Posts Tagged ‘Social Media Marketing’

Brand Visage Communications Receives First Clutch Review: Five Stars On All Metrics

Tuesday, May 4th, 2021

At Brand Visage Communications, we help businesses grow their brand online through effective Marketing solutions. We make brands stand out from the noise and clutter online with our innovative approach and deliver creative and digital solutions that translate to positive results. Our ROI-focused marketing strategies are like a “Midas touch” to campaigns.

With over 10 years of experience, we have worked with over 250 clients and provided holistic branding and advertising. We offer PPC/SEM campaigns, web development, Social Media Marketing, PR and influencer marketing, branding, e-commerce management, SEO services, and more. Headquartered in New Delhi, India, we have worked with over 250 startups and large corporations from all over the world.

Recently, we received our very first review on Clutch. A B2B ratings and reviews firm in the heart of Washington, D.C., Clutch connects businesses with the best-fit agencies and consultants they need to tackle their next big business challenge. Clutch covers hundreds of different services, from IT to advertising and marketing.

The review was about our work with a Finance company. To increase their leads, we helped them improve their website’s SEO performance. We worked on relevant keywords to draw more traffic to the site. After conducting a site audit, we used the latest techniques and strategies and made sure that their website is optimized for search engines. We gave the client monthly reports about our progress. 

The campaign was a success — the client ranked well for targeted and even non-targeted keywords, despite the continuous changes in search engine algorithms. They praised our responsiveness, communication, and efficient workflow. The client was pleased to have received expert work and outstanding customer service for an affordable price.

We are happy that for our first Clutch review, we received five-star across all metrics.

Additionally, we have been named by Manifest as a top search marketing agency. The Manifest is a research and reviews website that compiles and analyzes industry data, serving as a business resource for innovators, entrepreneurs, and small and mid-market businesses. To have been included in their list is a huge distinction we are proud of. 

We are thankful to everyone who took the time to review our work. Your feedback helps us improve our services, and it inspires us to work harder. With such a glowing review, we also feel validated that our efforts lead to results.

Do you need help with your digital marketing efforts? Contact us today, and let’s discuss the many ways we can help your business grow.

The Complete Guide to Social Media Marketing

Tuesday, December 22nd, 2020

Social media and the relationship we have with it is one of the defining features of our generation. We spend a substantial amount of time scrolling through platforms like Instagram, Facebook, and Twitter, and it is fair to say that the influence of social media in our lives is quite profound. Be it our relationships or our professional and social engagements; many aspects of our lives are now deeply intertwined with social media. 

It is only natural that businesses from around the world see social media as a big opportunity and they have, therefore, invested heavily in leveraging this medium. Social media marketing is now a norm in the field of advertising and most brands and businesses have a social media presence which they use to engage with their audience. 

This medium has enabled marketing professional with many interesting tools and techniques and has allowed them to engage with their audience like never before. Digital marketers have realized that well planned social media campaigns are something that has many advantages. 

Social media marketing, however, is a vast subject and one needs to have a holistic perspective to make the most out of this medium. With this Guide, we have attempted to give you a snapshot of what social media marketing is all about, what are its benefits, and how you plan an effective social media campaign. 

So let’s begin! 

What is Social Media Marketing?

Social Media Marketing is that part of Digital advertising that lets you use various social media platforms to achieve marketing objectives. 

By using various paid and organic methods on social media platforms like Facebook, Instagram, Twitter, and Linkedin, etc you can engage with your target audience and try to achieve marketing objectives like boosting sales, increasing brand awareness, finding new customers, etc. 

Now that we have defined what Social Media Marketing means, let us now dive into how it can be beneficial for your business. 

Benefits of Social Media Marketing 

  1. Brand Awareness 

Of the many digital marketing methods available, Social Media Marketing is arguably the best way to generate brand awareness. All you have to do is to create a social media profile of your business and then promote it using various paid and organic techniques. With a comprehensive social media strategy, you can reach out to a large audience and make your presence in the market. 

With the help of Social Media Marketing, even small brands and start-ups can hope to increase their brand recognition. With an effective strategy they can, they can engage with their target audience better and even compete with big companies in their industry. 

  1. Better engagement with the audience 

Social Media is an interactive medium, and unlike TV or newspaper adverting, you can communicate with your audience and customers through social media. This allows you to build a deeper relationship with your audience, and also understand their needs better. Your customers and audience can also use platforms like Facebook, Instagram, and Twitter to give their feedback and reach out to you for any issues related to your product or services. 

One of the challenges, however, in social media is that you need to be careful about negative publicity. It is an open forum in which both appreciation and criticism flow freely. It is generally recommended that companies invest in Online Reputation Management (ORM) from the very beginning so that they are well prepared for any publicity crisis. 

  1. Brand Loyalty 

With the help of an effective social media marketing strategy, even niche brands that have a small market footprint can create a community of staunch followers. You will witness that there are many fashion and beauty start-ups, which have successfully used Instagram to market their brands and gather brand advocates. The youth especially relates to and appreciates brands that use social media to engage with them. 

  1. Driving Sales

The Digital Marketing method that is generally associated with driving sales is Search Engine Optimization, but these days’ social media is also being used effectively to generate leads and drive sales. With the advent of Social commerce, many companies can use social media platforms like Facebook and Instagram to directly sell their products. 

Apart from the core benefits discussed above, there are many other advantages of Social Media Marketing like better search engine performance, cost-effective advertising, and increased website traffic, etc. But, without the right social media marketing strategy, none of these benefits can be realized. Here is a simple process that can help you develop an effective social media strategy for your business. 

Creating a Social Media Strategy  

  • Define your goals

The first step of charting a social media strategy is to define what you wish to achieve by marketing through social media. Your objectives could be anything from driving sales, to increasing brand awareness or increasing followers, etc. Defining the goals will let you choose the right platform (Facebook, Instagram, Twitter, etc.) and also help you figure out the activities that will work on those platforms. 

  • Identify your target audience 

Without figuring out your target audience first, you’ll not be able to develop the right content for your social media profile. Once you understand the ‘buyer persona’, you will be able to identify what they find appealing and what kind of content will keep them engaged. 

  • Observe your competitors 

By checking out the social media profiles of your competitors you can get a sense of what is working for them and what differentiating factors you need to create. You can get some inspiring content ideas from your competitors and also identify opportunities that they may have ignored. 

  • Create content and a content calendar

Once you are done with the research part, the next thing is to get to the creative work and start developing attractive and engaging content. Apart from creating the content, you also need to schedule the posts and ads; for which you can use marketing tools like Hootsuite and Sprout Social, etc.

  • Evaluate your strategy 

You need to determine whether the goals that you had defined in the beginning are achieved or not. And, for that, you need to track the performance of your social media campaigns. Metrics such as engagement, impressions, shares, and mentions, etc can help determine whether your social media strategy is a success or otherwise. 

To conclude… 

Social media is a dynamic medium in which creativity and innovations are the norms, and if you can keep up with this fast-changing environment, social media marketing can prove to be a tool like none other. 

Also, Read: SMART SOCIAL MEDIA TIPS 2020