As the digital world was revolutionised by engaging content, companies started to realise the significance of audio-visual advertisement. In today’s day and age, the power of videos is well-known. As the saying goes, a picture is worth a thousand words’. Well, a video is made up of millions of pictures and it further enhances the power of engaging content that is already powerful.
While the power of content is already recognised in the circles of marketing professionals, the exceptional potential of online video marketing is not known to many. Several pieces of research depict that over 50% of consumers prefer videos over any other form of content from their favourite brands, and we can not blame them - videos are quick, pack more messages and most importantly, are entertaining. They tend to have a long-lasting impact on the minds of consumers, which in turn generates strong emotions. Every good marketer knows that emotions drive sales.
Brandvisage’s expert video marketing services accomplish the core message of your brand in the heart and mind of the audience. The team of experts have been creating video campaigns that can be made viral upon will. These campaigns work two-fold to achieve the desired results:
All the above ultimately creates more hype in the market, generates leads and improves conversion ratios. This means enhanced long term loyalty to your brand and more profit for your business.
Video marketing companies reveal that one of two customers say videos are better than any other form of content. The fact that it is readily consumed drives positive changes in customer visits on websites. According to leading researches, videos on product landing pages result in a whopping 80% increase in conversion rates!
A mere mention of the word ‘video’ in your newsletter’s subject can dramatically improve the opening rates. Videos penetrate the minds of consumers as no other platform does. Some reports suggest, 69% of the total consumer internet traffic would be generated by videos by the end of this year. Obviously, brands and marketers that cash-in on this trend is bound to succeed.
One of the reasons why the demand for video-content is ever-increasing is because the human brain remembers music and faces attached to videos more than words printed on paper. Videos have not only changed the way people relate to brands and products but have also flipped the world of sales and marketing. The advancement in hardware technologies such as sports cameras, drones has created a surge in video-consumption.
On the other hand, developments in its software counterparts like professional editing software have led to snappy and crispy videos that capture attention in no time. Professional editing can turn unattractive raw footage to peppy video that influences the call to action from the audience.