Posts Tagged ‘pr agency’

Why you should be making a PR Strategy for your Brand?

Tuesday, November 10th, 2020

The word PR or public relations is quite a known term but deeply understood by few. Although there are enterprises that realize the effectiveness of PR as an essential marketing strategy, boosting up digital reputations. Only a handful possess sound knowledge about the functioning mechanism of the particular, and why companies go on investing their time and budget for an effective PR strategy. 

Public Relations is two-way communication between the business and its audience to create brand awareness. It is all about disseminating the right kind of information, at the right time and place, to the right kind of audience. A PR agency works closely with the enterprise to assist them in creating their brand image as per the current business trends. It helps in promoting the agenda of its client by devising a powerful plan of action. A well-planned PR strategy can completely transform the future of your brand. Thus enabling the company to vanquish all its impediments smoothly.       

Reasons to have an effective PR strategy in place

PR strategies when used in the right way can help your business flourish. Thus, PR is essential for brands and there are numerous reasons which answer the ‘why’ part. 

Public Relations comes free

Unlike paid advertising, PR is free. When you get your firm’s story published in the newspaper or magazine they will not ask for any money. Moreover, a detailed story can provide more relevant insights about your brand than paid advertising. This will also help you generate effective leads. Moreover, PR has been found to be more powerful than advertising by 90%, in impacting audiences. Thus user testimonials, media connections and word of mouth can influence your audience better than an ad. 

Lures investors

PR is an effective marketing approach that can bring in new investors for your company. Implementing PR strategies can entice new investors, which can turn out to be extremely profitable when you have just started a new business. A well-tailored PR plan with assertive media coverages can help you negotiate better with prospective investors. PR can give your brand’s credibility a boost, make it look bigger and better established. That can be a headstart for lucrative fundings and partnerships.

Attracts new customers

Using good PR practices can help you gain new customers for your brand. When a positive story about your brand gets covered by the media it will enhance the credibility of your firm. It will influence potential customers to choose your company’s services and products over your competitors. 

Assists in reputation management

PR can effectively help with reputation management. Every PR agency has solid connections with the most important media channels, which is the basic requirement to help manage your brand’s reputation. Every brand has its phase of ups and downs. There can arise challenging situations, where your brand may face a severe crisis. Disappointed clients might go about calling out names on social media, tarnishing the image of your brand. In similar situations, the PR agency will use their media connections to monitor the matter in a tactful manner, by publishing a simple press release or by organizing a press conference. 

Advocates brand value

Trust is an important factor in any kind of business. It tells people whether the business will thrive or strive. Moreover, too much skepticism towards the brand can also result in reduced sales. But hiring a good PR management firm can assist in increasing the reliability of your enterprise by making effective use of networking, influencer liaison and thought leadership. By implementing robust PR campaigns, a brand can communicate powerful messages to the public who resonate with your brand by making use of the ideas with, which the potential audience connects the most. You can definitely opt for Brand Visage to enhance the trust levels between your business and valuable clients. 

Bolsters community relations

PR management can help bolster community relations. When you have formed new connections it automatically leads to a stronger bond with the local market, usually by investing your effort and time in a local charity, or by associating with new groups or any other cause relevant to your business. An effective PR strategy is all about maintaining existing relationships with powerful influencers and understanding ways in which your firm can be an outstanding source of data for them. 

PR creates opportunities

PR is not always about using your connections with influencers for business. At times PR can be used to monitor and analyze customer support mechanisms as well. Although the influencer knows that you will never give him access to a disappointed customer, yet he understands that he cannot go ahead without your help. He will have the opportunity to communicate with your client and discuss the competitors and find out how are they functioning, instead of solely focusing on your brand.

Also, Read: PR AND INFLUENCER MARKETING: TREND 2021

Entices new employees 

A good PR strategy can bring in potential employees for your company. When you market your company as a leading firm in the industry, potential employees would want to work for a successful company like yours. Thus a good PR plan will not only assist in external growth but in internal growth as well. 

PR fosters the digital presence of your brand

In the contemporary digital world that we live in, every individual is connected through screens. Thus PR campaigns can create a powerful digital presence by making use of the internet to increase the overall visibility levels of an individual brand. You can get every bit of assistance and support from a PR firm to market your business on the internet. Moreover, their constant supervision helps to monitor any kind of crisis and they are always on their toes to protect the image of the company. 

Wrapping Up

Hiring a good PR management firm can help you determine the useful influencers and effective channels. Thus propagating the company’s goals and visions to the right kind of people. Moreover, PR agencies will make use of their networking and experience to optimize the reach of your brand. Influencer connection, press releases and social media channels are some of the important tools used by PR firms to upgrade the image of your brand and boost the company’s profits as well. 

Also, Read: WHY YOU SHOULD BE MAKING A PR STRATEGY FOR YOUR BRAND?

10 Pro PR tips for brands in 2019-20

Tuesday, October 15th, 2019

PR has always played a major role in the larger publicity strategy of a brand, and with time its role has become even more critical. PR is frequently used for developing brand awareness and gathering attention of the media, but with a comprehensive PR strategy, a lot more can be done. 

Over the long term, positive media coverage can not only improve the image of a brand but make it more trustworthy in the eyes of the consumer. For doing that, however, PR professionals need to be at the top of their game and keep up with the dynamic world of PR.

In the past few years PR has changed quite dramatically, and to help PR professionals keep up with these changes we have come up with a list of PR tips that are relevant in 2019 – 20:

Develop an effective Brand Story

 

A brand is not just a product or a service which has a name & identity; it is a narrative (or story) of how a brand adds value to the lives of its customers. If you have a brand story, for example, how your brand helped a customer or How the brand came into existence, you can use many traditional & contemporary PR techniques to share such stories with your audience and connect with them in a more intimate manner. 

 

Write industry related content 

Write content that is related to your respective industry and make sure that it is informative and educational. Every now & then you can publish content that is related to your brand, but most of the content that you publish must enlighten or educate the reader in some way. 

 

Write an effective Press release

If you want your press release to be picked up by a journalist, make sure that the writing is perfect. 

While writing a press release for your brand you need to make sure that it does not come out looking like an advertisement. Rather, it needs to look like a piece of news that the audience ought to know. 

If you write a press release that is unique, easy to read & has an awesome headline, there is a good chance of it being published. 

 

Build a relationship with journalists 

Journalists are often thought leaders and opinion-makers of whichever field they write about. If you are able to develop a relationship with an eminent journalist who is related to your industry, it could prove to be very valuable in the long term. 

If such eminent journalists choose to write about your brand or mention it in one of his/her articles, it could enhance the goodwill of your brand.  

 

Ride the trends

A new and effective way of carrying out a successful PR campaign is to leverage online trends. If there is a trending topic on the internet or social media that is related to your industry, you can quickly publish a news item or an article to engage your audience. 

Twitter is arguably the best platform for leveraging online trends, and if your news item/ article is relevant there’s a chance that it might even go viral. 

 

Get handy with Social Media PR

Apart from catching trends on twitter, there are other ways of doing PR through social media channels. One way is to reach out to journalists on social media platforms like twitter, facebook & Linkedin and engaging with them to share your content through their social media handles. 

Helpful in observing social media tends and dealing with negative publicity, Social listening is also increasingly becoming a norm in PR

 

Hold Events

Another great way to engage your audience through PR is to hold events or participate in them as a sponsor. Large scale events generally get a lot of media attention and if your brand is making its presence felt in such events, it stands to gain quite a bit. 

 

Prepare for PR challenges

The internet is a very unpredictable place, and there could be times when there is negative publicity related to your brand. PR plays a huge role in dealing with untoward situations on the internet, and over the long term, it can also be used for online reputation management (ORM). 

 

Leverage SEO

 

A lot of content that is published online invariably ends up on the search engines also. SEO can be used to optimize content pieces like news, blogs, articles, stories, etc and made available to your target audience on the search engine. 

 

Become a thought leader

By becoming a thought/opinion leader in your industry, you can pretty much become a PR channel yourself. But for becoming a thought leader you need to publish high- quality content on a regular basis that your audience finds relevant and valuable. 

The way PR is done today may be very different from the way it was done traditionally, but its relevance has not diminished in any way. In-fact with the help of social media and digitization, the influence of PR has only increased.

Checkout – Pr Agency In Delhi