8 Pro ORM Tips for Brand Marketers
For several years now online reputation management has been center-stage in the online marketing field. And, especially when it comes to enhancing and protecting the image of a brand, the contribution of online reputation management is irrefutable. The internet as a medium is very dynamic and can often be quite chaotic. And, to navigate your […]
10 Pro PR tips for brands in 2019-20
PR has always played a major role in the larger publicity strategy of a brand, and with time its role has become even more critical. PR is frequently used for developing brand awareness and gathering attention of the media, but with a comprehensive PR strategy, a lot more can be done. Over the long term, […]
PPC Trends to watch out for!
1. Automation When it comes to PPC marketing, automation has become a crucial feature to factor in since Google itself is displaying ads for the targeted audience due to automation. As this trend is picking up, Agencies have adopted automated bidding strategies instead of third-party tools and believes that the manual tracking techniques will soon […]
How to create an amazing press release in 2019
We live in times, in which marketing has become a space of constant disruption & innovation. Many channels such as digital, Television commercial & Out-of-Home advertising, etc compete with each other for prevalence. And, using a press release for publicity in today’s times may seem somewhat retrograde. But with the help of innovation & creativity […]
Digital Media in India
According to an economic times report, the Indian media and broadcast industry is expected to touch USD 34.8 billion, and this growth will be paced by a significant surge in the digital media, which will gain more prominence in the times to come. The Indian Media Industry is said to be at a digital crossroads […]