PPC Trends to watch out for!
1. Automation
When it comes to PPC marketing, automation has become a crucial feature to factor in since Google itself is displaying ads for the targeted audience due to automation.
As this trend is picking up, Agencies have adopted automated bidding strategies instead of third-party tools and believes that the manual tracking techniques will soon be a thing of the past and PPC marketers will have to up their game in an effort align creativity with their skills.
2. Running E-commerce Ads
E-commerce platforms, without a doubt, are medium to reckon with when it comes to PPC marketing. We have observed that the biggest players in the market like Facebook and Google are looking to pick up this trend with keen interest.
3. Audience over keywords
Right keyword placement has been the mainstay of PPC marketing for decades. Digital Marketers in Delhi have used the best strategies to their knowledge and capitalized on this parameter effectively, but is all that going to change? We certainly feel so! Keyword targeting is gradually being replaced by Audience targeting strategies for the ads, which means audience grouping and behavior will highly influence the nature of campaigning. Though this transition sounds easier than done. Marketers will have to make sure that their messaging and copy is as relevant and personalized as possible!
4. Diversification of Channels
With the ever-growing marketing channels and mediums, brands need to diversify their strategies and make the best of the lucrative market, and with time, we feel, digital marketing agencies will have to keep a check on the multi-channel campaign strategy. It will be crucial to keep the users engrossed because the results are not always consistent.
5. Ads Quality
Most brands look to maximize profits via clicks and hence, the creativity, formatting and the nature of the ads placed need to meet the set expectations. What’s interesting to see is what strategy the digital agencies and marketers will adopt for the headlines.
6. Branding
Brands need to stay as much relevant as they need to generate ROI. This propels the brands to further their loyalty among users and requires them to push for ads on video streaming platforms.
7. Remarketing
The phenomenon of remarketing is not alien to digital agencies and marketers in Delhi. We feel that this act of reintroducing will be pushed further to maximize profits on products and services.
8. Video Marketing
Digital agencies cannot ignore the importance of video marketing and will have to spend on posting video ads, and banner ads on Youtube and other video streaming platforms.
Going by these trends, it is safe to say that we are keenly planning on effective implementation and patiently awaiting the launch techniques up our sleeves.