Posts Tagged ‘online reputation management’

What Is ORM And How It Helps Businesses

Monday, October 21st, 2019

Businesses across the world have used the internet to generate a lot of revenues & profits. In fact, the internet is arguably the most important channel for businesses today.

The internet, however, is an open & democratic medium where brands and businesses are susceptible to criticism from consumers and other stakeholders. And, it is important that bands and businesses are well prepared for all kinds of online conversations that involve them.

Protecting a brand’s reputation online is a whole new ball game, and, it is to deal with this new beast that “Online Reputation Management” has been developed.

What is ORM?

Simply put, online reputation management is every online activity that is carried out to create, maintain & protect a brand’s online image. Although, ORM is a vast and comprehensive subject, some of the simple strategies that are often implemented by businesses include asking customers for positive reviews, quick & polite responses to positive & negative feedback, recommendations & better engagement with customers.

Apart from dealing with customers, ORM can also be done through SEO, SMO & other technical methods, with the help of which you can optimize the positive feedback & reviews and push down all the negative chatter.

Benefits of ORM

Investing in ORM can help you protect your brand’s reputation, and in the long run, build a strong and sustainable image. Let us see some of the main advantages of online reputation management:

  • Increased visibility

By engaging with your customers and target audience through online platforms like search engines, social media networks & blogs etc you can create a lot of positive chatter for your brand. You can encourage a happy customer to leave positive reviews on prominent platforms (like Google, twitter, facebook, etc.)

All this activity can help improve the online performance of your brand and make it more popular amongst your target audience.

  • Builds Trust

A common tendency in online buyer behavior is that people tend to read a lot of reviews before they buy a product. And, one way to build trust and create brand advocates it to gather as many positives testimonials as possible. This is especially true for local businesses, in which people seek opinions of previous customers before making a decision.

The ORM process can help you optimize all the positive feedback that you get from your customers and make your brand more trustworthy in the eyes of your customers & your target audience.

  • Conflict resolution

Unresolved negative feedback about your brand or business can damage its reputation. With the help of the Basic ORM Guide, however, you can find all the criticism that is happening online and resolve them as soon as possible.

Quick responses are something that customers generally appreciate and it also shows that you as a brand are sensitive to the needs of the customers. This is one reason why many of the top companies are also heavily invested in ORM.

  • Decreases Risk

This perhaps the most important point and, also one that many new brands & businesses often ignore. Many brands choose to hire an ORM partner only after something goes wrong, and they are unable to deal with the damage & loss of reputation.

If you have a comprehensive ORM strategy from the very beginning, you’ll be better prepared to deal with criticism and negative reviews. And in the long run, you’ll reduce the risk of losing your brand’s reputation.

Conclusion

Online reputation management (ORM) has now become an inseparable part of online marketing, and with the consumers becoming more enlightened and aware, the need for ORM is pertinent. To stay ahead of the curve, however, it is important to be proactive rather than reactive and be well prepared for ORM challenges.

Basic Guide to Online Reputation Management (ORM)

Monday, August 27th, 2018

Online Reputation Management (ORM)

When I was 18, I read an interview of famous Investment Banker, Warren Buffet. He was talking about his life’s experiences where he said “It takes 20 years to build a reputation and five minutes to ruin it”, which is actually true as it takes years of hard work to gain the trust of your customers and it can be demolished by an entirely fake viral news in no time.

In order to keep the trust of your customers, so that they can make a buying decision in your favor without any second thoughts, any business requires a good online reputation. Whether you’re a software giant or a FMCG monopoly, you need to have the trust of your customers. Which is where the role of Online Reputation Management comes in.

What is ORM and how can I benefit from it?

Online Reputation Management (ORM) refers to the taking control of your reputation over the internet to ensure that people find correct and reliable information when they look for you on the internet. If done right, ORM packs a lot of benefits as it creates a balance and counters misleading trends while allowing you to put your best foot forward.

ORM is all about establishing yourself as a reliable and dependable resource for the particular product or business you are committed to. If a potential or current client during a search of your brand or product sees something negative as a top result, then you might be taking a huge risk of losing that opportunity. Moreover, that person might influence others which can be even harmful. Which is why it is of huge importance that your business has a good online reputation.

It can benefit you from a lot many point of views, some can be:

  • It can boost your sale by setting a good perception of the potential buyer, as according to a survey, 73% of customers say positive customer reviews make them trust a business more.
  • It can build a sense of trust in the existing customer base, as according to the same survey, 79% of customers trust online reviews as personal recommendations.
  • It ensures that you can flaunt your best side in front of potential customers, investors, etc.
  • It can also massively help in talent acquisition, as a reputed company might have a higher priority for skilled individuals when it comes to applying for a job.

How does ORM Work?

Confused about the functionality of ORM, Don’t worry. We have curated a 7-tip strategy for you to successfully tackle all your ORM worries.

  1. Create a presence on any social/web platforms: This makes sure that you are visible everywhere you are looked for so that you do not lose any opportunity.
  2. Put in efforts on your Social Media platforms: You must be active on your social media platforms to curate a community to stand by your side.
  3. Protect your individuals: Individuals associated with the company can be an easy prey for the defamers, as each individual might share different opinions of their own. Create collaterals with the individuals and keep them safe.
  4. Work on your blogs: If not the increased rank and traffic advantage from the SEO point of view, it makes sure you get the home court advantage of responding to any assertions made about your companies, if necessary.
  5. Apologize: In case your company gets into a mess or fails in any sense, make sure you apologize, and never repeat it again.
  6. Stay away from Online Arguments: Even if in case you have the upper hand, technically. You might lose some of your following because of the petty, harsh or unprofessional behaviour that it might reflect.
  7. Listen to your community: Making sure that you listen to your community and letting them know is one of the biggest advantages you can gain over your competitors as this ensures the loyalty of the existing user base and appeals the potential clients. It may also just provide you with what your Target Group wants.

Benefits from Online Brand Reputation Management is a never-ending feast. It will definitely help you in one way or the other. Now, if you have come so far, you know very well that losing the track of your reputation management can land you in big trouble. There is no greater value than a positive reputation as it opens new doors of opportunity.

About our recent Success in the field of Online Brand Reputation Management

Brand Visage communications is one of the best reputation management company in Delhi amongst other ORM companies in Delhi, and with its increasing experience and capability to serve across PAN India, It has also been one of the most swiftly growing pioneer of online reputation management India.