Posts Tagged ‘SEO’

What is Page Experience and how it affects SEO?

Thursday, May 20th, 2021

In May 2021, Google is introducing “Page Experience” metrics to incorporate new ranking signals and measurements, such as Core Web Vitals, that will improve the methods used by search engines to rank a website. The incorporated changes will optimise the loading speed, visual stability and responsiveness across desktop and mobile devices, enhancing the browsing experience of individual users.

This means that a website needs to be technically optimised to secure a higher rank in the Google search. It will also affect the site’s ability to appear in other prominent positions, such as rich text snippets or top stories.

The following article will inform you about the page experience and how it can affect the SEO of a particular page. You can even avail of services provided by Best Seo Company In Delhi and India to earn maximum profits. 

What is Page Experience?

Page experience is a set of parameters that measures the degree of users’ interaction with a webpage beyond its information value. The particular experience gets measured by Core Web Vitals feature after analysing the loading performance, visual stability and interactivity of the page. It takes mobile-friendliness, HTTPS, safe-browsing and intrusive interstitial guidelines into consideration for measuring the page experience.

The entire arrangement plays a vital part for web page owners and website developers to appear in the top results of Google search. If you own an online business, the best SEO Company in Delhi NCR will help you target specific audiences and achieve appropriate results.

How page experience will affect ranking?

To understand the effects of page experience on SEO ranking, we will have to read through the mentioned points. The best SEO Company in India will keep these in mind while working on a webpage SEO.

The search signals that Google is going to use to measure the page experience are divided into several categories. To upgrade the online presence of your Delhi based business, hire the best SEO Company in Delhi NCR and India but first check out the categories under core web vitals: 

Largest Contentful Paint

It is based on the loading time of a particular page. Also termed as the total time taken by the website to retrieve information from the server, render it and place it in front of the user. The webpage’s LCP is divided into three parts by Google that affects SEO.

  • Good LCP: If the webpage is opening within 2.5 seconds.
  • Fair LCP: If the webpage is taking more than 2.5 but less than 4 seconds to open.
  • Poor LCP: If the webpage is taking more than 4 seconds to open.

The more time the webpage is taking to open up, the poorer will be its rank.

First Input Delay (FID)

FID mainly measures the interactional speed between the visitor and the contents showcased on a particular site. The webpage’s FID is also divided into three parts:

  • Good FID: When the page is responding within 100 milliseconds.
  • Fair FID: When the page is taking between 100 milliseconds and 300 milliseconds to respond.
  • Poor FID: When the page is taking more than 300 milliseconds to respond.

The more time the webpage is taking to respond, the poorer will be the rank of the webpage.

Cumulative Layout Shift (CLS)

CLS calculates the visual stability of pages by analysing the frequency of layout shifts when the page is opening up. The webpage’s CLS is also divided into three parts:

  • Good CLS: If the frequency is under 0.1.
  • Fair CLS: If the frequency is above 0.1 but below 0.25.
  • Poor CLS: If the frequency is above 0.25.

The more layouts of a webpage, the poor will be the rank of the webpage.

SEO Services Delhi and India always try to include elements that can reduce the loading time, responding time and layout shift frequency to facilitate search engine optimisation.

Other features:

  • Mobile Friendly
  • Safe Browsing
  • HTTPS
  • No Intrusive Interstitials

Mobile Friendly

We all know for a website to get a higher rank, it must be designed in a way so that it can open entirely on mobile devices too. Google has announced specific parameters that will decide the mobile-friendliness of the website. These parameters are:

Page Loading Speed

This simply means how much time a webpage is taking to load all the elements on a mobile screen. These elements include text, buttons, images, videos and animation. Brand Visage as the best SEO Company in Delhi NCR and India will help you consider its value and use in webpage development.

No interruptions of interstitials

Unexpected pop-ups lower the quality of the browsing experience. Google detects and reduces the instances where pop-ups and web forms emerge on mobile screens, affecting the smooth browsing experience, using a fixed set of algorithms.

Related: HOW CAN A SEO COMPANY HELP YOU LEAD THE CONTENT INDUSTRY?

Optimising mobile usability

There are many factors that affect the SEO of a webpage when it comes to mobile browsing and the best SEO Company in India also works on them for proper optimisation. The following are the main principles that help in optimising mobile usability. 

  • Utilising modern web technologies that are also broadly available
  • Well-coded webpage design to support varying screen sizes
  • Formatting the webpage’s text and visual elements

Safe Browsing

The new measures will try to promote safe browsing for both hosts and users. For this, Google is introducing two essential practices:

  • A secure connection (HTTPS) to serve a webpage
  • Monitoring the webpage for malicious or deceptive content, preventing malware or phishing attacks

Changes incorporated by Google will enhance user’s Page Experience with individual websites. Core Web Vitals and best SEO Company in India makes the owners improve the page loading, responding and layout shift frequency, speed up the web browsing experience. Google is also introducing several changes related to mobile web surfers,  promoting a safe browsing experience for all. Google will consider all these factors to rank a webpage that means if the webpage does not contain these features, it would affect their SEO.

Brand Visage serves its clients with SEO, digital marketing, influencer marketing and public relations services, among others. Professionals at Brand Visage aim to convert simple ideas into profitable realities. Companies looking for SEO services in Delhi can get in touch with experienced professionals of Brand Visage to optimise their Web Page Experience and elevate rankings in Google search results.

Blogging and SEO: 7 simple tips to Rank Your Blog

Monday, December 7th, 2020

Blogging is regarded as one of the most reliable methods of inbound marketing in the hands of online marketers. Brands from across various industries and product categories try to engage their target audience through blogs that offer some value to the readers. 

This, however, is an organic marketing tool, and it requires a fair bit of time and patience for the results to show. For writing a blog that is effective and that can drive organic traffic to your website; many aspects need to be taken care of. And, one of the most important aspects, in this regard, is Search engine optimization

SEO has been an essential part of digital marketing from the very beginning, and its place in the field remains just as important today. When it comes to blogging, the role that SEO plays is essential, to say the least; without the right SEO activities, getting a high search engine rank for your blog is nearly impossible. Be it blogging or any other form of content marketing activity, SEO has a part to play in many marketing initiatives.  

Also, Read: HOW SOCIAL MEDIA STRATEGY CAN IMPACT SEO?

In this blog, we’ll discuss some ideas that can help you leverage SEO to create high-ranking blogs: 

  • Choose keywords carefully 

If you want to create a comprehensive SEO strategy, the first and foremost thing to consider is ‘Keywords’. By placing the right keywords in your blogs, you’ll make it easier for Google and other search engines to understand the content, and improve its chances of getting displayed for relevant searches. 

Keyword research is one of the most important aspects of SEO, and there are tools like Adwords Keyword planner available to help you identify the right keywords. Keyword research is a vast subject by itself and it generally takes a competent SEO professional to find the right keywords however, some of the core concepts you must pay attention to are user intent, long-tail keywords, and keyword difficulty. 

  • Optimize for Featured Snippets 

When you search for something on Google, you’ll often see that the topmost result has appeared in a box-form with either a paragraph or a list from the respective blog/webpage. This information appearing at the topmost organic result is called ‘featured snippet’. 

If the content in your blog is well structured and it has been optimized for SEO, it greatly improves the chances of the blog getting reflected as a featured snippet. Users find featured snippets rather useful, and it is a great way of increasing organic traffic on your website. 

However, creating blogs that are good enough to be reflected as a featured snippet is quite difficult, and it takes a lot of careful research.  

Also, Read: EXPERT SEO TIPS TO BOOST TRAFFIC

  • Ensure High-quality links

One of the most effective SEO techniques is link building, and if you want your blogs to rank well on Google, you need to reinforce it with a robust link building strategy. 

The primary requirement for link-building is that you write content that others consider worthy of being linked. Once you have the content in place you can use many backlinking methods at your disposal like guest blogging, broken link building, outreach, and paid links, etc. 

There are many benefits to having a well-rounded link building strategy. To begin with, it is an important metric if you want your blog to rank high on Google. Over the long run, link-building also helps in bringing credibility to your website, and it becomes a reliable source of traffic. 

  • Have a responsive blog page

There are many devices through which content is accessed these days, with smartphones being the most frequently used device. You should, therefore, create a website that is responsive to different devices like Mobiles, tablets, and desktops. 

Mobile-fist indexing is another reason to opt for a responsive website. If the mobile version of your website is optimized, it is more likely to perform better on the search engine. The user interface and the user experience of your mobile site are also important as it allows the users to navigate with ease and find all that they are looking for. 

  • Titles and meta description

What your link looks like on the search engine can have a big influence on whether people choose to click on it or not. Writing titles and meta-description carefully, therefore, become very important. 

The meta-description you write for your blog must be a comprehensible summary of its contents and should include the keywords you are targeting. You should ensure that the description has an optimal character count and that keywords have not been stuffed. 

When it comes to the title of the blog, you should write one that grabs eyeballs and includes the necessary keywords. 

  • Leverage local search 

If you want a high rank on Google in a particular area, and/or you wish to be more visible on a map, you must invest in local SEO. While creating content for local search, you should write blogs that are relevant to that region/area you should also create a Google My Business Account to make you more prominent on a map. If you are a small business based in a particular area, local SEO is something that you’ll find especially useful.  

  • Write meaningful content

The content that you finally publish on your blog should be something that readers find useful and engaging. There is a common tendency to compromise on content quality for the sake of certain technical SEO aspects. This, however, can be counterproductive as search engines these days are smart enough to identify malpractices like Keyword stuffing and duplication of content, etc. 

Conclusion

Blogging has a certain nondescript nature, and its value as a branding and marketing tool is often ignored. For some reason, people do not expect blogging to yield good results. 

The truth, however, is that if you invest enough in writing high-quality blogs that your audience finds valuable and keep publishing regularly, you can generate a lot of business through this medium. All you need is a capable content marketing agency, which has a good understanding of your industry and has content writers who are competent enough to produce engaging and high-quality content. 

Also, Read: WHY IS SEO CRUCIAL DURING COVID-19 FOR GROWTH?

5 Effective SEO Tactics of 2018

Thursday, April 12th, 2018

SEO tactics today are a lot more than just Keywords placement and Back-linking, and there is a constant need to keep up with the changing SEO algorithms and the ever-evolving search engine behavior of the end-users.

2017 was an exciting year for SEO and, 2018 promises to be the same. Let us see some of the SEO trends that are likely to dominate in 2018:

Voice Search

People are getting into a habit of using their own voice to interact with search engines. In 2018, as the accuracy of the voice assistants improves, SEO strategies will be optimized for voice search. This could include tactics like using long-tail keywords and more use of everyday language in the content.

User Experience

User experience is not only related to website or app design but is also related to information architecture. With the SEO perspective, the readability of content, navigation, and site speed are factors of vital importance. Seamless user experience on a website has a positive effect on the ranking.

Keyword Intent

As the algorithm gets more contextual, the intent with which a query is made on a search engine has become very important. In 2018, SEO providers will optimize the content as per the “intent of the query” rather than generic “keyword-based” content optimization.

Shift to Mobile

SEO providers are increasingly adopting accelerated mobile pages and are also enhancing mobile users’ experience. With mobile search today accounting for more than 60% of total searches, Google has come up with the mobile-first index. This update in the algorithm is expected to bring a considerable change in the SEO world.

Featured Snippets

Featured snippets have attained No. 1 position in today’s time. And the new challenge for SEO professionals is to create content which will be suitable for it. Putting content in Q&A format and proper formatting & structure of the content is required so that Google can pull precise information for the featured snippets.

Algorithms in the future are expected to become even more end-user oriented, and in this scenario, SEO professionals must become more and more aware and intuitive about the behavior patterns of the end-users. And success in SEO will continue to grow by keeping up with the updated and the adoption of the newest available technology.

Top 5 Digital Marketing Trends in 2018

Thursday, April 12th, 2018

2017 had been a very exciting year for digital marketers and the early trends in 2018 show a fascinating year ahead.

Let us evaluate some trends from 2018 that promises to make a big impression this year.

The exponential rise in demand for Digital security

Cybersecurity has always been an issue of major concern but due to many recent events, these issues have come to the forefront. In the near future, transparency in digital marketing and branding efforts will become a necessity. Consumers’ faith in a brand will depend on how transparent it is for them.

Tracking Customer Journey

Consumer data analytics is a cornerstone of digital marketing and in 2018, this aspect will become even more important. Data analytics will take a deep dive into understanding the customers’ journey across all online channels which will eventually make targeting more accurate and improve the chances of brand advocacy.

Visual search

Voice searches were big in 2017, but with phones becoming more of a visual tool, 2018 is likely to see more innovation and adoption of visual search engines. Adding to this phenomenon is the comprehensive adoption of photo sharing applications like Instagram and Snapchat. The visual search engines are likely to get increasingly intelligent.

Video marketing

The video is the most influential form of content but digital marketers always struggle in dealing with the ever-declining attention spans. This year, brands will again focus on video content and digital marketers will be expected to come up with innovative content ideas to drive brand engagement.

Influencer Marketing

Influencer marketing is here to stay. Many social media platforms like Instagram , Snapchat , Facebook , Youtube, etc. are the primary sources of influencer marketing. It has become a great strategy for many personalized brands (i.e. brands involved in fashion, food, etc.) to gain popularity through a person who has a massive social media following.

These are the top 5 trends for 2018. But the digital market is a forum which is dependent on innovation. And I am sure that 2018, like any other year, will come up with its share of surprises.