2020 was a year like no other. We were confined in our homes and that escalated the use of social media to the fullest. Thus, social media interactions skyrocketed in the form of online conferences and work from home setups. Organisations also found new ways to remain integrated with their clients by following multiple marketing trends. The same system has followed us through 2021 and has even greater potential to grow than last year. This has caused social media experts to strategise new ways to cope with the increasing trends and demands accordingly. Various companies claiming to be the Top social media marketing agency in Delhi, Mumbai, Kolkata and other major metropolitan cities of India provides different services to enhance customer satisfaction levels of the respective brands that they are associated with.
Let us look at some of the top social media marketing trends in 2021:-
Popularised during the lockdown, live streams have now become the new normal. From face to face meetings to zoom meetings, live concerts, online doctor’s appointments and what not! Live streams have reached every nook and corner of the world and connected people living across different time zones in a single nucleus. More and more brands are trying to expand their business via video marketing services with the help of social media agencies. Brand Visage is termed as the best social media agency in Delhi, as it helps brands create a lasting impact on their customers via product-related videos.
The advent of virtual reality
Companies have been focusing on creating a world incorporated by virtual reality. Amid times like these, when the world is performing everything online, there is a tendency to seek meaningful interactions through a virtual world. For example, Facebook uses the Oculus- VR platform to test a virtual world that allows them to create a space where individuals can play, shop, and interact effortlessly.
Emerging trends with augmented reality
Augmented Reality has been trending in social media platforms due to its easy access and flexible user interface. AR does not require sophisticated software, and just a mobile phone is enough to experience its features. Brands mainly use AR to create highly engaging content, interact with customers and promote their products feasibly. For example, the spice zapper filter from MC Donald’s, Makeup Filters from Kylie Cosmetics, Ray-Ban Filters etc.
Purpose-driven issues to take the centre stage
With various issues arising every day, there is a greater need than ever to help people in any way possible. Brands are now driven to help people through various campaigns. According to Sprout Social, 74% of people in a Twitter survey want brands to showcase acts of kindness. Another 77% feel optimistic about brands that support society and its people at times of distress. 2021 has seen an array of brands promoting social issues and highlighting the problems faced by people in need. In case you are a Delhi based company looking for the Best Social Media Marketing Agency In Delhi, this particular write-up will be of great help.
Emphasis on inclusivity
According to a study by Accenture, 29% of people would shop from brands that encourage inclusivity and appreciate diversity. Whether it’s raising awareness about Black Lives Matter or popularising LGBTQ or including voices of the unheard. Brands are focusing on the needs and choices of people and are seeking to meet their standards for effective customer relations. Helping companies strategise their social media outlook as per prevailing marketing trends, Brand Visage comes up as is one of the Top Social Media Marketing Agency.
Increase in social commerce
It is a known fact that social media influences enhance shopping experiences. About 54% of shoppers research products on social media before buying. This tendency has increased social commerce and become the perfect instrument for marketing experts to capitalise on social media. Various brands search for Best Social Media Marketing Agency In Delhi, Kolkata, and Mumbai to schedule virtual product launches and strategise social commerce effectively.
Using stories to promote content on social media platforms
Facebook stories, Instagram stories and Snapchat stories have urged people to display their emotions and raise voices against day-to-day happenings. According to statistics, more than 0.5 billion people interact with Instagram stories daily. On top of that video, stories have overtaken photo stories. These innovations have led to an increased consumer engagement and facilitate the effortless promotion of brands and products. Brand Visage, the Top Social Media Marketing Company In Delhi, can be one of your top choices to promote and strengthen your business.
Encouraging sustainability becomes a major trend
In recent times, brands have shifted their focus on more sustainable ways of promoting and developing their business. Even social media is flooded with campaigns and missions emphasising sustainable development. Brands have started modifying their plans leading to a greener and sustainable future through the products they use, their packaging systems and materials required for promoting and developing their business.
People are constantly looking for brands that are conscious of the environment and seek to associate with purpose-driven brands. The best social media marketing company in Delhi masters in creating content according to the people residing in the capital city. This trend has seen a significant surge in recent years and it is predicted to be one of the key trends in 2021.
Popularising the use of visual and voice search
Tools like Alexa and Google lenses have witnessed great popularity recently. With its easy and engaging user interface, people across the globe look for gadgets and tools that have effective voice and visual search facilities. At times like these, when people have limited their outgoing chores and are confined to their homes, they tilt towards technology that gives them a space to interact and engage effectively without even going out. Tools like these have made rounds in social media marketing and are one of the key trends in 2021.
The need to cope with the increasing demand arising from these uncertain situations has given rise to multiple social media marketing trends. The Best Social Media Marketing company in Delhi, Mumbai, and Hyderabad provide top benefits to their partner brands with their strategies. They help in increasing brand positioning that in turn generates profit and enhances business growth to ten folds.
Brand Visage can be your ideal option for selecting the Best Social Media Agency in Delhi that offers customised services and strategies for each partner brand to churn out the best engaging content. It aims to strategising brands, publishing content consistently and building engagement. The company also records analytics and compares the performance of its partner brands in the market. Being the Top Social Media Marketing Company In Delhi, Brand Visage also helps brands advertise their product based on recent Social Media Marketing Trends.