Posts Tagged ‘media’

Ten tips for using Facebook Video to market yourself

Monday, May 27th, 2019

Ten tips for using Facebook Video to market yourself

Debuting as a digital medium for sharing life’s funny/sad/happy updates and events in pictures, Facebook has gradually repositioned itself from still to video. In fact, if you go out asking Digital agencies in Delhi about which type of content performs best on Facebook, they will promptly tell you it’s video. It’s not just organic posts that see higher engagement from video on Facebook either. A Facebook Live has 10 times greater reach than all other forms of Facebook content and earns 6 times more interactions than pre-recorded video.

So whether you share video in an ad, an organic post or by live streaming, your brand can benefit from sharing video content on Facebook.

So, as a digital marketer, if you want to make the most of this medium, here are 10 expert tips to upgrade your video marketing skills;

1. Hook ‘em before you lose ‘em

This is the golden rule of all kinds of marketing. Your video Ad should grab the viewer’s attention in the first 5 seconds in order to gain a high retention rate. Be sure of the audience you are targeting and keep your content relevant to them.

2.  Keep a check on your video length

It’s a known fact that after the first 90 seconds of your video, the engagement rate sees a steep drop. Although there are some exceptions to this rule when it comes to celebrity videos or anything that’s pop culture, it is essential to keep the length of your video ‘short and sweet’ to achieve maximum engagement in the shortest span possible.

3. Tell the audience why your video is worth it

Add a text to your video which is enticing from the first line since you have a few seconds to capture the audience’s attention. Use this opportunity to tell your viewers why this video is worth it.

4. Have an insightful thumbnail for your video

The thumbnail acts as a poster for your video film. A well thought out one could attract an unbelievable amount of clicks, while a poorly executed thumbnail can drive the viewers away. The key takeaway here is not to make it too clickbaity, it may come across as too on the nose.

5. Vertical over square

Vertical video is mobile friendly and hence, the more preferred form. Digital agencies and marketers in Delhi are conscious enough to follow and adopt trends that are more and more mobile-centric in order to capture the market of youth and millennials.

6. Set your Facebook Business Page rolling

A cover video instead of a static image for your page can set multiple things rolling. You could introduce your latest offering or product, or simply announce a new sale event through a cover video. Make sure to get the size and communication. A cover video won’t have as much text as a static cover image.

7. Closed Captioning

Closed captioning your videos makes your content inclusive, as it makes the video equally relevant for the deaf community. Also, most viewers on Facebook leave the sound off, and captioning your videos caters your content to them as well.

8. Experiment with different types of videos

There are a number of video types you can adapt to further your communication and idea. You could use the live video feature, available on all leading social media apps, to get candid with your viewers, or you could create informational/tutorial videos to educate your audience about your product through a proper format of storytelling, which is well planned and shot.

9. Effective content distribution

Whatever you do, make sure it creates a buzz. If it’s a brand film, make sure it’s promoted as a film! Share snippets of it as a teaser, get your audience hyped and excited about what’s coming their way. Make sure the links to your current films are always in the bio and about section of your brand page. Use the messenger and Instagram DM feature to get in touch with digital marketing news and views portals and influencers whose content align with the thought and vision of your campaign film and brand.

10. The Metrics

The success of any campaign, brand film, Tv show or any product is ultimately measured by numbers, and it’s very important to have a systematic way of keeping a check on them. Have clarity on what goals you want to achieve with your campaign and assign suitable metrics which shall help you keep a check on your performance.

In conclusion, your potential audience on Facebook can be achieved with videos that add value!

Top 5 Digital Marketing Trends in 2018

Thursday, April 12th, 2018

2017 had been a very exciting year for digital marketers and the early trends in 2018 show a fascinating year ahead.

Let us evaluate some trends from 2018 that promises to make a big impression this year.

The exponential rise in demand for Digital security

Cybersecurity has always been an issue of major concern but due to many recent events, these issues have come to the forefront. In the near future, transparency in digital marketing and branding efforts will become a necessity. Consumers’ faith in a brand will depend on how transparent it is for them.

Tracking Customer Journey

Consumer data analytics is a cornerstone of digital marketing and in 2018, this aspect will become even more important. Data analytics will take a deep dive into understanding the customers’ journey across all online channels which will eventually make targeting more accurate and improve the chances of brand advocacy.

Visual search

Voice searches were big in 2017, but with phones becoming more of a visual tool, 2018 is likely to see more innovation and adoption of visual search engines. Adding to this phenomenon is the comprehensive adoption of photo sharing applications like Instagram and Snapchat. The visual search engines are likely to get increasingly intelligent.

Video marketing

The video is the most influential form of content but digital marketers always struggle in dealing with the ever-declining attention spans. This year, brands will again focus on video content and digital marketers will be expected to come up with innovative content ideas to drive brand engagement.

Influencer Marketing

Influencer marketing is here to stay. Many social media platforms like Instagram , Snapchat , Facebook , Youtube, etc. are the primary sources of influencer marketing. It has become a great strategy for many personalized brands (i.e. brands involved in fashion, food, etc.) to gain popularity through a person who has a massive social media following.

These are the top 5 trends for 2018. But the digital market is a forum which is dependent on innovation. And I am sure that 2018, like any other year, will come up with its share of surprises.

Digital Media in India

Thursday, April 12th, 2018

According to an economic times report, the Indian media and broadcast industry is expected to touch USD 34.8 billion, and this growth will be paced by a significant surge in the digital media, which will gain more prominence in the times to come.
The Indian Media Industry is said to be at a digital crossroads today. The medium has almost spread to all the industries and traditional methods of marketing (TV, Print, radio, OOH, etc.) are being challenged by digitization.

Let us see some of the major reasons that are driving the growth of digital media in India:

Trust Factor

The early apprehensions in the digital medium have now faded away and people have started trusting the information on the internet and have adopted e-commerce in a big way. People now shop for clothes, groceries, furniture, etc. through the internet and a considerable number of people have even adopted online and mobile banking.

Communication revolution

Majority of Indians now have at least a low-cost Smartphone, which has increased the penetration of high-speed internet exponentially. This factor has revolutionized the market for both consumers and as well as marketers. The number of internet users in India was 481 Million in December 2017, which give a huge opportunity to serve a large and growing population.

Adoption of Digital marketing my companies

All the top corporate in India have already either developed or are in the process of developing an integrated digital strategy for themselves. Traditional methods of marketing are no longer seen as sufficient and the dependence on digital marketing is expected to become even greater in the times to come. In fact, on the global level, 2018 is expected to be the year in which Digital marketing will out-do traditional methods of marketing.

Digital Marketing, Cheaper than traditional methods

Cost-effectiveness is one thing that makes digital marketing very popular today. TV & Print ads cost a lot, but online advertising, on the other hand, is something that even start-ups can afford.

Although Digital Marketing is growing leaps and bounds, there is still a lot of scopes for the industry to grow. And with demography on its side and zeal for entrepreneurship and innovation, India has a bright digital future.