Posts Tagged ‘Top Social Media Marketing Agency In Delhi’

How social media strategy can impact SEO?

Monday, October 12th, 2020

The search industry is always looking for ways to use social media to enhance SEO. The term social media SEO is an upcoming term which usually means using social media in various ways to increase the traffic of your platform organically. Although social media and SEO sound different, they have a connection to each other that is unknown to many.

Using social media can make your SEO related activities both effective and profitable. So if you want to increase your website’s exposure and drive traffic to your website you can invest in the best SEO company to profit from your website.

Ways in which social media impacts SEO?

Using social media for your website can help you in various ways. The way you use social media can decide the effectiveness of your website. For example, if you share the link of your platform on social media sites such as Facebook or Twitter it can affect your ranking. Besides this, there are other productive ways in which your SEO can be influenced with the help of social media. Here is a list of them for you.

Helps in driving traffic

As mentioned before, social media helps in driving traffic to your site. Traffic is one of the major factors of ranking. More the traffic the better is your ranking in the search engine. Social media makes your content more visible. When a good number of people begin to share your content with others they are unknowingly driving more traffic to your website. But for this your content must be rich in quality and creating quality rich contents can be arduous in a world where everyone is running for better content and higher traffic. Nevertheless, you can surely make use of a top content marketing agency in Delhi to make your task easier and effective.

Improves your profile rank in search engine result

A website’s social media page is never limited to the social media circle. The same is used to rank them in search engine outcomes too. If your social media site has good reach then your profile will be ranked on the first page of the search engine. The better the reach the greater are your chances to be on the top of the page. The profile ranking also provides an excerpt from the reviews and link of your social media profile. Anyone can click on this link to know more about the brand’s image and may even discover valuable content. Thus, a brand should make optimal utilization of their social media profiles to create visibility. This is never too hard if you can choose the best SEO company that will do the job for you. 

Enhances your content reach

Social media serves as an effective conduit between your content and people. If used in the right way, it can certainly ensure that your content is reaching everyone. Unlike web browsers, where a certain content only appears after entering the keyword, in social media, your content becomes visible to all and sundry irrespective of the fact that they search for it or not. Better content can in turn bring you traffic of high quality.

Your aim should always be that your content is shared multiple times and over again to ensure it reaches people who do not even sometimes realise that they need it. If you have superb content then it will reach a maximum number of people and if you’re lucky it might even get shared by important personalities and celebrities. Don’t be too late and try out a good content marketing agency in Delhi to bolster your content reach. You can also use influencers who have a good reach to improve your content reach. But for that too, you need to know the right influencers for your vertical. A top social media marketing agency in Delhi can sort this out for you.

Social media sites act as a search engine

Never make the mistake of thinking of social media as just social media. It is a search engine as well. Gone are those days where users just used it for looking up different stuff. The search feature of social media has become so strong that it has become a web browser itself. People are likely to discover your page and relevant content with the help of the social media search button. This makes it all the more important to make the best use of your social media content to improve your visibility.

Improves local SEO

Social media can also improve your SEO activities locally. Local search rankings are usually impacted when the name address and phone number (NAP) is up to date. If you are successful in constantly maintaining your NAP information on your website and listings then your business will be recognised as bona fide by Google. This can eventually bolster your rank in local search outcomes. Thus, it is imperative you use the same NAP information on your social media, website as well as listings.

Besides, social media sites such as Instagram enable geotag option to share posts and stories. This can expose your local audience to your content which can further widen your reach.

Also Read: IMPORTANCE OF SOCIAL MEDIA

Creating YouTube SEO

Youtube is one of the most popular social media sites. Thus, it is absolutely important that you have good YouTube content. A top social media marketing agency in Delhi can be your saviour in this matter. As optimizing your YouTube channel can rank your page on the top in the search engine result. Also, the relevant and popular videos will be highlighted on the top of the results depending on the search. Optimizing your video titles and descriptions by using pertinent keywords can boost your visibility both on the platform as well as on web browsers.

Wrapping Up

Thus, it is evident enough that social media improves your rankings. Although not directly but by acting as a catalyst. It can also provide numerous benefits in the long run of your business. Social media easily creates a web presence of your business. It can connect you with potential audiences who are ready to do business with your firm. Thus, it is imperative to optimise your social media SEO efforts for effective growth of your business.

6 Most Probable Digital Marketing trends for 2020

Friday, January 31st, 2020

If you search for digital marketing trends in 2020, you’ll find numerous blogs that are looking into the future and trying to predict what it holds for us. Some of the extrapolations in these blogs show incredible foresight and are quite enlightening. 

Having said that, as we step into 2020 we need to have a realistic perspective on what will work in the “Near Future”, which is exactly what we have attempted in this blog. 

So, here are a few digital marketing trends that will make a real difference in 2020:

 

“Story Ads” will peak

 

The “Stories” feature has been around for a long time now and has been adopted across many social media platforms. And, although Instagram Story Ads have already made their presence felt, their true power will be felt in 2020. 

When it comes to grabbing the attention of an audience in split seconds, few other features have been as effective as “Story Ads”. 

Be it brand awareness, App installs, acquisition, sales etc; stories have proved to be an effective tool for all kinds of marketing objectives. And, now that brands & marketers have a good understanding of this feature, they’ll be able to harness it and create content that will be most effective for this channel. 

 

Shoppable posts will sell more

 

Social commerce is now deepening its roots and could very well become the “new normal”. It is highly probable that the businesses which do not leverage this new channel may get left out. 

Shoppable posts are one trend that online shoppers have quickly adopted, and in 2020 this is likely to become one of the most important channels to drive sales. 

A sizeable number of brands & businesses have understood the importance of shoppable posts and have already started generating business through this tool. Many small niche brands, especially, have found this an effective way to reach their target audience and drive up their sales. 

 

Personalization will find a bigger audience 

 

“The more a customer feels attached to a brand, the more is his/her need for personalization.” 

When it comes to retention of loyal customers and creating brand advocacy, personalization seems to be playing a very important role. Many online brands keep their loyalists & Brand advocate on a pedestal and create a personalized buying experience for them. For example, they interact with their loyalists on the brands’ App and create deals that are specially crafted for them. 

In 2020 personalization will likely get entrenched as an important part of digital marketing strategy.  

 

Immersive technology will become indispensable 

 

The one industry that has adopted immersive technology in a big way is the automotive industry. Car companies have used both Virtual reality (VR) & Augmented Reality (AR) to create digital models of their cars that prospective customers can explore from the comfort of their homes. 

It is also used for other products and services like furniture, hotel rooms, homes & real estate, etc. When it comes to high involvement products, immersive technology will soon turn out to be indispensable. 

 

SEO will get smarter (No Points for guessing) 

 

According to many eminent voices from the industry, SEO in 2020 will continue to be driven by customer intent, and, structure and delivery of content will be of key importance. SEO will also become more relevant to brand marketing, rather than just driving search engine performance. 

 

Marketing fundamentals will matter 

 

The internet is now a more level playing field than it was ever before, and it has become harder to outrun the human aspects of marketing with technical tactics. Fundamentals like knowing your target audience, branding, storytelling, creating high-quality content, etc are just as relevant in digital marketing as any other form of marketing. 

Marketing digital or otherwise is driven by creativity, and with digital technology becoming smarter than ever, it is creativity that’ll give you the winning edge!