What Is SEM? A Guide to Paid Search Engine Marketing

What Is SEM? A Guide to Paid Search Engine Marketing

What is SEM?

Search Engine Marketing (SEM) is a way of using different strategies that is paid to increase traffic and visibility of a website. Earlier, Search Engine Marketing was associated with search engine optimization and paid optimization to increase reach.

But these days, Search Engine Marketing is related to the use of paid strategies to get a better reach among the audience. Search Engine Marketing is basically done to do marketing of a brand to better more visibility to the website.

Understanding it with an example, Whenever an ad is seen on the search engine result page, it is a part of Search Engine Marketing where companies run ads that appears at the top or bottom on the result page. To get a larger reach, the companies try to include keywords that have low competition so that they can rank on the search engine result pages.

Most of the companies prefer SEM agencies to get things done, you can also look out for Best SEM Agency India so that you can get things done with professional help.

There are many benefits that you can get after Search Engine Marketing such as:

  • Paid strategies give a better chance to gain traffic to the website and to increase the visibility among the audience. 
  • Most of the search marketing is done with the help of running paid ads and it helps to generate revenue also through PPC (Pay Per Click). Pay Per Click is a type of paid advertising in which a company generates a digital ad and is compensated each time someone clicks on it. SEM is what happens when PPC ads appear in search results. However, PPC isn’t necessarily linked to SEM.

This is not regarded as SEM when PPC methods are utilized on channels other than search. PPC can be utilized on sites that enable digital adverts, such as Promoted Tweets or Facebook Ads, for reference. PPC also includes Google display advertisements, in which businesses are charged whenever a user clicks on a website’s banner ad. 

SEM Platforms

Search Engine Marketing platform is also a platform that are search engines where a company can run paid ads that will be shown when a user will do any search activity. Among various SEM Platforms, Google and Bing are the most famous SEM Platforms.

  • Google Ads is the most popularly used platform for Search Engine Marketing. More than billions of people across the world perform daily searches on Google and using Google Ads will help you to get a larger range of audience.
  • Bing Ads is another SEM platform that claims to get 3 million more searches than Google. Bing plays ads on partner sites such as Yahoo and MSN, which is helpful in getting more amount of audience apart from fetching audience from Google. People who do not use Google or use both platforms can be acquired using this paid strategy.

If you think, this is out of the box for you, then you can take help from Professionals. There is a list of the Best SEM company in India that can help you in Search Engine Marketing.

Why SEM is important?

As discussed above, SEM helps in attaining greater visibility and traffic to the websites, and with the use of various strategies, it can help the website to rank on Search engines such as Google and Bing that will create brand awareness. Apart from all these, there are other benefits of SEM such as:

  • Earning: When paid advertising is done on search engines, it helps in increasing the chances of clicking on ads, and generally while doing paid advertising, whenever someone clicks on ads, the ads platforms pay as pay per click. SEM is a marketing strategy and it will help in creating brand value that will lead to leads to customers acquisition.
  • Quick leads: SEM is paid advertising way and it gives better chances to rank on the search engine as paid ads are more preferable. With the use of high-quality keywords, the chance of ranking on top is enhanced.
  • Flexibility: SEM is a great way to customize things according to the requirement of the company or campaign. You can customize the location, the number of audiences that you want your ads should be shown. You can even customize the type of campaign that you want to run and the amount of budget that you want to spend. SEM allows publishing ads in a customized format for better marketing and achieving a greater audience. This is the best way of advertising for the businesses with different requirements.
  • Faster Results: Generally other ways of driving traffic to the website and increasing reach among audience take comparatively more time but with SEM, the things are done faster as the rate of publishing ads on Google and Bing is faster and the number of users doing searches on search engine platform is also high that gives faster results.
  • More Customer Acquisition: As more people are visiting the website and audience is getting aware of the brand. It increases the chances that the audience who are visiting the site can be acquired as a part of the lead-to-customer acquisition strategy.
  • Brand Awareness: When SEM is done on different search engines and various campaigns and ads run on different platforms, it not increases visibility among the audience but also builds trust among the people about the authenticity of the brand. SEM is the faster process so it creates brand awareness at a faster rate.

If you think that you want to take help from the Top SEM agency India then, Brandvisage is the Best SEM Agency Delhi NCR  that you can consider. We offer holistic marketing and social media marketing through SEO and SEM strategies and we are experts in the field of Digital marketing.

We are among the most trusted companies for SEM and have experience in managing larger customer requirements related to Digital Marketing such as SEM, SEO, Social Media  Marketing, and running campaigns. We also provide content for the clients as for any kind of platform.

If you are looking for a Top SEM agency India then we are here for you!