In the ever-changing landscape of digital marketing, the question should no longer be if your brand should go online, but how it should go online. Brands today have more formats to share their content than ever before from reels, and short form videos to static carousels and infographics. Knowing what your audience will engage with and what engages will generate results is an issue.
As a passive social media marketing agency we learned that the most successful brands do not rely on one format over another, they rely on the format at the right time based on data, creativity, and strategy. At Brand Visage, every piece of content has purpose, whether it’s developing awareness, increasing engagement or driving conversions.
So how do we know whether your brand needs to be animated or static?
Let’s dive in!
Why Does Format Matter for Your Brand’s Content?
Your brand’s voice is content. But not every voice resonates the same with every audience. A video can evoke a powerful story – it creates an emotional response, holds more attention for longer, and gets placed higher by social media algorithms. Still imagery delivers clarity and a shorter recall, but is more appropriate for short-form messaging or striking visuals.
Finding the right mix of both can build your brand profile and increase campaign performance. This is where the capabilities of a video marketing agency, in tandem with an experienced social media marketing agency, becomes so important.
When Should You Use a Video Over a Static Creative?
Video content is most suitable for your messaging when there is a story, emotion, or demonstration needed; for example:
- Introducing a new product? A video will capture your product in action.
- Sharing a customer story? A video portrays trust and thoroughness.
- Running awareness ads? A video will catch the consumer’s eye faster in busy feeds.
Video content has a higher viewed engagement and can create more time spent on your overall page; as a video marketing agency we create video content to communicate complex ideas, showcase brand personality, and create a stronger emotional connection.
But that doesn’t mean it’s as easy as “video wins”.
Can Static Content Still Make a Strong Impact?
When you need instant recall or have several postings per week, static content (for example, carousels, graphics, and images) works best. They are simple to generate, easy to digest, and are extraordinary for educational tips, announcements, and product highlights. Static posts can also be an affordable option as you do A/B testing or your feed needs a cohesive aesthetic.
Our stance is to connect static creatives with good copy, in the right placement, for a clear and purposeful message to your audience, as your social media marketing agency.
How to Find the Right Mix
At Brand Visage, we start with strategy, which then leads us to understanding your:
- Business goals: awareness, engagement, or conversation
- Target audience: preference, behaviors, or use of platform
- Brand tone & resources: visual identity, content budget, timelines
Once you clearly define the context and picture you want from your purpose, we build a content plan that has both formats and their strength combined. We may want to use the best or most interesting option (video) to tell your story or engage with your audience while the static creatives help with keeping the brand in mind, offer action items you want the audience to take, or both. The ultimate goal is return on investment (ROI), with a side of your brand’s voice and continuity.
Why Does Our Approach Work?
We don’t create content, we create experiences. We test and optimize all campaigns, analyze engagement levels with content, and remain flexible and adaptable, so your brand content can adapt to the changing digital landscape.
If you’re a new brand discovering your voice or an established brand enhancing your voice, our strategy first approach makes sure your message is always seen, heard, and remembered.
So, Are You Ready to Elevate Your Brand?
If you are ready to create that balance between video and static content, let’s create your strategy together. Connect with Brand Visage, the trusted social media marketing Agency with a blend of insight and creativity, and see how our video marketing agency can turn your vision into action.
Let’s begin the process of creating content not just for content’s sake, but content that works.
Frequently Asked Questions
- How do I determine if my brands need more video versus static creatives?
A. We look at the goals, your audience’s trackable habits and your campaign data to tell you the recommended amount of video content versus static creatives. - Are videos more expensive to make?
A. Yes. Videos are more expensive to produce, but statistically, they encourage more actionable engagement and improve brand recall. We ensure that every video we produce is connected to measurable performance goals to ensure there’s a measure of ROI. - Do static posts still work on social media?
A. Absolutely. Static content works well for quick updates, informative content and when consistent visibility is required, especially if paired with compelling captions and call to actions. - Can I have both as part of my strategy?
A. Yes, in fact, this is the best method. A healthy strategy should balance content with both video and static creatives. - Can I reuse some content across various formats?
A. Yes, you can turn static posts into short videos and vice versa, which can all help you reach more audiences and improve your needs for ROI.