Posts Tagged ‘web design and development’

What is Web App development? How to develop Web Application Step By Step?

Friday, February 26th, 2021

Nowadays, a web application is increasingly becoming a basic requirement for every firm and business. The is because a web application has the calibre to serve manifold purposes for the company. It can help to build and maintain relationships with the consumers, communicate with employees, store data securely and offer information and data to the management team. Moreover, companies these days are looking for custom web application development that can be tailored to meet their specific needs. They are relying on skilled and experienced brands, who can help meet their definite needs in terms of web application development. 

What is web app development?

Well, given all the incredible benefits of a web application, you must be wondering what exactly web application development means. A web application development refers to the web design and development of application programs that are located on distant servers and use the internet to deliver those on the device of the user. A web app is accessed through an internet connection and does not involve downloading it. Meaning, any end-user can gain access to open a web application via Chrome, Mozilla Firefox, Safari or any other similar web browser. Most of these web applications are written in CSS, HTML or Java. 

Steps involved in website application development

Developing a web application involves several steps; each one of these needs to be perused carefully for designing your website application with finesse. Hence, below we have laid down a comprehensive step by step guide that can help you with any kind of website development, including WordPress website development

Ideation stage

The foremost step for developing a web application involves two main questions viz, the ‘what ‘and ‘why’. Introspect your needs and requirements for developing a web application. Think about why exactly you need a web application and what kind of web application can help you in your work. It should either resolve some of your issues or your consumers’ and clients’ problems or all. Besides, you must be interested enough in custom web application development as you need to invest a lot of time in designing the web app. You can begin by asking these specific questions.

  • What amount of time do I have to develop a web app?
  • What kind of web app do I want?
  • The amount of money that will be needed to develop a web app?
  • How much help will it be for me and/ or my team?

Once you know the kind of web application you need to develop, you can move on to the next stage. 

Market research

The next step in web design and development involves thorough market research. Find out if there are similar web apps in the market and most importantly research if a market of the same exists. If your research determines that a similar application already exists, it clearly means a market for the same exits too. You should use this opportunity, study a similar application, how it is developed and what it lacks. While building your own application, incorporate these and build an app that will give you a unique space in the existing market. 

However, if a similar app does not exist at all, your app can gain significant importance in the market and create a market of its own. But there are also chances of it going all topsy turvy. To avoid that, you can share your distinct idea on different forums including Facebook, Instagram, Twitter where there is a presence of your possible target market and check their reaction. You can also use a keyword tool to search for keywords related to your web application. If the tool indicates that a good number of web users are searching for a similar application, you can simply go ahead with your web application development.


Explain the features of your web app

The mantra of building a web application successfully and within your stipulated time is by adding only those features that are required. If you keep adding too many functionalities, it will take up too much of your time and effort. Developing a web application should be fun and not stressful. Keep the features as simple as you can to create a delightful user experience and only define those absolutely necessary functionalities. 

Draw a sketch of the web app

Take a pen and notebook and start drawing a rough sketch of your web application. Collate all the features, target market and the idea that you have in mind about your web app and reflect them in your notebook. Draw a rough wireframe of the application. Add the brand, navigation, buttons and other related components. Try to sketch multiple editions of the web application and add notes regarding the features and how it must appear. While sketching down your app, try to keep it simple.

Plan the workflow of the web application

Now you need to draw an outline of the workflow of your web application. You can have a look at your competitor’s web apps and take notes of the good and bad points in their application. Based on that, develop your workflow. Chalk out a list of pages that you want to include in your web application. For instance, there can be two different pages for signing up and signing out and so on. 

Create the prototype

Once you have outlined your sketch and its pages, you have to create the prototype or the blueprint of your web application. Creating the prototype simplifies the validation process. There are many prototype tools available in the market these days. You can use any of those to make the prototype. 

Validate your prototype

Once you have developed the prototype, it is time for you to get feedback on it. Unveiling it to your friends is never enough, go around and present it to your target market. Try to build a few representative users. Interact with them, know the problems they face and then give them the solution, i.e., your web application. Take their feedback as well as suggestions and keep a record of it. This will help you improve your product better and come up with the MEP or minimal excellent product.

Create the database of the web application

Now that you have a basic understanding of your web application, you need to think about the kind of information that you want to keep in the database. The nature of the database is evaluated based on the nature of data you want to store and the steps you want your customers to follow to help store that data. You can use the document or SQL database which is popular for web applications. Make sure to secure your database and use safe practices to protect the data of your consumers. Protecting the database is also of utmost importance for you and your firm as information leak can be detrimental for both you and your consumers. 

Create the Frontend and Backend

Frontend refers to the visual components of web application development. It is developed by using Javascript, CSS and HTML. You should make use of SPA for building the Frontend. In the beginning, you will require a few components to create a development environment. This involves the code editor, framework for packaging, compilation and Frontend. You also need to configure the packaging tool to interact with the backend, which will be active on some other localhost or port. Node’s HTTP Proxy is used to make this configuration. 

The backend refers to all those things that govern the data. This can include servers, databases and all the other things that are not visible to the users. 

Host the web application

Once the Frontend and Backend are created successfully, it is time for you to host the application on a server. For this, you need to purchase a domain, SSL Certificate and select a cloud provider such as Google Cloud Platform, Amazon and so on. 

Deploy the web application

The last stage involves the deployment of the web application from the source control to cloud hosting. There are few applications that help in this deployment process or you can directly do it from your computer. 

Once you have successfully created the web application, it is time to launch the app and do take proper marketing strategies to make the app a success. It is a lot of hard work, but the end result will be something of great excellence. 
Brainstorm ideas and start working on your web app today. You can get in touch with Brandvisage, which can help you in the journey of a successful web application development, WordPress website development and many more.

Essential tips for Web Design and Development

Monday, January 11th, 2021

You can develop a well-researched Digital Marketing strategy, and you can enable your online marketing activities with the best available tools but, without a proper website, all your efforts could go in vain. So, along with working on your digital marketing plan, you must give due attention to the design and development of an effective website. 

By itself, web design and development is a vast subject, and there are many components in it that contribute to developing a coherent website. By adopting the right design and development concepts, you give your website a better shot at success. And no matter what your marketing objectives are, your website will be poised to achieve them. 

An optimized website is able to engage the traffic better and allows all the online advertising activities to produce optimum results. Here are some simple web design and development tips that can help develop a website that will keep your audience hooked: 

  1. Have clear objectives

Before you start developing a website, you must be sure about its purpose. The nature of your business and what you wish to achieve from a website will play a big role in the shape and structure of your website. 

For example, if you want to open an online store, you’ll need to develop a website keeping in mind all the tenets of e-commerce website development

No matter what your marketing objectives are, be it driving sales, building a brand, driving engagement, or becoming a thought leader, etc, the basic design and architecture of your website must reflect these objectives. 

Developing an optimized website needs many different components to be brought together, and having “clarity of objective” makes this process a lot easier. 

  1. Choose simplicity 

The traffic on the internet is quite impatient, and people decide in split seconds whether they want to stay on a website or not. One thing, especially, that ticks people off is a cluttered website. 

When someone logs on to your website, they should not feel overwhelmed with all the information that they see. On the contrary, they should be able to navigate through the website with ease, and there shouldn’t be any unnecessary elements getting in their way. 

There are many things that can be managed to bring simplicity to your website. To begin with, you can give your website the right appearance/aesthetics by choosing light colors (white background websites are a popular choice) and leaving enough open spaces to give it a neat look. You should also improve the user experience on the website by making it easier to navigate. 

The content that you put on the website is just as important as the user experience and aesthetics. You should ensure that the content is useful and easy to read. 

  1. Encourage Call-to-action

You can manage many different aspects of your website like the visual aspects, user interface & user experience and the content, etc. But, ultimately all these things have to lead to the ‘purpose’ with which the website was created. And, therefore, call-to-action becomes one of the basic things to integrate into a website’s design

To encourage ‘call-to-action’ you can tinker with elements like navigation, reading patterns, layout, content, and other similar aspects that can lead a user to take the final call (Sales, subscription, acquisition, etc.) 

The one thing imperative to note here is not bombarding the users with call-to-action elements. For example, many websites pop-up a subscription box the moment you start scrolling down on the website/blog page; it is best to stay away from such desperate attempts to get subscribers. 

On the contrary, the structure and content on your website should first earn the trust of the user and only then lead them to the end of the funnel where the Call-to-Action element belongs. 

  1. Create a responsive website

Most people access the internet through their mobile these days, and other devices like tablets are also used frequently. Your website should, therefore, be developed keeping in mind all the devices through which it will be accessed. 

Mobile-first indexing has become a reality, and the quality of your mobile site can determine how well it will rank on Google. Especially, if the nature of your business is such that people are more likely to visit your mobile site (for example, niche online stores), you should pay that much more attention to developing an optimized mobile site.  

To ensure that users get a seamless mobile site experience, you should manage all the elements like aesthetics, UI and UX and content, etc accordingly. WordPress website development is one of the simpler options for you to consider to create a responsive website. 

  1. Improve Load time 

Visitors who log on to your website do not have the patience to wait more than a few seconds for the site to load, and, therefore, minimizing the load time becomes imperative.

Your website should be put together in a manner that does not weigh it down, and it can load seamlessly. Generally, it means making compromises with some of the elements that can slow down your website.  

If, however, you get your website developed by a top web development company, they’ll have the technical know-how to develop a site that loads quickly without compromising on any essential elements. 

  1. Optimize for SEO

Search engine optimization is one part of digital marketing that has stood the test of time and remains as relevant today as it has ever been. But for leveraging SEO, the content on your website needs to be written and presented accordingly. 

If you want your website to be visible on the search engine, many SEO related aspects like content, backlinks, Meta title and description, and the overall content marketing strategy has to be carefully planned.  

So, along with a well-designed website, you also need to prepare a comprehensive SEO strategy that will make you visible on the search engine and also drive your marketing objectives.



When it comes to website design and development, there is enough scope for creativity and innovation. Apart from the concepts that we have discussed above, you can also adopt some unique ideas of your own, which will give your website an edge over your competition.