Posts Tagged ‘tips’

10 Pro PR tips for brands in 2019-20

Tuesday, October 15th, 2019

PR has always played a major role in the larger publicity strategy of a brand, and with time its role has become even more critical. PR is frequently used for developing brand awareness and gathering attention of the media, but with a comprehensive PR strategy, a lot more can be done. 

Over the long term, positive media coverage can not only improve the image of a brand but make it more trustworthy in the eyes of the consumer. For doing that, however, PR professionals need to be at the top of their game and keep up with the dynamic world of PR.

In the past few years PR has changed quite dramatically, and to help PR professionals keep up with these changes we have come up with a list of PR tips that are relevant in 2019 – 20:

Develop an effective Brand Story

 

A brand is not just a product or a service which has a name & identity; it is a narrative (or story) of how a brand adds value to the lives of its customers. If you have a brand story, for example, how your brand helped a customer or How the brand came into existence, you can use many traditional & contemporary PR techniques to share such stories with your audience and connect with them in a more intimate manner. 

 

Write industry related content 

Write content that is related to your respective industry and make sure that it is informative and educational. Every now & then you can publish content that is related to your brand, but most of the content that you publish must enlighten or educate the reader in some way. 

 

Write an effective Press release

If you want your press release to be picked up by a journalist, make sure that the writing is perfect. 

While writing a press release for your brand you need to make sure that it does not come out looking like an advertisement. Rather, it needs to look like a piece of news that the audience ought to know. 

If you write a press release that is unique, easy to read & has an awesome headline, there is a good chance of it being published. 

 

Build a relationship with journalists 

Journalists are often thought leaders and opinion-makers of whichever field they write about. If you are able to develop a relationship with an eminent journalist who is related to your industry, it could prove to be very valuable in the long term. 

If such eminent journalists choose to write about your brand or mention it in one of his/her articles, it could enhance the goodwill of your brand.  

 

Ride the trends

A new and effective way of carrying out a successful PR campaign is to leverage online trends. If there is a trending topic on the internet or social media that is related to your industry, you can quickly publish a news item or an article to engage your audience. 

Twitter is arguably the best platform for leveraging online trends, and if your news item/ article is relevant there’s a chance that it might even go viral. 

 

Get handy with Social Media PR

Apart from catching trends on twitter, there are other ways of doing PR through social media channels. One way is to reach out to journalists on social media platforms like twitter, facebook & Linkedin and engaging with them to share your content through their social media handles. 

Helpful in observing social media tends and dealing with negative publicity, Social listening is also increasingly becoming a norm in PR

 

Hold Events

Another great way to engage your audience through PR is to hold events or participate in them as a sponsor. Large scale events generally get a lot of media attention and if your brand is making its presence felt in such events, it stands to gain quite a bit. 

 

Prepare for PR challenges

The internet is a very unpredictable place, and there could be times when there is negative publicity related to your brand. PR plays a huge role in dealing with untoward situations on the internet, and over the long term, it can also be used for online reputation management (ORM). 

 

Leverage SEO

 

A lot of content that is published online invariably ends up on the search engines also. SEO can be used to optimize content pieces like news, blogs, articles, stories, etc and made available to your target audience on the search engine. 

 

Become a thought leader

By becoming a thought/opinion leader in your industry, you can pretty much become a PR channel yourself. But for becoming a thought leader you need to publish high- quality content on a regular basis that your audience finds relevant and valuable. 

The way PR is done today may be very different from the way it was done traditionally, but its relevance has not diminished in any way. In-fact with the help of social media and digitization, the influence of PR has only increased.

Checkout – Pr Agency In Delhi

 

Ten tips for using Facebook Video to market yourself

Monday, May 27th, 2019

Ten tips for using Facebook Video to market yourself

Debuting as a digital medium for sharing life’s funny/sad/happy updates and events in pictures, Facebook has gradually repositioned itself from still to video. In fact, if you go out asking Digital agencies in Delhi about which type of content performs best on Facebook, they will promptly tell you it’s video. It’s not just organic posts that see higher engagement from video on Facebook either. A Facebook Live has 10 times greater reach than all other forms of Facebook content and earns 6 times more interactions than pre-recorded video.

So whether you share video in an ad, an organic post or by live streaming, your brand can benefit from sharing video content on Facebook.

So, as a digital marketer, if you want to make the most of this medium, here are 10 expert tips to upgrade your video marketing skills;

1. Hook ‘em before you lose ‘em

This is the golden rule of all kinds of marketing. Your video Ad should grab the viewer’s attention in the first 5 seconds in order to gain a high retention rate. Be sure of the audience you are targeting and keep your content relevant to them.

2.  Keep a check on your video length

It’s a known fact that after the first 90 seconds of your video, the engagement rate sees a steep drop. Although there are some exceptions to this rule when it comes to celebrity videos or anything that’s pop culture, it is essential to keep the length of your video ‘short and sweet’ to achieve maximum engagement in the shortest span possible.

3. Tell the audience why your video is worth it

Add a text to your video which is enticing from the first line since you have a few seconds to capture the audience’s attention. Use this opportunity to tell your viewers why this video is worth it.

4. Have an insightful thumbnail for your video

The thumbnail acts as a poster for your video film. A well thought out one could attract an unbelievable amount of clicks, while a poorly executed thumbnail can drive the viewers away. The key takeaway here is not to make it too clickbaity, it may come across as too on the nose.

5. Vertical over square

Vertical video is mobile friendly and hence, the more preferred form. Digital agencies and marketers in Delhi are conscious enough to follow and adopt trends that are more and more mobile-centric in order to capture the market of youth and millennials.

6. Set your Facebook Business Page rolling

A cover video instead of a static image for your page can set multiple things rolling. You could introduce your latest offering or product, or simply announce a new sale event through a cover video. Make sure to get the size and communication. A cover video won’t have as much text as a static cover image.

7. Closed Captioning

Closed captioning your videos makes your content inclusive, as it makes the video equally relevant for the deaf community. Also, most viewers on Facebook leave the sound off, and captioning your videos caters your content to them as well.

8. Experiment with different types of videos

There are a number of video types you can adapt to further your communication and idea. You could use the live video feature, available on all leading social media apps, to get candid with your viewers, or you could create informational/tutorial videos to educate your audience about your product through a proper format of storytelling, which is well planned and shot.

9. Effective content distribution

Whatever you do, make sure it creates a buzz. If it’s a brand film, make sure it’s promoted as a film! Share snippets of it as a teaser, get your audience hyped and excited about what’s coming their way. Make sure the links to your current films are always in the bio and about section of your brand page. Use the messenger and Instagram DM feature to get in touch with digital marketing news and views portals and influencers whose content align with the thought and vision of your campaign film and brand.

10. The Metrics

The success of any campaign, brand film, Tv show or any product is ultimately measured by numbers, and it’s very important to have a systematic way of keeping a check on them. Have clarity on what goals you want to achieve with your campaign and assign suitable metrics which shall help you keep a check on your performance.

In conclusion, your potential audience on Facebook can be achieved with videos that add value!