems and grey areas of optimization. Some of the most prominent includes practices that can be solved using tools available online are: 

Thorough keyword research and their inclusion in the content.

Keeping a track record of your content ranking.

Ensuring the optimization of on-page SEO.

Working to build as many links as possible.

Creating content on the topics of interest. 

 4. Keyword Research should be part of your planning:

It is true that content should flow and conceptualize to appeal to the answer and solutions to the problems stipulated by the audiences. However, the importance of keywords can not be ignored or left behind. While planning on your calendar about the blogs, always take out some time to undergo thorough research on the keywords. This, apart from helping your blogs to climb the ladder of ranking on the search engines, also helps you to understand what is it that your target audience is thinking and what language appeals to them when looking for answers. 

 5. Invest time in creating linkable assets:

Have you ever come across an extremely valuable, useful, and unique piece of content that couldn’t help but link to it? This is known as a linkable asset. Suppose you read two articles on Google, one amazon and the other just okay. You will go on lengths to talk about the amazing article to everyone you will meet and maybe talk about the okay piece only if someone specifically asks about it. This is the difference between linkable assets. To make your blog stand out, you can use some of these ideas to create linkable asset: 

Giving a tour of free tool or App

Some ultimate guide posts

Creating Mega lists

Showcasing some Infographics

Introducing online guides

Adding some influencer round-ups

Including quizzes and puzzles

Involving some really interesting case studies

Adding industry-related surveys and researches

 

To have access to the best services in search engine optimization and to stand out like a PRO, you need not necessarily have years of experience. With some smart techniques, proper usage of online tools, and some awesome content up your sleeves, you can master the art of Search Engine Optimization, which does not exactly have to be complicated or difficult. Follow the above-mentioned tips and steps and you can rule the SEO world in no time, even if you are a first-timer and wish to create your space in this world. Lastly, it would not be wrong to state that SEO is the need of the hour and will continue to grow more and more, with the increasing consumer behavior towards online searches and digital platforms. 

How to use Hashtags effectively on social media

Friday, April 17th, 2020

Hashtags have now become a crucial part of social media marketing and are used by any digital marketing company or brand. It is a supposed to be a great way of labeling and searching all kinds of social media updates. It makes your content unique , easily discoverable and allows you to find relevant content from other brands and businesses. The hashtags allow you to find and engage other social media users based on a common theme or interest. There is no doubt that hastags are the best way to help you to increase engagement on Twitter & Instagram.
Hashtags can help in increasing awareness, getting your content visible to a public base than just followers and increase your social shares. By simply incorporating #nameofhastag into your social media content, you can expand the reach of your post increase your audience. However, knowing how to use a hashtag is a key to your success on social media. Here are some innovative ways to use hashtags in social media marketing.

 

1. Keep it simple and relevant:

When you are choosing a hashtag, it’s important to form sure that you simply pick something that folks are checking out and may easily remember. There are many hashtags scattered within the social media universe. Using a hashtag that’s long and difficult to spell or pronounce, will probably not offer you an honest result. However, an unclear, never-used or generic hashtag also will not get the results you would like .
Your hashtag should be short, precise and straightforward to spell. It should give your audience a transparent idea about the subject of the conversation. The key’s checking out to what topics your audience can relate. You need to find the ones they are already talking about. The hashtag helps to categorize your content and let people follow a trend and even assist you to interact with a community. You need to use a hashtag that’s relevant to your content and company also as simple to use.

 

2. Utilize trending hashtags:

A trending hashtag may be a hashtag topic that has become very fashionable . Maybe you have heard people are talking about what’s “trending now”. Sometimes, it’s pertaining to the hashtags that are currently popular or are the foremost talked about immediately . Oftentimes, hashtags are centered on the major news topics of the world. When you see a trend that relates to your business, engage in it by using the tag. By employing a trending hashtag in your content update, you’ll get your message seen by a way larger audience. More and more people can see your updates instead of just your fans and followers.
In addition, a trending hashtag is that the good way to extend brand’s visibility. Before you employ a hashtag in your social media post, confirm it adds value to your existing conversation. If your post does not add value, it is likely to be ignored and lost in an ocean of posts. If you’ve got a very informative post, more and more people will re-share it and it’ll increase your overall brand awareness.

3. Use hashtag on multiple social media marketing channels:

Hashtags are an important part of all the social media platforms. Hashtags give your brand more exposure so you’ll spread the word about your product to a huge audience. In addition, when you use it multiple times on different channels, people will easily remember your hashtag. You can use the hashtag before the keyword within the mind and this manner you’ll find useful content

How does Digital Marketing affect the new age Health care system

Friday, April 17th, 2020

So before talking about how digital marketing is affected the healthcare systems in a good way, let’s see what exactly is digital healthcare marketing?

Does it mean that your dentist has started posting before and after snapshots in his online ‘Smile’ Gallery on Facebook? In addition, will your orthopedic surgeon share videos and testimonials of patients who have made a miraculous recovery from a partial knee or a hip replacement? Does “digital healthcare marketing” -described as the emailer and newsletters that you received from your primary physician reminding you of your upcoming physical? Or does it mean all of the above? Well, digital media is all of the above. It keeps evolving as the century goes by.

Healthcare Marketing has evolved in both ways- online and offline media.

When the internet came to use of billions of people in the 1990s, it forever changed the landscape of digital healthcare marketing. Since then, hospitals have led the way by creating small hospital websites because this industry has always had enough resources to invest. These web-sites used an array of combination of original creative content, stylish graphics and design, hard-coded webmasters, and original photography. The goal of making such websites was to let the public know about the healthcare services and prices that their doctors, physicians and pharma companies are offering.

Over the 2 decades, websites have become increasingly more complex as well as sophisticated, as healthcare advertising has continued to evolve. At first, customers had to manage through a website to find the phone number of the hospital/ doctor. Early websites were often built for aesthetics and show their value in the market instead of best practices for direct response techniques.

Today, as the internet and technology keeps serving us with endless possibilities,  a local private physician practice can also compete with well-established hospitals. It all depends on the type of healthcare marketing they are doing. Small physicians start their healthcare marketing with their websites, with original content as a hub for all advertising activities. These days, not only websites but there are a variety of ways to capture a potential patient’s key interest on a website, including:

1. The best and easiest way –– Organic Searches

The first and easiest way for a potential patient to find your details online through healthcare marketing is through a basic organic search. This search is completely based on what kind of keywords, phrases and formulaic density you have used in your website. If you’ve successfully hired an expert in SEO keywords and Google Analytics reporting, a normal patient can easily find you with a simple type on Google. This is the power of Organic searches. Make sure your hire a content writer to write  your website since it can be ignored by major search engines if you have the wrong keyword density.

2. The most important way to build a business –– Paid searches

Google has already created the PPC (Pay-Per-Click) ad industry. With this they have made millions and billions of dollars, pennies at a time with- paid search marketing. PPC ads are those ads which appear as the short, three-line ads you see at the top. Hospitals take the best advantage with this, by listing out their prices and services with flashy words. If you want to be successful in getting more potential patients –– and to compete with bigger hospitals –– this is your chance. When compared with organic search, PPC is best left to the experts who have proven track records and understand the nuances of PPC ads.

3. The king of all digital marketing –– Social Media

It’s no doubt that the best way to engage patients in always Social Media.

Facebook, Snapchat, Twitter, Pinterest, Instagram, YouTube, LinkedIn, and many other social media platforms continue to grow their fan base and popularity. You should stretch your maximum healthcare advertising budget in this sector to engage potential patients immediately.

Digital Marketing Strategies to boost your Brand Awareness

Friday, April 17th, 2020

Brand awareness is a very crucial necessity for every organization. Nothing can sell like a powerful brand image. No pushy advertisements or advancements can supplant what an anchored brand can when the question is about raising revenues. Be that as it may, in today’s bottleneck competition, each business is consistently keeping watch for better, more financially savvy approaches to position their brand among the right set of audience and increment brand awareness.

 

In these times of cutting edge competition and limited financial aids, you can certainly depend on these strategies to boost brand awareness.

 

1. Clout influencer connections 

Did you realize that 70% of millennials base their purchasing choices on recommendations made by their companions? They don’t need to be superstars or incredibly famous influencers, but their friends, relatives, and smaller-scale influencers who post genuine items and service reviews all the time. This is the place you can step in to gain the trust of the important people amongst your target audience. In fact, in today’s world, no brand can manage the lack of influencer activities as the majority of the buyers tend to settle on the brands that are endorsed by their companions. Only the top digital companies can leverage this connection efficiently as they know that building a long term relationship with an influencer is more likely to yield success in the future than a one-review base.

 

2. Raise your Content game

Certain financially savvy strategies may have the benefit of being incredible for your budget, yet some of them take more time to show results. In any case, slow progress is in no way poor progress, as when you take as much time as necessary to frame a reputation, it will outlive the individuals who depend just on snappy yielding strategies. Good content requires time, imagination, and persistence to produce results. Not many organizations produce enough buzz from the absolute first blog entry, and the objective is to build your engagement rates all together for SEO and audience js to adore you more. In return, this attention lure increased visibility in terms of likes, shares, comments and better positioning. A digital marketing company surely is an asset for other agencies in this regard.

 

3. Get your SEO house all together

Brands wake up consistently, and all of them want to be on the first page of Google. With such a great amount of spotlight on investing in the best SEO techniques, numerous business people choose to empty the entirety of their accounts into this one component of brand awareness. Rather than emptying your budget to fuel your expensive SEO strategies, you can plan smartly and cleverly with only the best SEO company to manage your budget for all the activities of brand awareness. The best in class Search engine optimization consistently requires robust speculations; Watch out for the most recent algorithms and give your best effort to work with specialists to execute them in such a manner to keep your site positioning as high as possible with effective keyword searches, mobile optimization and more.

 

4. Strive for a personal touch

More often than not, simple solutions yield incredible outcomes. While nobody can preclude the incredible effect of digitalization and the comfort of online communications and shopping, it is inadequate to bring that degree of warmth and character that we all strive for. What makes a few brands unmistakably more famous than others are those little actions that show how willing they are to go that additional mile to make their customers happy. It can very well be something as basic as a manually written note attached to the item they purchase or a personal discount on special occasions, as birthdays. Follow-up messages checking on if they are happy with your administration is a success for your brand image.

 

Hence, with a bunch of systems to designate your budget and a lot of creative minds, you can help your brand image to flourish.

Importance of Strategic Brand Management

Friday, April 17th, 2020

Strategic brand management is very crucial for any brand, as it supports and helps in spinning stories for a brand that further creates brand recognition, boosts revenue and accentuates long term plans for the achievement of goals.

Brand management is the application of specific strategies, tailored for every brand in hand, which helps in the promotion of the brand in the final marketplace with a strong positioning in customers’ minds. A thorough and positive relationship between the target consumer and brand is the outcome of good strategic management. For strong strategic management, a good digital marketing company is a must choice.

Why is it important? Here are a few reasons:

1. Improves Brand perception

 How your brand is perceived and communicated by the target audience among themselves, highly depends on a good strategy of how you wish to translate the brand into an emotion. This further helps in strengthening the selling power of the brands by building trust.

2. Brand differentiation & Appeal

With the bottleneck competition, revolving in every industry, it is of utmost importance to make your brand stand out in the eyes of consumers. There should always be a unique proposition attached to the brand as a whole, for its easy positioning in the marketplace, and for this, a competitive & creative strategy is a prerequisite.

3. Reduce vulnerability to competitive actions

In today’s world, when the competition is at its peak, it becomes quite difficult to protect your brand from competitors. An effective brand strategy protects your brand from competitive threats.

4. Increase brand loyalty

A good brand strategy is a full proof check for retaining loyal customers and increasing brand value.

5. Increase employee engagement with the company

An effective brand strategy allows the employees to feel closer to the organization and motives them to engage more aggressively with the brand. An employee with high morale is one of the most valuable assets for any organization.

6. Boosts MarCom’s effectiveness

 The success of a brand depends largely on clear and effective advertising, the basis of which is a clever yet lucid marketing communication. A result-oriented MarCom is the offspring of an effective brand strategy.

A successful Brand management strategy, how to create?

1. Align values with brand positioning 

While an efficacious brand strategy should at all times be consistent with the positioning strategy, it should also be in close connection with the values of the organization.

2. Analyzing Brand Performance

For effective reputation management and brand building, it is necessary to have media listings and media monitoring, a service that can be delivered only by the best digital marketing company, in India. It plays a crucial role in devising a good brand strategy. 

3. Centralized brand management system

A centralized access to vision, mission, assets, brand definition, creative and communication is a head start for successful strategic brand management.

4. Sustainment & growth of Brand Equity

 A thorough utilization of the brand’s product matrix and a hierarchy of the brand and brand portfolio are a very important set of tools to determine effective brand management strategy.

To sum up, there exist many types of branding, like brand name recognition, where a company popularizes its logo and brand name to spin branding stories around. Then come individual branding, attitude branding, brand extension & dilution, private labels, and crowdsourcing. While each of them has its own sets of advantages, all of them are vulnerable to a cost-effective, constructive and efficacious strategy. Good strategic brand management helps facilitate positive consumer interaction with the brand, along with boosting the value of the products, provided by the brand. It is an imperative model of marketing wing which is used to create brand affirmations and in the overall growth of the enterprise.

SEO trends of 2020 that matter!

Friday, January 31st, 2020

The online marketing space has been dynamic from the very beginning, there have been many trends that have seen the light of day and then faded away. But if there is one constant in digital marketing that never seems to reseed, it has been the influence of ‘Search Engine Optimization’. 

With time, search engines have gotten a lot smarter, and in 2020 their ability to determine what a user wants is expected to take a big leap. 

It is fair to say that SEO professionals and content creators have their work cut out, and they have a lot to figure out. 

Here are some trends that will have an impact on SEO in 2020:

1. “Position 0”  

In 2020, “Position 0” is going to be a buzzword, which is a phrase commonly used for the top-most organic results of a search query. 

Very often the first position for a query is occupied by a featured snippet, which is a trusted way of maximizing clicks and increasing traffic on a website. This year, SEO professional along with content creators will be expected to produce content that is worthy of “Position 0” and has the technical & creative elements to get reflected as a featured snippet. 

2.Content quality 

If you read the commentary by some of the leading voices from Google or other eminent opinion leaders from the SEO world, you’ll realise that rewarding High-Quality content is a key intent behind search engine algorithms. 

Search engines have now evolved considerably and their ability to identify good content has improved dramatically. In the times to come, content that is structured, well-written, relevant and useful will become the backbone of SEO. 

3.User-Intent 

Interpreting what a user wants and generating the most accurate results has always been the guiding principle behind search engines. 

And this year it is expected that a search engine’s (Google, Bing, DuckDuckGo etc ) ability to interpret User Intent will improve significantly. Enabled by AI, Machine learning and other technological advancements, search engines have improved their ability to contextualize what a piece of content is all about. And, it is expected, therefore, that high-quality content which also has a clarity of Intent will get ranked better. 

4.Influencers

Backlinking has been a critical element in SEO for the longest time and its influence is still quite relevant. What matters, however, is the authenticity and quality of links that you integrate into your online assets; which is where Influencers come in! 

Influencers or experts from a particular field can be the source of authentic and high-quality backlinks that your website needs, and for that purpose, partnering with influencers can get mainstreamed in the near future. 

Also, a thumbs-up by a leading influence can help build the credibility of your brand. 

5.Voice search optimization 

The effects of Voice search in SEO are still in suspended animation, but 2020 is expected to be a year in which this changes. The ability of search engines to interpret voice searches is going to improve substantially and this may have profound and long-term effects on how search engines function.  

6.Mobile Optimization 

In the last point, we have discussed voice searches, and one reason why voice searches have become important is the increasing use of mobile devices. 

The device preference for using the internet seems to have turned head over heels. And soon enough we’ll see websites being made primarily for mobile devices which will then be optimized for tablets & desktops, etc. 

7.SEO for branding

Apart from performing well on a search engine, it is also important that the online assets of your brand/business are of the highest standards. If your search engine presence is well thought out and sanitised, it will help build credibility and trust for your brand and can also prove to be priceless for your ORM strategy.  

The SEO trends of 2020 only seem to suggest that search engines are becoming more human-centric. And keeping that in mind, the future of SEO seems to be driven by quality & utility of content. 

6 Most Probable Digital Marketing trends for 2020

Friday, January 31st, 2020

If you search for digital marketing trends in 2020, you’ll find numerous blogs that are looking into the future and trying to predict what it holds for us. Some of the extrapolations in these blogs show incredible foresight and are quite enlightening. 

Having said that, as we step into 2020 we need to have a realistic perspective on what will work in the “Near Future”, which is exactly what we have attempted in this blog. 

So, here are a few digital marketing trends that will make a real difference in 2020:

 

“Story Ads” will peak

 

The “Stories” feature has been around for a long time now and has been adopted across many social media platforms. And, although Instagram Story Ads have already made their presence felt, their true power will be felt in 2020. 

When it comes to grabbing the attention of an audience in split seconds, few other features have been as effective as “Story Ads”. 

Be it brand awareness, App installs, acquisition, sales etc; stories have proved to be an effective tool for all kinds of marketing objectives. And, now that brands & marketers have a good understanding of this feature, they’ll be able to harness it and create content that will be most effective for this channel. 

 

Shoppable posts will sell more

 

Social commerce is now deepening its roots and could very well become the “new normal”. It is highly probable that the businesses which do not leverage this new channel may get left out. 

Shoppable posts are one trend that online shoppers have quickly adopted, and in 2020 this is likely to become one of the most important channels to drive sales. 

A sizeable number of brands & businesses have understood the importance of shoppable posts and have already started generating business through this tool. Many small niche brands, especially, have found this an effective way to reach their target audience and drive up their sales. 

 

Personalization will find a bigger audience 

 

“The more a customer feels attached to a brand, the more is his/her need for personalization.” 

When it comes to retention of loyal customers and creating brand advocacy, personalization seems to be playing a very important role. Many online brands keep their loyalists & Brand advocate on a pedestal and create a personalized buying experience for them. For example, they interact with their loyalists on the brands’ App and create deals that are specially crafted for them. 

In 2020 personalization will likely get entrenched as an important part of digital marketing strategy.  

 

Immersive technology will become indispensable 

 

The one industry that has adopted immersive technology in a big way is the automotive industry. Car companies have used both Virtual reality (VR) & Augmented Reality (AR) to create digital models of their cars that prospective customers can explore from the comfort of their homes. 

It is also used for other products and services like furniture, hotel rooms, homes & real estate, etc. When it comes to high involvement products, immersive technology will soon turn out to be indispensable. 

 

SEO will get smarter (No Points for guessing) 

 

According to many eminent voices from the industry, SEO in 2020 will continue to be driven by customer intent, and, structure and delivery of content will be of key importance. SEO will also become more relevant to brand marketing, rather than just driving search engine performance. 

 

Marketing fundamentals will matter 

 

The internet is now a more level playing field than it was ever before, and it has become harder to outrun the human aspects of marketing with technical tactics. Fundamentals like knowing your target audience, branding, storytelling, creating high-quality content, etc are just as relevant in digital marketing as any other form of marketing. 

Marketing digital or otherwise is driven by creativity, and with digital technology becoming smarter than ever, it is creativity that’ll give you the winning edge!

8 Pro ORM Tips for Brand Marketers

Tuesday, November 5th, 2019

For several years now online reputation management has been center-stage in the online marketing field. And, especially when it comes to enhancing and protecting the image of a brand, the contribution of online reputation management is irrefutable.

The internet as a medium is very dynamic and can often be quite chaotic. And, to navigate your brand through this challenging terrain, you need ORM.

Here are a handful of tips that will help you carry out your ORM activities effectively:

1. Be Transparent

Publishing false information about your brand is something that you should always be wary of. You may often be tempted to do so to get some windfall gains, but remember, in the long run, this could prove to be quite damaging. Transparency is greatly valued on the internet, and people are more likely to trust a brand that is transparent rather than the one that withholds information or publishes false information.

2. Don’t Be Emotional

The internet provides anonymity and gives people the freedom to be especially vicious and mean with their reviews. Remember, Going into a vengeful mode to protect your brand from such negativity can do more harm than good. Before you do anything, it is important to take a deep breath and give yourself a little time to think. While dealing with hate and abuse on the internet, you need to be calm & collected and reply to hateful comments and reviews with humility & intelligence.

Must Read: 10 PRO PR TIPS FOR BRANDS IN 2019-20

3. Appreciate Genuine Feedback

All negative reviews are not hated, many of them may be genuine feedback which could help you improve your overall brand experience. When you do get legitimate negative feedback, make sure to respond promptly and offer a solution as soon as possible.

4. Encourage Positive Reviews

Reading product reviews or comments about a brand is a big part of the online buying process. And, More often than not, people tend to trust a brand that has a lot of positive reviews. To encourage positive reviews, you should ask happy customers to write about their experience with the brand, and you can also thank people who are submitting positive comments.

5. Engage With Your Audience

One way to develop a deeper relationship with your audience is to have a more intimate engagement on social media & other online platforms. You can do this by simply replying to people’s comments and reviews about your brand or by carrying out interactive promotional campaigns (e.g. freebies, contests, etc).

6. Use Social Listening

Social listening is one of the most effective ORM tools. With the help of social listening tools like Hootsuite, Sprout Social & HubSpot, etc you can monitor the chatter about your brand, and create an ORM strategy accordingly.

7. Develop A Company Blog

Having a blog specially dedicated to your brand gives you the freedom to demonstrate your expertise in your field. Your blog can be a place where your loyal audience gets to know more about your brand.

8. Don’t Ignore ORM

Many businesses realize the importance of ORM only after a publicity crisis. And, very often the damage to the reputation of a brand can be irreversible. When it comes to online reputation management, the first step is to “Start Early”.

Lastly, you must remember that ORM is a long term process, and it will take some time before the results could show. With a lot of hard work and some patience, your ORM activities can do wonders for your brand.