Various Types of SEO and How to Choose the Best Option for Your Business
When it comes to Digital Marketing, visibility is the connection between a business and its target audience. You may have an amazing product or a fantastic website, but if it is not optimized for search engines, the people who need to find it will never see it. At Brand Visage, we deal with brands every day that have the same question: how many types of SEO really exist and which type is going to best suit their goals.
The truth is, SEO is not one size fits all. There are different types of SEO, each targeting a different specific part of your digital presence. Understanding the different types of SEO will help you channel your efforts appropriately, be resourceful and drive sustainable growth.
What Are the Main Types of SEO?
In discussing how many kinds of SEO there are, we often categorize them into three main types: On-Page, Off-Page, and Technical SEO. All three create the basis for your search visibility for your audience.
On-Page SEO
When we refer to on-page SEO, we mean optimizing everything that appears right on your web page. For instance, using the target keyword in various places, meta description, title tags, headings, alt-image tagging, and internal linking. On-page SEO helps the content you created connect what a user is searching for and what search engines value. The better the structure, external links, and tagged content, the better chance you have of ranking higher in search results.
Off-Page SEO
Off-page SEO includes building your brand credibility and authority outside of your page. This could include link-building, influencer mentions, guest blogs, and social media page visibility. When you have other credible sites, linking to your business, search engines initially view your website as credible. Other digital partners, such as a top PPC company India, are essential to off-page SEO because many paid campaigns work engine search results and build brand authority.
Technical SEO
This aspect of SEO ensures that your website meets all of the technical requirements for search engines to successfully crawl and index your website in an efficient manner. This includes site speed, mobile-friendliness, structured data, SSL secure connections, and a variety of crawl errors that need to be addressed. Regardless of how wonderful your content is, if your technical SEO is not done well, it will impact your site’s rankings.
Are There Other Types of SEO Other Than These?
While all three of these primary types represent the base of SEO, the discipline includes specialized types such as Local SEO, E-commerce SEO and voice search SEO. Local SEO specializes in helping businesses appear in searches based on location, E-commerce SEO focuses on boosting product visibility and conversions for businesses selling products online, and voice search SEO is concerned with the optimization of websites for queries made through smart devices which use conversational inquiries.
How to Determine Which Type of SEO is Right for Your Business?
The answer is to look into your business goals, whether that means driving foot traffic locally, making e-commerce sales, or improving rankings at the national level, your SEO strategy should align with that goal.
At Brand Visage, we will begin every project with a comprehensive audit to see what type of SEO will yield the strongest effect. Between adjusting website content, earning backlinks, or fixing technical aspects of your business, we take a data-driven and results-driven we’ve been performing SEO in India for over a decade and are a full-service SEO company in India so we do incorporate SEO & other strategies include PPC and social media for overall business growth.
About Brand Visage
At Brand Visage, we understand that SEO is not just sitting about keywords and rankings, it is about getting the credibility needed to drive measurable results for your business. Our team has combined creativity and analytics for tens of years as SEO specialists in India to make sure every campaign we run contributes to long-term visibility. We are one of the best PPC companies India, and we work with both paid and organic strategies to etiquette maximum returns for clients.
Voice Search SEO is often grouped with content that is optimized for conversational queries, which are becoming more common with the development of smart devices.
As one of the best SEO companies in India, we have seen every business use a combination of these types depending on their industry, audience, and goals. A local restaurant, for example, will benefit more from Local SEO than an online retailer, which is going to depend on E-commerce and Technical SEO to succeed.
From small companies to large businesses, we have helped brands grow their digital presence through fully customized SEO plans in a range of different industries. We pride ourselves on our ability to understand what works best for your audience and then execute to perfection.
Conclusion
If you have been considering how many types of SEO your business should be focused upon, the answer is relative to your goals and audiences. A strong SEO strategy supports all types of SEO to build authority, trust, and consistent visibility.
If you would like Brand Visage, a trusted SEO company in India and the top PPC company India, to help you find the best mix, please reach out to us today to boost your search rankings and achieve measurable growth!
FAQs
- What form of SEO is the most effective?
A.It depends on your business. However, the combination of On-Page, Off-Page, and Technical SEO is the best long-term approach. - Why should I hire an SEO company in India?
A.An experienced SEO company in India understands the local and global market for this industry and can help you reach your desired audience effectively. - How does PPC supplement SEO?
A.Working with a top PPC company India can quickly drive traffic to your site even before SEO starts building organic volume.