Archive for the ‘Blog’ Category

What Are The Benefits Of Hiring A Social Media Agency?

Wednesday, August 3rd, 2022

Social media is increasing in this era. Nowadays everything is within the reach of our hands due to social media. Social media has helped people in various ways including the reach it provides which allows you to share more knowledge on your pages. These pages can be started for funding-related purposes for charity, business, talent, etc. Managing such pages is a difficult task as social media is still a growing industry. People are still learning how to manage social media. This leads to mistakes that can cost you a lot. If you are just starting your business, using social media can be a difficult task. Hence, hiring a social media agency is a good idea.

A social media agency is a firm that is appointed by clients to help them with their social media marketing or reach. The appointed agency helps you deal with your social media growth, scheduling, report analysis, etc. which would have been difficult to understand and figure out if you were alone in the process. Hiring the top social media agency in India is the best option to consider if you are struggling to keep up with your social media goals. Letting an agency take over your social media duties can save your time, efforts & money. In this article, we tell you about the benefits you receive when you hire the top social media agency in India.

Benefits Of Hiring A Social Media Agency

Hiring a social media agency may look like a tedious and hard job but it is super beneficial if you are struggling to manage your social media. There are several benefits of hiring a social media agency. The benefits are given below.

They Are Professionals 

When you appoint an agency, the company has experts in the field. Social media is constantly changing and evolving and it takes a lot of time to understand and recognize those changes, especially if you are a beginner.  A team of experts can recognize this, while a beginner cannot. You can save a lot of time and effort if you hand over such stress to a team of experts. They can analyze the change and help you become better according to it or even power the growth of your platforms to new heights. An agency is well informed regarding the development that takes place in the field. They may realize it and analyze it better than you can. They can help you create campaigns that can amplify your brand’s social media presence. An agency being the expert, already knows what ads and promotions work on Facebook and what type of branding works on Instagram. They are also aware of how to attract the target audience. 

They Always Have A Resource 

As a beginner in the world of social media, you may not have the resources required for your development. An agency knows how to support you with the right kind of resources. They can put you in touch with the kind of companies or brands that work in your favour or even with those you are interested to work with. Moreover, an agency not only knows about the resources that are outside the industry but also well informed about the resources inside the industry. Thus, an agency is capable enough to provide you with a better mix of both inside and outside resources leading to best outcomes in terms of ROI.

They Save Your Time And Effort

This is one of the most important benefits of hiring a social media agency. If you are a beginner, understanding different social media platforms can take up a lot of time and effort on your part, making it difficult for you to make any progress in your area. They help you save time and effort since they organize and arrange everything required for your growth and betterment. You can concentrate on other tasks while your hired team deals with issues that you do not understand or have knowledge about. They are aware of what works and what does not. They create a plan or schedule on how and where your content is going to be uploaded. In addition, they know the frequency of the data and time, something a beginner is oblivious to. 

They Help You Achieve Your Goal  

Hiring a social media agency not only lessens your burden of management but also helps you move ahead in the right direction. The agency manages your content and its posting. They keep track of everything to understand what is working for your brand and what isn’t. The agency helps you promote your brand. They communicate to the consumers through direct messaging or even the feedback provided by them to understand about the areas where your brand is lacking. They also help your brand to stay ahead of the rest on different social media platforms leading to better growth and success.

Their Reports And Feedback 

We have established how well an agency can perform. They are experts and have a clear knowledge of the important factors. Social media agencies always keep a check on your social media platforms by analysing the consumer reach, your campaigns, promotions, your engagement with the audience, etc. through different reports.  Hence, the feedback they provide should be taken seriously. Reading and understanding the feedback helps you understand where you or your content is lacking. Through reports, an agency gets to know that your content works on platforms such as Facebook but not on Instagram. By reading the report and using the feedback, you can improvise and do better. 
Brand Visage Communications is one such social media agency that deals with social media marketing, digital marketing, influencer marketing, PR agency, and more. The aim of the company has always to elevate the brand value of its esteemed clients. They help spread your content to the necessary audience, promote your brand through several means, increase your reach with your consumer, and much more. Hiring a social media agency like Brand Visage Communications helps you achieve your social media goals faster and with ease.

What Is The Cost Of Hiring A Social Media Agency In Delhi?

Wednesday, July 27th, 2022

The social media realm is growing fast in the field of marketing. From being a source of connection between users to becoming a powerful marketing tool for business houses, social media has taken a giant leap in the last decade. The best thing about social media marketing is that it gives you the power to engage with all your customers anyday, anytime & anywhere. In literal terms, Social Media Marketing (SMM) is the use of several social media platforms to sell goods and services. 

Delhi is a hub for pretty much everything in India. It is a great place to find new opportunities, to build a career or a business. Being the capital of India, Delhi provides a lot of advantages to its people. Very few people know that the marketing industry of Delhi has seen rapid growth in the 21st-century. Delhi houses the headquarters of many prominent marketing and ad agencies of India.Moreover with all the media houses being in India, it becomes all the more important for marketing houses to stay closer to the city. Delhi has a huge scope for social media agencies. It seems like ‘Delhites’ are taking their social media presence very seriously as there is a huge demand for marketing services in Delhi. Delhi-based startups have made it their agenda to find the best social media agency in Delhi. 

The influence of social media is very high amongst the crowd in Delhi. About 74% of ‘Delhites’ refer to social media before making a purchase. As a business house, you need to make a great impact on social media platforms in order to persuade this public and bring them closer to your brand. 

Why Do You Need To Hire A Social Media Agency? 

The concept of social media is free. These platforms do not cost you anything for making a profile and surfing online. But this concept holds true only when you use social media for recreational purposes. For business purposes, it requires you to make an invest in it. Moreover, as your social media presence matters a lot, it becomes pertinent for you to invest your time, money & efforts on social media in a concentrated way to maximise the possibility of better outcomes.

Many brands do not outsource the social media marketing part. But they surely have to shed some money for running ads and for checking insights. We have listed a few reasons why you should hire a social media marketing agency for your venture:

Harness Their Experience

In the initial stages of using social media for your business, it may be easy to create your own Twitter and Facebook accounts and email your friends and contacts. This, however, won’t offer you a significant return on investment.

Although getting started is definitely a good thing, but having a social media marketing company by your side can help you find answers about the different networks and how to manage them more efficiently using some readily available tools. After all, a social media marketing company has great experience online marketing plans & strategies needed to double your ROI.

Planning & Strategizing Your Social Media

Having the experience of working with different businesses and knowing what works and what doesn’t, a social media agency can help a business grow with ease. Social media agencies can make adjustments based on research and analysis, ensuring your social media investment is reaping maximum rewards.

You need to have an action plan ready to lure those potential customers and get that targeted audience. Below are the various action plans to help you up your social media game:

* Planning a strategic campaign

* Maintaining the aesthetics of your social media profiles

* Devising well-integrated social media marketing campaigns

* Leveraging on social media ad

* Taking advantage of digital videos 

* Vox Pop Videos

* Generating leads for social media campaigns

* Creating a full-proof Twitter trending campaign

Save Your Time

When you have a definite plan, a good social media strategy & result-oriented marketing tactics, you are always in for great results as a brand.

A social media agency is a potent option if you don’t want to spend your time learning new social media tools and then putting in the sweat equity.

As a business owner or employee, you may not be a social expert but you definitely have the responsibility to make your business more social to see some real growth. This is where social media agencies come into play.

Sync With The Trends, Tools & Tricks

It is already difficult keeping up with all the new social media sites. There are various tools available for managing each account, some better than others. These tools can often perplex anyone. To keep up with the social media game, you need your business to be in sync with all the contemporary trends. Your business profile needs to have the proper tools to do so. A social media agency will equip your profile with all the tools and tricks and will help you compete in the race for engaging topical content. Nowadays, every other brand is looking for a window to go viral. A social media agency knows how to strategise the viral content better.

It is great that we have established all the reasons to hire an agency! Now let’s begin with the budget. The factor that will finalise your opinion about getting on board a social media agency.

The Cost Of Hiring A Social Media Agency In Delhi?

Outsourcing social media marketing services can cost you quite some money. But if you want to go big, it is best to have some share of your money saved for this as well. Your budget will determine your needs. Social media marketing can cost you anywhere from Rs. 10,000 to Rs. 40,000 a month. It depends on what plan you choose. Different agencies have different plans for you. According to your needs, you need to select the optimum plan and get started with the process. However, it is best to contact agencies in your area to know their packages.

If you are based out in Delhi or are simply looking for a good agency, we recommend you to check out Brand Visage Communications whose primary aim is to engage customers with your brand using the best social media strategies. It has a team of innovative and creative minds who are highly qualified in their jobs. The team focuses on helping you achieve your business goals while enhancing your brand’s visibility in the online space. As a social media agency, it understands the importance of social platforms and the audience that surrounds them resulting in the creation of unique content, targeted for each brand, and to get the desired results. Brand Visage Communications is the best social media agency in Delhi NCR that will adhere to all your needs and will fit your budget. It has worked for brands like Aaj Tak, HCL, food panda, India Today, and many others. Here’s a sneak peek into how Brand Visage Communications functions:

* Strategises your brand and curates the perfect campaign. Besides that, it will also think of an execution method to make your life easier.

* It will create a social media calendar and publish the planned content on time.

* Brand Visage believes in attracting good engagement rates to your brand.

* It will analyze your insights and record your performance to help you visualize the next move.

* It focuses on building and advertising your brand’s worth.

Eager enough to get in touch with Brand Visage Communications? You can simply browse their website and contact them through the available details. They are available via call, email, WhatsApp, etc. You can even check out their social media pages.

Benefits Of Hiring PPC Company For Your Business

Monday, July 25th, 2022

PPC, also known as Pay Per Click, is a type of digital marketing tool which helps a reach its target audience faster. It is one of the best marketing techniques which is used by many businesses across the world to increase traffic to their websites. PPC or paid advertisement also plays a significant role for e-commerce brands as they are usually inclined toward advanced marketing tools such as SEM and cross-linkage. Ever since the pandemic has struck, there has been a gradual shift from offline to online business platforms. Therefore, to survive in this competitive epoch, marketers are seeking the help of the digital platform.

Many marketers wonder how to get the best advice on using different types of marketing tools according to their budget and circumstances. To clear your queries you can always take the support of PPC companies. These agencies always look forward to helping you with marketing criteria and strategies. One of the top PPC companies is Brand Visage Communications which is a highly recognized digital marketing company. It is a top PPC company in Delhi, which has helped many B2B organizations gain visibility. 

Top Benefits of PPC Agency

Here are some top benefits of PPC agencies that would help you understand their significance in the business world.

Time-saving

Undoubtedly, PPC requires a considerable amount of time to update keywords and ads in a campaign every day. Therefore, time management should be your primary reason to hire a PPC agency. Without managing time, your workload may increase and you might not be able to work effectively. These agencies constantly keep track of your record and frequently optimize the campaigns while providing regular updates about the performance of your advertisements and marketing strategies.

Economical Services

Many people wonder about the cost of PPC, which concerns most of you. First of all, prices are determined according to your business requirements. Generally, a PPC agency charges a modest price from the clients with fixed prices for Google ads, meta ads, bing ads, and more. You can even consult PPC agencies for affordable PPC services

Rate of Interest Outcomes

Every marketer expects the best ROI value to earn maximum profit. However, the chances of acquiring a higher rate of interest might be stunted with an in-house team. It is here that an outsourced agency can assist you in gaining higher interests as they constantly monitor the data, optimize the campaign, and create advertisements accordingly resulting in the ease of tracking & managing the outcomes.

SEM Knowledge 

The PPC agency not only deals with paid ads but also provides other different techniques to grow your business. So next time you witness a loss in your website traffic, low visibility, or demotion in rankings, go for a diverse range of marketing techniques and strategies

Flexibility in Business 

There are chances that private marketers may confront the issue of a shortage of resources. On the flip side, a PPC agency only focuses on your business growth. So they never run out of resources for your company. Hence, you do not need to worry about resource shortage as the PPC agency is a scalable option for your business.

Appropriate Skills and Experience

Expanding your business in the field of digital marketing requires excellent skills and experience. Thus, it is highly recommended to hire a PPC company for your business. The experts in this field always keep up-to-date information regarding different marketing criterias. As sometimes it gets difficult for in-house specialists to spare time for updates, it is important to have an agency by your side that has more knowledge and skills compared to an internal marketing specialist.

No Room for Error

If you’re designing a PPC strategy on your own, the trial-and-error approach is the only way to come up with the best strategy. When you use an agency, you rely on experience and skills rather than guesswork. PPC firms, particularly those that have worked extensively with businesses in the same niche and sector like yours, are ideal to have an attempted approach in place, so you won’t waste time on one that doesn’t work.

Now, let’s dive into the areas where PPC or Pay Per Click is necessary. 

Where Can We Use PPC For?

PPC can be used for almost every type of campaign goal such as generating leads, increasing sales, or promoting brand awareness. Users actively search for things according to their convenience with almost 90% of them visiting the websites which appear at the top. Therefore, to highlight your brand items you can avail the benefits of SEM (Search Engine Marketing). 

Paid ads display a targeted product in front of the targeted audience. This assists in providing discrete and precise information to the users. For instance, if a user is searching for a “casual white shirt”, an advertiser will show an ad related to “casual white shirt”.

PPC covers a wide range of digital platforms. There are several ways to advertise your product and services. However, it requires a certain amount of knowledge and research. So, to save your time, you can skip the search & research part and go for Brand Visage Communications which is a top PPC company in Delhi that offers a range of services. This include: 

Brand Visage Communications is a globally recognized brand. It has a vast network linkage which helps to upgrade your business to an unimaginable extent. The agency can help your business thrive and achieve its marketing goals with ease and efficacy. Further, what makes Brand Visage Communications different from other companies is its unique strategies and focus on quality work.

What Is Sem And Why Is It Important?

Thursday, July 21st, 2022

SEM is a digital marketing technique that assists you in getting more traffic to your website. Search Engine Marketing (SEM) uses various strategies to make your business website more visible to people. The main aim of SEM agencies is to boost trafficking through multiple ways such as cross-linking, organic search ranking, visibility by paid search, contextual advertisements, and more. Generally, PPC (Pay Per Click) and SEO (Search Engine Optimization) come under SEM. Hence, these digital marketing tools help in maintaining the brand’s perceptibility on an online platform.

In this cut-throat competitive era, we all are well aware that for the survival of our businesses, we need to upgrade our strategies to appear as a distinctive organization. Moreover, in the tech-enabled period, people are more inclined toward the digital platform. Therefore, there is an extreme need to curate new-age marketing strategies for better results in today’s time.

The SEM agencies offer lucrative strategies to grow your business on an online platform. There are a plethora of SEM agencies out there who can give you the right techniques to expand your business. The best SEM agency in Delhi and India is Brand Visage Communications. 

Now, let’s gain a better understanding of how SEM can help you generate more sales and revenue.

SEM Builds Brand Value

These days, the digital platform has become a major source of income for many big companies. In this modern era, we need to upgrade our marketing strategies to remain at par with other businesses. So, using SEM is beneficial for your business as it helps in generating greater leads resulting in the increase of sales volume. Subsequently, maintaining your business website also plays a crucial role in attracting more visitors. Undoubtedly, investing in a new-age marketing tool to expand your business is worth it. However, what matters more is the budget and circumstances for investing in such tools. Often, business owners find it tricky to  choose between PPC and SEO as both paid visibility and contextual advertisement act as an asset for a company when it comes to increasing its brand value. But using both simultaneously would be more effective to uplift your brand’s value rather than relying on one strategy.

Long-Term Effective Strategy

To get a faster and better outcome for your business, you should take the help of SEO marketing techniques. This will help you in expanding your business within a short period of time. For instance, SEO helps in fostering small businesses by boosting their trustworthiness, expertise, and authoritativeness. This marketing tool even works much better in gaining long-term profit. 

According to statistical analysis, 53% of all website traffic comes from organic search. And SEO drives more than 1000%+ traffic than organic social media. On the flip side, we will talk about marketers’ investment in digital marketing tools which is that almost 68% of them are investing in SEM. This signifies that most businesses are earning their credibility via marketing tools. Always remember that obtaining traffic by organizing a search does not cost you anything. Therefore, if you can spare some time and can research a little, you can save some money on SEO.

Customer Acquisition 

SEM not only helps in promoting your brand on different sites but also enables you to acquire more customers in your target market. Hence, as Google and other search engines will recognize you as an appropriate brand and approve the relevancy of your brand’s products and services, you will ultimately acquire a competitive position in the ranking system. This way, SEM helps businesses in attaining a higher rank. Similarly, you can also earn a positive reputation for your brand by frequently updating the website by adding relevant new information to your webpage. This results in an organic search flow allowing you to naturally get more visitors to your website.

Over the past few decades, there has been a colossal upsurge in e-commerce brands such as Amazon, Flipkart, Myntra, etc.  These e-commerce brands fully rely on digital marketing tools to acquire a prominent position in the market. Even the organic search opportunities are now expanding to include Google Shopping.

SEM For Advertisement

SEM also plays a significant role as an advertising tool. Many marketers often perceive PPC( Pay Per Click) as an unnecessary extravagant marketing too and therefore usually avoid investing in paid searches. But by doing so they miss out on reaping thebenefits of a real profitable factor in digital marketing. Precisely, SEM acts as a conversion driver that moves the web traffic to the sales funnel. These are the cross-linking systems that help customers seek insight into your web pages by landing from one website to another of your brand. Paid ads are typically linked to landing pages while organic results don’t work like that.

Paid ads can be an expensive investment for companies. Besides that, it holds importance in improving your brand to a great extent since these paid searches dominate above other content, with typically three on mobile and four on desktop. Interested customers will always see paid ads in the first place rather than organic results. However, a good SEM strategy can elevate your brand to better positions. 

Generates Higher ROI

To witness outstanding growth with better ROI and grow your traffic quickly, you should definitely avail SEM services. Small businesses which use advanced marketing tools are expected to grow at a much higher pace than passive marketers. Moreover, paid searches are customized with ease, allowing you to reach your target audience with ease. Likewise, you can let your business thrive by pushing forward your products in seasonal time.
Hope this information has cleared your doubts about SEM. In case, you are wondering about choosing the best SEM agency that can easily help you through the procedure, we have curated and vetted the best SEM agency Delhi and India. To shape your business into a digital era brand, Brand Visage Communications provides you with appropriate services. Its result-oriented services & strategies enable you to achieve higher business results and add more value to your brand. The company promises to position the right brand image for your business through an extensive range of digital marketing services including SEO, PR, digital media buying, and social media marketing.

Why is Digital Marketing Important for Your Business?

Saturday, October 9th, 2021

Everything is digitalized in this generation of technologists! Everything in life is about screen time today, and the new marketplace is the internet.

Best Digital Marketing Agency India are growing at a huge level by the day, and it has had a significant impact on small and start-up firms.

If you want to take your brand online, the first step should be to hire a top digital marketing firm in India.

Digital marketing can take several forms, including internet video, display advertisements, and social media updates. Internet video, display commercials, and social media updates are just a few examples of digital marketing.

Traditional marketing tactics including magazine ads, billboards, and direct mail are frequently compared to digital marketing.

Traditional marketing is frequently linked to television, which is surprising. Any type of marketing that makes use of electronic devices to deliver and track promotional messages.

Digital marketing can be defined as the marketing initiatives that appear on a phone, tablet computer, or other electronic device.

With the help of top digital marketing agency in India brands and consumers can now connect easily and quickly.

Digital marketing, in practise, refers to advertising efforts that display on a computer, phone, tablet, or other electronic device.

Thanks to digital platforms like social media, brands and audiences can now communicate easily and quickly.

The nicest part is that you may communicate with individuals from all over the world using it. Have you considered the amount of content available through digital marketing? “Huge,” will be the answer of any individual.

Using social media, emails, apps, newsletters, and other platforms, a company may communicate massive volumes of content with its audience on a daily basis.

Digital marketing’s importance in on the fact that how easy it makes it for you it gives you the space to manage and monitor your initiatives.

You would obviously want to know that your campaigns are working before you put time and money and energy into them.

Campaigns can be easily monitored & metrics can very well be measured using digital marketing, which helps you to modify and improve your outcomes.

Expands the target audience, allowing you to reach out to a larger number of people!

Any business or brand’s ultimate goal is to attract more customers. Hiring a digital marketing firm to handle this for you is an option. Their job is to figure out who to connect with and where to connect with them.

Every brand has a distinct customer base, and it is the agency’s role to appropriately tap into it.

There are many top Digital marketing agencies in Delhi they have been assisting businesses in reaching out to the widest possible audience.

Ensures that all firms have the same chance of succeeding.

Because digital marketing gives all businesses an equal chance, you can see your small business thrive. It’s not simply a strategy for large corporations or global corporations.

Using digital marketing, small businesses may drastically improve their revenue. They are capable of competing with well-established companies. They can also take advantage of digital marketing by interacting with customers on a variety of platforms.

Enhances revenue

More conversions will result from an effective digital marketing campaign. Higher conversion rates result in more revenue. Companies that use social media marketing produce 78 percent more income than those who don’t.

The usage of email marketing has sparked a lot of interest. When content marketing is combined with other marketing strategies, it generates a lot of attention and, as a result, revenue. 

Increased Conversions

Tracking is simple and essential in digital marketing. The amount of customers who completed the purchase is referred to as conversion rates. It’s all about turning a potential customer into an actual customer.

If you engage a digital marketing firm, make sure they pay attention to leads and conversion rates.

To get a high conversion rate & a very good RoI, you should only go for real professionals, which is why you should trust accredited Top Digital Marketing Agency Gurgaon.

Contributes to the creation of mobile marketing strategy.

One of the reasons why digital marketing outperforms traditional marketing is the ability to target a certain audience. Interactions with the target audience have a specific goal in mind.

Mobile marketing is a subgenre of digital marketing. Without a question, people are increasingly using their mobile phones these days. As a result, businesses are creating websites that are mobile-friendly.

Any other mode is slower than this one.

Digital marketing initiatives are rapid and clever! Traditional methods are slower than computerised methods. Running an internet campaign requires a lot of attention and research, but that’s where a digital marketing firm comes in.

Digital Marketing Agencies will figure out everything and work to improve your brand’s lead generation and conversion rates.

 Keeps in touch with audience members

Even with brands and audiences, communication is crucial. The consumer-brand relationship is more than just commercials and products.

Your Best Digital Marketing Agency Delhi NCR will work to strengthen your audience’s ties. They will maintain an active brand presence, ensuring that your brand remains at the top of search results.

In nearly any company’s entire marketing plan, digital marketing should be one of the top priorities.

Nothing compares to the level of personalisation that digital data can provide, and there has never been a better method to keep in continual contact with your customers.

You need to embrace the possibilities of a Top Digital Marketing Agency, and your company will grow. These are just a few of the benefits of working with a digital marketing firm. A good digital agency can do so much more for your brand/business.

Your goal should be to choose one that reflects your brand’s aspirations. Taking the digital way can be difficult, but you can do it with confidence if you work with a reputable digital marketing agency in Delhi.

Examine your targets, do some research to find out what your brand is lacking, and get back on course!

Importance of a Digital Media Company in 2021

Thursday, May 27th, 2021

When a person engages in business his main aim is to attract as many clients as possible. Digital marketing is a platform, promoting to achieve this aim. . The best part of digital marketing is that it is not restricted to a particular area but any business can be globally marketed very easily. No platform reach’s clients as fast as digital marketing. Digital marketing cannot be done without a good digital marketing agency. Digital marketing agency Helps businesses through different strategies that help to reach new customers and retain the old ones. 

Finding the best digital marketing company for your business is crucial.

We have seen a different world in 2021 due to the pandemic. Old business models have suddenly been thrown out of the systems and overnight replaced with the new virtual and technologically savvy and contactless solutions. The Covid 19 has forced the system to become remote. Today people are surfing the internet more than ever, due to lockdown situations. People are spending 70% of their time online not only for entertainment, medical supplies, food, shopping, and tools to get information and even for promoting their business. Digital marketing has soared to the greatest level because of maximum traffic online. Globally all have become so close to the world which has never happened before. Digital marketing media companies have helped all sorts of businesses to flourish, thereby a lifesaver for all businesses. Today digital marketing companies strive on brilliant tactics of marketing tools like SEO for wider business exposure, better ranking, divert all the online traffic to your business, and hence within no time, your sales have been the talk of the town showing a miraculous financial gain. 

The Brand Visage communications, “A one-stop solution” for the completive digital era also the best digital marketing company in India

We, The Brand Visage, are working hard to add value to your brand. We place your business in such a way through the SEO strategy that it will be on the top for search results. We increase strategic value, in achieving business results, attract the right attention for your brand. We are a team of dedicated individuals, break the clutter to position your brand and give the ultimate push through a combination of market research to get the best results. With a budget-friendly deal, we optimize consumer touchpoints to a targeted audience. We are multitasking to give our clients the best results and best deals to users and get our client more clicks through our strategies as we are multi-talented.

How do we do this?

We are a strong intellectual talented team to work together for competence, brilliance, and excellence. It involves a lot of planning and research that our team takes upon each client-need basis. We have branched out to engage to achieve excellence in each area.

Social media marketing

“2021” almost all are on social media, the digital world has opened a countless audience at our disposal. Our social media agency team plans tailor-made options for each brand. We create brand images, to stick in the minds of the users whereby this society is aware of your brand.

It is said that “visual images are stronger than what we read”, here at brand massage we have successful campaigns, and regular up-gradation of our strategy, so we are a true player in this game. We publish content from time to time to reach more than 3.80 billion people, every month we plan and make a deadline and also create platforms to share feedback and experience for improvement. We have been using social media tools to minimize any confusion and error for amazing results.

Public relations

Another aspect which needs to be maintained and here we do the best for our client

Search Engine Optimisation

SEO is a crucial part of digital marketing, we get ourselves updated from time to time to meet the ever-changing needs of the digital era, the industry is filled with products and cutthroat competition on this platform. Today no user has the time to wait and watch. The digital marketing agency will deliver tailor-made SEO for every brand for enhanced profits.

Influencer marketing

Nothing is impossible when our team starts their work, the influencer campaign is one of the steps used by the best digital marketing Agency to achieve our target. Some of the steps are strategizing, which increases the success rate of digital sales and gives impressive results. We make sure that the customer is engaged in our brand. Influencing our users through the systematic campaign. Speaking of it, sometimes initially it is very profitable in the beginning but in the future it becomes a costly affair, to avoid such chaos our experts do the right kind of influencing at the perfect time. Our experts here understand how to benefit from communicators of the brand. Creating videos is one more tactic which we adopt. We have seen that video consumption is very influential and gives the best results. We decide the best course of action through crucial research by making a bridge between the real world and the digital world. We help facilitate the movement of the crowd from Real-world to the digital world

Website and app development

We have website development experts for fixing Goals, finding the audience, and creating value for the creative work. Our experts keep a watch on all the websites to understand what the thirsty user eyes are looking for? Our target is converting all the clicks into buyers.

Digital media buying

Our excellence helps the Business profitability beyond boundaries and touching the growing communities on social platforms

Online reputation management

Not only a man but also a brand carries a reputation. Digital society influences the reputation of the brand. Work on the reputation of the brand to create a positive response for users who intend to go for your brand. We remove all the loopholes which may hamper the reputation

Digital Films and video content marketing

There is a lot of significance for audiovisual marketing and Advertising we use this professionalism and exceptional potential online videos and influence them towards your brand and also we cater to digital consultation and training

We at brand visage celebrate a huge list of popular clients that cater to Lifestyle and retails, food and beverages corporate clients, educational and media, and also Health Care institutions some of their names are VEGA, Heinz, HCL, INDIA TODAY GROUP, AAJ TAK, Readers Digest, etc.

We also have beautiful and systematic visual enticing blogs which in turn gives top results for growing clients’ business and popularity. All this makes us the best digital marketing company in India. 

“You are just one click away from us”, Contact us Today.

Brand Visage Communications Receives First Clutch Review: Five Stars On All Metrics

Tuesday, May 4th, 2021

At Brand Visage Communications, we help businesses grow their brand online through effective Marketing solutions. We make brands stand out from the noise and clutter online with our innovative approach and deliver creative and digital solutions that translate to positive results. Our ROI-focused marketing strategies are like a “Midas touch” to campaigns.

With over 10 years of experience, we have worked with over 250 clients and provided holistic branding and advertising. We offer PPC/SEM campaigns, web development, Social Media Marketing, PR and influencer marketing, branding, e-commerce management, SEO services, and more. Headquartered in New Delhi, India, we have worked with over 250 startups and large corporations from all over the world.

Recently, we received our very first review on Clutch. A B2B ratings and reviews firm in the heart of Washington, D.C., Clutch connects businesses with the best-fit agencies and consultants they need to tackle their next big business challenge. Clutch covers hundreds of different services, from IT to advertising and marketing.

The review was about our work with a Finance company. To increase their leads, we helped them improve their website’s SEO performance. We worked on relevant keywords to draw more traffic to the site. After conducting a site audit, we used the latest techniques and strategies and made sure that their website is optimized for search engines. We gave the client monthly reports about our progress. 

The campaign was a success — the client ranked well for targeted and even non-targeted keywords, despite the continuous changes in search engine algorithms. They praised our responsiveness, communication, and efficient workflow. The client was pleased to have received expert work and outstanding customer service for an affordable price.

We are happy that for our first Clutch review, we received five-star across all metrics.

Additionally, we have been named by Manifest as a top search marketing agency. The Manifest is a research and reviews website that compiles and analyzes industry data, serving as a business resource for innovators, entrepreneurs, and small and mid-market businesses. To have been included in their list is a huge distinction we are proud of. 

We are thankful to everyone who took the time to review our work. Your feedback helps us improve our services, and it inspires us to work harder. With such a glowing review, we also feel validated that our efforts lead to results.

Do you need help with your digital marketing efforts? Contact us today, and let’s discuss the many ways we can help your business grow.

Everything you need to know about Media buying

Monday, January 4th, 2021

Media buying is the latest trend that you must be aware of. Moreover, in the previous year, digital media advertising has exceeded the conventional kind of advertising. Thus it is imperative that you incorporate digital media planning and buying for a thriving business. Besides, digital media buying is far more cost-effective than traditional media mechanisms. But you need to have the acumen for buying the right kind of media. Hence, we have provided everything that you need to know about the particular strategy. 

What is Media Buying?

In easy words, media buying in advertising is all about purchasing ad spaces. It can involve both digital and traditional media. Whether purchasing a billboard advertisement or a programmatic website advertisement both are part of the same system. However, analyzing the current trend when the digital ad sector is flourishing, the particular idea stands for buying the right kind of ad space. Moreover, digital media planning and buying involve greater command over the placement, timing and the prospective audience. 

How does it work?

Purchasing an ad space looks pretty easy on the day to day basis, but it is not. First, you need to come up with a differentiated advertisement that you want to present in front of individual audiences. Then you go for purchasing the space to run the ad within. Traditional ad spaces include TV, ads in newspapers and magazines, radio ads and outdoor advertisements. You need to devise a strategy for traditional media buying in advertising. For instance, if your target audience lives in Delhi then you have to focus on buying billboard ad spaces in Delhi. It is better to choose ad space in the magazine or newspaper that your prospective customers or audience subscribes to. Moreover, timing also plays an important role, for instance, if it is about an independence day sale you need to advertise for it before 15th August, to get a better response from potential buyers. 

Buying space on digital media works in a similar fashion, but unlike traditional media, it offers more flexibility and space for brands. There is an uncountable number of websites for advertisement and many of them even do niche marketing. Perhaps with digital media, you can have better control over the target audience. Further, you can also utilize their search history for better planning and retarget them as well. Buying a strategic ad space involves a lot of planning and you must take help from a professional online media buying agency for the best results. 

Things you need to know about media buying

Before going for media buying there are few things that you should keep in mind which are laid out below for better understanding. 

The process of buying digital ad space

The complex task of buying digital ad spaces has been made easier with the evolution of technology. In contemporary times, media buyers utilise many effective means to accomplish their goals. One of the oldest means is the use of the advertisement network. The digital networks join prospective publishers searching for advertisement space with prospective advertisers. Social media buying agency such as Brand Visage helps prospective businesses, devising strategies for buying ad spaces. The brand has the best bids backed with promising quality. 

Media buying should always be optimized

Effective results in ad performance can be leveraged by optimizing the particular. This happens by default when you choose strategic media buying practices. With Brand Visage, you get access to modules like influencer marketing, SEO, creative services and more. 

Conduct thorough research about competitors

Carry out detailed research on the plans and strategies used by your competitors, detect their target audience as well. Go through the history of their business, this will help you to learn from their mistakes, and do not opt for the same. 

Prioritise the safety of your brand

The safety of your brand is a major concern and is vulnerable to harmful content. Thus ensuring its safety is an appropriate task that needs to be taken care of. Leaning on a skilled media buying agency like Brand Visage will protect you from being exposed to these perilous environments. Its Online Reputation Management feature will streamline it all.  

Stay away from ad-frauds

With the advancement in technology and on the set of automation, detection of ad-frauds has become a hectic task. Moreover the lower you pay for the ad the lower is the quality of ads which can eventually lead to ad frauds. 

Content

Good content is key to your success. Make sure the content you are delivering has a quality turnout rate, take professional help to get you sorted. Brand Visage comes equipped with a team of experts, helping out brands with their content segregation, facilitating better business. 

Devise a sound strategy for media buying

DSP has eased the process of bidding spaces for advertisements. Thus buyers are more focused on developing a sound plan or strategy than focusing on buying ad spaces. Media agencies help prospective businesses devise smart plans based on researched keywords and make use of available statistical data in an efficient form.

Ensure Prompt Delivery 

As a media buyer, make sure that your advertisement gets delivered to the right audience at the right time. Be particular with the messages being highlighted, do not opt for controversial topics that might instigate a certain part of the population. 

Wrapping Up

Collaborating with an experienced online media buying agency such as Brand Visage can help you with buying lucrative ad spaces for your business. You will get access to useful tools and advice that will facilitate better business. The extraordinary work ethics offered by the agency, teamed with out-of-the-box ideas and social media buying strategies makes them the best among the rest. You will be introduced to different ad channels that are available on the internet, today. Besides these, the media buying procedure will be completely unambiguous and kept open for you. Most of the companies opt for digitalized marketing strategies because of the higher ROI generated by the same. 

We hope that the points discussed in the article are useful and served as a knowledge base for sure. Final tip, always make sure your media buying strategies are both open and transparent at the same time, facilitating greater business. 

Also,Read: DIGITAL MEDIA PLANNING: THE BEGINNER’S GUIDE

Digital Media Planning: The Beginner’s Guide

Wednesday, November 18th, 2020

Digital media platforms have become the go-to place for people not only to communicate or seek entertainment but also to learn about, compare and get access to the products that they want to consume. Around 59% of the world population are active internet users who spend several hours on digital media platforms on a daily basis. Considering this huge obsession with digital media, companies are now focussing more on digital media marketing than on traditional modes of promoting their brands. This has necessitated effective digital media planning.

Digital media planning and buying is an online method of bridging the gap between brands and their prospective consumers. It includes strategies through which companies aim to create brand awareness and expand customer base via digital media platforms. A well-structured digital media planning can prove quite beneficial in growing a company’s reputation and online reach.

Top digital media planning strategies

Nowadays, social media presence is highly important for brands to get noticed and fetch an increased number of customers. However, if you start promoting your brand haphazardly without any planning, it can affect the company’s reach drastically. To help brands frame effective digital media strategy and secure an ad space on digital media platforms, many media buying companies have come into existence. They have skilled digital media marketing agents who create customised online marketing plans for enhancing the brand’s visibility online.

Conduct market research

For excellent digital media planning, the first thing that you would need to do is study the market. For that, you need to identify the category of your product and brand. Then, you must analyse the competition among similar existing brands and keep track of the market trends. Having a thorough knowledge of the target market is extremely important for proceeding to the next step of framing digital media strategies. The better you understand the industry in which your brand fits, the better will be your digital media planning. Well-thought strategies based on market research and trends will go a long way in ensuring profitable returns from investment on digital media.

Create target audience persona

Once you have done your market research, you have to invest your time in identifying who the potential audience of your product are. You should practise social listening to get an idea about the target audience. You have to analyse and identify their behaviours, interests, problems and how your product can solve their existing problems. Considering your brand’s product, you must frame your target audience’s age group, their professional backgrounds, gender proportion, etc. creating a target consumer persona. You can do so by analysing their common demographic and psychological aspects is extremely necessary for ensuring that you frame a suitable strategy to reach that prospective audience group. You can contact the media buying companies to get thorough guidance in creating audience persona efficiently.

Map consumer online journeys

After you have understood who are your potential customers, you have to track their online lifestyle. With digital footprints left behind by internet users, you can analyse their data and conclude which media channels do most consumers visit on a regular basis, what are the trending searches online, etc. mapping such information about the way consumers use digital media will help you create campaigns that will capture audience’s attention and convince them to take actions in the way you desire.

Choose an effective media mix

Once you have tracked down your potential audience’s online history, you can select the suitable digital media platform which will help you expand your brand’s reach phenomenally. However, for surviving and excelling in an intensely competitive market, promoting your brand on one digital media platform won’t suffice. Knowing the popularity of various social media platforms, you must create contents and promote them on multiple media platforms to increase the brand’s social media presence. You can go for social media buying to ensure customer engagement on various digital media platforms every day.

Frame an audience-centric strategy

Since your product’s success depends on its popularity among consumers, it is imperative to give foremost importance to the audience’s interest while chalking digital media strategy. Nowadays, viewers can decide whether they want to skip or continue seeing an online ad. Thus, it is important for companies to make sure that they post ads that will be alluring and relatable to the audience. People no longer prefer sales ads boasting about the product’s benefits bluntly. Ads which empathises with the pain points of consumers and suggests suitable remedies through their product stays for long in people’s mind. Thus, if you want to be the talk-of-the-town brand, you must ensure that your digital media strategy is framed, keeping the target audience in mind. You can seek help from an online media buying agency to get a desirable space on digital media platforms for your brand’s contents.

Also, Read: DIGITAL MEDIA IN INDIA

Allocate your budget effectively

A core aspect of digital media planning and buying is assessing the budget and knowing how much to spend where. While executing digital media planning, it is important to stay within your budget. Identify your business goals and infer how much you would like to invest in promotion through digital media. Once you know your gross budget, start segregating the investment among different online media platforms. An effective digital media planning doesn’t only mean framing a strategy, ensuring lucrative profits. It must also ensure that you get good reach and return from the digital media strategy at a minimal investment.

Abide by your plan

In a fluctuating industry, oftentimes brands tend to reframe their digital media strategies frequently in the expectation of better returns. However, it affects the brand’s progress negatively. Mostly, getting profitable returns through digital media marketing takes time. If you change your long-term strategy overnight because of a temporary fall in business conversions, it is not likely to produce any desirable result. So, just focussing on sales and numbers might actually harm your profit returns in the long run. You can take assistance from an online media buying agency to frame an effective online media marketing strategy under any given market situation. Once you have a well-thought plan, you should focus on building the brand’s reputation through that plan and stick to it irrespective of market fluctuations. 

If you execute these steps while figuring out the ideal digital media strategy for your brand, it is likely going to help your brand prosper and yield attractive returns on affordable investments. Social media buying through media buying agencies can also be helpful in getting the desired digital media presence for scaling up your company’s reach and profit margin.

Reasons to Start Content Marketing in 2021

Monday, October 19th, 2020

The World Wide Web has completely revolutionized the world as we knew it. The internet quickly evolved from a communication method used by a few elite organizations to game-changer in every field. Be it scientific endeavours in Engineering and Biology, or economic activities like manufacturing and retail, the internet has touched everything.

This also meant that people stopped responding to age-old methods and moved to self-reliance. One area where this change is widely visible is people’s shopping behaviour. They now spend less time in retail stores and more online – comparing, selecting and buying products through reviews and rigorous tests. While marketing has always been focused on influencing the purchasing habits of potential customers, online marketing is a completely different ballgame.

Traditional marketing is dead

To stay relevant, brands have moved online as well. Those who did not were needed out of the competition.

With billions of people using the web every day, sales and marketing have also evolved considerably keeping their changing preferences in mind. In the 21st century, the traditional ways of marketing, where advertisers relied on print media and word of mouth, are dead. Today’s consumers are bombarded with advertisements every second and have unlimited choices. Online marketing has outperformed the traditional methods when it comes to saving costs, reaching more audience and eventually inspiring their purchase decisions.

However, the vast amount of information available, complicated procedures and changing algorithms make it overwhelming for amateurs to succeed in creating effective online marketing campaigns. Most of the times, it results in revenue loss if you are utmost attention is not paid in and executing the online marketing strategy. This is because offline and online marketing is completely different and similar methods do not necessarily work in the other, especially with the ever-changing scenarios of online businesses. Professional help would not only help save your time and cost but also mean you would have to worry about complicated technicalities.

Choosing the right professional partner, however, is of paramount importance. Some of the traits that should clear the fog are expertise, costs associate and testimonials to certify past successes.

Brand Visage is a content marketing company in Delhi that aces online marketing through skilful utilization of professional tools and has delivered countless success stories.

The average time that a customer spends viewing an ad has reduced drastically, meaning brands have a few seconds to create a long-lasting impression in their minds to drive sales.

As a result, advertisers have to come up with new and innovative ideas to catch the customer’s eye and not get tucked away in the market’s corner. Choosing a content strategy agency like Brand Visage would enable your brand’s core message to reach its customer’s hearts.

Content is King

In 1998, Bill Gates said, ‘Content is where I expect much of the real money will be made on the Internet, just like it was in broadcasting’. He referred to the fact that most, if not all print media have also moved to an electronic, online counterpart. And in most of the cases, the readership of the latter has surpassed the former. Unsurprisingly, this has also led to the closure of several media houses while leaving the futures of others called into question, further reinforcing that the future is indeed online.

This is the potential of content right now and the brands that recognize this are outshining others.

With the era of countless existing websites and newer ones popping up every day, it can be overwhelmingly difficult for a brand to stand out. To ensure a lasting advertisement impact on the audience, highly targeted content has to be created. However, it is necessary to form a content strategy to stay relevant in the ocean of the Internet.

Brand Visage content strategy agency will certainly help elevate your marketing game, keeping in mind the constantly changing algorithms of social media.

Enter content marketing

Content marketing involves creating, updating and advertising highly engaging content towards specifically targeted customers. It not only ensures your brand’s prominence but also makes sure the audience trusts it.

Brand Visage stands out amongst content marketing services in Delhi with its years of experience, exceptional skills and talented professionals. Its genius is in the ability to generate and market content that does not interrupt people but attracts them. There are several strategies it follows to achieve your online goals, some of which are discussed below.

Social media marketing

Social media is an outstanding marketing tool if used right. Millions of people turn to social media platforms to have an informed opinion about products and services. A strategy to dominate this space should consist of analyzing competition, researching target audience, establishing business metrics and setting meaningful goals before creating engaging content.

Brand Visage’s content marketing services in Delhi have mastered the art of skilful usage of YouTube features, Facebook pixel and Instagram ads targeting the exact demographics required for your brand’s overall success. This means that your brand reaches new customers besides making sure the existing ones stay loyal.

Also Read: 3 TIPS TO IMPROVE YOUR ONLINE CONTENT STRATEGY

SEO

Search Engine Optimization ensures that the right quality of traffic reaches your websites in the right quantity; generates more leads and which in turn leads to higher conversion rates. It is one of the best ways to increase your brand’s visibility and online reputation. Brand Visage also makes sure this is approached through a carefully crafted reputation management strategy to manage online reviews and customized solutions.

Video content marketing

Videos have carved a niche of their own in content marketing because of a certain entertainment factor associated with them. An increasing number of people turn to platforms like Youtube to get answers for their question, watch brand or product reviews and ultimately decide which way to turn. Regular updates, competitions and video engagements also boost customer loyalty. Video content marketing seals the deal when it comes to increasing customer interactions with the brand. Its far-reaching effects augment your already existing content marketing efforts.

Overall, a good content marketing plan should enhance your visitors’ trust, generate higher organic search results, uplift the brand’s awareness and generate more leads. Great content, both textual and audio/video is the crux of this plan. Brand Visage is a market leader in managing all this and more for your brand.

If you are looking for a content marketing company in Delhi, look no further. Click here for a consultation and transform your brand’s value forever!