Posts Tagged ‘Search engine marketing’

What Is Sem And Why Is It Important?

Thursday, July 21st, 2022

SEM is a digital marketing technique that assists you in getting more traffic to your website. Search Engine Marketing (SEM) uses various strategies to make your business website more visible to people. The main aim of SEM agencies is to boost trafficking through multiple ways such as cross-linking, organic search ranking, visibility by paid search, contextual advertisements, and more. Generally, PPC (Pay Per Click) and SEO (Search Engine Optimization) come under SEM. Hence, these digital marketing tools help in maintaining the brand’s perceptibility on an online platform.

In this cut-throat competitive era, we all are well aware that for the survival of our businesses, we need to upgrade our strategies to appear as a distinctive organization. Moreover, in the tech-enabled period, people are more inclined toward the digital platform. Therefore, there is an extreme need to curate new-age marketing strategies for better results in today’s time.

The SEM agencies offer lucrative strategies to grow your business on an online platform. There are a plethora of SEM agencies out there who can give you the right techniques to expand your business. The best SEM agency in Delhi and India is Brand Visage Communications. 

Now, let’s gain a better understanding of how SEM can help you generate more sales and revenue.

SEM Builds Brand Value

These days, the digital platform has become a major source of income for many big companies. In this modern era, we need to upgrade our marketing strategies to remain at par with other businesses. So, using SEM is beneficial for your business as it helps in generating greater leads resulting in the increase of sales volume. Subsequently, maintaining your business website also plays a crucial role in attracting more visitors. Undoubtedly, investing in a new-age marketing tool to expand your business is worth it. However, what matters more is the budget and circumstances for investing in such tools. Often, business owners find it tricky to  choose between PPC and SEO as both paid visibility and contextual advertisement act as an asset for a company when it comes to increasing its brand value. But using both simultaneously would be more effective to uplift your brand’s value rather than relying on one strategy.

Long-Term Effective Strategy

To get a faster and better outcome for your business, you should take the help of SEO marketing techniques. This will help you in expanding your business within a short period of time. For instance, SEO helps in fostering small businesses by boosting their trustworthiness, expertise, and authoritativeness. This marketing tool even works much better in gaining long-term profit. 

According to statistical analysis, 53% of all website traffic comes from organic search. And SEO drives more than 1000%+ traffic than organic social media. On the flip side, we will talk about marketers’ investment in digital marketing tools which is that almost 68% of them are investing in SEM. This signifies that most businesses are earning their credibility via marketing tools. Always remember that obtaining traffic by organizing a search does not cost you anything. Therefore, if you can spare some time and can research a little, you can save some money on SEO.

Customer Acquisition 

SEM not only helps in promoting your brand on different sites but also enables you to acquire more customers in your target market. Hence, as Google and other search engines will recognize you as an appropriate brand and approve the relevancy of your brand’s products and services, you will ultimately acquire a competitive position in the ranking system. This way, SEM helps businesses in attaining a higher rank. Similarly, you can also earn a positive reputation for your brand by frequently updating the website by adding relevant new information to your webpage. This results in an organic search flow allowing you to naturally get more visitors to your website.

Over the past few decades, there has been a colossal upsurge in e-commerce brands such as Amazon, Flipkart, Myntra, etc.  These e-commerce brands fully rely on digital marketing tools to acquire a prominent position in the market. Even the organic search opportunities are now expanding to include Google Shopping.

SEM For Advertisement

SEM also plays a significant role as an advertising tool. Many marketers often perceive PPC( Pay Per Click) as an unnecessary extravagant marketing too and therefore usually avoid investing in paid searches. But by doing so they miss out on reaping thebenefits of a real profitable factor in digital marketing. Precisely, SEM acts as a conversion driver that moves the web traffic to the sales funnel. These are the cross-linking systems that help customers seek insight into your web pages by landing from one website to another of your brand. Paid ads are typically linked to landing pages while organic results don’t work like that.

Paid ads can be an expensive investment for companies. Besides that, it holds importance in improving your brand to a great extent since these paid searches dominate above other content, with typically three on mobile and four on desktop. Interested customers will always see paid ads in the first place rather than organic results. However, a good SEM strategy can elevate your brand to better positions. 

Generates Higher ROI

To witness outstanding growth with better ROI and grow your traffic quickly, you should definitely avail SEM services. Small businesses which use advanced marketing tools are expected to grow at a much higher pace than passive marketers. Moreover, paid searches are customized with ease, allowing you to reach your target audience with ease. Likewise, you can let your business thrive by pushing forward your products in seasonal time.
Hope this information has cleared your doubts about SEM. In case, you are wondering about choosing the best SEM agency that can easily help you through the procedure, we have curated and vetted the best SEM agency Delhi and India. To shape your business into a digital era brand, Brand Visage Communications provides you with appropriate services. Its result-oriented services & strategies enable you to achieve higher business results and add more value to your brand. The company promises to position the right brand image for your business through an extensive range of digital marketing services including SEO, PR, digital media buying, and social media marketing.

Guide on Search engine marketing by Top SEM Agency in India

Tuesday, October 19th, 2021

In an increasingly competitive market, search engine marketing, or SEM, is one of the best ways to grow your business.

There are millions of businesses competing for the same eyeballs out there, making advertising online increasingly important & significant. 

Search engine marketing, in particular, is the most effective way to promote your products and expand your business according to Top SEM agency India.

Introduction to Search Engine Marketing

Pay-per-click advertising appears on search engine results pages (or SERPs) when a business uses search engine marketing.

Ads are displayed alongside search results of certain products and services that users on services such as Google and Bing might enter when looking for them, so the advertiser has the opportunity to have their ads appear.

Pay-per-click ads, also called pay-per-click, are available in different formats.

There are small, text-based ads, and more visual aids, such as product listing ads (PLAs, also known as Shopping ads), that give consumers important information at-a-glance, such as price and reviews.

The power of search engine marketing lies in its ability to deliver ads to motivated consumers at precisely the time when they need to make a purchase.

Due to its unique capabilities, search engine marketing is the only way to gain such a powerful advantage over all other advertising mediums.

Search engine marketing versus search engine optimization

Which is better, search engine marketing or search engine optimization?

Google’s paid search marketing is most often described as “search engine marketing,” where companies pay to have their advertisements appear in search results.

In comparison, search engine optimization, or SEO, does not pay Google for traffic, like advertising; instead, it allows businesses to rank well in the search results by providing relevant content & through natural and organic means.

Your online marketing strategy should include both SEO and SEM. Search engine optimization is an effective way to drive evergreen traffic at the top of the funnel, while search engine advertising is a highly cost-effective way to drive conversions at the bottom.

1. Keywords: Search Engine Marketing is based on Foundation

SEO relies on keywords as its foundation. It shouldn’t be a surprise that the strategy of search engine marketing is built around keywords (as part of search queries).

Since keywords are used as part of user searches to find what they want online.

2. Search Engine Marketing (SEM) Keyword Research

You must conduct comprehensive keyword research as a part of your keyword management strategy before choosing which keywords to use in your search engine marketing campaigns.

In order to find the right keywords for your business, you must identify phrases that prospective customers are likely to use when searching for your products and services.

Search engine marketing can be based on keywords that describe your business or service, so enter a keyword that describes who you are and what you do. 

Through thorough keyword research, you will not only identify keywords for your campaigns that you should bid on but also discover negative keywords that should not be included in them.

Rather than negative keywords, negative keywords are irrelevant terms that are highly unlikely to convert. 

Keywords with a high level of commercial intent indicate the searcher is serious about making a purchase. The following are examples of high commercial intent keywords:

  • Purchase
  • Special discount(s)
  • Offer(s)
  • The coupon(s)
  • Ship for free

3. The structure of the account and keywords

The account structure is also an essential aspect of keywords in search engine marketing campaigns.

You can maximize campaign performance by organizing keywords logically, lowering cost-per-click, and maximizing click-through rates, and keyword research help you think about how to structure your account best.

Similar products and services can, and should, be the focus of campaigns. You might have an ad campaign that promotes products that are specific to autumn such as leaf blowers, leaf rakes, or leaf bags, one that promotes power tools, and so on.

Advertisers can further categorize campaigns by creating ad groups. One ad group might feature different types of rakes or different leaf blower models at a hardware store.

An ad group could focus on power drills for the power tools campaign, whereas another might feature circular saws.

The initial set-up might be more demanding, but the long-term benefits – such as better CTRs at lower costs – make this an investment worth making.

4. Advertise in search engines by bidding

Search engine marketing has an enduring misconception that the company with the biggest advertising budget wins.

Even though a larger advertising budget can certainly be advantageous to a good considerable extent, especially when targeting highly competitive keywords, it’s not a prerequisite for success with search engine marketing. 

Before appearing with search results, ads must go through a process known as an ad auction. Our focus at Top SEM agency Gurgaon here will be on the Google AdWords ad auction.

5. Ad Auctions: What they are and how they Work

Each time a search query is entered into Google, the ad auction process takes place.

To participate in the ad auction, advertisers must identify keywords they wish to bid on, as well as how much they will pay (per click) for their ads to appear alongside relevant search results. 

When your bid keyword fits within the search query of a user, your advertisement is entered into Google’s ad auction.

6. How Ads Win

Some ads will not appear in all searches. Ad auctions consider a wide range of factors to determine where ads should appear, and not all keywords have enough commercial intent to justify displaying ads next to results. Google, however, evaluates your maximum bid, as well as your ad Quality Score, as part of the ad auction process.

You can specify a maximum bid, or amount, that you want to pay for the click. Your Quality Score is an indicator of how well your advertisement performs.

Ad auctions are conducted by Google during which these metrics are calculated to determine ad placement. The result of this calculation is the ad rank. 

Why it’s Important- An evaluation of SEM’s quality

The Quality Score plays a major role in Google AdWords’ ad rank formula, making it an important factor for search engine marketers to pay attention to.

The higher the Quality Score, the better your ad position and lower your costs, since Google tends to favour relevant ads.

Among the most valuable metrics is the Quality Score; it is a type of marketing that targets search engines.

Visit the Best SEM agency Delhi NCR Quality Score page for more information and learn more about the impact you can have on your campaign. 

AdWords Performance Grader provides a quick overview within 60 seconds Audits your search engine marketing account in detail and recommends improvements in areas where they can be made. 

An account is a statement of financial position Top SEM agency Noida will compare your search engine marketing performance to 10 benchmarks, including:

  • Expenditures that go to waste
  • Ratio of clicks
  • Score of quality
  • Keywords that are used negatively


Business owners who want to get started with SEM should realize it isn’t a simple task, especially if they aren’t tech-savvy.

This guide from Top SEM agency has given you a good idea of how to get started learning & doing SEM.