Archive for the ‘Web Application Development’ Category

Types Of Websites: Which Is Right For Your Business

Tuesday, March 28th, 2023

The purpose of the website is to promote the products and services of the company. It also aims to provide information to the customers about the company and its products. The website also provides a platform for the customers to interact with the company and its employees.

Who are you targeting?

As a business owner, it is important to have a clear understanding of who your target market is. Without this understanding, it will be difficult to create marketing and sales strategies that are effective.

There are a number of factors to consider when defining your target market. These include things like age, gender, location, income level, and interests. Once you have a good understanding of who your target market is, you can begin creating strategies to reach them.

For example, if you are selling a product that is geared towards young adults, you will want to use marketing channels that are popular with this demographic. This might include things like social media and online advertising. Alternatively, if you are targeting an older demographic, you might want to use more traditional marketing channels, such as print ads and television commercials.

No matter who your target market is, it is important to make sure that your website is tailored to them. By doing so, you will be more likely to reach your target market and achieve your business goals.

Types of Websites

There are many different types of websites, each with its own purpose and audience. For example, there are corporate websites, which are designed to promote and sell products or services; there are government websites, which provide information and resources for citizens; there are educational websites, which offer learning opportunities for students; and there are personal websites, which give individuals a platform to share their thoughts and experiences.

Each type of website has its own unique features and design elements, which are tailored to its specific purpose. For example, corporate websites typically have sleek and professional designs, while personal websites tend to be more creative and personal. No matter what type of website you visit, you’re sure to find something that interests you.

How to decide which website is right for you?

There are a few things to consider when choosing a website. The first is the purpose of the site. If you are looking for information, you will want to choose a site that is reliable and has a good reputation. If you are looking for a place to buy something, you will want to choose a site that is safe and secure.

The second thing to consider is the content of the site. You will want to choose a site that has the type of information or products that you are looking for. If you are looking for a specific type of product, you will want to choose a site that specializes in that type of product.

The third thing to consider is the design of the site. You will want to choose a site that is easy to navigate and has a clean, professional look. The last thing you want is to get lost on a site that is confusing or difficult to use.

By taking the time to consider these things, you will be able to choose the right website for your needs.

1. How to design a website?

There are many factors to consider when designing a website, from the layout and navigation to the overall look and feel. Here are some tips to help you get started:

* Keep it simple. Too much information or too many complicated features can be overwhelming for users. Stick to the basics and make sure everything is easy to find and use.

* Make it visually appealing. Use colors, images and other visuals to make your site attractive and easy on the eyes.

* Use typography to your advantage. Carefully chosen fonts can help to convey the tone and message of your website.

* Use whitespace effectively. Don’t overcrowd your pages – use whitespace to break up content and make it easier to read.

* Consider your audience. Who will be using your site? Make sure the design and content are tailored to their needs.

* Pay attention to details. Small things like button styles and form field validation can make a big difference in the user experience.

* Test, test, test. Before launch, put your site through its paces and make sure everything is working as it should.

By following these tips, you can design a website that is both effective and visually appealing.

2. How to launch your website to the world?

There are many ways to launch a website to the world. 

* One way is to submit it to search engines like Google, Yahoo, and Bing. 

* Another way is to create social media accounts and post links to your website on those platforms. You can also create online ads and post them on websites that allow for that. 

* Finally, you can reach out to bloggers and other online influencers and ask them to promote your website.

There are a few key things to keep in mind when launching your website to the world. 

* First, make sure that your site is live and accessible to everyone. 

* Secondly, promote your site through social media and other online channels. 

* Finally, ensure that your site is optimized for search engines so that people can easily find it. 

By following these simple steps, you can ensure that your website has a successful launch.


Your website is the window to your business, make sure you have the right one.An effective website is critical for every business. So, before you hire a designer, consider the type of website that will best represent your business. Also this being a technical work, you should get professionals to do it effectively. A Top Website Development Agency in Delhi can help you do so. Speaking of which,  I would recommend you getting in touch with the experts at Brand Visage Communications. They will give professional advice on how to make your business a success by making your website more effective and help you attract more customers online.

Should you develop your own website or take help from professionals?

Thursday, March 11th, 2021

Imagine you are taking interviews of potential employees for your company. Apart from their CV and credentials, one of the main things you will look for is an excellent first impression. Similarly, your company’s webpage decides whether your potential customers leave with a good first impression. Therefore, investing in web development services and web design is a must, especially for young and budding entrepreneurs. 

Through your web page development, you can provide your customers with a better insight into your products and services. Presenting these pieces of information in an easy-to-understand and aesthetic manner also comes under web development. Some of the benefits of developing your website are the following.

  • It helps connect the company with its customers. Through a variety of content, customers can communicate their suggestions, to which the company can promptly respond. This helps maintain a healthy interaction between the two sides.
  • A website helps attract more customers and expand your company’s reach. Making your site more accessible will allow your customers to reach the page from multiple devices. This will increase customer satisfaction.
  • Your background, skills, your company’s history, everything should be clearly mentioned on your website. This will help your clients and customers to develop a better connection with you and your company.

Do it yourself or hire a professional?

Hiring a professional web designer depends on several factors. With the rise of many web development applications, you can do it yourself. Self-dependence is a good thing, but relying on experience and skill is better at times. You should always try to hire someone to do it for you. Their experience, authenticity and knowledge would help make an impact and also allow you to run the business side of things. Therefore it is a much better decision to hire someone that offers web development services.

Who provides the design of your choice

Imagine you are using one of those free site building tools available online. There are only a few limited templates you can use and you are not impressed with them. If you hire a web developer, they can easily translate your ideas onto your website. They will create a unique logo for your webpage. Through this, your company will stand out and create a good first impression amongst potential customers and clients.

Who offer quick fixes

Say you made a website for your Delhi-based startup. It works fine for a few days, but soon, errors and problems start to pop up. You might lose valuable time in addressing these issues, which need dedicated attention. Due to this reason, you should contact the various web development companies in Delhi that excel in their field. They can give their undivided attention to your website and quickly fix all the errors. This promptness makes sure your site keeps functioning properly and your clients are not left hanging for days on end.

Who has better accessibility on all devices

In today’s age, people use their phones and tablets more than they use their laptops or desktops. People are always on the move and they usually have their mobile phones on them.  This is why it is important to design your page in such a way that it can be accessed through a variety of devices. For example, a potential customer heard about your company while he was on a bus. He tried to access your website but could not. He is more likely to forget about it when he reaches home and will not attempt to access it on their desktops. This is why making your site mobile-friendly is very important. It increases traffic and visits to your site, which may lead to a growth in business. Professionals can ensure the accessibility your website requires.

Who ensures efficient SEO services

Sometimes looks will not get you anywhere, keywords will. Despite having an aesthetically pleasing website, it will not attract new customers if it is not optimised to its fullest capacity. Whenever someone types certain words related to your business or product, your website should be right there at the top. Many are now skilled in SEO tactics, but the professionals know better. To get the best out of SEO, there are website designing companies in Delhi and around India that specialise in SEO services. Through their tested SEO strategies and plan, they are capable of putting your business on the digital map. This will surely result in a gain in customers and an increase in organic traffic.

Who offers more than just design

Designing your own website is fun, but an impressive website is a lot more than good design. Most website development companies do not offer just designing your site. They also provide a gamut of services like web development, digital marketing, customer support and much more. You will not need to hire multiple people to take care of the aforementioned services. One single web development company is more than enough to handle everything. This is why hiring such a company will benefit you and your company in many different ways.

Brand Visage is one of the web development companies in Delhi. They believe that web development is one of the most factors in the success of digital marketing. They feel it is important to create a certain presence in the minds of the audience and that can be achieved through efficient website development. There are many steps that they religiously follow while custom developing each client’s webpage. Following are some of these steps.

  • Fixing goals: The company believes in listening to its client’s specific needs and goals. Apart from this, they also incorporate their suggestions that will only help their client reach their goals.
  • Website testing: Before releasing the website out in the world, the company performs a test run to see the reaction and whether the desired response is achieved.
  • Understanding the audience: They believe in making websites that are easily navigable and are according to the tastes and preferences of the target audience members.
  • Using analytics: These numbers help them keep an eye on the things that are working and not working for their clients. In this way, they can make the necessary changes to make the websites better.

Therefore, all these quality checks certainly make Brand Visage one of the top website designing companies in Delhi.

While designing a website yourself is very much possible, it is not the most prudent decision. Getting an expert to do it will not only save precious time but also add a little professional touch to your company’s website.


What is Web App development? How to develop Web Application Step By Step?

Friday, February 26th, 2021

Nowadays, a web application is increasingly becoming a basic requirement for every firm and business. The is because a web application has the calibre to serve manifold purposes for the company. It can help to build and maintain relationships with the consumers, communicate with employees, store data securely and offer information and data to the management team. Moreover, companies these days are looking for custom web application development that can be tailored to meet their specific needs. They are relying on skilled and experienced brands, who can help meet their definite needs in terms of web application development. 

What is web app development?

Well, given all the incredible benefits of a web application, you must be wondering what exactly web application development means. A web application development refers to the web design and development of application programs that are located on distant servers and use the internet to deliver those on the device of the user. A web app is accessed through an internet connection and does not involve downloading it. Meaning, any end-user can gain access to open a web application via Chrome, Mozilla Firefox, Safari or any other similar web browser. Most of these web applications are written in CSS, HTML or Java. 

Steps involved in website application development

Developing a web application involves several steps; each one of these needs to be perused carefully for designing your website application with finesse. Hence, below we have laid down a comprehensive step by step guide that can help you with any kind of website development, including WordPress website development

Ideation stage

The foremost step for developing a web application involves two main questions viz, the ‘what ‘and ‘why’. Introspect your needs and requirements for developing a web application. Think about why exactly you need a web application and what kind of web application can help you in your work. It should either resolve some of your issues or your consumers’ and clients’ problems or all. Besides, you must be interested enough in custom web application development as you need to invest a lot of time in designing the web app. You can begin by asking these specific questions.

  • What amount of time do I have to develop a web app?
  • What kind of web app do I want?
  • The amount of money that will be needed to develop a web app?
  • How much help will it be for me and/ or my team?

Once you know the kind of web application you need to develop, you can move on to the next stage. 

Market research

The next step in web design and development involves thorough market research. Find out if there are similar web apps in the market and most importantly research if a market of the same exists. If your research determines that a similar application already exists, it clearly means a market for the same exits too. You should use this opportunity, study a similar application, how it is developed and what it lacks. While building your own application, incorporate these and build an app that will give you a unique space in the existing market. 

However, if a similar app does not exist at all, your app can gain significant importance in the market and create a market of its own. But there are also chances of it going all topsy turvy. To avoid that, you can share your distinct idea on different forums including Facebook, Instagram, Twitter where there is a presence of your possible target market and check their reaction. You can also use a keyword tool to search for keywords related to your web application. If the tool indicates that a good number of web users are searching for a similar application, you can simply go ahead with your web application development.


Explain the features of your web app

The mantra of building a web application successfully and within your stipulated time is by adding only those features that are required. If you keep adding too many functionalities, it will take up too much of your time and effort. Developing a web application should be fun and not stressful. Keep the features as simple as you can to create a delightful user experience and only define those absolutely necessary functionalities. 

Draw a sketch of the web app

Take a pen and notebook and start drawing a rough sketch of your web application. Collate all the features, target market and the idea that you have in mind about your web app and reflect them in your notebook. Draw a rough wireframe of the application. Add the brand, navigation, buttons and other related components. Try to sketch multiple editions of the web application and add notes regarding the features and how it must appear. While sketching down your app, try to keep it simple.

Plan the workflow of the web application

Now you need to draw an outline of the workflow of your web application. You can have a look at your competitor’s web apps and take notes of the good and bad points in their application. Based on that, develop your workflow. Chalk out a list of pages that you want to include in your web application. For instance, there can be two different pages for signing up and signing out and so on. 

Create the prototype

Once you have outlined your sketch and its pages, you have to create the prototype or the blueprint of your web application. Creating the prototype simplifies the validation process. There are many prototype tools available in the market these days. You can use any of those to make the prototype. 

Validate your prototype

Once you have developed the prototype, it is time for you to get feedback on it. Unveiling it to your friends is never enough, go around and present it to your target market. Try to build a few representative users. Interact with them, know the problems they face and then give them the solution, i.e., your web application. Take their feedback as well as suggestions and keep a record of it. This will help you improve your product better and come up with the MEP or minimal excellent product.

Create the database of the web application

Now that you have a basic understanding of your web application, you need to think about the kind of information that you want to keep in the database. The nature of the database is evaluated based on the nature of data you want to store and the steps you want your customers to follow to help store that data. You can use the document or SQL database which is popular for web applications. Make sure to secure your database and use safe practices to protect the data of your consumers. Protecting the database is also of utmost importance for you and your firm as information leak can be detrimental for both you and your consumers. 

Create the Frontend and Backend

Frontend refers to the visual components of web application development. It is developed by using Javascript, CSS and HTML. You should make use of SPA for building the Frontend. In the beginning, you will require a few components to create a development environment. This involves the code editor, framework for packaging, compilation and Frontend. You also need to configure the packaging tool to interact with the backend, which will be active on some other localhost or port. Node’s HTTP Proxy is used to make this configuration. 

The backend refers to all those things that govern the data. This can include servers, databases and all the other things that are not visible to the users. 

Host the web application

Once the Frontend and Backend are created successfully, it is time for you to host the application on a server. For this, you need to purchase a domain, SSL Certificate and select a cloud provider such as Google Cloud Platform, Amazon and so on. 

Deploy the web application

The last stage involves the deployment of the web application from the source control to cloud hosting. There are few applications that help in this deployment process or you can directly do it from your computer. 

Once you have successfully created the web application, it is time to launch the app and do take proper marketing strategies to make the app a success. It is a lot of hard work, but the end result will be something of great excellence. 
Brainstorm ideas and start working on your web app today. You can get in touch with Brandvisage, which can help you in the journey of a successful web application development, WordPress website development and many more.

Essential tips for Web Design and Development

Monday, January 11th, 2021

You can develop a well-researched Digital Marketing strategy, and you can enable your online marketing activities with the best available tools but, without a proper website, all your efforts could go in vain. So, along with working on your digital marketing plan, you must give due attention to the design and development of an effective website. 

By itself, web design and development is a vast subject, and there are many components in it that contribute to developing a coherent website. By adopting the right design and development concepts, you give your website a better shot at success. And no matter what your marketing objectives are, your website will be poised to achieve them. 

An optimized website is able to engage the traffic better and allows all the online advertising activities to produce optimum results. Here are some simple web design and development tips that can help develop a website that will keep your audience hooked: 

  1. Have clear objectives

Before you start developing a website, you must be sure about its purpose. The nature of your business and what you wish to achieve from a website will play a big role in the shape and structure of your website. 

For example, if you want to open an online store, you’ll need to develop a website keeping in mind all the tenets of e-commerce website development

No matter what your marketing objectives are, be it driving sales, building a brand, driving engagement, or becoming a thought leader, etc, the basic design and architecture of your website must reflect these objectives. 

Developing an optimized website needs many different components to be brought together, and having “clarity of objective” makes this process a lot easier. 

  1. Choose simplicity 

The traffic on the internet is quite impatient, and people decide in split seconds whether they want to stay on a website or not. One thing, especially, that ticks people off is a cluttered website. 

When someone logs on to your website, they should not feel overwhelmed with all the information that they see. On the contrary, they should be able to navigate through the website with ease, and there shouldn’t be any unnecessary elements getting in their way. 

There are many things that can be managed to bring simplicity to your website. To begin with, you can give your website the right appearance/aesthetics by choosing light colors (white background websites are a popular choice) and leaving enough open spaces to give it a neat look. You should also improve the user experience on the website by making it easier to navigate. 

The content that you put on the website is just as important as the user experience and aesthetics. You should ensure that the content is useful and easy to read. 

  1. Encourage Call-to-action

You can manage many different aspects of your website like the visual aspects, user interface & user experience and the content, etc. But, ultimately all these things have to lead to the ‘purpose’ with which the website was created. And, therefore, call-to-action becomes one of the basic things to integrate into a website’s design

To encourage ‘call-to-action’ you can tinker with elements like navigation, reading patterns, layout, content, and other similar aspects that can lead a user to take the final call (Sales, subscription, acquisition, etc.) 

The one thing imperative to note here is not bombarding the users with call-to-action elements. For example, many websites pop-up a subscription box the moment you start scrolling down on the website/blog page; it is best to stay away from such desperate attempts to get subscribers. 

On the contrary, the structure and content on your website should first earn the trust of the user and only then lead them to the end of the funnel where the Call-to-Action element belongs. 

  1. Create a responsive website

Most people access the internet through their mobile these days, and other devices like tablets are also used frequently. Your website should, therefore, be developed keeping in mind all the devices through which it will be accessed. 

Mobile-first indexing has become a reality, and the quality of your mobile site can determine how well it will rank on Google. Especially, if the nature of your business is such that people are more likely to visit your mobile site (for example, niche online stores), you should pay that much more attention to developing an optimized mobile site.  

To ensure that users get a seamless mobile site experience, you should manage all the elements like aesthetics, UI and UX and content, etc accordingly. WordPress website development is one of the simpler options for you to consider to create a responsive website. 

  1. Improve Load time 

Visitors who log on to your website do not have the patience to wait more than a few seconds for the site to load, and, therefore, minimizing the load time becomes imperative.

Your website should be put together in a manner that does not weigh it down, and it can load seamlessly. Generally, it means making compromises with some of the elements that can slow down your website.  

If, however, you get your website developed by a top web development company, they’ll have the technical know-how to develop a site that loads quickly without compromising on any essential elements. 

  1. Optimize for SEO

Search engine optimization is one part of digital marketing that has stood the test of time and remains as relevant today as it has ever been. But for leveraging SEO, the content on your website needs to be written and presented accordingly. 

If you want your website to be visible on the search engine, many SEO related aspects like content, backlinks, Meta title and description, and the overall content marketing strategy has to be carefully planned.  

So, along with a well-designed website, you also need to prepare a comprehensive SEO strategy that will make you visible on the search engine and also drive your marketing objectives.



When it comes to website design and development, there is enough scope for creativity and innovation. Apart from the concepts that we have discussed above, you can also adopt some unique ideas of your own, which will give your website an edge over your competition. 


Web Application Development – The Ultimate Guide You Need to Know

Tuesday, December 15th, 2020

Ever since the web application concept was started, it has been increasingly used and reused by internet users due to the easy accessibility and rich functionality. Web applications can be used as conveniently as any native app. However, these apps can be accessed only through website browsers, unlike mobile apps. Such apps thus, require internet access to run. Web apps have reached the zenith of its popularity in this internet-obsessed world and is the major reason why brands are increasingly developing such apps to expand their customer base. Often companies hire web app designers for getting custom web application development to suit the company’s goals. However, developing a high-performance engaging web application can be quite tricky if you don’t have proper guidance. It is essential to know and understand how an alluring yet utility-based web application can be developed so that you can use the platform to reach more and more prospective consumers.

Web application development includes a number of integrated steps, each of which needs to be executed efficiently for getting the desired outcome. Many website developers assist brands to create tailor-made web apps, one being wordpress website development platform. Here are some tips to give you a thorough guidance on web application development.

Fix your web application goals

The foremost thing that is required to be done before developing a web app is to assess and know the goals that you want to achieve through the application. Without knowing your goal and the issue you intend to address through the app, you can’t build an app anyway. So, a precise idea of your application goals is important to develop a suitable app accordingly. If you work with a web design company, make sure you put forward a clear briefing about your web application goals in front of their designers.

Learn about your prospective consumers

If you want your web application to have better reach and engagement, you must know who you are developing this website for. To develop an overall persona of your potential customer, you have to track the interests and digital footprints of internet users. You can get to know the approximate age group, professional or academic backgrounds and other demographic features of the intended users and then sit for the custom web application development accordingly.

Create user-friendly web application

In today’s world, where there are numerous options for one type of web application, it is imperative to create a web app that will add value for the potential consumers. As customers are investing their valuable time on your web app, you need to make sure that it gives them a satisfying experience on the app whether it is entertainment or information based. You must also develop a web application that is mobile-friendly as smartphones have become the leading medium of online activity. This will ensure greater reach of your web application. As you are targeting users, you need to ensure that the application is comprehensible and easy-to-use for laymen as well. Taking guidance from web designing companies can be a smart choice for ensuring an user-friendly web application development.

Pick a suitable tool for web app development

For developing your website app, you would require to use different tools. Using the right tool will have a significant impact on your web application’s popularity and reputation. You must use a tool that will enhance the credibility and desirability of your audience rather than using a tool that is high on demand. Popular tools can come at a high cost. Besides, if you don’t have experts in your team who can use the popular tool efficiently, you might not be able to get the desired result from web application development. You can go for the tools of wordpress website development online platform to build a comprehensible and enriching web application.

Select a suitable technology for web application

Choosing the ideal technology for developing your web app is of crucial importance. You may opt for frontend technology or backend technology or even databases for this purpose. Using a good technology for developing the application will ensure better performance of the app and thus, can stimulate your brand’s fame.

Create a wireframe of your web application

Once you have completed planning the internal contents for the web application, you would then need to create a distinct wireframe for your web application. A wireframe is like a blueprint of a web application. It presents the outline of the application layout, concept, colour framework, functionality, intended responses per click, user flow, etc. Once you have chalked out the web application prototype, you would exactly know how your application will get presented to the users and then, you can make the necessary changes on it for optimising user engagement.

Conduct web app testing

When you have completed developing your web application, you need to run a test of the web app to check whether this prototype is ready to be launched or if it still needs changes in it. You have to conduct multiple web application testing including security, performance, functionality, compatibility and usability testing. You can opt for manual testing by taking reviews from intended users, checking the speed of your web application, analysing its performance, etc. The key thing to note is whether the web application functions in a way that is easily understandable and can be conveniently surfed by the users. Running an automated testing of your web application through a web design company can also serve the purpose effectively.

Host your web app

Once the website app is ready to be run, you have to buy a suitable domain. You will also be required to pick a cloud hosting provider. This is the mandatory requirement for running a web application on a server. The next step is to transfer the web application from your local device to your selected cloud hosting provider. For this you have to use the Continuous Integration (CI) tool. This is the final step for completing web application development. If you are satisfied with the way it functions on the server, your web app will be good to go.

Web application is a trending approach for brands and websites to build a large consumer base and is not likely to fade away from trend anytime soon. Considering the numerous number of daily internet users, web applications can be one of the best ways to reach millions of users in a short span of time. Just make sure you get your website app designed by a skillful team of designers to ensure good return on investment (ROI).