Posts Tagged ‘wordpress website development’

Essential tips for Web Design and Development

Monday, January 11th, 2021

You can develop a well-researched Digital Marketing strategy, and you can enable your online marketing activities with the best available tools but, without a proper website, all your efforts could go in vain. So, along with working on your digital marketing plan, you must give due attention to the design and development of an effective website. 

By itself, web design and development is a vast subject, and there are many components in it that contribute to developing a coherent website. By adopting the right design and development concepts, you give your website a better shot at success. And no matter what your marketing objectives are, your website will be poised to achieve them. 

An optimized website is able to engage the traffic better and allows all the online advertising activities to produce optimum results. Here are some simple web design and development tips that can help develop a website that will keep your audience hooked: 

  1. Have clear objectives

Before you start developing a website, you must be sure about its purpose. The nature of your business and what you wish to achieve from a website will play a big role in the shape and structure of your website. 

For example, if you want to open an online store, you’ll need to develop a website keeping in mind all the tenets of e-commerce website development

No matter what your marketing objectives are, be it driving sales, building a brand, driving engagement, or becoming a thought leader, etc, the basic design and architecture of your website must reflect these objectives. 

Developing an optimized website needs many different components to be brought together, and having “clarity of objective” makes this process a lot easier. 

  1. Choose simplicity 

The traffic on the internet is quite impatient, and people decide in split seconds whether they want to stay on a website or not. One thing, especially, that ticks people off is a cluttered website. 

When someone logs on to your website, they should not feel overwhelmed with all the information that they see. On the contrary, they should be able to navigate through the website with ease, and there shouldn’t be any unnecessary elements getting in their way. 

There are many things that can be managed to bring simplicity to your website. To begin with, you can give your website the right appearance/aesthetics by choosing light colors (white background websites are a popular choice) and leaving enough open spaces to give it a neat look. You should also improve the user experience on the website by making it easier to navigate. 

The content that you put on the website is just as important as the user experience and aesthetics. You should ensure that the content is useful and easy to read. 

  1. Encourage Call-to-action

You can manage many different aspects of your website like the visual aspects, user interface & user experience and the content, etc. But, ultimately all these things have to lead to the ‘purpose’ with which the website was created. And, therefore, call-to-action becomes one of the basic things to integrate into a website’s design

To encourage ‘call-to-action’ you can tinker with elements like navigation, reading patterns, layout, content, and other similar aspects that can lead a user to take the final call (Sales, subscription, acquisition, etc.) 

The one thing imperative to note here is not bombarding the users with call-to-action elements. For example, many websites pop-up a subscription box the moment you start scrolling down on the website/blog page; it is best to stay away from such desperate attempts to get subscribers. 

On the contrary, the structure and content on your website should first earn the trust of the user and only then lead them to the end of the funnel where the Call-to-Action element belongs. 

  1. Create a responsive website

Most people access the internet through their mobile these days, and other devices like tablets are also used frequently. Your website should, therefore, be developed keeping in mind all the devices through which it will be accessed. 

Mobile-first indexing has become a reality, and the quality of your mobile site can determine how well it will rank on Google. Especially, if the nature of your business is such that people are more likely to visit your mobile site (for example, niche online stores), you should pay that much more attention to developing an optimized mobile site.  

To ensure that users get a seamless mobile site experience, you should manage all the elements like aesthetics, UI and UX and content, etc accordingly. WordPress website development is one of the simpler options for you to consider to create a responsive website. 

  1. Improve Load time 

Visitors who log on to your website do not have the patience to wait more than a few seconds for the site to load, and, therefore, minimizing the load time becomes imperative.

Your website should be put together in a manner that does not weigh it down, and it can load seamlessly. Generally, it means making compromises with some of the elements that can slow down your website.  

If, however, you get your website developed by a top web development company, they’ll have the technical know-how to develop a site that loads quickly without compromising on any essential elements. 

  1. Optimize for SEO

Search engine optimization is one part of digital marketing that has stood the test of time and remains as relevant today as it has ever been. But for leveraging SEO, the content on your website needs to be written and presented accordingly. 

If you want your website to be visible on the search engine, many SEO related aspects like content, backlinks, Meta title and description, and the overall content marketing strategy has to be carefully planned.  

So, along with a well-designed website, you also need to prepare a comprehensive SEO strategy that will make you visible on the search engine and also drive your marketing objectives.



When it comes to website design and development, there is enough scope for creativity and innovation. Apart from the concepts that we have discussed above, you can also adopt some unique ideas of your own, which will give your website an edge over your competition. 


Web Application Development – The Ultimate Guide You Need to Know

Tuesday, December 15th, 2020

Ever since the web application concept was started, it has been increasingly used and reused by internet users due to the easy accessibility and rich functionality. Web applications can be used as conveniently as any native app. However, these apps can be accessed only through website browsers, unlike mobile apps. Such apps thus, require internet access to run. Web apps have reached the zenith of its popularity in this internet-obsessed world and is the major reason why brands are increasingly developing such apps to expand their customer base. Often companies hire web app designers for getting custom web application development to suit the company’s goals. However, developing a high-performance engaging web application can be quite tricky if you don’t have proper guidance. It is essential to know and understand how an alluring yet utility-based web application can be developed so that you can use the platform to reach more and more prospective consumers.

Web application development includes a number of integrated steps, each of which needs to be executed efficiently for getting the desired outcome. Many website developers assist brands to create tailor-made web apps, one being wordpress website development platform. Here are some tips to give you a thorough guidance on web application development.

Fix your web application goals

The foremost thing that is required to be done before developing a web app is to assess and know the goals that you want to achieve through the application. Without knowing your goal and the issue you intend to address through the app, you can’t build an app anyway. So, a precise idea of your application goals is important to develop a suitable app accordingly. If you work with a web design company, make sure you put forward a clear briefing about your web application goals in front of their designers.

Learn about your prospective consumers

If you want your web application to have better reach and engagement, you must know who you are developing this website for. To develop an overall persona of your potential customer, you have to track the interests and digital footprints of internet users. You can get to know the approximate age group, professional or academic backgrounds and other demographic features of the intended users and then sit for the custom web application development accordingly.

Create user-friendly web application

In today’s world, where there are numerous options for one type of web application, it is imperative to create a web app that will add value for the potential consumers. As customers are investing their valuable time on your web app, you need to make sure that it gives them a satisfying experience on the app whether it is entertainment or information based. You must also develop a web application that is mobile-friendly as smartphones have become the leading medium of online activity. This will ensure greater reach of your web application. As you are targeting users, you need to ensure that the application is comprehensible and easy-to-use for laymen as well. Taking guidance from web designing companies can be a smart choice for ensuring an user-friendly web application development.

Pick a suitable tool for web app development

For developing your website app, you would require to use different tools. Using the right tool will have a significant impact on your web application’s popularity and reputation. You must use a tool that will enhance the credibility and desirability of your audience rather than using a tool that is high on demand. Popular tools can come at a high cost. Besides, if you don’t have experts in your team who can use the popular tool efficiently, you might not be able to get the desired result from web application development. You can go for the tools of wordpress website development online platform to build a comprehensible and enriching web application.

Select a suitable technology for web application

Choosing the ideal technology for developing your web app is of crucial importance. You may opt for frontend technology or backend technology or even databases for this purpose. Using a good technology for developing the application will ensure better performance of the app and thus, can stimulate your brand’s fame.

Create a wireframe of your web application

Once you have completed planning the internal contents for the web application, you would then need to create a distinct wireframe for your web application. A wireframe is like a blueprint of a web application. It presents the outline of the application layout, concept, colour framework, functionality, intended responses per click, user flow, etc. Once you have chalked out the web application prototype, you would exactly know how your application will get presented to the users and then, you can make the necessary changes on it for optimising user engagement.

Conduct web app testing

When you have completed developing your web application, you need to run a test of the web app to check whether this prototype is ready to be launched or if it still needs changes in it. You have to conduct multiple web application testing including security, performance, functionality, compatibility and usability testing. You can opt for manual testing by taking reviews from intended users, checking the speed of your web application, analysing its performance, etc. The key thing to note is whether the web application functions in a way that is easily understandable and can be conveniently surfed by the users. Running an automated testing of your web application through a web design company can also serve the purpose effectively.

Host your web app

Once the website app is ready to be run, you have to buy a suitable domain. You will also be required to pick a cloud hosting provider. This is the mandatory requirement for running a web application on a server. The next step is to transfer the web application from your local device to your selected cloud hosting provider. For this you have to use the Continuous Integration (CI) tool. This is the final step for completing web application development. If you are satisfied with the way it functions on the server, your web app will be good to go.

Web application is a trending approach for brands and websites to build a large consumer base and is not likely to fade away from trend anytime soon. Considering the numerous number of daily internet users, web applications can be one of the best ways to reach millions of users in a short span of time. Just make sure you get your website app designed by a skillful team of designers to ensure good return on investment (ROI).