Posts Tagged ‘Social Media’

DIFFERENCE BETWEEN PR AND ADVERTISING! And which one to choose in 2021?

Friday, June 25th, 2021

Ideally, we people are here are to sell or buy for our consumption or utilization. In 2021 we are stuck in midst of a pandemic, but still business keeps rolling as buyers keep buying and sellers keep selling, through the web platform. PR and Advertising both are a component of the web platform which previously was used on a physical platform.

Both public relations and Advertising work on the same goal, of increasing the business of brands by targeting a specific audience. But both works on different levels and have different strategies for achievement.

Both can even support each other to build the brand. Both have many similarities and yet are very different from each other they function in a different mode. 

Advertising involves a one-way, single-track communication, many different brands put different ad’s to stack up on the user. It is a one-way track of sending messages, so that ultimately the viewers land up buying the product. They use different kinds of platforms like TV, radio, hoardings, banners, multiple such systems.

PR performs have a different kind of role where it is a relation, as the name suggests building a mutually beneficial understanding between the organization and the brand. The companies would use these PR agencies as a communicator for a favorable outcome

PR can definitely contribute to a favorable business outcome.

We can check out the best PR agency in Delhi, to grow our business and help our brand to have an impact on users’ minds. As advertising is more of filling the bag with the collection of different stuff which is not required, whereas PR selects only a special few and puts it in your bag. As advertising is paid it does not have that credibility that is earned through public relations in media. People believe in a product review then in the advertisement of the product.

Time to search for a Top PR agency in Delhi?

Don’t hesitate Brand Visage is the Best PR agency in Delhi. Our PR agency helps in creating traffic to send it to the webpage to be viewed whereas if you spend on the advertisement it is more costly as the ad is only for a particular period and it would cease when the time expires. The customer needs to watch an advertisement several times to go and buy the product. In contrast, the PR campaigns can happen easily on various social media platforms or through a word of mouth which is cheap and the impact which is long-lasting and helps in the increase of sale.

Try to take business tips:

Marketing helps in the sale of products and services to increase brand value. Advertising is a persuasive way that is indiscriminate to the user and gives a space to the brand to advertise. The Top PR agency in Delhi would go in for the earned media viewership. Because these users are trusted ones who have heard positive reviews stories about the brand.

       The challenges of the digital world can be converted to a beneficial resource by the Top digital agencies in Delhi. Social media is one of the tools to keep the conversation on between the brands and the web users. This agency also holds campaigns to optimize the brand value. Ultimately all businesses want to increase their revenue, which can also be done through improving business conversations in the digital world.

The Top PR agency in Delhi will make advanced efforts for reputation and enhancement of the brand by employing expert people who will use tools for managing the traffic and also content which will optimize brand value.

 

Brand value and reputation can greatly be influenced by PR and not Advertising

The popularity of the brand can reach Heights through digital agencies in Delhi, the Top PR agency in Delhi, the Best PR agency in Delhi, and other kinds of agencies who work in this field.

The PR helps the brand to become a leader of the thought process, if there is content to support it then it can do the miraculous job in the business market. The PR does positive marketing to show the customers the brand value and insurers and assurance trust and protection, to make the users believe in the product.

This makes an impact on the minds of the consumers or the web users who want to have a taste of this brand for their satisfaction. 

The PR thrives on the curiosity of the mind which gets millions of leads. Third-party promotes a particular section or brand, this automatically is taken on trust and is believed and is believed blindly by overlooking the features.

It is a bridge between the business and the clients, this Bridge is built by the PR with trust and assurance which play a vital role in building the brand value ultimately adds up to the profit.

 

PR and advertising support each other at times.

PR works on creating a brand identity, the consumer’s perceptions have more value in the Marketplace. The mindful consumer will look out for value and not for the marketing skill sets.PR can use advertising as a form of support in campaigns of consumer surveyors to secure media coverage. 

In large organizations, if there is a lack of coordination then the company suffers in the same way when there is persuasive advertising with a well-coordinated PR work, it promotes the business by safeguarding the reputation of the brand. Both will keep a check on each other throughout the campaign this can be further helped by digital agencies in Delhi, like Brand Visage which will plan and research the entire campaign for successful closure. 

Both PR and Advertising are headed by market professionals who can auto improve the performance and accomplish all the financial goals and maintain and enhance the brand reputation.PR can be more fruitful than advertising, as no one has the time to watch all the advertisements but if the company creates a relationship with the user then the user is automatically interested in the brand.

Smart Social Media Tips 2020

Friday, May 22nd, 2020

Social Media started as a source of entertainment, which then slowly crept its way on the higher slabs of the ladder and soon became an indispensable part of our lives. A part that is now primarily seen as a platform that helps in engaging with audiences and increasing brand visibility at minimum cost, delivering maximum results. This is the reason for the successful present and future of the digital media industry in India and worldwide. The top benefits of well thought and good social media strategy is as follows: 

It helps in increasing footprints on the brand’s website, in other words, it helps in increasing traffic on the website.

It increases the brand positioning in the minds of the prospective consumer base thereby growing a larger audience base.

It assists in increasing brand awareness.

Since Social Media is the nerve of today’s generation, a good social media strategy helps any brand to connect with the target audience base in a more precise and fruitful manner.

With increased brand positioning and customer base, more leads are generated, thereby allowing brands to increase sales, thus money. 

Keeping all these points into consideration, it would not be wrong or exaggeration to say that social media strategies and planning has emerged as one the most prominent and crucial milestones for every marketing & advertising wing of every organization. 

The most recent social media statistics, too prove the importance of Social Media for every brand. These are as follows: 

More than 60% of the World’s population is using the internet daily and is online. 

There exists a 9% increase in the total number of social media users from last year, making the numbers to 3.80 billion. 

92% of users of the internet worldwide, connect with social platforms via their mobile phones.

So, if you intend to give your brand a jumpstart with the best of social media planning and strategy, keep reading the blog further to come across some best cutting-edge tactics and practices of social media success, as is followed by the best social media marketing agency in Delhi and worldwide.  

1. State your goals and objectives: 

The most imperative requirement for a result-oriented social media strategy is laying down clear cut goals, and objectives along with well thought planning to achieve them. Lack of strong goals, in the beginning, will not only reduce your growth but will also restrict you from revising or evolving your strategies in the long run. Always chalk down your goals that are consistent with your overall marketing goals and resources. 

2. Research is the strongest pillar:

You can only work to churn out your goals and efforts into fruitful results, in the world of social media when you know your audience. It is crucial to know and connect with your audience and for that to happen thorough research of your audience base is of utmost importance. Some of the ways to understand your target audience better are:

Carry out a survey to have a better knowledge of their pain points and problems that your brand’s product or service will help to counter solve.  

Keep a close track of your target audience’s demographic steps.

Never miss out on any opportunity to enter into a conversation with your target audience, be it as part of comments on any post, or blog, or via direct messages.

Always be free and open to embracing feedback from the target audience. 

3.Contests are a perfect way to accelerate engagement and social media strategies:

A well crafted, and interesting contest carried on social media platforms, is one of the best ways to entice social media audiences. A good contest will help in tapping a new consumer base, alluring the existing target base, increasing brand visibility, and engagement on the page. You can conduct a giveaway contest, which proves to be the most successful running contest on every platform, a guessing contest with a gift voucher for the winner, and so forth. Always remember to promote all the contests that you carry out, for the best results. 

4. Crafting good, out of the box, and trending social media content is paramount for success:

If you are posting content on your social media channels just for the sake of it, you are taking a reverse walk that will never yield success of any kind. Every content that adjusts itself on your social media channels should be well thought about, unique, and crafted in an exquisite manner, keeping in mind the taste of your consumers and the design language of the brand in question. Every social platform has its own set of virtues and your content should be such that can amplify the virtue of the said platform. For instance: 

Facebook is majorly famous for captivating content that is for entertainment purposes and at the same time creates a drive for knowledge. Facebook groups are a very strong method to connect with your ideal consumer base.

LinkedIn is all professional. It’s one of the finest platforms for content distribution and for engaging the B2B consumer base.

Instagram works wonder for short, crisp, and visually pleasant content. Good for creating engagements and attracting eyeballs.

5. Keep the salesman tactics at bay:

While social media platforms are a way to increase brand awareness and thus sales & profit, a salesy communication never works for the profit of any brand. Today’s well educated and informed buyers hate the idea of being sold too and hence every brand should avoid that on social platforms. The mantra of success via social media is quite simple in fact; focus on connecting and building relationships with the audience and once they start trusting you they will automatically buy from you. Too many promotions on social platforms often turn out to be off-putting for the audiences. 

6. Video is the new communication language:

Apart from the masses residing under the rock, everyone knows the importance and reach of video content on social media. People love watching videos and GIFs in contrast to mere static creativity in the long run. Make sure to adorn your social media page with more video format and lesser static posts. 

7.The right tools of the social media business:

Social media is not merely about the social platforms, it is also about extensive SEO, SEM, and ORM techniques and no business strives ahead for success without implementing these practices equally well. The right set of tools and practices leads to the success of the social media strategy while the wrong tools can destroy all of your efforts.

Thus, social media can be quite overwhelming and difficult at times but no one can ignore their benefits, making social media marketing an indispensable part of the marketing world. Always make sure to appoint the best agency to carry out your social media world. Make the best use of trending formats and the latest changes on the social platforms, and around the globe. Be aware of every activity and the latest news of everything that the world is facing to be on top of creativity, social presence, and visibility in order to attract more and more consumers. And, lastly make sure to make connections with the audience, the priority of every communication and every post to see the results. Without conversing and relationship building, the result can prove to be drastic and harmful. 

Importance of Social Media

Thursday, April 12th, 2018

Social media marketing has become a prominent part of the marketing efforts of all businesses. Whatever your objective, be it developing and maintaining your brand or increasing sales, SMM has become a channel for driving all these missions.

Let us see some of the reasons why having a social media presence has become important for all businesses:

Brand Recognition

With people spending less & less time in front of the television sets and more time with their Mobile devises, Social media engagement through smartphones has become the most popular marketing channel.
It is therefore important for companies to have their presence on all social media channels such as Facebook, Twitter, Google+, LinkedIn, Tumblr, YouTube, and Pinterest, etc.

Better customer insights

Data analytics has made it possible for digital marketers to make detail observations about the behavior of their target group on different social media platforms. It is now possible for digital marketers to do a precision targeting which can help businesses get better results from their marketing activities.

Consumer interaction

Social media is a place where businesses can interact with their customers directly. There can be a lot of people talking about a brand or a business over various social media platforms. Acknowledging and interacting with them can help build strong relationships with your customers and drive brand advocacy. Social media has also become a strong platform for grievance redressal.

Conversions

Social media marketing is also a great way of spurring action. Any business which wants to drive its sales with the help of social media marketing can do so by creating a landing page that can be linked to any social media campaigns that are being run on platforms like Facebook, Instagram, etc.

The above reasons are enough to demonstrate the importance of social media marketing in today’s day and age. With a comprehensive social media strategy, any business can attract more customers and grow.

Also, Read: HOW SOCIAL MEDIA STRATEGY CAN IMPACT SEO?