Posts Tagged ‘orm’

8 Pro ORM Tips for Brand Marketers

Tuesday, November 5th, 2019

For several years now online reputation management has been center-stage in the online marketing field. And, especially when it comes to enhancing and protecting the image of a brand, the contribution of online reputation management is irrefutable.

The internet as a medium is very dynamic and can often be quite chaotic. And, to navigate your brand through this challenging terrain, you need ORM.

Here are a handful of tips that will help you carry out your ORM activities effectively:

1. Be Transparent

Publishing false information about your brand is something that you should always be wary of. You may often be tempted to do so to get some windfall gains, but remember, in the long run, this could prove to be quite damaging. Transparency is greatly valued on the internet, and people are more likely to trust a brand that is transparent rather than the one that withholds information or publishes false information.

2. Don’t Be Emotional

The internet provides anonymity and gives people the freedom to be especially vicious and mean with their reviews. Remember, Going into a vengeful mode to protect your brand from such negativity can do more harm than good. Before you do anything, it is important to take a deep breath and give yourself a little time to think. While dealing with hate and abuse on the internet, you need to be calm & collected and reply to hateful comments and reviews with humility & intelligence.

Must Read: 10 PRO PR TIPS FOR BRANDS IN 2019-20

3. Appreciate Genuine Feedback

All negative reviews are not hated, many of them may be genuine feedback which could help you improve your overall brand experience. When you do get legitimate negative feedback, make sure to respond promptly and offer a solution as soon as possible.

4. Encourage Positive Reviews

Reading product reviews or comments about a brand is a big part of the online buying process. And, More often than not, people tend to trust a brand that has a lot of positive reviews. To encourage positive reviews, you should ask happy customers to write about their experience with the brand, and you can also thank people who are submitting positive comments.

5. Engage With Your Audience

One way to develop a deeper relationship with your audience is to have a more intimate engagement on social media & other online platforms. You can do this by simply replying to people’s comments and reviews about your brand or by carrying out interactive promotional campaigns (e.g. freebies, contests, etc).

6. Use Social Listening

Social listening is one of the most effective ORM tools. With the help of social listening tools like Hootsuite, Sprout Social & HubSpot, etc you can monitor the chatter about your brand, and create an ORM strategy accordingly.

7. Develop A Company Blog

Having a blog specially dedicated to your brand gives you the freedom to demonstrate your expertise in your field. Your blog can be a place where your loyal audience gets to know more about your brand.

8. Don’t Ignore ORM

Many businesses realize the importance of ORM only after a publicity crisis. And, very often the damage to the reputation of a brand can be irreversible. When it comes to online reputation management, the first step is to “Start Early”.

Lastly, you must remember that ORM is a long term process, and it will take some time before the results could show. With a lot of hard work and some patience, your ORM activities can do wonders for your brand.

Basic Guide to Online Reputation Management (ORM)

Monday, August 27th, 2018

Online Reputation Management (ORM)

When I was 18, I read an interview of famous Investment Banker, Warren Buffet. He was talking about his life’s experiences where he said “It takes 20 years to build a reputation and five minutes to ruin it”, which is actually true as it takes years of hard work to gain the trust of your customers and it can be demolished by an entirely fake viral news in no time.

In order to keep the trust of your customers, so that they can make a buying decision in your favor without any second thoughts, any business requires a good online reputation. Whether you’re a software giant or a FMCG monopoly, you need to have the trust of your customers. Which is where the role of Online Reputation Management comes in.

What is ORM and how can I benefit from it?

Online Reputation Management (ORM) refers to the taking control of your reputation over the internet to ensure that people find correct and reliable information when they look for you on the internet. If done right, ORM packs a lot of benefits as it creates a balance and counters misleading trends while allowing you to put your best foot forward.

ORM is all about establishing yourself as a reliable and dependable resource for the particular product or business you are committed to. If a potential or current client during a search of your brand or product sees something negative as a top result, then you might be taking a huge risk of losing that opportunity. Moreover, that person might influence others which can be even harmful. Which is why it is of huge importance that your business has a good online reputation.

It can benefit you from a lot many point of views, some can be:

  • It can boost your sale by setting a good perception of the potential buyer, as according to a survey, 73% of customers say positive customer reviews make them trust a business more.
  • It can build a sense of trust in the existing customer base, as according to the same survey, 79% of customers trust online reviews as personal recommendations.
  • It ensures that you can flaunt your best side in front of potential customers, investors, etc.
  • It can also massively help in talent acquisition, as a reputed company might have a higher priority for skilled individuals when it comes to applying for a job.

How does ORM Work?

Confused about the functionality of ORM, Don’t worry. We have curated a 7-tip strategy for you to successfully tackle all your ORM worries.

  1. Create a presence on any social/web platforms: This makes sure that you are visible everywhere you are looked for so that you do not lose any opportunity.
  2. Put in efforts on your Social Media platforms: You must be active on your social media platforms to curate a community to stand by your side.
  3. Protect your individuals: Individuals associated with the company can be an easy prey for the defamers, as each individual might share different opinions of their own. Create collaterals with the individuals and keep them safe.
  4. Work on your blogs: If not the increased rank and traffic advantage from the SEO point of view, it makes sure you get the home court advantage of responding to any assertions made about your companies, if necessary.
  5. Apologize: In case your company gets into a mess or fails in any sense, make sure you apologize, and never repeat it again.
  6. Stay away from Online Arguments: Even if in case you have the upper hand, technically. You might lose some of your following because of the petty, harsh or unprofessional behaviour that it might reflect.
  7. Listen to your community: Making sure that you listen to your community and letting them know is one of the biggest advantages you can gain over your competitors as this ensures the loyalty of the existing user base and appeals the potential clients. It may also just provide you with what your Target Group wants.

Benefits from Online Brand Reputation Management is a never-ending feast. It will definitely help you in one way or the other. Now, if you have come so far, you know very well that losing the track of your reputation management can land you in big trouble. There is no greater value than a positive reputation as it opens new doors of opportunity.

About our recent Success in the field of Online Brand Reputation Management

Brand Visage communications is one of the best reputation management company in Delhi amongst other ORM companies in Delhi, and with its increasing experience and capability to serve across PAN India, It has also been one of the most swiftly growing pioneer of online reputation management India.