Archive for the ‘Blog’ Category

How to indulge in successful Media Planning and Buying?

Friday, February 26th, 2021

Digital media buying and planning is crucial for any business that is consumer-centric and needs to lure in customers for earning revenue. Indulging in this process can help the brand to create its visibility among the target audience and create a moving impact on them by using different media outlets. Both digital media planning and buying go hand in hand for running a successful ad campaign. The usual error that a lot of businesses commit is that they only pay attention to the budget and completely ignore the media plan. Well, even if you have a good budget and the capacity to buy as many media spaces as you can, the ad campaign will not prove to be effective if you do not have a good media plan in place. Similarly, you can run a successful ad campaign within a limited budget if you have devised a good media plan.

Steps to follow for successful media planning and buying

To begin with, you must have a fair and square idea about what exactly media planning and buying is. Digital media buying refers to the task of purchasing advertisement spaces in multiple digital platforms, applications and websites. Although the term digital media buying sounds impressive and profitable, doing it on your own may seem to be challenging. Hence, below we have laid out the steps that are the nitty-gritty of successful media buying.  

Recognise the target audience

Whether offline or online media buying, the foremost step of media planning and buying is to recognise the target audience. You must have a clear idea about the specific section of the market that you want to reach. Certain important factors are considered by media buying companies to identify the target audience. These include, level of income, age, gender and the media outlets that one prefers. Media buyers usually develop an avatar blended with all these factors and utilise this avatar to determine the channels or platforms on which their target audience spends most of their time. 

Research the market thoroughly

It is important to carry out a thorough research about your target market. Knowing certain important aspects, such as the geographical area they reside in, the platform that is used by them the most, how much time they spend on those platforms and the likes. Evaluating the behaviour of your potential audience will enable you to plan a media buying strategy that can help you accomplish your set goals related to the ad campaign. 

Grasp the ecosystem of your audience

An innovative way to indulge in the right type of media buying, including social media buying is by comprehending the ecosystem of your target audience, which transcends audience identification and market research. In this step, you need to gather thorough knowledge about what your audience will like to have. For instance, suppose you own a business of automobiles. Knowing where the audience resides and the kind of audience that uses cars (younger or older generation) will not be much effective if you do not find out what they are looking for, such as new car accessories, newer models, and so on. When you track down the specific interest area of your target audience, you are likely to encounter certain brands that you never imagined to turn out to be your competitors. 

Check out the unique things used by the competitors

Closely look at the aspects utilised by your competitors for effective digital media planning and buying. These include the following.

Innovative ad types and designs

Speculate the banner designs, landing pages and use of certain specific colours that can attract customers and are distinct in nature. Look at the nature of the design, whether it is intricate or simple, the ad type used and the size of those ads. It is also important to closely evaluate whether the ad adheres to the look of the brand or the look and style of the publishing website. 

Message or offer

Look at the CTA (Call to action) used by the competitors. Look at the offers (if any) provided by them, such as any special rebates, package deals, specific insights and how they define their ads, whether they explain it using a catchphrase or by elaborating the offer. 

Placements or websites

Look at the kind of publishing websites that can help you reach your target audience, whether they are from the same or different vertical. Check if the burgeoning publishing websites place ads of your direct competitors. Look at where the ad is placed on the website. Also, check for the channels that have been used to place the ads, such as social media ads, website ads etc. It will be better to find out if there are any mediators who help in placing these ads or whether it is done directly. 

Once you gain a thorough understanding of your competitors, how they are placing their ads and the tactics they are using, it will become easier for you to develop your own ad campaign. 

Develop a powerful media buying campaign

There are several factors that contribute to the success of digital media planning and buying and you should pay equal attention to each one of them. These factors include the following. 

Offering

You have to be specific when you mention your offerings in both your ads and the landing page. For instance, it could be a free trial of the services you offer or reward points that could be earned to get one of your services for free. The offering should also be specified in terms of the content, wordings, creativity, design and so on. 

Geo-Targeting

You have to be careful while targeting locations where you want your ad to be seen. Look at your competitor, see where they have specifically focused and found success. You can emulate a similar strategy and target the same locations. Having said that, check for those locations that have never been targeted before but have your potential target audience and hence have the prospect of success. 

Also, Read: DIGITAL MEDIA PLANNING: THE BEGINNER’S GUIDE

Get in touch with the appropriate partners

The ultimate step of the media planning and buying campaign is getting in touch with the correct partners. There are two options you can choose from. You can work with the publishing websites directly or rely on an expert like BrandVisage. The latter is a better option as they have a thorough understanding of the market and can help you to have the success you need by placing the ad in the best places at the right price. 

The nature of digital and social media buying and planning keeps changing from time to time. There is no absolute formula that can be followed for each of your ad campaigns. You have to devise new strategies for different kinds of ad campaigns and evaluate the success rate by looking at your target audience, their ecosystem and most importantly, at your competitors. You have to keep abreast with the new and changing trends and tweak your strategies accordingly. None of this comes easy and requires devotion of time and effort. You can either choose to have an in house team for handling your digital media buying and planning process or simply rely on eminent media buying agencies. If you want to opt for the later, get in touch with leading media buying companies like Brand Visage, who are doyens in this particular field. 

Related: EVERYTHING YOU NEED TO KNOW ABOUT MEDIA BUYING

Your utlimate guide to App Development

Thursday, February 4th, 2021

Do you have the next big app idea? But you don’t know where to start and how to implement it? Fred not! This is the ultimate guide to app development that will walk you through on how to make your app development dream a reality!

In today’s digital age, be it web application development or mobile application development, the app development sector, is constantly evolving and changing. Mobile applications and web applications are changing and increasing in number to cope up with the growing number of users. The total market revenue of the mobile application development industry is expected to touch $693 billion by 2021 as per leading forecasters. Various industries around the globe are constantly trying to reach the consumer through their mobile and web apps and drive market penetration along. Many companies in the eCommerce, entertainment, IT, healthcare, finance, tourism and retail industries are trying to evolve their business models and take advantage of the ongoing digital revolution.

Guide for app development

There are certain differences in web application development and mobile application development. Nonetheless, both require some principal factors.

Define the purpose of the app

We are drowning in a sea of apps, both mobile and web apps! Hence, you need your app to stand out and catch the audience’s eye. You must decide what service the app is going to fulfil, what is the X factor your app will have that will make you unique?

There must be a need for the app to exist and various tools can be used to estimate the demand of your app. An analysis of the keywords associated with the service you are offering will give you a good idea of how many people are searching online for that particular service. We often hear about entrepreneurs having eureka moments where they get ideas to solve or simplify problems that consumers are facing in daily life. Proper brainstorming is needed to define what gap your app is going to fill in the service market.

Get the wireframing right

Wireframing is done to map out the flow of the app. The structural design is laid out in a wireframe to figure out the basic structure of the app which involves mapping out how the content is going to be displayed and how the user is going to navigate the app to go from one feature to another. On a basic level, even if you are not familiar with wireframe tools, this step is crucially important and can even be done by putting the idea down on paper. The key is to be as detailed as possible.

Focus on the core features at first

The additional features that can make your app more attractive or make it feel nicer to use can be eliminated from the basic flow design. App developers do this so that they can add these features later as “updates”. In the beginning, only the core features and functionalities of your app should be prioritised before the app is established. This particular step will help you to focus on one thing at a time.

Think design

The design of your app is not just important for its looks, but it is also important for how the consumer experiences the app. A top of the charts app not only looks good but gives an easy, intuitive and seamless experience to the end user. App development companies often follow well-defined patterns and use popular or common components. But this is not because of laziness or lack of innovation. This is because an Android or iPhone app development company has to pay due respect to the platforms being used. The operating system that the app will be compatible with defines and controls some of these elements. However, how you distinguish your app really depends upon how much you prioritise the customer experience. You have to consider the device capabilities while designing your app. Scalability of the app is a major agenda that must also be decided in this phase.

Get a developer on board

Nowadays, there are many design-savvy and talented mobile application development and web application development companies available. You need to do your research to check their track record and see the apps they have worked on in their portfolio. App development companies can help to overcome the shortage of in-house skills and the years of specialised professional experience you lack. You can easily locate an Android and iPhone app development company that builds a track record of providing excellent quality services at relatively low costs.

Register your developer account

In order for the app to be available on the myriad app stores, you need to register yourself with a developer account on stores like App Store and Play Store. Either an individual or a company can be registered as a developer.

Introduce a plan to improve and update your app

Most app developers introduce analytics in their app for this purpose. Also, taking feedback and customer ratings is important. This gives an idea about the impact the app is having on the market, the level of engagement with users and what things the end-users like or dislike. This is important to consider while formulating a plan to work on changes to improve the app and find out additional features that can be added to the core features list. The impact these additional features individually have on the performance of the app can be monitored via analytics and can help the developer decide what the consumer wants or does not appreciate.

Developing an app is getting more and more crucial for many businesses to survive or operate to full potential. The continuous growth in technology and global digitalisation is expected to have a knock-on effect and give even more thrust to the advancement of the mobile and web app development sector. Moreover, consumers are used to high-quality design, flawless interfaces and easy simple to navigate features. This raises the bar pretty high in terms of quality that mobile and web apps need to be held to today. 

BrandVisage is among the leading app development companies and can be of huge assistance in web and mobile application development. The masters and skills of their expert team ensure brilliance. They are capable of taking care of customers’ needs and providing a wide selection of products to choose from including iOS application, Android application, web application development and so on. 

Related: WEB APPLICATION DEVELOPMENT – THE ULTIMATE GUIDE YOU NEED TO KNOW

What is Brand Reputation Management? A top guide.

Thursday, February 4th, 2021

Brand reputation management is a crucial factor for every business. A marketing strategy is incomplete without this aspect. Good brand reputation management signifies the trust factor that people have in your company which can bolster the success and revenue of your firm. With everything now available digitally, consumers can easily search reviews of your products and services or evaluate the CSR efforts within a tap to introspect their decision of choosing your brand over others. Hence, effective brand reputation management gives you an edge over your competitors. Moreover, it has the potential of bringing in more customers and keeping them anchored to your brand. Building successful brand reputation management is not easy and requires effort and skills.

What is Brand Reputation Management? 

‘Brand Reputation Management’, these three simple words open up an array of possibilities for any brand that wants to stay relevant in the market. So, what do we exactly mean by it? Brand Reputation Management is simply how a company controls, influences and improves how customers perceive a brand. A good brand reputation management is when a brand has fostered customer satisfaction and loyalty among its consumers. Consumers trust the brand and it is one of the key factors that drive the growth of any business. Not only that, a good brand reputation draws in potential consumers to the brand – like a moth to a lamp! Having good reputation management is crucial else it might drive away these potential consumers and make it difficult for the brand to survive in the long run. When assessing brand reputation, the potential consumers consider several factors such as the quality of the product or service, the reliability of the brand and the friendliness of the brand. The question here lies, how do we build a good brand reputation? To understand that, we need to see what are the different types of brand reputation management. 

What are the various types of brand reputation management?

Managing brand reputation is not as easy as it looks. There are various types of brand reputation management practices that need to be carried out for maintaining a positive image of the brand throughout. 

Creating Brand Awareness 

No consumer will be willing to try your product or service if they are not aware of it in the first place. Brand awareness is the knowledge your potential consumers have about your products or services. Customers must know what your brand represents and the values that are associated with your brand every time they hear your brand’s name. Research shows that customers are more likely to opt for products or services of brands they identify themselves with. Researching your target group of customers and campaigning your products and services to them via various channels can create brand awareness.

Content Marketing and SEO

Content marketing is one of the crucial strategies that are followed to build a brand reputation. Simply put, content marketing is providing your consumers, old as well as new with educational content that will solve your customer’s common problems that your customers face. Once your content becomes popular and people take notice of it, customers will begin to share their positive experiences with their friends, family, and colleagues, thus expanding your brand presence. 

Once you get your content marketing straight, SEO comes in. Search Engine Optimization (SEO) is when you use certain strategic keywords coherent with your brand that can help customers access your website and therefore, draw in organic traffic to your website. SEO strategies put your brand’s products and services at the top of search engine results. Lasting SEO strategies help a customer to find you when they are searching for a solution. The more expert you are at SEO, the more is the engagement of your brand and more is your sales!

Online Reputation Management

With more and more people having access to the mainstream medium, Online Reputation Management can make or break your brand in these testing times. Online Reputation management is the process of creating an impressive digital present by suppressing negative reviews of your brand and promoting positive reviews. Creating short but impactful online ads that can create an emotional connection with your audience is the key to curate a good image of your brand. 

An Online Reputation Management agency helps you to build your brand image. BrandVisage is one such Online Reputation Management Agency that helps you leverage how customers view your brand, interact with your brand and promote a positive message of your brand to your audience. How do they do it?

Making a good first impression 

‘The first impression is the last impression’ is an adage that brands must follow by. Creating a visually appealing, colourful, interactive website is essential in leaving a lasting impression among your audience.

 Public Relations

Embracing who you are! An Online reputation management agency creates strong PR relations through blogs, e-mail signatures, major publications that help suppress negative emotions, improve brand perceptions and increase your web presence. Every employee must be coherent to the brand’s mission and vision and represent the same.

Uniting and Conquering 

Every social media channel you use needs to be streamlined and reviewed. Reviewing effective engagement of your channel, audience demographics, reach and popularity helps you to avoid conflict and confusion.

Respecting your audience 

Online Reputation management agencies craft a strategy that speaks to your audience. They respond to customers in a timely and polite fashion, pay attention and acknowledge positive comments, quickly address complaints and issues thereby spreading a good word about your brand.      

Social Media Reputation Management

Nowadays, social media reputation management and riding with industry trends is crucial for a brand’s growth. Research predicts that by 2025, there will be 4+ billion social media users. An active and engaging social media presence is directly related to the growth and awareness of your brand. Generate your brand advocates! Get them to tell their success stories to create a positive impact on your brand and boost social media reputation management. With growing influencer marketing, staying on top of industry trends is important. Your audience is increasingly looking for brands they can identify themselves with, brands that will match their aesthetic. You can emulate the following steps for creating an effective brand reputation on social media. 

  •  Identify the tone of your message in different social media channels.
  • People love competition! Engage your audience in quizzes, competitions where they stand a chance of winning rewards or vouchers.
  • Track your results and boost your Customer Relationship Management.
  • You can indulge in personal reputation management as well. Influencers who act as brand management advocates use personal reputation management to uplift their perception among the audience, thus, also creating a healthy image of the brand they are representing.

Focus on boosting customer experience

“Happy employees ensure happy customers and happy customers ensure happy shareholders”.

Boldly put, a satisfied customer is the sole best strategy any brand can have. Monitoring customer reviews and providing feedback and ensuring business improvement is key to customer satisfaction. Recent surveys have found out that 91% of customers trust online reviews while buying a product or service. Thus positive, genuine online reviews are an excellent way to build brand trust. Online reviews also help in the feedback on your product or services. 

Research further shows that 89% of customers notice how brands respond to negative reviews and criticism. Taking accountability for your actions shows the customer the human side of your brand. Time is of the essence when it comes to resolving customer issues. Personalisation of your brand message to your audience, keeping a tab on what your audience is talking about and sending surveys for customer feedback helps enrich the bond between you and your customer. Keep in touch with your customers and let them know you are here to provide excellent customer experience!

Lack of proper brand reputation management can have severe long-term effects that can take a huge amount of money and years to rebuild. If you want your business to grow, you need to keep a keen eye on your brand reputation and how customers perceive your brand. For that purpose, you can rely on BrandVisage that can devise the right strategies for your brand and assist in accomplishing a positive reputation of your brand. Their extensive understanding, knowledge and years of experience in the different types of reputation management, including online and personal reputation management, will help you successfully bolster your brand reputation. 

Related: ONLINE REPUTATION MANAGEMENT: TRENDS 2020

Everything you need to know about Media buying

Monday, January 4th, 2021

Media buying is the latest trend that you must be aware of. Moreover, in the previous year, digital media advertising has exceeded the conventional kind of advertising. Thus it is imperative that you incorporate digital media planning and buying for a thriving business. Besides, digital media buying is far more cost-effective than traditional media mechanisms. But you need to have the acumen for buying the right kind of media. Hence, we have provided everything that you need to know about the particular strategy. 

What is Media Buying?

In easy words, media buying in advertising is all about purchasing ad spaces. It can involve both digital and traditional media. Whether purchasing a billboard advertisement or a programmatic website advertisement both are part of the same system. However, analyzing the current trend when the digital ad sector is flourishing, the particular idea stands for buying the right kind of ad space. Moreover, digital media planning and buying involve greater command over the placement, timing and the prospective audience. 

How does it work?

Purchasing an ad space looks pretty easy on the day to day basis, but it is not. First, you need to come up with a differentiated advertisement that you want to present in front of individual audiences. Then you go for purchasing the space to run the ad within. Traditional ad spaces include TV, ads in newspapers and magazines, radio ads and outdoor advertisements. You need to devise a strategy for traditional media buying in advertising. For instance, if your target audience lives in Delhi then you have to focus on buying billboard ad spaces in Delhi. It is better to choose ad space in the magazine or newspaper that your prospective customers or audience subscribes to. Moreover, timing also plays an important role, for instance, if it is about an independence day sale you need to advertise for it before 15th August, to get a better response from potential buyers. 

Buying space on digital media works in a similar fashion, but unlike traditional media, it offers more flexibility and space for brands. There is an uncountable number of websites for advertisement and many of them even do niche marketing. Perhaps with digital media, you can have better control over the target audience. Further, you can also utilize their search history for better planning and retarget them as well. Buying a strategic ad space involves a lot of planning and you must take help from a professional online media buying agency for the best results. 

Things you need to know about media buying

Before going for media buying there are few things that you should keep in mind which are laid out below for better understanding. 

The process of buying digital ad space

The complex task of buying digital ad spaces has been made easier with the evolution of technology. In contemporary times, media buyers utilise many effective means to accomplish their goals. One of the oldest means is the use of the advertisement network. The digital networks join prospective publishers searching for advertisement space with prospective advertisers. Social media buying agency such as Brand Visage helps prospective businesses, devising strategies for buying ad spaces. The brand has the best bids backed with promising quality. 

Media buying should always be optimized

Effective results in ad performance can be leveraged by optimizing the particular. This happens by default when you choose strategic media buying practices. With Brand Visage, you get access to modules like influencer marketing, SEO, creative services and more. 

Conduct thorough research about competitors

Carry out detailed research on the plans and strategies used by your competitors, detect their target audience as well. Go through the history of their business, this will help you to learn from their mistakes, and do not opt for the same. 

Prioritise the safety of your brand

The safety of your brand is a major concern and is vulnerable to harmful content. Thus ensuring its safety is an appropriate task that needs to be taken care of. Leaning on a skilled media buying agency like Brand Visage will protect you from being exposed to these perilous environments. Its Online Reputation Management feature will streamline it all.  

Stay away from ad-frauds

With the advancement in technology and on the set of automation, detection of ad-frauds has become a hectic task. Moreover the lower you pay for the ad the lower is the quality of ads which can eventually lead to ad frauds. 

Content

Good content is key to your success. Make sure the content you are delivering has a quality turnout rate, take professional help to get you sorted. Brand Visage comes equipped with a team of experts, helping out brands with their content segregation, facilitating better business. 

Devise a sound strategy for media buying

DSP has eased the process of bidding spaces for advertisements. Thus buyers are more focused on developing a sound plan or strategy than focusing on buying ad spaces. Media agencies help prospective businesses devise smart plans based on researched keywords and make use of available statistical data in an efficient form.

Ensure Prompt Delivery 

As a media buyer, make sure that your advertisement gets delivered to the right audience at the right time. Be particular with the messages being highlighted, do not opt for controversial topics that might instigate a certain part of the population. 

Wrapping Up

Collaborating with an experienced online media buying agency such as Brand Visage can help you with buying lucrative ad spaces for your business. You will get access to useful tools and advice that will facilitate better business. The extraordinary work ethics offered by the agency, teamed with out-of-the-box ideas and social media buying strategies makes them the best among the rest. You will be introduced to different ad channels that are available on the internet, today. Besides these, the media buying procedure will be completely unambiguous and kept open for you. Most of the companies opt for digitalized marketing strategies because of the higher ROI generated by the same. 

We hope that the points discussed in the article are useful and served as a knowledge base for sure. Final tip, always make sure your media buying strategies are both open and transparent at the same time, facilitating greater business. 

Also,Read: DIGITAL MEDIA PLANNING: THE BEGINNER’S GUIDE

Digital Media Planning: The Beginner’s Guide

Wednesday, November 18th, 2020

Digital media platforms have become the go-to place for people not only to communicate or seek entertainment but also to learn about, compare and get access to the products that they want to consume. Around 59% of the world population are active internet users who spend several hours on digital media platforms on a daily basis. Considering this huge obsession with digital media, companies are now focussing more on digital media marketing than on traditional modes of promoting their brands. This has necessitated effective digital media planning.

Digital media planning and buying is an online method of bridging the gap between brands and their prospective consumers. It includes strategies through which companies aim to create brand awareness and expand customer base via digital media platforms. A well-structured digital media planning can prove quite beneficial in growing a company’s reputation and online reach.

Top digital media planning strategies

Nowadays, social media presence is highly important for brands to get noticed and fetch an increased number of customers. However, if you start promoting your brand haphazardly without any planning, it can affect the company’s reach drastically. To help brands frame effective digital media strategy and secure an ad space on digital media platforms, many media buying companies have come into existence. They have skilled digital media marketing agents who create customised online marketing plans for enhancing the brand’s visibility online.

Conduct market research

For excellent digital media planning, the first thing that you would need to do is study the market. For that, you need to identify the category of your product and brand. Then, you must analyse the competition among similar existing brands and keep track of the market trends. Having a thorough knowledge of the target market is extremely important for proceeding to the next step of framing digital media strategies. The better you understand the industry in which your brand fits, the better will be your digital media planning. Well-thought strategies based on market research and trends will go a long way in ensuring profitable returns from investment on digital media.

Create target audience persona

Once you have done your market research, you have to invest your time in identifying who the potential audience of your product are. You should practise social listening to get an idea about the target audience. You have to analyse and identify their behaviours, interests, problems and how your product can solve their existing problems. Considering your brand’s product, you must frame your target audience’s age group, their professional backgrounds, gender proportion, etc. creating a target consumer persona. You can do so by analysing their common demographic and psychological aspects is extremely necessary for ensuring that you frame a suitable strategy to reach that prospective audience group. You can contact the media buying companies to get thorough guidance in creating audience persona efficiently.

Map consumer online journeys

After you have understood who are your potential customers, you have to track their online lifestyle. With digital footprints left behind by internet users, you can analyse their data and conclude which media channels do most consumers visit on a regular basis, what are the trending searches online, etc. mapping such information about the way consumers use digital media will help you create campaigns that will capture audience’s attention and convince them to take actions in the way you desire.

Choose an effective media mix

Once you have tracked down your potential audience’s online history, you can select the suitable digital media platform which will help you expand your brand’s reach phenomenally. However, for surviving and excelling in an intensely competitive market, promoting your brand on one digital media platform won’t suffice. Knowing the popularity of various social media platforms, you must create contents and promote them on multiple media platforms to increase the brand’s social media presence. You can go for social media buying to ensure customer engagement on various digital media platforms every day.

Frame an audience-centric strategy

Since your product’s success depends on its popularity among consumers, it is imperative to give foremost importance to the audience’s interest while chalking digital media strategy. Nowadays, viewers can decide whether they want to skip or continue seeing an online ad. Thus, it is important for companies to make sure that they post ads that will be alluring and relatable to the audience. People no longer prefer sales ads boasting about the product’s benefits bluntly. Ads which empathises with the pain points of consumers and suggests suitable remedies through their product stays for long in people’s mind. Thus, if you want to be the talk-of-the-town brand, you must ensure that your digital media strategy is framed, keeping the target audience in mind. You can seek help from an online media buying agency to get a desirable space on digital media platforms for your brand’s contents.

Also, Read: DIGITAL MEDIA IN INDIA

Allocate your budget effectively

A core aspect of digital media planning and buying is assessing the budget and knowing how much to spend where. While executing digital media planning, it is important to stay within your budget. Identify your business goals and infer how much you would like to invest in promotion through digital media. Once you know your gross budget, start segregating the investment among different online media platforms. An effective digital media planning doesn’t only mean framing a strategy, ensuring lucrative profits. It must also ensure that you get good reach and return from the digital media strategy at a minimal investment.

Abide by your plan

In a fluctuating industry, oftentimes brands tend to reframe their digital media strategies frequently in the expectation of better returns. However, it affects the brand’s progress negatively. Mostly, getting profitable returns through digital media marketing takes time. If you change your long-term strategy overnight because of a temporary fall in business conversions, it is not likely to produce any desirable result. So, just focussing on sales and numbers might actually harm your profit returns in the long run. You can take assistance from an online media buying agency to frame an effective online media marketing strategy under any given market situation. Once you have a well-thought plan, you should focus on building the brand’s reputation through that plan and stick to it irrespective of market fluctuations. 

If you execute these steps while figuring out the ideal digital media strategy for your brand, it is likely going to help your brand prosper and yield attractive returns on affordable investments. Social media buying through media buying agencies can also be helpful in getting the desired digital media presence for scaling up your company’s reach and profit margin.

Reasons to Start Content Marketing in 2021

Monday, October 19th, 2020

The World Wide Web has completely revolutionized the world as we knew it. The internet quickly evolved from a communication method used by a few elite organizations to game-changer in every field. Be it scientific endeavours in Engineering and Biology, or economic activities like manufacturing and retail, the internet has touched everything.

This also meant that people stopped responding to age-old methods and moved to self-reliance. One area where this change is widely visible is people’s shopping behaviour. They now spend less time in retail stores and more online – comparing, selecting and buying products through reviews and rigorous tests. While marketing has always been focused on influencing the purchasing habits of potential customers, online marketing is a completely different ballgame.

Traditional marketing is dead

To stay relevant, brands have moved online as well. Those who did not were needed out of the competition.

With billions of people using the web every day, sales and marketing have also evolved considerably keeping their changing preferences in mind. In the 21st century, the traditional ways of marketing, where advertisers relied on print media and word of mouth, are dead. Today’s consumers are bombarded with advertisements every second and have unlimited choices. Online marketing has outperformed the traditional methods when it comes to saving costs, reaching more audience and eventually inspiring their purchase decisions.

However, the vast amount of information available, complicated procedures and changing algorithms make it overwhelming for amateurs to succeed in creating effective online marketing campaigns. Most of the times, it results in revenue loss if you are utmost attention is not paid in and executing the online marketing strategy. This is because offline and online marketing is completely different and similar methods do not necessarily work in the other, especially with the ever-changing scenarios of online businesses. Professional help would not only help save your time and cost but also mean you would have to worry about complicated technicalities.

Choosing the right professional partner, however, is of paramount importance. Some of the traits that should clear the fog are expertise, costs associate and testimonials to certify past successes.

Brand Visage is a content marketing company in Delhi that aces online marketing through skilful utilization of professional tools and has delivered countless success stories.

The average time that a customer spends viewing an ad has reduced drastically, meaning brands have a few seconds to create a long-lasting impression in their minds to drive sales.

As a result, advertisers have to come up with new and innovative ideas to catch the customer’s eye and not get tucked away in the market’s corner. Choosing a content strategy agency like Brand Visage would enable your brand’s core message to reach its customer’s hearts.

Content is King

In 1998, Bill Gates said, ‘Content is where I expect much of the real money will be made on the Internet, just like it was in broadcasting’. He referred to the fact that most, if not all print media have also moved to an electronic, online counterpart. And in most of the cases, the readership of the latter has surpassed the former. Unsurprisingly, this has also led to the closure of several media houses while leaving the futures of others called into question, further reinforcing that the future is indeed online.

This is the potential of content right now and the brands that recognize this are outshining others.

With the era of countless existing websites and newer ones popping up every day, it can be overwhelmingly difficult for a brand to stand out. To ensure a lasting advertisement impact on the audience, highly targeted content has to be created. However, it is necessary to form a content strategy to stay relevant in the ocean of the Internet.

Brand Visage content strategy agency will certainly help elevate your marketing game, keeping in mind the constantly changing algorithms of social media.

Enter content marketing

Content marketing involves creating, updating and advertising highly engaging content towards specifically targeted customers. It not only ensures your brand’s prominence but also makes sure the audience trusts it.

Brand Visage stands out amongst content marketing services in Delhi with its years of experience, exceptional skills and talented professionals. Its genius is in the ability to generate and market content that does not interrupt people but attracts them. There are several strategies it follows to achieve your online goals, some of which are discussed below.

Social media marketing

Social media is an outstanding marketing tool if used right. Millions of people turn to social media platforms to have an informed opinion about products and services. A strategy to dominate this space should consist of analyzing competition, researching target audience, establishing business metrics and setting meaningful goals before creating engaging content.

Brand Visage’s content marketing services in Delhi have mastered the art of skilful usage of YouTube features, Facebook pixel and Instagram ads targeting the exact demographics required for your brand’s overall success. This means that your brand reaches new customers besides making sure the existing ones stay loyal.

Also Read: 3 TIPS TO IMPROVE YOUR ONLINE CONTENT STRATEGY

SEO

Search Engine Optimization ensures that the right quality of traffic reaches your websites in the right quantity; generates more leads and which in turn leads to higher conversion rates. It is one of the best ways to increase your brand’s visibility and online reputation. Brand Visage also makes sure this is approached through a carefully crafted reputation management strategy to manage online reviews and customized solutions.

Video content marketing

Videos have carved a niche of their own in content marketing because of a certain entertainment factor associated with them. An increasing number of people turn to platforms like Youtube to get answers for their question, watch brand or product reviews and ultimately decide which way to turn. Regular updates, competitions and video engagements also boost customer loyalty. Video content marketing seals the deal when it comes to increasing customer interactions with the brand. Its far-reaching effects augment your already existing content marketing efforts.

Overall, a good content marketing plan should enhance your visitors’ trust, generate higher organic search results, uplift the brand’s awareness and generate more leads. Great content, both textual and audio/video is the crux of this plan. Brand Visage is a market leader in managing all this and more for your brand.

If you are looking for a content marketing company in Delhi, look no further. Click here for a consultation and transform your brand’s value forever!

How social media strategy can impact SEO?

Monday, October 12th, 2020

The search industry is always looking for ways to use social media to enhance SEO. The term social media SEO is an upcoming term which usually means using social media in various ways to increase the traffic of your platform organically. Although social media and SEO sound different, they have a connection to each other that is unknown to many.

Using social media can make your SEO related activities both effective and profitable. So if you want to increase your website’s exposure and drive traffic to your website you can invest in the best SEO company to profit from your website.

Ways in which social media impacts SEO?

Using social media for your website can help you in various ways. The way you use social media can decide the effectiveness of your website. For example, if you share the link of your platform on social media sites such as Facebook or Twitter it can affect your ranking. Besides this, there are other productive ways in which your SEO can be influenced with the help of social media. Here is a list of them for you.

Helps in driving traffic

As mentioned before, social media helps in driving traffic to your site. Traffic is one of the major factors of ranking. More the traffic the better is your ranking in the search engine. Social media makes your content more visible. When a good number of people begin to share your content with others they are unknowingly driving more traffic to your website. But for this your content must be rich in quality and creating quality rich contents can be arduous in a world where everyone is running for better content and higher traffic. Nevertheless, you can surely make use of a top content marketing agency in Delhi to make your task easier and effective.

Improves your profile rank in search engine result

A website’s social media page is never limited to the social media circle. The same is used to rank them in search engine outcomes too. If your social media site has good reach then your profile will be ranked on the first page of the search engine. The better the reach the greater are your chances to be on the top of the page. The profile ranking also provides an excerpt from the reviews and link of your social media profile. Anyone can click on this link to know more about the brand’s image and may even discover valuable content. Thus, a brand should make optimal utilization of their social media profiles to create visibility. This is never too hard if you can choose the best SEO company that will do the job for you. 

Enhances your content reach

Social media serves as an effective conduit between your content and people. If used in the right way, it can certainly ensure that your content is reaching everyone. Unlike web browsers, where a certain content only appears after entering the keyword, in social media, your content becomes visible to all and sundry irrespective of the fact that they search for it or not. Better content can in turn bring you traffic of high quality.

Your aim should always be that your content is shared multiple times and over again to ensure it reaches people who do not even sometimes realise that they need it. If you have superb content then it will reach a maximum number of people and if you’re lucky it might even get shared by important personalities and celebrities. Don’t be too late and try out a good content marketing agency in Delhi to bolster your content reach. You can also use influencers who have a good reach to improve your content reach. But for that too, you need to know the right influencers for your vertical. A top social media marketing agency in Delhi can sort this out for you.

Social media sites act as a search engine

Never make the mistake of thinking of social media as just social media. It is a search engine as well. Gone are those days where users just used it for looking up different stuff. The search feature of social media has become so strong that it has become a web browser itself. People are likely to discover your page and relevant content with the help of the social media search button. This makes it all the more important to make the best use of your social media content to improve your visibility.

Improves local SEO

Social media can also improve your SEO activities locally. Local search rankings are usually impacted when the name address and phone number (NAP) is up to date. If you are successful in constantly maintaining your NAP information on your website and listings then your business will be recognised as bona fide by Google. This can eventually bolster your rank in local search outcomes. Thus, it is imperative you use the same NAP information on your social media, website as well as listings.

Besides, social media sites such as Instagram enable geotag option to share posts and stories. This can expose your local audience to your content which can further widen your reach.

Also Read: IMPORTANCE OF SOCIAL MEDIA

Creating YouTube SEO

Youtube is one of the most popular social media sites. Thus, it is absolutely important that you have good YouTube content. A top social media marketing agency in Delhi can be your saviour in this matter. As optimizing your YouTube channel can rank your page on the top in the search engine result. Also, the relevant and popular videos will be highlighted on the top of the results depending on the search. Optimizing your video titles and descriptions by using pertinent keywords can boost your visibility both on the platform as well as on web browsers.

Wrapping Up

Thus, it is evident enough that social media improves your rankings. Although not directly but by acting as a catalyst. It can also provide numerous benefits in the long run of your business. Social media easily creates a web presence of your business. It can connect you with potential audiences who are ready to do business with your firm. Thus, it is imperative to optimise your social media SEO efforts for effective growth of your business.

10 reasons you need to start digital marketing in 2021

Tuesday, September 29th, 2020

Businesses are becoming more competitive each passing day. Every brand is giving their best to attract more consumers, persuade them and manipulate them to purchase their products or services. In such a situation, your brand needs to stand out. To do so you need to try out new and updated marketing techniques to improve the presence and reach of your company. 

With the world going digital, ‘how’ is no more a question. The Internet is the new key to all your marketing solutions. Using digital media platforms for marketing can prove to be very impactful and lucrative. Besides investing in the best digital marketing agency in Delhi, you should also have a sound idea about why you need a digital marketing plan. 

10 reasons to start digital marketing

With print and radio advertisements you definitely can reach a certain number of audience but with digital marketing, you can reach beyond just a ‘certain number’. Digital marketing provides you the opportunity to connect with your audience instantly and go beyond the limits. If you want your business to grow and reach new heights in the era of digitisation then, digital marketing is the only choice you have. Here is a list of why digital marketing is so important in 2020.

  • Affordable

The foremost reason for choosing digital marketing is because it is quite economical and effective. Unlike traditional media marketing where it may cost you lakhs to run a print or TV ad, digital marketing is very budget-friendly. If you choose a good digital marketing company then they can devise email, content, and social media marketing for your brand at a very low price. This can help you in optimising your marketing budget and bring you a good return on investment.

  • The increasing digital use by the new-era customers

Nowadays, people choose to use the internet first before buying something. The Internet provides them with the ease to do a thorough research of the market before making a purchase. Digital marketing is of immense importance here. It is important that when customers are thinking of making a purchase your brand’s performance is visible to them. You can provide relevant information and influence their decision-making process. In order to do this, you need to pick the best SEO company for your brand that will work on your marketing strategies and create SEO based content that will put your company on the top while doing a Google search.

  • Helps to keep tabs on your digital campaigns

Tracking your campaigns is important. You need to have a sound knowledge of what is working out for your brand and what is not. This will help you improve and result in a better return on investments. Digital marketing serves this purpose too. But this is never possible without having the best digital marketing agency in Delhi by your side. They can provide you valuable data for your campaign. Their user-friendly digital marketing software and analysis instrument will help you check multiple ad content and tell you which one is the best for your target audience.

  • Ensures a better interactive experience

The use of digital marketing platforms ensures a profound customised experience. Making interactive videos and product recommendations can grab eyeballs by engaging, informing, and entertaining potential consumers.

  • Helps in developing a strong engagement with the audience

Brands need to make use of their social media channels to help build a strong audience engagement. You need to keep posting valuable content and start a conversation with prospective leads. By answering consumers’ questions brands can enhance their customer service methods which will eventually give way to a better brand image. 

  • Helps in responding to current trends

You can use your digital marketing strategies to respond to current industry trends. Creating relevant blogs and articles based on popular trends or by taking part in conversations can answer the concerns of the target audience. This will enhance the loyalty of your brand and establish your brand as the leading company. Digital marketing can work way faster than you can imagine. A good digital marketing company can help you reach your audience in seconds with the help of proper marketing or by publishing quality rich content within an hour. 

  • Improves your brand’s reach significantly

Digital marketing helps you to reach audiences beyond geographical boundaries. Traditional marketing will only help brands be recognised locally or by those who read a certain kind of magazine or newspaper. But there may be prospective customers who may have missed out your brand when they needed it. With the help of search engine marketing, relevant blogs and reviews you can reach those prospective consumers quite easily beyond your local area. If you are willing to go beyond the boundaries you should invest in the best SEO company that will help you improve your brand’s reach in ways unknown to you. 

  • Helps improving relations with the customer

Digital marketing is a two-way communication process that helps to develop a good relation with the customers. With the help of digital marketing, brands can address the issues of their customers and can also get to know about their likes and dislikes. By understanding customers’ needs brands can design products that will best serve their purpose. 

  • Competitors are going digital

Almost every other business in the market is using digital marketing in this era to improve their visibility and reach. They are constantly making efforts to engage their audience, reaching better leads and shaping consumers’ purchasing decisions. This makes it a must for you to try out digital marketing to create better brand recognition and drive potential customers. It’s better late than never!

  • Traditional print and digital marketing strategies can go hand in hand

While digital marketing has the potential to inform and educate your audience, traditional media can help you to be in the top of your target audience’s mind. If you can implement both traditional and digital media tactics well it will help your business reach new bounds and make your brand image stronger. 

Wrapping Up 

Digital marketing provides you the opportunity to use multiple platforms. YouTube, Facebook, Instagram, Twitters are some of the top digital marketing platforms that are used by people. This gives you the opportunity to engage with your consumers on different platforms at the same time. Traditional media offer very limited engagement opportunities which are usually time-consuming and are not flexible. To sum up, using digital marketing will help you reach new goals and bring in a new turn in your marketing approach which will be beneficial for your brand in the long run.

5 Easy Steps to Build Your Reputation Management Strategy

Friday, September 25th, 2020

Since its inception, the Internet has taken over the world by storm and rightfully so. It connects the world in a fashion that probably none of us ever imagined, touching the very core of human existence. Besides the technological revolutions that came with it, the Internet also completely changed the way we communicate, whether it is interpersonal or mass communication.

In this day and age, businesses that use it properly for their sales and marketing campaigns are bound to thrive. On the other hand, ones that do not slowly got far behind their competitors and lost the game altogether.

With the consumers using the Internet more than ever, brands have to be very careful about their online reputation management.

Brand Reputation

Besides the quality of goods or services you provide, your business reputation also depends on customer reviews and what they generally say online about your brand. Although managing the brand reputation offline may be easier, given the physical interactions between service providers and consumers; in the digital space, it is a different ballgame altogether due to the difficulty in segregating spam and bots from genuine accounts.

To tackle this, you need a smart online reputation management strategy that targets the pain areas and increases your online presence.

Let us discuss the 5 easy steps to build your reputation management strategy, so your brand reaches its highest potential.

Online Reputation Management

Potential customers in this day and age like to search the Internet for brand reviews, website and overall search results before making a purchase. This is where ORM or Online Reputation Management comes in. It makes use of technological tools such as search engine optimisation and social media tactics to influence buying behaviour.

There are several ways to do this yourself and also professional agencies to get this done. One of the most crucial things while considering a digital marketing agency to handle this for you should be their in-depth technical know-how and success with past endeavours. Brand Visage is an online advertising agency in Delhi backed by a team of top-notch industry professionals and hundreds of successful clients. Its success lies in the ability to research the brand to the core and offer customized solutions that boost the brand’s image positively.

Also Read: ONLINE REPUTATION MANAGEMENT: TRENDS 2020

Website and App Development

The face of the brand online is its website. It should contain all the necessary information and yet should be easy to navigate. Certain tactics make specific websites stand out from the crowd and hence, garner customers’ attention. Brand Visage works on creating outstanding websites that are free of clutter and influence the customer’s buying decision subconsciously. To further reinforce your brand’s reputation, app development is another sure-shot path to success. Apps make sure your brand stays with your customer at all times through their cellphones. Targeted advertisement on apps exponentially increases sales and revenue.

Optimizing Search Results

Most brands today use custom websites for their online presence. With the advent of search engines and their practice of indexing web-pages, the world changed significantly.

According to several pieces of research, a large chunk of consumers only pays attention to the first few pages of the search results. On top of that, even fewer scroll down to the bottom of the first page, let alone going to the second. For businesses, this results in a constant struggle to stay on the top, not only offline with their products’ word of mouth reputation but also online on search engine results.

This is where SEO, or Search Engine Optimisation services such as those of Brandvisage are required. Your brand should stay relevant and offer up-to-date information on its websites to avoid being lost in the pool of millions of competing brands.

Social Media Marketing

Brandvisage helps you attain consistency in your social media presence and aligning your social media strategy to your business goals. It can not be stressed enough that reviews can make or break your brand. Not only manging them online, but the timely response and converting passive online reviews into promoters are some of the strategies used to control the reputation. Customers tend to prefer brands that are highly responsive and address their concerns on-brand social media handles like Facebook and Twitter.

Your digital marketing and reputation management strategies should stay consistent with your end goals. However, it is also imperative that they evolve keeping in mind the changes in social media algorithms. This is because social media companies keep changing their algorithms and if your strategy does not change with it, it might lead to ineffective ads and incorrect audience targeting. Brand Visage keeps a close eye on these developments with its dedicated social media managers who scan Youtube, Facebook, Instagram and Twitter, amongst other major social media platforms for changes.

Influencer Marketing

It is a commonly known fact that influencers play a big role in affecting the decisions of their followers. According to polls, 80% of global marketers today believe that influencer marketing is highly effective. 

People tend to deeply connect with individuals who have personality traits that they like and this results in these influencers amassing millions of loyal fans.

Brandvisage works with the creme de la creme of influencers who can reshape how consumers view your brand. These are not your run of the mill influencers with only a singular achievement of followers under their belt, but market leaders who are considered experts in their niche by loyal fans. 

You do not have to shell millions to get celebrity influencers to endorse your brand; since there are micro-influencers and social-media champions that get the job done, specific to your requirements.

Public Relations 

Public relation management is an important factor in your overall online reputation management strategy. Brandvisage online advertising agency in Delhi has mastered the art of PR through crafted press releases and other tactics that enhance and sustain a positive brand image. 

It all starts with a detailed discussion about your business goals, target audience and budget constraints. Each brand is carefully studied before creating hard-hitting PR campaigns that drive the strategy forward.

It is evident that the world has moved online, and brands need a meticulously planned online reputation management strategy executed precisely. 

Rest assured, with Brandvisage’s experience, skillset and testimonials that back its claims, your brand is in safe hands. 

UI/UX trends in 2020: What’s New?

Friday, August 14th, 2020

A lot many things changed this year, the most dynamic being the digital media which emerged with multiple new features on every platform, while at the same time waving goodbye to some other features and apps. The digital media industry in India and worldwide have long understood the importance of evolving with the changing dimensions of the digital world, and this time the change has resulted in the UI/UX platform. This is the time for the agencies to step up and review changes in UI/UX to help themselves and their brands to stand strong during today’s era. Some of the most prominent and must evolving trends for the UI/UX industry are as follows: 

1. Scrolling through the dark mode: After the transition of instagram into the dark mode, the newest trend is now the transition of websites into the dark mode. The creation of websites into a prominent dark mode will attract many prospective consumers along with increasing the visibility of the website. In fact, the reasons behind the popularity of this trend is as follows: It gives any website a modern and chic look

# It helps in adding a dose of clarity and visual appeal by bringing out other elements of the website.

# It appeals more to the users as a black mode helps them save the battery life of their devices. 

# Furthermore, the dark mode of the websites helps in reducing the strain on eyes of the users. 

Apart from creating the application in complete dark mode, there are certain websites and applications that allow the power to the users, as per which, they can decide when to shuffle the modes from white to black.

2. Use your illustrator: Well, you can visit the best social media agency in Delhi and worldwide and they will all tell you about the appeal of illustration on every creative and video. The same appeal is also true for applications and websites. An illustration created from hand has gained unparalleled attention and praise from masses all around the globe. The usage of content that is liked and accepted by your target consumers, should at any cost, be a part of your deliverable. 

3. Animating every scroll: Although every expert in the field of UI/UX must be well aware of the cost and struggle of creating a compelling animation as well as motion design, each of them is also well aware of the amount of traction and attraction that these designs grab. In recent times the majority of the creators have recognized the value of videos and motion on the website and application, which have also resulted in transforming the otherwise boring content into the most interesting one. The creators often integrate the motion designs and animation in their About us Section or in the section of their deliverables. Some of the most magnificent usage of motion designs can be seen in areas like, home decor applications and sites where in the users are able to visualize the room of their choice, or the sites and applications for specs and goggles which allow the users to try a piece of glasses on their face, and so forth. The 360 degree view of the deliverables is yet another instance of motion on applications.

4. Voice recognition: Like we have mentioned in our previous blogs, the increase in voice search and Voice User Interface is seeing the peak in digital media. The hottest trend of this year is undoubtedly. The virtual chatbots and audio assistance, that is taking over the digital world. Voice assistance has changed the way users were interacting with the creators and thereby spending more time on what the creator has to deliver. The creators can make use of this new trend to dominate in their niche market and can attract the majority of the footfalls. 

5. Product photo does the charm: Every other trend comes with an expiration date for itself, but not the charm that is spread by the photos of the product being delivered. However, the integration of real time products’ image is no more a drink of the present. Now the trend for 2020 is the usage of surreal photos of the product, showcased on multiple platforms. 

6. The charm of fonts: Fonts have always been a driving force for good content. This year as well, fonts will maintain their charm and therefore on top of the list of trends for 2020. This is more due to the fact that the users pay a major fraction of their attention on the headings and subheads, if enticed at that point, they move further to read the contents written under them. Going by this insight, it is always recommended to use bold fonts for heading and sub heads as bold fonts are known to appeal more to the users and attract maximum eyeballs. Apart from this, usage of bold fonts also add a hint of modern aesthetic to the entire website or application. 

7. Layout is important: Everything else will fall out as advantageous only if your layout is interesting. One of the classic layouts has always been the block layout. This layout works on easily definable borders for each section and hence provides a proper sequence  of information flow, even at a glance. Another very interesting layout is the asymmetric layout that has not seen the market so enormously. But, this trend will change in the year 2020. This year, asymmetric layout will see an increased market, much because people today are accustomed to operate on multiple tabs at a single go. This changed attribute of users at large will be the driving force behind the growing popularity of this layout pattern. 

8. Tonality of the content and flow: Those were old times when being a popular company was enough to gain traction and be the talk of the town. Nowadays, companies are required to do a lot many things, other than providing top notch products and services, to become the leader in the industry. The users of today are extremely thought driven and aware, this is the reason why users are more inclined towards becoming the part of the company they are investing their time in than just being a user. The users feel this as their right to have an understanding of the history, reason behind the popularity of the brand, and its unique proposition, per say, the users are interested in having a transparent relationship with the brands. Hence, it is advisable to keep the tonality of the content very informal and in the manner of a two way communication, with the usage of everyday phrases and dialogues for creating a meaningful relationship with the users. Keeping the tone a bit humorous also helps, but the companies should keep their target zone of audience before jumping onto humor and deciding its limits. 

The sphere of UI/UX has seen a wide spread in previous years and is continuing to expand more this year as well. The year 2020 will have a mixed version of UI/UX with the mix classic styles and modern aesthetics, opening up new areas of the said department. A successful website/application will have to have the correct flow of this mixture.