Posts Tagged ‘marketing’

Ten tips for using Facebook Video to market yourself

Monday, May 27th, 2019

Ten tips for using Facebook Video to market yourself

Debuting as a digital medium for sharing life’s funny/sad/happy updates and events in pictures, Facebook has gradually repositioned itself from still to video. In fact, if you go out asking Digital agencies in Delhi about which type of content performs best on Facebook, they will promptly tell you it’s video. It’s not just organic posts that see higher engagement from video on Facebook either. A Facebook Live has 10 times greater reach than all other forms of Facebook content and earns 6 times more interactions than pre-recorded video.

So whether you share video in an ad, an organic post or by live streaming, your brand can benefit from sharing video content on Facebook.

So, as a digital marketer, if you want to make the most of this medium, here are 10 expert tips to upgrade your video marketing skills;

1. Hook ‘em before you lose ‘em

This is the golden rule of all kinds of marketing. Your video Ad should grab the viewer’s attention in the first 5 seconds in order to gain a high retention rate. Be sure of the audience you are targeting and keep your content relevant to them.

2.  Keep a check on your video length

It’s a known fact that after the first 90 seconds of your video, the engagement rate sees a steep drop. Although there are some exceptions to this rule when it comes to celebrity videos or anything that’s pop culture, it is essential to keep the length of your video ‘short and sweet’ to achieve maximum engagement in the shortest span possible.

3. Tell the audience why your video is worth it

Add a text to your video which is enticing from the first line since you have a few seconds to capture the audience’s attention. Use this opportunity to tell your viewers why this video is worth it.

4. Have an insightful thumbnail for your video

The thumbnail acts as a poster for your video film. A well thought out one could attract an unbelievable amount of clicks, while a poorly executed thumbnail can drive the viewers away. The key takeaway here is not to make it too clickbaity, it may come across as too on the nose.

5. Vertical over square

Vertical video is mobile friendly and hence, the more preferred form. Digital agencies and marketers in Delhi are conscious enough to follow and adopt trends that are more and more mobile-centric in order to capture the market of youth and millennials.

6. Set your Facebook Business Page rolling

A cover video instead of a static image for your page can set multiple things rolling. You could introduce your latest offering or product, or simply announce a new sale event through a cover video. Make sure to get the size and communication. A cover video won’t have as much text as a static cover image.

7. Closed Captioning

Closed captioning your videos makes your content inclusive, as it makes the video equally relevant for the deaf community. Also, most viewers on Facebook leave the sound off, and captioning your videos caters your content to them as well.

8. Experiment with different types of videos

There are a number of video types you can adapt to further your communication and idea. You could use the live video feature, available on all leading social media apps, to get candid with your viewers, or you could create informational/tutorial videos to educate your audience about your product through a proper format of storytelling, which is well planned and shot.

9. Effective content distribution

Whatever you do, make sure it creates a buzz. If it’s a brand film, make sure it’s promoted as a film! Share snippets of it as a teaser, get your audience hyped and excited about what’s coming their way. Make sure the links to your current films are always in the bio and about section of your brand page. Use the messenger and Instagram DM feature to get in touch with digital marketing news and views portals and influencers whose content align with the thought and vision of your campaign film and brand.

10. The Metrics

The success of any campaign, brand film, Tv show or any product is ultimately measured by numbers, and it’s very important to have a systematic way of keeping a check on them. Have clarity on what goals you want to achieve with your campaign and assign suitable metrics which shall help you keep a check on your performance.

In conclusion, your potential audience on Facebook can be achieved with videos that add value!

3 tips to improve your online content strategy

Thursday, September 6th, 2018

The online content strategy is an integral part of a content marketing agency in Delhi. Without the content to promote, you have nothing to work with. As stated by, as stated by Jay Baer- “Content is fire. Social media is gasoline.” Because of the plethora of adversely affecting digital content marketing agency posts, you must have a strong content strategy; otherwise, your posts are as non-existent as dinosaurs.

Tip 1: Focus on your audience

The key is to stick to one niche. Track your work and aggregate the resources to specify what your audience wants and you won’t lose the interest of your readers.

Tip 2: Diversify Mediums

Blogs and social media posts are some of the most reliable mediums to form a complete content strategy, but they aren’t all that we need and digital means MORE.

For example, Infographics or Video Content can have the greatest effects on your viral campaigns; they can be the greatest way to describe your content through different social media platforms. As soon as it happens, a new technology blooms.  So instead of staying rigid, start expanding your horizons.

Tip 3: Learn to use your data wisely

I cannot stress enough on the fact that a well laid out website and social platforms generate enough data to feed your need for a long time. It happens often that digital agency losses track of it and considers it unimportant.

Avoid this and you will have enough data (obviously you have to be patient for it to happen) to feed the need of your content strategy in order to fuel it and improve the ability and increase its reach. Brand visage communication is one such content marketing company/Agency in Delhi with a broader perspective to not just put your brand into the marketing race, but also lead you at every battlefront and provide the best amount of rewards and results for the same.

Importance of Social Media

Thursday, April 12th, 2018

Social media marketing has become a prominent part of the marketing efforts of all businesses. Whatever your objective, be it developing and maintaining your brand or increasing sales, SMM has become a channel for driving all these missions.

Let us see some of the reasons why having a social media presence has become important for all businesses:

Brand Recognition

With people spending less & less time in front of the television sets and more time with their Mobile devises, Social media engagement through smartphones has become the most popular marketing channel.
It is therefore important for companies to have their presence on all social media channels such as Facebook, Twitter, Google+, LinkedIn, Tumblr, YouTube, and Pinterest, etc.

Better customer insights

Data analytics has made it possible for digital marketers to make detail observations about the behavior of their target group on different social media platforms. It is now possible for digital marketers to do a precision targeting which can help businesses get better results from their marketing activities.

Consumer interaction

Social media is a place where businesses can interact with their customers directly. There can be a lot of people talking about a brand or a business over various social media platforms. Acknowledging and interacting with them can help build strong relationships with your customers and drive brand advocacy. Social media has also become a strong platform for grievance redressal.

Conversions

Social media marketing is also a great way of spurring action. Any business which wants to drive its sales with the help of social media marketing can do so by creating a landing page that can be linked to any social media campaigns that are being run on platforms like Facebook, Instagram, etc.

The above reasons are enough to demonstrate the importance of social media marketing in today’s day and age. With a comprehensive social media strategy, any business can attract more customers and grow.