Delhi is a centre of modernisation and industrialisation in Northern India. It is a gateway to central India and a place where you can find all sorts of companies. With the rapid growth of different companies, the demand for digital marketing services is on the rise and so is the demand for SEO agencies in Delhi. No matter which sector a company belongs to, it surely needs SEO services to display its brand in the market and attract customers towards it.
For every entrepreneur and business, their online presence and visibility are one of the most important parts and the most crucial of their marketing. When a person searches on the internet about a product or service that you also produce, it is important for you that person sees your result first and not your competitor’s. Brand Visage is the Top SEO Company in Delhi NCR that understands your requirements clearly and works efficiently to organise your traffic and generate more revenue.
Here are different ways in which top SEO Companies can help you with their best SEO practices.
Find New Keywords
Keyword constitutes one of the most important parts of any SEO page. No matter how well you try, there are always some gaps that emerge in the content after some time. New keywords always come up with changing world scenarios and introductions of new technologies and products. Therefore, it is important to keep searching for new keywords and adding them to the content. This is also the best way to increase organic traffic from SEO.
There are many techniques that are used to search for new keywords. Some of these techniques are:
- Using different tools to generate related keyword opportunities and sort out the effective ones.
- Analysing the website’s past performance and selecting the keywords that lie in its competitive power.
- Searching the new keywords and testing their performance to see what content will work for you.
Optimisation for Higher CTR
Getting a place on the first page of the search result is not enough. You have to ensure that people click on your link and therefore, consider more on choosing you rather than your competitor. To make that happen, the best SEO Company in India trusts the technique of click-through Rate (CTR). This technique has two benefits. First, it will entice people to click on your link instead of your competitor’s link. Second, it will send positive signals to Google, which sees that the site’s CTR rank them.
Here’s how a top SEO Company like Brand Visage improves a website’s CTR:
- With the help of Google search consoles, it identifies the content which has low CTR. It makes it easy for them to optimise them better.
- It tries to make the Meta Titles more SEO-friendly by using targeted keywords and by making it more engaging.
- Like the Meta Titles, it also makes the Meta Description more SEO-friendly. For example, it chooses keywords like top SEO Company in Delhi NCR or best SEO Companies in Delhi NCR to provide specific and better search results.
Identify and Fix The Non-Performing Content
Along with the creation of new content, the best SEO Company in India also focuses on the performance of the old content. Often, the website’s content does not appear in the search results and needs some editing. This usually happens when the content becomes outdated, used keywords become unpopular, or people don’t think that they require that information anymore. It restricts the website to achieve the desired marketing objectives. This also enables the site to make conversions or win referrals from other websites.
Here is what SEO Companies do to fix the non-performing content:
- Create a set of new keywords to be used in the old content that people use more often in their search.
- Check the performance of the URL by analysing bounce rate, time on page, organic traffic, and click-through rate (CTR).
Increase Number of Keywords Using Blogs
One way to increase the number of keywords, especially the non-branded keywords, is by making different blogs and using the keywords there. With the help of blog posts, you can increase the number of keywords and use them according to your needs so that people see more than one result that contains your name in their search result.
Along with this benefit, blogging also helps in the market funnelling and making strategies for B2B marketing.
Here’s how blogs can help you:
- Categorise your keywords on how you are going to use them. Put them into different categories by volume, pain point, and buyer persona and use them accordingly in the blog.
- List the keywords into two sections: transactional and informational search intent.
- This list will help you to organise your keywords and to decide which keywords you need to use to compete best with others in the market.
Get Sitelinks by Changing Site Architecture
How crawlers will access a site, how people will navigate and engage themselves over it depends on the site structure. If the structure is confusing, crawlers won’t know which page of the site is better and has relevant information. People will also find it difficult to find the information quickly and there are chances they might move to a different site. This will send a negative report of your site and its rank will fall in the SERPs.
Here’s how an SEO Company helps to enhance site structure and increase organic traffic from SEO:
- It will categorise your site into different categories and subcategories. This will make the people find the information easily and quickly.
- It will make the internal linking structure more meaningful so that people can jump from one page to another right away.
- It will create a site map so that people can find the important web pages comfortably that will appear in site links.
There are multiple SEO Companies in Delhi offering premium services. Brand Visage lies ahead of all the SEO agencies in Delhi. Brand Visage understands your needs and works accordingly to apply the best SEO practices for your business. It helps you to place your keywords well, generate new and popular keywords, revive your non-performing content, and improve the internal structure, which collectively gives you long-term benefits. You can take care of SEO needs yourself, but for the best results, opt for a top SEO Company.