Growth of Digital Marketing in India
In this digital era, everyone is on the internet irrespective of gender, age limit, and location. And a company or employee cannot ignore these users. Therefore, the Digital media industry in India has gained much more relevance. Some of the facts that will make you believe that a Digital Marketing career is a growing and profitable option:-
- Internet traffic is growing at an annual growth rate of 32%
- As per the report published by IMRB – The online advertising market in India is increasing by 30% year on year
- The Indian language user is expected to grow at 18% CAGR reaching around 500 million by 2020.
- The anticipated share of advertisement allocated for digital media is around Rs 25,200 crores at the end of the year 2020.
- With the government encouraging ‘Digital India’ and startups more and more jobs will be created for people in the field of Digital marketing.
Initial Planning for Digital Marketing Strategy
Before you start promoting, there are several key questions that must be answered. Your digital marketing strategy should ultimately pave the way for your long- and short-term business goals. Do answer the following questions before you’re getting started:
Who is my audience?
Start with creating buyer personas. They should encompass all the qualities you’d like to see in your ideal customer including age, gender, geographical location, motivations, challenges, personal interests, shopping preferences
You also need to understand the reach of digital media in India. Another useful exercise is to identify the type of customer you don’t want and avoid marketing content that may inadvertently attract them.
What is my ultimate goal?
Identifying your goals before creating your digital marketing strategy ensures that you won’t be barking up on the wrong tree. Decide if you are looking to increase site traffic, decrease cart abandonment, build your mailing list, increase the average purchase amount, create greater customer loyalty, enhance brand awareness.
What is my current SEO situation?
Examine the health of your well-designed website in terms of search engine rankings and usability if you already have one. When it comes to maximizing your digital presence, SEO is a critical component of any comprehensive digital marketing strategy. Consider the long term while creating an SEO strategy. Ranking higher for competitive keywords is a long-term task that demands patience, high-quality content, and a results-oriented strategy.
What content will be relevant for my campaign?
Content is the fuel that keeps your marketing initiatives running. The importance of good content in online company promotion cannot be overstated. Creating high-quality content will boost your chances of staying ahead of the curve, from web copy and off-site initiatives to ongoing blog articles and adverts. Focus on offering value in the form of real-time solutions when creating content for various platforms.
Primary Digital Marketing platforms to promote
1) Email Marketing
Email communication is one of the simplest ways to stay in touch with your customers on a regular basis. Send relevant corporate information and promotions, request customer feedback, remind customers that they have things in their online shopping cart, and so on.
- Personalize with the name of the recipient.
- When people aren’t on the clock, the optimum time to send an email is in the evening or on weekends.
- Include topic lines that are longer than 70 characters.
2) Social Media
Social media provides significant tools to strengthen your digital marketing efforts by allowing you to pinpoint target audience members. The exercises we described earlier are useful in this situation. If your ideal customer is a business professional, for example, you should concentrate on LinkedIn.
- Twitter and Instagram would be more suitable if they were millennials.
- Cross-promote with a related company.
- Organize a competition.
- Create a series by going live on Facebook or Instagram Stories.
- User-generated content should be re-posted.
- Incorporate ‘tag a friend’ content into a campaign, event, or holiday.
- Take a poll among your followers.
3) Content Marketing
Including relevant and valuable content throughout your digital marketing channels raises the likelihood of organic visitors. Customers will find you through search engine results if you use blogs, videos, infographics, and whitepapers.
If you have marketing pieces that have shown to be particularly effective in one digital media, adapt them for usage across all of your digital marketing channels. If it’s specific to its original purpose, give it a minor refresh or modify the phrasing, but if you’ve had success with a particular message, promotion, or call to action, capitalize on it.
4) Mobile Strategy
Depending on the resources you have, a mobile strategy might take many different forms. You can use social media and a mobile-friendly website to do effective mobile marketing. You can also design a mobile application. Because of the customization options, a mobile application is advantageous.
- You have the ability to send notifications.
- A consumer loyalty program is simple to implement.
- Your logo is always visible on consumers’ home screens.
- Customers like how simple it is to conduct business with point-and-click transactions and communication.
5) Pay-to-Play Advertising
Paid social media ads, pay-per-play audio ads, pay-per-click ads, Google Adwords, and more possibilities are available. Essentially, you’re making digital billboards! Except with a digital “billboard,” you can pick who sees your ad and where it appears to maximize your return on investment.
6) Cross Promoting
Cross-promote each of these marketing channels to ensure that customers are receiving messages in the places where they are most likely to respond. Include links to your social media pages in each email blast, develop a social media ad geared at gathering leads and contact information, or use a link in your most recent social media post to drive people to your current blog article.
BENEFITS OF DIGITAL MARKETING
1. Better Options for Small business
The importance of digital marketing for business is selecting a method of marketing as per your budget and contact a large number of customers at a lesser cost.
2. Higher Conversion Rate
The businesses that opt for digital marketing can measure the rate of conversion in real-time by identifying the percentage of viewers who get converted into leads and purchase the service or product.
3. Online reputation management
For a business to survive the one thing that they need to consider is building a reputation that is unblemished. In the past few years, it is evident that customers always prefer a company that is not associated with any scandals. The presence of your brand and services on varied platforms provides an option to customers for rating your services based on their experience.
4. Solving Customer Queries
Be it digital marketing or social media platforms you can always offer the customer solutions to their queries and connect them with your product by providing services like live chat.
5. Digital marketing is money-saving
A small business needs to conserve its resources before it starts to make profits. Digital marketing provides you the scope for reaching a wider audience and that too is your price.
6. Expanding Audience Reach
Digital marketing allows you to target your audience to the fullest. There are greater chances that your customers are spending time on social media platforms.
From the above discussion, it is pretty clear that in order to grow your business to a large scale, digital marketing is the ultimate tool. To work it efficiently, you need to have digital marketing experts do the work for you. We, Brand Visage Communications, are the Best Digital Marketing Agency in India. You can rely on us for all your digital marketing needs and many more. For more info, contact +91 9717580410.