Posts Tagged ‘Top Social Media Marketing Company In Delhi’

Social Media Marketing Trends In 2021

Wednesday, May 5th, 2021

2020 was a year like no other. We were confined in our homes and that escalated the use of social media to the fullest. Thus, social media interactions skyrocketed in the form of online conferences and work from home setups. Organisations also found new ways to remain integrated with their clients by following multiple marketing trends. The same system has followed us through 2021 and has even greater potential to grow than last year. This has caused social media experts to strategise new ways to cope with the increasing trends and demands accordingly. Various companies claiming to be the Top social media marketing agency in Delhi, Mumbai, Kolkata and other major metropolitan cities of India provides different services to enhance customer satisfaction levels of the respective brands that they are associated with.

Let us look at some of the top social media marketing trends in 2021:-

Live streams

Popularised during the lockdown, live streams have now become the new normal. From face to face meetings to zoom meetings, live concerts, online doctor’s appointments and what not! Live streams have reached every nook and corner of the world and connected people living across different time zones in a single nucleus. More and more brands are trying to expand their business via video marketing services with the help of social media agencies. Brand Visage is termed as the best social media agency in Delhi, as it helps brands create a lasting impact on their customers via product-related videos. 

The advent of virtual reality

Companies have been focusing on creating a world incorporated by virtual reality. Amid times like these, when the world is performing everything online, there is a tendency to seek meaningful interactions through a virtual world. For example, Facebook uses the Oculus- VR platform to test a virtual world that allows them to create a space where individuals can play, shop, and interact effortlessly.

Emerging trends with augmented reality

Augmented Reality has been trending in social media platforms due to its easy access and flexible user interface. AR does not require sophisticated software, and just a mobile phone is enough to experience its features.  Brands mainly use AR to create highly engaging content, interact with customers and promote their products feasibly. For example, the spice zapper filter from MC Donald’s, Makeup Filters from Kylie Cosmetics, Ray-Ban Filters etc. 

Purpose-driven issues to take the centre stage

With various issues arising every day, there is a greater need than ever to help people in any way possible. Brands are now driven to help people through various campaigns. According to Sprout Social, 74% of people in a Twitter survey want brands to showcase acts of kindness. Another 77% feel optimistic about brands that support society and its people at times of distress. 2021 has seen an array of brands promoting social issues and highlighting the problems faced by people in need. In case you are a Delhi based company looking for the Best Social Media Marketing Agency In Delhi, this particular write-up will be of great help. 

Emphasis on inclusivity

According to a study by Accenture, 29% of people would shop from brands that encourage inclusivity and appreciate diversity. Whether it’s raising awareness about Black Lives Matter or popularising LGBTQ or including voices of the unheard. Brands are focusing on the needs and choices of people and are seeking to meet their standards for effective customer relations. Helping companies strategise their social media outlook as per prevailing marketing trends, Brand Visage comes up as is one of the Top Social Media Marketing Agency.

Increase in social commerce

It is a known fact that social media influences enhance shopping experiences. About 54% of shoppers research products on social media before buying. This tendency has increased social commerce and become the perfect instrument for marketing experts to capitalise on social media. Various brands search for Best Social Media Marketing Agency In Delhi, Kolkata, and Mumbai to schedule virtual product launches and strategise social commerce effectively.

Using stories to promote content on social media platforms

Facebook stories, Instagram stories and Snapchat stories have urged people to display their emotions and raise voices against day-to-day happenings. According to statistics, more than 0.5 billion people interact with Instagram stories daily. On top of that video, stories have overtaken photo stories. These innovations have led to an increased consumer engagement and facilitate the effortless promotion of brands and products. Brand Visage, the Top Social Media Marketing Company In Delhi, can be one of your top choices to promote and strengthen your business. 

Encouraging sustainability becomes a major trend

In recent times, brands have shifted their focus on more sustainable ways of promoting and developing their business. Even social media is flooded with campaigns and missions emphasising sustainable development. Brands have started modifying their plans leading to a greener and sustainable future through the products they use, their packaging systems and materials required for promoting and developing their business.

People are constantly looking for brands that are conscious of the environment and seek to associate with purpose-driven brands. The best social media marketing company in Delhi masters in creating content according to the people residing in the capital city. This trend has seen a significant surge in recent years and it is predicted to be one of the key trends in 2021.

Popularising the use of visual and voice search

Tools like Alexa and Google lenses have witnessed great popularity recently. With its easy and engaging user interface, people across the globe look for gadgets and tools that have effective voice and visual search facilities. At times like these, when people have limited their outgoing chores and are confined to their homes, they tilt towards technology that gives them a space to interact and engage effectively without even going out. Tools like these have made rounds in social media marketing and are one of the key trends in 2021.

The need to cope with the increasing demand arising from these uncertain situations has given rise to multiple social media marketing trends. The Best Social Media Marketing company in Delhi, Mumbai, and Hyderabad provide top benefits to their partner brands with their strategies. They help in increasing brand positioning that in turn generates profit and enhances business growth to ten folds.

Brand Visage can be your ideal option for selecting the Best Social Media Agency in Delhi that offers customised services and strategies for each partner brand to churn out the best engaging content. It aims to strategising brands, publishing content consistently and building engagement. The company also records analytics and compares the performance of its partner brands in the market. Being the Top Social Media Marketing Company In Delhi, Brand Visage also helps brands advertise their product based on recent Social Media Marketing Trends.

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How social media marketing services help to increase the visibility of your company in 2021?

Thursday, April 22nd, 2021

Social media is the crux of every business in the present day. Irrespective of how well-established a business is, communicating with the clients and customers is crucial to its success. It is an open and straightforward fact that businesses, be it small or huge, will need exposure on social media. This form of communication leaves a significant mark on the firm’s growth.

About half of the world’s population is on social media regularly. Targeting active social media users is an effective marketing strategy. The social media marketing agencies use the same strategy and use various techniques to market a brand or a company. The fact that most people use social research in choosing any product gives a crucial scope to most social media marketing agencies in helping to boost a company’s visibility. 

What Does a Social Media Marketing Agency Do?

The key objective of any social media marketing agency is to create a strong digital presence of a brand or company and therefore, bring create a customer base among the social media users. The top social media marketing agencies in India offer the following:

  • Aiding start-ups in reaching their target audience sooner.
  • Easing the company’s efforts in putting forth its prospects.
  • Enhancing communication between firms and customers.
  • Replacing business cards and promotions with pop-ups.

Increase Company Visibility in 2021 with Social Media Marketing Services

Hiring a social media marketing agency in Delhi or anywhere in India helps connect with customers, enhance brand value, familiarise services, and boost sales of any company. The ongoing digital trends mark the significance of digital marketers in improving a firm’s visibility. In 2021, any company or brand will have a better chance of creating and strengthening visibility and online presence with the help of social media marketing services.

Create Brand Awareness

One crucial reason for a company’s success or failure is its visibility. If people aren’t familiar with your brand and its services, they would never want to purchase or invest in them. Hence, social media marketing companies focus on spreading brand awareness. One of the best ways to do so is promotion through social media, as it consumes less time and money. The top social media marketing company in Delhi or anywhere in India improves your reach by making your company visible online to the potential audience. These agencies create an engaging digital profile based on your brand and strategise the promotions accordingly. They then execute the plans by focusing on the target audience, as they are more effective than the general public.

Influencer Marketing on Social Media 

Influence-based marketing is the most prevalent method imbibed by most social media marketing agencies in India and all over the world. Businesses are collaborating with social media influencers to reach a wide audience. They are advertising their products and services through social media influencers. The social media marketing agencies help you to identify the social medial influencer who is the most relevant to your brand and who can help advertise your product in the best way.

Increase Brand Credibility Via Feedbacks 

A customer usually looks for discounts on social media platforms to purchase anything. If he/she gets to see your reach, likes, and existing admirers for your brand, it is likely for the customer to choose your services over the others. The best social media marketing company in Delhi helps generate reviews from potential customers in the form of feedback. The agency then links these reviews to your company’s social media pages. So, when a potential customer visits your website and sees positive feedback from a satisfied customer, they get a sense of trustworthiness. As a result, your business credibility and market values improve.

Also, Read: WHY YOU SHOULD HIRE A SOCIAL MEDIA MARKETING COMPANY?

Builds Conversation About Your Brand

Apart from improving your company’s connections and collaborations, a top social media marketing company in Delhi helps you in creating a conversation about your brand and services. It usually happens through posts and frequent interactions with the audience. For example, consider there is a post dedicated to celebrating a brand’s success or a new launch. Such posts would generate better feedback from the audience and fans, as they can have genuine conversations and share opinions below the post. The agencies also implement shout-outs, open-end queries etc. As a result, these agencies create means for people to engage with the firm, leading to better communication and visibility. 

Improves Referral Marketing

Referral marketing is a way of using words of mouth and recommendation to improve customers’ base. There are different ways to referral marketing, but the key is spreading about your company and brand. Social media, being the virtual mouth in the present day, has a lot to do with a company’s reputation. Most customers would prefer products from referrals in most cases. A lot of companies rely on these referrals to date. A social media marketing agency in Delhi and anywhere in India aids your firm in gaining essential referrals by boasting about your excellent services. Many agencies use social media influencers for referral marketing as well. As soon as your firm reaches a considerable referral number, it becomes easily noticeable.

It is indeed a smart idea to hire an agency to do the job for your company rather than personally struggling for the results. Expertise makes the job hassle-free and simple. Search for a social media marketing agency as soon as possible to increase your company’s visibility and enjoy all the benefits listed above. One best social media marketing company in Delhi is Brand Visage. It is a social media marketing agency that adorns your company’s goals and values. It offers multiple services like search engine optimisation, online reputation management and influencer marketing, along with social media marketing. Brand Visage aims at serving its clients in shaping innovative strategies into glorious realities. The company works with a zeal to help companies understand the innate capabilities of social media marketing. Brand Visage communications delineate how this media can transform a company’s value by presenting a holistic picture.

Related: THE COMPLETE GUIDE TO SOCIAL MEDIA MARKETING

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Why you should hire a social media marketing company?

Tuesday, March 2nd, 2021

In today’s age, you, me and everyone around us are always online. All of us have a social media presence. We maintain this identity by sharing posts, interacting with our friends online or creating original content. Similarly, if you own a business, whether a local company or an MNC, it is essential to put your company out there in the digital world. Having a social media presence for your company means opening up various accounts on different social media platforms. This helps in interacting with your customers, hearing their grievances and feedback and popularising your brand through original content.

With almost 59% of the world’s population having an online presence, social media marketing agencies in India are always the first to get online and promote their clients as creatively as possible. Here are some of the benefits of having such an online presence.

  • You can efficiently interact with your target audience.
  • It allows you to scope your competition.
  • It provides you with the latest trends to stay relevant in the market.
  • Promoting new products and services and spreading the word becomes easier.

This is where social media marketers come in to help businesses looking to strengthen their position in the virtual world. Whether you are a startup or a big-wig of the corporate world, hiring a social media marketing company should be the first thing on your list.

Reasons to hire a social media marketing agency

Social media is never stagnant. It is always on the move, always evolving. Using it to expand your business can very well be confusing. Social media marketing agencies exist to get rid of this confusion. They specialise in promoting businesses on various social media platforms. They are the ones that know which platform is best suited for your business, how to promote your brand and which aspects to focus on better customer engagement. 

These are just some of the reasons why you should hire a marketing agency for your company.

Outside-the-box thinking

The market is filled with copy-cats and there is a serious dearth of genuine and original ideas. Even the best social media marketing company in Delhi or any other city can be running on age-old advertising methods. They think since their way has developed into a set template, it will still be relatable to today’s people. This is not the case. With new trends and changes on social media every single day, people have a very small attention span and therefore need something unique that will stay in their minds. With the help of a social media marketing company, your company will be able to break fresh ground. They can provide you with that much-needed edge over other businesses in terms of content creation and ad campaigns. One of the first things the marketing agency will do is to go through your history of campaigns, strategies and methods. This way, they can clearly understand which ways of promoting will best suit your brand. Therefore having such an agency on your side will surely get your company’s creative juices flowing.

Up-to-date practices to stay relevant

The job of a good social media marketing agency is to keep itself updated with all the new tricks of digital marketing that come out every so often. Conducting market research is one of their key methods to get inside the psyche of the customer and understand their tastes, preferences and consumption patterns. This information helps them formulate a suitable plan of action for your company. Moreover, these agencies almost act like a paid customer. Imagine you have a top social media marketing company in Delhi on your payroll. They provide the vital outside perspective of the market which helps them understand the needs and wants of their target audience. Therefore, through their fresh practices and unique inputs, the marketing agency helps your company to stay relevant in the ever-changing market.

The benefit of experience

Anyone with an internet connection and an electronic device is capable of opening social media accounts. The difficulty steps in when they need to use these platforms to expand their business. Here, you need someone with experience as well as expertise. The social media marketing agencies provide this experience with their team of professionals who have been in the industry for the longest time. They know how to do their research and cater to the specific needs of each client. Moreover, these agencies keep themselves abreast of all the latest methods of branding. This helps them to get the best results for their clients through the best means possible. For example, if you have hired a relatively newer social media marketing agency in Delhi, they might not know the best ways to meet your demands due to their inexperience. For all you know, you might be their first-ever client! Therefore it is important to hire a social media marketing agency that has years of experience and has an idea about the ‘dos’ and ‘don’ts’ of the industry.

Also, Read: IMPORTANCE OF SOCIAL MEDIA

Better social media reach in less time

If you want the best for your company, you will not waste time by learning the ways of digital marketing yourself. A more prudent and wise decision would be to hire a social media marketing agency. The agencies always want to work efficiently for their clients. They do so with the help of their time-tested methods that provide the best results in a much quicker time. Hiring an agency will also help you focus on the business side of things as they will have a set allocated time to focus on your company’s social media branding. Say, you are looking for a social media marketing agency in Delhi. Make sure they know what they are doing. This will help save precious time and your company’s goals will be fulfilled quicker.

Brand Visage is a top social media marketing company in Delhi. They understand the importance social media plays in your company’s expansion and they only provide well-curated content for each client. Their social media marketing service is one of the best in the country. Some of the benefits that a client gets after hiring their services are here.

  • Through their well-thought-out strategies, they create a unique brand image in the minds of the target audience members.
  • Through their social media plans, they improve the brand’s awareness in the market.
  • They create a successful connection between the clients and their target consumers.
  • They help their clients to increase business and hence, profit and growth.

Brand Visage can be called the best social media marketing company in Delhi because they focus on increasing engagement, frequently publish fresh content and aim to advertise the worth of the client through a variety of ads and campaigns. 

The hiring of social media marketing agencies in India has been quite popular ever since the industry’s birth. Now, we know the value that these agencies add to your business and how important they are for leaving a digital footprint in today’s social media.

Related: THE COMPLETE GUIDE TO SOCIAL MEDIA MARKETING

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How to use Hashtags effectively on social media

Friday, April 17th, 2020

Hashtags have now become a crucial part of social media marketing and are used by any digital marketing company or brand. It is a supposed to be a great way of labeling and searching all kinds of social media updates. It makes your content unique , easily discoverable and allows you to find relevant content from other brands and businesses. The hashtags allow you to find and engage other social media users based on a common theme or interest. There is no doubt that hastags are the best way to help you to increase engagement on Twitter & Instagram.
Hashtags can help in increasing awareness, getting your content visible to a public base than just followers and increase your social shares. By simply incorporating #nameofhastag into your social media content, you can expand the reach of your post increase your audience. However, knowing how to use a hashtag is a key to your success on social media. Here are some innovative ways to use hashtags in social media marketing.

 

1. Keep it simple and relevant:

When you are choosing a hashtag, it’s important to form sure that you simply pick something that folks are checking out and may easily remember. There are many hashtags scattered within the social media universe. Using a hashtag that’s long and difficult to spell or pronounce, will probably not offer you an honest result. However, an unclear, never-used or generic hashtag also will not get the results you would like .
Your hashtag should be short, precise and straightforward to spell. It should give your audience a transparent idea about the subject of the conversation. The key’s checking out to what topics your audience can relate. You need to find the ones they are already talking about. The hashtag helps to categorize your content and let people follow a trend and even assist you to interact with a community. You need to use a hashtag that’s relevant to your content and company also as simple to use.

 

2. Utilize trending hashtags:

A trending hashtag may be a hashtag topic that has become very fashionable . Maybe you have heard people are talking about what’s “trending now”. Sometimes, it’s pertaining to the hashtags that are currently popular or are the foremost talked about immediately . Oftentimes, hashtags are centered on the major news topics of the world. When you see a trend that relates to your business, engage in it by using the tag. By employing a trending hashtag in your content update, you’ll get your message seen by a way larger audience. More and more people can see your updates instead of just your fans and followers.
In addition, a trending hashtag is that the good way to extend brand’s visibility. Before you employ a hashtag in your social media post, confirm it adds value to your existing conversation. If your post does not add value, it is likely to be ignored and lost in an ocean of posts. If you’ve got a very informative post, more and more people will re-share it and it’ll increase your overall brand awareness.

3. Use hashtag on multiple social media marketing channels:

Hashtags are an important part of all the social media platforms. Hashtags give your brand more exposure so you’ll spread the word about your product to a huge audience. In addition, when you use it multiple times on different channels, people will easily remember your hashtag. You can use the hashtag before the keyword within the mind and this manner you’ll find useful content

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Importance of Social Media

Thursday, April 12th, 2018

Social media marketing has become a prominent part of the marketing efforts of all businesses. Whatever your objective, be it developing and maintaining your brand or increasing sales, SMM has become a channel for driving all these missions.

Let us see some of the reasons why having a social media presence has become important for all businesses:

Brand Recognition

With people spending less & less time in front of the television sets and more time with their Mobile devises, Social media engagement through smartphones has become the most popular marketing channel.
It is therefore important for companies to have their presence on all social media channels such as Facebook, Twitter, Google+, LinkedIn, Tumblr, YouTube, and Pinterest, etc.

Better customer insights

Data analytics has made it possible for digital marketers to make detail observations about the behavior of their target group on different social media platforms. It is now possible for digital marketers to do a precision targeting which can help businesses get better results from their marketing activities.

Consumer interaction

Social media is a place where businesses can interact with their customers directly. There can be a lot of people talking about a brand or a business over various social media platforms. Acknowledging and interacting with them can help build strong relationships with your customers and drive brand advocacy. Social media has also become a strong platform for grievance redressal.

Conversions

Social media marketing is also a great way of spurring action. Any business which wants to drive its sales with the help of social media marketing can do so by creating a landing page that can be linked to any social media campaigns that are being run on platforms like Facebook, Instagram, etc.

The above reasons are enough to demonstrate the importance of social media marketing in today’s day and age. With a comprehensive social media strategy, any business can attract more customers and grow.

Also, Read: HOW SOCIAL MEDIA STRATEGY CAN IMPACT SEO?

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