Posts Tagged ‘Search engine optimization’

What is Brand Reputation Management? A top guide.

Thursday, February 4th, 2021

Brand reputation management is a crucial factor for every business. A marketing strategy is incomplete without this aspect. Good brand reputation management signifies the trust factor that people have in your company which can bolster the success and revenue of your firm. With everything now available digitally, consumers can easily search reviews of your products and services or evaluate the CSR efforts within a tap to introspect their decision of choosing your brand over others. Hence, effective brand reputation management gives you an edge over your competitors. Moreover, it has the potential of bringing in more customers and keeping them anchored to your brand. Building successful brand reputation management is not easy and requires effort and skills.

What is Brand Reputation Management? 

‘Brand Reputation Management’, these three simple words open up an array of possibilities for any brand that wants to stay relevant in the market. So, what do we exactly mean by it? Brand Reputation Management is simply how a company controls, influences and improves how customers perceive a brand. A good brand reputation management is when a brand has fostered customer satisfaction and loyalty among its consumers. Consumers trust the brand and it is one of the key factors that drive the growth of any business. Not only that, a good brand reputation draws in potential consumers to the brand – like a moth to a lamp! Having good reputation management is crucial else it might drive away these potential consumers and make it difficult for the brand to survive in the long run. When assessing brand reputation, the potential consumers consider several factors such as the quality of the product or service, the reliability of the brand and the friendliness of the brand. The question here lies, how do we build a good brand reputation? To understand that, we need to see what are the different types of brand reputation management. 

What are the various types of brand reputation management?

Managing brand reputation is not as easy as it looks. There are various types of brand reputation management practices that need to be carried out for maintaining a positive image of the brand throughout. 

Creating Brand Awareness 

No consumer will be willing to try your product or service if they are not aware of it in the first place. Brand awareness is the knowledge your potential consumers have about your products or services. Customers must know what your brand represents and the values that are associated with your brand every time they hear your brand’s name. Research shows that customers are more likely to opt for products or services of brands they identify themselves with. Researching your target group of customers and campaigning your products and services to them via various channels can create brand awareness.

Content Marketing and SEO

Content marketing is one of the crucial strategies that are followed to build a brand reputation. Simply put, content marketing is providing your consumers, old as well as new with educational content that will solve your customer’s common problems that your customers face. Once your content becomes popular and people take notice of it, customers will begin to share their positive experiences with their friends, family, and colleagues, thus expanding your brand presence. 

Once you get your content marketing straight, SEO comes in. Search Engine Optimization (SEO) is when you use certain strategic keywords coherent with your brand that can help customers access your website and therefore, draw in organic traffic to your website. SEO strategies put your brand’s products and services at the top of search engine results. Lasting SEO strategies help a customer to find you when they are searching for a solution. The more expert you are at SEO, the more is the engagement of your brand and more is your sales!

Online Reputation Management

With more and more people having access to the mainstream medium, Online Reputation Management can make or break your brand in these testing times. Online Reputation management is the process of creating an impressive digital present by suppressing negative reviews of your brand and promoting positive reviews. Creating short but impactful online ads that can create an emotional connection with your audience is the key to curate a good image of your brand. 

An Online Reputation Management agency helps you to build your brand image. BrandVisage is one such Online Reputation Management Agency that helps you leverage how customers view your brand, interact with your brand and promote a positive message of your brand to your audience. How do they do it?

Making a good first impression 

‘The first impression is the last impression’ is an adage that brands must follow by. Creating a visually appealing, colourful, interactive website is essential in leaving a lasting impression among your audience.

 Public Relations

Embracing who you are! An Online reputation management agency creates strong PR relations through blogs, e-mail signatures, major publications that help suppress negative emotions, improve brand perceptions and increase your web presence. Every employee must be coherent to the brand’s mission and vision and represent the same.

Uniting and Conquering 

Every social media channel you use needs to be streamlined and reviewed. Reviewing effective engagement of your channel, audience demographics, reach and popularity helps you to avoid conflict and confusion.

Respecting your audience 

Online Reputation management agencies craft a strategy that speaks to your audience. They respond to customers in a timely and polite fashion, pay attention and acknowledge positive comments, quickly address complaints and issues thereby spreading a good word about your brand.      

Social Media Reputation Management

Nowadays, social media reputation management and riding with industry trends is crucial for a brand’s growth. Research predicts that by 2025, there will be 4+ billion social media users. An active and engaging social media presence is directly related to the growth and awareness of your brand. Generate your brand advocates! Get them to tell their success stories to create a positive impact on your brand and boost social media reputation management. With growing influencer marketing, staying on top of industry trends is important. Your audience is increasingly looking for brands they can identify themselves with, brands that will match their aesthetic. You can emulate the following steps for creating an effective brand reputation on social media. 

  •  Identify the tone of your message in different social media channels.
  • People love competition! Engage your audience in quizzes, competitions where they stand a chance of winning rewards or vouchers.
  • Track your results and boost your Customer Relationship Management.
  • You can indulge in personal reputation management as well. Influencers who act as brand management advocates use personal reputation management to uplift their perception among the audience, thus, also creating a healthy image of the brand they are representing.

Focus on boosting customer experience

“Happy employees ensure happy customers and happy customers ensure happy shareholders”.

Boldly put, a satisfied customer is the sole best strategy any brand can have. Monitoring customer reviews and providing feedback and ensuring business improvement is key to customer satisfaction. Recent surveys have found out that 91% of customers trust online reviews while buying a product or service. Thus positive, genuine online reviews are an excellent way to build brand trust. Online reviews also help in the feedback on your product or services. 

Research further shows that 89% of customers notice how brands respond to negative reviews and criticism. Taking accountability for your actions shows the customer the human side of your brand. Time is of the essence when it comes to resolving customer issues. Personalisation of your brand message to your audience, keeping a tab on what your audience is talking about and sending surveys for customer feedback helps enrich the bond between you and your customer. Keep in touch with your customers and let them know you are here to provide excellent customer experience!

Lack of proper brand reputation management can have severe long-term effects that can take a huge amount of money and years to rebuild. If you want your business to grow, you need to keep a keen eye on your brand reputation and how customers perceive your brand. For that purpose, you can rely on BrandVisage that can devise the right strategies for your brand and assist in accomplishing a positive reputation of your brand. Their extensive understanding, knowledge and years of experience in the different types of reputation management, including online and personal reputation management, will help you successfully bolster your brand reputation. 

Related: ONLINE REPUTATION MANAGEMENT: TRENDS 2020

Blogging and SEO: 7 simple tips to Rank Your Blog

Monday, December 7th, 2020

Blogging is regarded as one of the most reliable methods of inbound marketing in the hands of online marketers. Brands from across various industries and product categories try to engage their target audience through blogs that offer some value to the readers. 

This, however, is an organic marketing tool, and it requires a fair bit of time and patience for the results to show. For writing a blog that is effective and that can drive organic traffic to your website; many aspects need to be taken care of. And, one of the most important aspects, in this regard, is Search engine optimization

SEO has been an essential part of digital marketing from the very beginning, and its place in the field remains just as important today. When it comes to blogging, the role that SEO plays is essential, to say the least; without the right SEO activities, getting a high search engine rank for your blog is nearly impossible. Be it blogging or any other form of content marketing activity, SEO has a part to play in many marketing initiatives.  

Also, Read: HOW SOCIAL MEDIA STRATEGY CAN IMPACT SEO?

In this blog, we’ll discuss some ideas that can help you leverage SEO to create high-ranking blogs: 

  • Choose keywords carefully 

If you want to create a comprehensive SEO strategy, the first and foremost thing to consider is ‘Keywords’. By placing the right keywords in your blogs, you’ll make it easier for Google and other search engines to understand the content, and improve its chances of getting displayed for relevant searches. 

Keyword research is one of the most important aspects of SEO, and there are tools like Adwords Keyword planner available to help you identify the right keywords. Keyword research is a vast subject by itself and it generally takes a competent SEO professional to find the right keywords however, some of the core concepts you must pay attention to are user intent, long-tail keywords, and keyword difficulty. 

  • Optimize for Featured Snippets 

When you search for something on Google, you’ll often see that the topmost result has appeared in a box-form with either a paragraph or a list from the respective blog/webpage. This information appearing at the topmost organic result is called ‘featured snippet’. 

If the content in your blog is well structured and it has been optimized for SEO, it greatly improves the chances of the blog getting reflected as a featured snippet. Users find featured snippets rather useful, and it is a great way of increasing organic traffic on your website. 

However, creating blogs that are good enough to be reflected as a featured snippet is quite difficult, and it takes a lot of careful research.  

Also, Read: EXPERT SEO TIPS TO BOOST TRAFFIC

  • Ensure High-quality links

One of the most effective SEO techniques is link building, and if you want your blogs to rank well on Google, you need to reinforce it with a robust link building strategy. 

The primary requirement for link-building is that you write content that others consider worthy of being linked. Once you have the content in place you can use many backlinking methods at your disposal like guest blogging, broken link building, outreach, and paid links, etc. 

There are many benefits to having a well-rounded link building strategy. To begin with, it is an important metric if you want your blog to rank high on Google. Over the long run, link-building also helps in bringing credibility to your website, and it becomes a reliable source of traffic. 

  • Have a responsive blog page

There are many devices through which content is accessed these days, with smartphones being the most frequently used device. You should, therefore, create a website that is responsive to different devices like Mobiles, tablets, and desktops. 

Mobile-fist indexing is another reason to opt for a responsive website. If the mobile version of your website is optimized, it is more likely to perform better on the search engine. The user interface and the user experience of your mobile site are also important as it allows the users to navigate with ease and find all that they are looking for. 

  • Titles and meta description

What your link looks like on the search engine can have a big influence on whether people choose to click on it or not. Writing titles and meta-description carefully, therefore, become very important. 

The meta-description you write for your blog must be a comprehensible summary of its contents and should include the keywords you are targeting. You should ensure that the description has an optimal character count and that keywords have not been stuffed. 

When it comes to the title of the blog, you should write one that grabs eyeballs and includes the necessary keywords. 

  • Leverage local search 

If you want a high rank on Google in a particular area, and/or you wish to be more visible on a map, you must invest in local SEO. While creating content for local search, you should write blogs that are relevant to that region/area you should also create a Google My Business Account to make you more prominent on a map. If you are a small business based in a particular area, local SEO is something that you’ll find especially useful.  

  • Write meaningful content

The content that you finally publish on your blog should be something that readers find useful and engaging. There is a common tendency to compromise on content quality for the sake of certain technical SEO aspects. This, however, can be counterproductive as search engines these days are smart enough to identify malpractices like Keyword stuffing and duplication of content, etc. 

Conclusion

Blogging has a certain nondescript nature, and its value as a branding and marketing tool is often ignored. For some reason, people do not expect blogging to yield good results. 

The truth, however, is that if you invest enough in writing high-quality blogs that your audience finds valuable and keep publishing regularly, you can generate a lot of business through this medium. All you need is a capable content marketing agency, which has a good understanding of your industry and has content writers who are competent enough to produce engaging and high-quality content. 

Also, Read: WHY IS SEO CRUCIAL DURING COVID-19 FOR GROWTH?