Debuting as a digital medium for sharing life’s funny/sad/happy updates and events in pictures, Facebook has gradually repositioned itself from still to video. In fact, if you go out asking Digital agencies in Delhi about which type of content performs best on Facebook, they will promptly tell you it’s video. It’s not just organic posts that see higher engagement from video on Facebook either. A Facebook Live has 10 times greater reach than all other forms of Facebook content and earns 6 times more interactions than pre-recorded video.
So whether you share video in an ad, an organic post or by live streaming, your brand can benefit from sharing video content on Facebook.
So, as a digital marketer, if you want to make the most of this medium, here are 10 expert tips to upgrade your video marketing skills;
This is the golden rule of all kinds of marketing. Your video Ad should grab the viewer’s attention in the first 5 seconds in order to gain a high retention rate. Be sure of the audience you are targeting and keep your content relevant to them.
It’s a known fact that after the first 90 seconds of your video, the engagement rate sees a steep drop. Although there are some exceptions to this rule when it comes to celebrity videos or anything that’s pop culture, it is essential to keep the length of your video ‘short and sweet’ to achieve maximum engagement in the shortest span possible.
Add a text to your video which is enticing from the first line since you have a few seconds to capture the audience’s attention. Use this opportunity to tell your viewers why this video is worth it.
The thumbnail acts as a poster for your video film. A well thought out one could attract an unbelievable amount of clicks, while a poorly executed thumbnail can drive the viewers away. The key takeaway here is not to make it too clickbaity, it may come across as too on the nose.
Vertical video is mobile friendly and hence, the more preferred form. Digital agencies and marketers in Delhi are conscious enough to follow and adopt trends that are more and more mobile-centric in order to capture the market of youth and millennials.
A cover video instead of a static image for your page can set multiple things rolling. You could introduce your latest offering or product, or simply announce a new sale event through a cover video. Make sure to get the size and communication. A cover video won’t have as much text as a static cover image.
Closed captioning your videos makes your content inclusive, as it makes the video equally relevant for the deaf community. Also, most viewers on Facebook leave the sound off, and captioning your videos caters your content to them as well.
There are a number of video types you can adapt to further your communication and idea. You could use the live video feature, available on all leading social media apps, to get candid with your viewers, or you could create informational/tutorial videos to educate your audience about your product through a proper format of storytelling, which is well planned and shot.
Whatever you do, make sure it creates a buzz. If it’s a brand film, make sure it’s promoted as a film! Share snippets of it as a teaser, get your audience hyped and excited about what’s coming their way. Make sure the links to your current films are always in the bio and about section of your brand page. Use the messenger and Instagram DM feature to get in touch with digital marketing news and views portals and influencers whose content align with the thought and vision of your campaign film and brand.
The success of any campaign, brand film, Tv show or any product is ultimately measured by numbers, and it’s very important to have a systematic way of keeping a check on them. Have clarity on what goals you want to achieve with your campaign and assign suitable metrics which shall help you keep a check on your performance.