Posts Tagged ‘online reputation management’

Growth of Digital Marketing in India: How To Use Digital Marketing For Your Business?

Saturday, July 3rd, 2021

Growth of Digital Marketing in India

In this digital era, everyone is on the internet irrespective of gender, age limit, and location. And a company or employee cannot ignore these users. Therefore, the Digital media industry in India has gained much more relevance. Some of the facts that will make you believe that a Digital Marketing career is a growing and profitable option:- 

  • Internet traffic is growing at an annual  growth rate of 32%
  • As per the report published by IMRB – The online advertising market in India is increasing by 30% year on year
  • The Indian language user is expected to grow at 18% CAGR reaching around 500 million by 2020.
  • The anticipated share of advertisement allocated for digital media is around Rs 25,200 crores at the end of the year 2020.
  • With the government encouraging ‘Digital India’ and startups more and more jobs will be created for people in the field of Digital marketing.

Initial Planning for Digital Marketing Strategy

Before you start promoting, there are several key questions that must be answered. Your digital marketing strategy should ultimately pave the way for your long- and short-term business goals. Do answer the following questions before you’re getting started:

Who is my audience?

Start with creating buyer personas. They should encompass all the qualities you’d like to see in your ideal customer including age, gender, geographical location, motivations, challenges, personal interests, shopping preferences

You also need to understand the reach of digital media in India. Another useful exercise is to identify the type of customer you don’t want and avoid marketing content that may inadvertently attract them.

What is my ultimate goal?

Identifying your goals before creating your digital marketing strategy ensures that you won’t be barking up on the wrong tree. Decide if you are looking to increase site traffic, decrease cart abandonment, build your mailing list, increase the average purchase amount, create greater customer loyalty, enhance brand awareness.

What is my current SEO situation?

Examine the health of your well-designed website in terms of search engine rankings and usability if you already have one. When it comes to maximizing your digital presence, SEO is a critical component of any comprehensive digital marketing strategy. Consider the long term while creating an SEO strategy. Ranking higher for competitive keywords is a long-term task that demands patience, high-quality content, and a results-oriented strategy.

What content will be relevant for my campaign?

Content is the fuel that keeps your marketing initiatives running. The importance of good content in online company promotion cannot be overstated. Creating high-quality content will boost your chances of staying ahead of the curve, from web copy and off-site initiatives to ongoing blog articles and adverts. Focus on offering value in the form of real-time solutions when creating content for various platforms.

Primary Digital Marketing platforms to promote

1) Email Marketing

Email communication is one of the simplest ways to stay in touch with your customers on a regular basis. Send relevant corporate information and promotions, request customer feedback, remind customers that they have things in their online shopping cart, and so on.

  • Personalize with the name of the recipient.
  • When people aren’t on the clock, the optimum time to send an email is in the evening or on weekends.
  • Include topic lines that are longer than 70 characters.

2) Social Media

Social media provides significant tools to strengthen your digital marketing efforts by allowing you to pinpoint target audience members. The exercises we described earlier are useful in this situation. If your ideal customer is a business professional, for example, you should concentrate on LinkedIn. 

  • Twitter and Instagram would be more suitable if they were millennials.
  • Cross-promote with a related company.
  • Organize a competition.
  • Create a series by going live on Facebook or Instagram Stories.
  • User-generated content should be re-posted.
  • Incorporate ‘tag a friend’ content into a campaign, event, or holiday.
  • Take a poll among your followers.

3) Content Marketing

Including relevant and valuable content throughout your digital marketing channels raises the likelihood of organic visitors. Customers will find you through search engine results if you use blogs, videos, infographics, and whitepapers.

If you have marketing pieces that have shown to be particularly effective in one digital media, adapt them for usage across all of your digital marketing channels. If it’s specific to its original purpose, give it a minor refresh or modify the phrasing, but if you’ve had success with a particular message, promotion, or call to action, capitalize on it.

4) Mobile Strategy

Depending on the resources you have, a mobile strategy might take many different forms. You can use social media and a mobile-friendly website to do effective mobile marketing. You can also design a mobile application. Because of the customization options, a mobile application is advantageous.

  • You have the ability to send notifications.
  • A consumer loyalty program is simple to implement.
  • Your logo is always visible on consumers’ home screens.
  • Customers like how simple it is to conduct business with point-and-click transactions and communication.

5) Pay-to-Play Advertising

Paid social media ads, pay-per-play audio ads, pay-per-click ads, Google Adwords, and more possibilities are available. Essentially, you’re making digital billboards! Except with a digital “billboard,” you can pick who sees your ad and where it appears to maximize your return on investment.

6) Cross Promoting 

Cross-promote each of these marketing channels to ensure that customers are receiving messages in the places where they are most likely to respond. Include links to your social media pages in each email blast, develop a social media ad geared at gathering leads and contact information, or use a link in your most recent social media post to drive people to your current blog article.

 

BENEFITS OF DIGITAL MARKETING

1. Better Options for Small business

The importance of digital marketing for business is selecting a method of marketing as per your budget and contact a large number of customers at a lesser cost.

2. Higher Conversion Rate

The businesses that opt for digital marketing can measure the rate of conversion in real-time by identifying the percentage of viewers who get converted into leads and purchase the service or product. 

3. Online reputation management

For a business to survive the one thing that they need to consider is building a reputation that is unblemished. In the past few years, it is evident that customers always prefer a company that is not associated with any scandals. The presence of your brand and services on varied platforms provides an option to customers for rating your services based on their experience.

4. Solving Customer Queries

Be it digital marketing or social media platforms you can always offer the customer solutions to their queries and connect them with your product by providing services like live chat. 

5. Digital marketing is money-saving

A small business needs to conserve its resources before it starts to make profits. Digital marketing provides you the scope for reaching a wider audience and that too is your price.

6. Expanding Audience Reach

Digital marketing allows you to target your audience to the fullest. There are greater chances that your customers are spending time on social media platforms.

Conclusion

From the above discussion, it is pretty clear that in order to grow your business to a large scale, digital marketing is the ultimate tool. To work it efficiently, you need to have digital marketing experts do the work for you. We, Brand Visage Communications, are the Best Digital Marketing Agency in India. You can rely on us for all your digital marketing needs and many more. For more info, contact +91 9717580410. 

Tags:, , ,
Posted in Digital Marketing Agency | No Comments »

8 Reasons Why Your Business Should Invest In SEO!

Monday, June 14th, 2021

Today due to coronavirus all the interactions are virtual and contactless owing to which there is a greater need to operate digitally with mechanized tools, backed by the intellectual team and SEO experts. 

Today traffic on the website is too much, and there are so many competitors waiting to suck all the traffic to their business and website. At such a crucial time, one will waste all the traffic at a time when it can never be pulled back. We need to have experts who know the techniques and strategies to make our business flourish.

Any successful marketing needs a strategy, for its success. SEO which means Search Engine Optimisation, for a common man might be meaningless but for a business owner, it is the strategy to success. This kind of strategy helps in improving rankings in search engines and has of great impact on the company’s reputation.

To understand the advantages one has to understand the process of SEO

This is a team of experts who try to understand the factors that will increase the rating online. The focus on pages which are frequently viewed by users, and target them in their next campaign. There are audits in which they discuss crucial filtering keywords or user behavior patterns and try to provide a solution. SEO is not a one-time service it is continuous monitoring of the daily movement of traffic amongst users, these experts will keep a close watch understand what users are favoring. There is a lengthy process involved in the success of business stories.

Glancing the advantages of investing in SEO:

Quality traffic:

The best part of SEO is, it grows business strategies, which attract their customers. This kind of marketing is better than the other selling options where the consumer gets tired of receiving calls from the sales. Here consumers get mesmerized by the product. Traditional methods are sometimes irritable like calls, random messages, etc. the Best SEO Agency in India can make a huge difference in collecting all the users under one platform, to showcase your business.

 Free ads in SEO:

The Google algorithm decides the ranking for the query. In other words, whatever is attractive on the website, it retains its forever. No matter how long it has been anything worthy will last. Always work requires research no matter if you do it yourself or you give it to the Best SEO company in India. There is an initial investment but later on, it will get a free charge.

SEO is better than PPC:

People usually believe in the Google algorithm, but users are smarter than them and prefer to go to a website which is suggested by SEO. It is observed that many people go for SEO suggestions.

PR is backed by SEO:

When you use both in combination they can give tremendous results. The SEO experts find links from popular websites which means it involves people talking about your brand.

Ahead of competition:

Some brands are already popular, by investing in the Best SEO agency in India, one can be prominent among the top few.

What it takes to become the Top SEO Agency in Delhi NCR

Delhi has a population of 16.8 million which ranks higher than Mumbai including the national capital territory, whereas the national capital region NCR Nike Gurgaon Faridabad Ghaziabad Noida this makes it one of the largest commercial center in northern India.

Brand Visage reputed and best SEO Company in Delhi NCR, which can make a big difference to your business. It has a strategic approach, to find a way to your business success. 

Your presence in the Digital world can be increased by different tools they opt for, by social media marketing, Public Relations Marketing, Search Engine Optimisation, influencer marketing, web and app development, digital media buying, online reputation management, and many more

They guarantee to be the top SEO Company in Delhi NCR, as these companies have come a long way. Client satisfaction is of the utmost importance and there are other core objectives, by creating an online platform through which companies can make huge profits, by SEO optimization.

 

Why choose us as the best SEO company in Delhi NCR? Does it help your business to grow?

If you have to grow your business, then one has to show the product to the customer which means, the customer should know or have knowledge about your business. There may millions of businesses functioning on websites of which only a few are known to the users. Choose an SEO company to handle your business, it works on strategy with goals and deadlines. 

As the best SEO company in Delhi NCR will try to improve the website’s visibility through which your business gets more visitors. This means that the SEO is getting more leads on every click, it does not allow even one click to get waste. Every user that visits the website gets to see the face of your business and thereby has the knowledge and is an immediate lead.

Every user is thoroughly scrutinized by these managers and monitored regularly to find the favorite pages frequently visited. We use powerful tools for generating leads and push them towards sales. Without anyone handling your website and business, it cannot catch a pace with the highly competitive market. A user that is not attended, may be too difficult to find again.

Maximize profits with help from the Best SEO Company in Delhi NCR

  • They give Full support to the customer
  • Provider monthly Action Plan
  • They create activities such as blogging, product videos, podcast, videography which sticks to the mind of the users.
  • Creates a link between the user and your business
  • Tries to harvest ideas to get the best output 

You can also do your research on the Top SEO company in Delhi NCR, do proper homework to find the right company that would fit your bill. It is essential to take reference and do your checklist.

Any business cannot get successful by some Fairy Tale magic, it needs to be supported by continuous relentless hard work through SEO Optimisation by these Unstoppable intellectual experts who have a mastery over their work and definitely will give mind-blowing results.

Tags:, , , , , ,
Posted in SEO | No Comments »

Importance of a Digital Media Company in 2021

Thursday, May 27th, 2021

When a person engages in business his main aim is to attract as many clients as possible. Digital marketing is a platform, promoting to achieve this aim. . The best part of digital marketing is that it is not restricted to a particular area but any business can be globally marketed very easily. No platform reach’s clients as fast as digital marketing. Digital marketing cannot be done without a good digital marketing agency. Digital marketing agency Helps businesses through different strategies that help to reach new customers and retain the old ones. 

Finding the best digital marketing company for your business is crucial.

We have seen a different world in 2021 due to the pandemic. Old business models have suddenly been thrown out of the systems and overnight replaced with the new virtual and technologically savvy and contactless solutions. The Covid 19 has forced the system to become remote. Today people are surfing the internet more than ever, due to lockdown situations. People are spending 70% of their time online not only for entertainment, medical supplies, food, shopping, and tools to get information and even for promoting their business. Digital marketing has soared to the greatest level because of maximum traffic online. Globally all have become so close to the world which has never happened before. Digital marketing media companies have helped all sorts of businesses to flourish, thereby a lifesaver for all businesses. Today digital marketing companies strive on brilliant tactics of marketing tools like SEO for wider business exposure, better ranking, divert all the online traffic to your business, and hence within no time, your sales have been the talk of the town showing a miraculous financial gain. 

The Brand Visage communications, “A one-stop solution” for the completive digital era also the best digital marketing company in India

We, The Brand Visage, are working hard to add value to your brand. We place your business in such a way through the SEO strategy that it will be on the top for search results. We increase strategic value, in achieving business results, attract the right attention for your brand. We are a team of dedicated individuals, break the clutter to position your brand and give the ultimate push through a combination of market research to get the best results. With a budget-friendly deal, we optimize consumer touchpoints to a targeted audience. We are multitasking to give our clients the best results and best deals to users and get our client more clicks through our strategies as we are multi-talented.

How do we do this?

We are a strong intellectual talented team to work together for competence, brilliance, and excellence. It involves a lot of planning and research that our team takes upon each client-need basis. We have branched out to engage to achieve excellence in each area.

Social media marketing

“2021” almost all are on social media, the digital world has opened a countless audience at our disposal. Our social media agency team plans tailor-made options for each brand. We create brand images, to stick in the minds of the users whereby this society is aware of your brand.

It is said that “visual images are stronger than what we read”, here at brand massage we have successful campaigns, and regular up-gradation of our strategy, so we are a true player in this game. We publish content from time to time to reach more than 3.80 billion people, every month we plan and make a deadline and also create platforms to share feedback and experience for improvement. We have been using social media tools to minimize any confusion and error for amazing results.

Public relations

Another aspect which needs to be maintained and here we do the best for our client

Search Engine Optimisation

SEO is a crucial part of digital marketing, we get ourselves updated from time to time to meet the ever-changing needs of the digital era, the industry is filled with products and cutthroat competition on this platform. Today no user has the time to wait and watch. The digital marketing agency will deliver tailor-made SEO for every brand for enhanced profits.

Influencer marketing

Nothing is impossible when our team starts their work, the influencer campaign is one of the steps used by the best digital marketing Agency to achieve our target. Some of the steps are strategizing, which increases the success rate of digital sales and gives impressive results. We make sure that the customer is engaged in our brand. Influencing our users through the systematic campaign. Speaking of it, sometimes initially it is very profitable in the beginning but in the future it becomes a costly affair, to avoid such chaos our experts do the right kind of influencing at the perfect time. Our experts here understand how to benefit from communicators of the brand. Creating videos is one more tactic which we adopt. We have seen that video consumption is very influential and gives the best results. We decide the best course of action through crucial research by making a bridge between the real world and the digital world. We help facilitate the movement of the crowd from Real-world to the digital world

Website and app development

We have website development experts for fixing Goals, finding the audience, and creating value for the creative work. Our experts keep a watch on all the websites to understand what the thirsty user eyes are looking for? Our target is converting all the clicks into buyers.

Digital media buying

Our excellence helps the Business profitability beyond boundaries and touching the growing communities on social platforms

Online reputation management

Not only a man but also a brand carries a reputation. Digital society influences the reputation of the brand. Work on the reputation of the brand to create a positive response for users who intend to go for your brand. We remove all the loopholes which may hamper the reputation

Digital Films and video content marketing

There is a lot of significance for audiovisual marketing and Advertising we use this professionalism and exceptional potential online videos and influence them towards your brand and also we cater to digital consultation and training

We at brand visage celebrate a huge list of popular clients that cater to Lifestyle and retails, food and beverages corporate clients, educational and media, and also Health Care institutions some of their names are VEGA, Heinz, HCL, INDIA TODAY GROUP, AAJ TAK, Readers Digest, etc.

We also have beautiful and systematic visual enticing blogs which in turn gives top results for growing clients’ business and popularity. All this makes us the best digital marketing company in India. 

“You are just one click away from us”, Contact us Today.

Tags:, , , , , , , ,
Posted in Blog | No Comments »

The Complete Guide to Social Media Marketing

Tuesday, December 22nd, 2020

Social media and the relationship we have with it is one of the defining features of our generation. We spend a substantial amount of time scrolling through platforms like Instagram, Facebook, and Twitter, and it is fair to say that the influence of social media in our lives is quite profound. Be it our relationships or our professional and social engagements; many aspects of our lives are now deeply intertwined with social media. 

It is only natural that businesses from around the world see social media as a big opportunity and they have, therefore, invested heavily in leveraging this medium. Social media marketing is now a norm in the field of advertising and most brands and businesses have a social media presence which they use to engage with their audience. 

This medium has enabled marketing professional with many interesting tools and techniques and has allowed them to engage with their audience like never before. Digital marketers have realized that well planned social media campaigns are something that has many advantages. 

Social media marketing, however, is a vast subject and one needs to have a holistic perspective to make the most out of this medium. With this Guide, we have attempted to give you a snapshot of what social media marketing is all about, what are its benefits, and how you plan an effective social media campaign. 

So let’s begin! 

What is Social Media Marketing?

Social Media Marketing is that part of Digital advertising that lets you use various social media platforms to achieve marketing objectives. 

By using various paid and organic methods on social media platforms like Facebook, Instagram, Twitter, and Linkedin, etc you can engage with your target audience and try to achieve marketing objectives like boosting sales, increasing brand awareness, finding new customers, etc. 

Now that we have defined what Social Media Marketing means, let us now dive into how it can be beneficial for your business. 

Benefits of Social Media Marketing 

  1. Brand Awareness 

Of the many digital marketing methods available, Social Media Marketing is arguably the best way to generate brand awareness. All you have to do is to create a social media profile of your business and then promote it using various paid and organic techniques. With a comprehensive social media strategy, you can reach out to a large audience and make your presence in the market. 

With the help of Social Media Marketing, even small brands and start-ups can hope to increase their brand recognition. With an effective strategy they can, they can engage with their target audience better and even compete with big companies in their industry. 

  1. Better engagement with the audience 

Social Media is an interactive medium, and unlike TV or newspaper adverting, you can communicate with your audience and customers through social media. This allows you to build a deeper relationship with your audience, and also understand their needs better. Your customers and audience can also use platforms like Facebook, Instagram, and Twitter to give their feedback and reach out to you for any issues related to your product or services. 

One of the challenges, however, in social media is that you need to be careful about negative publicity. It is an open forum in which both appreciation and criticism flow freely. It is generally recommended that companies invest in Online Reputation Management (ORM) from the very beginning so that they are well prepared for any publicity crisis. 

  1. Brand Loyalty 

With the help of an effective social media marketing strategy, even niche brands that have a small market footprint can create a community of staunch followers. You will witness that there are many fashion and beauty start-ups, which have successfully used Instagram to market their brands and gather brand advocates. The youth especially relates to and appreciates brands that use social media to engage with them. 

  1. Driving Sales

The Digital Marketing method that is generally associated with driving sales is Search Engine Optimization, but these days’ social media is also being used effectively to generate leads and drive sales. With the advent of Social commerce, many companies can use social media platforms like Facebook and Instagram to directly sell their products. 

Apart from the core benefits discussed above, there are many other advantages of Social Media Marketing like better search engine performance, cost-effective advertising, and increased website traffic, etc. But, without the right social media marketing strategy, none of these benefits can be realized. Here is a simple process that can help you develop an effective social media strategy for your business. 

Creating a Social Media Strategy  

  • Define your goals

The first step of charting a social media strategy is to define what you wish to achieve by marketing through social media. Your objectives could be anything from driving sales, to increasing brand awareness or increasing followers, etc. Defining the goals will let you choose the right platform (Facebook, Instagram, Twitter, etc.) and also help you figure out the activities that will work on those platforms. 

  • Identify your target audience 

Without figuring out your target audience first, you’ll not be able to develop the right content for your social media profile. Once you understand the ‘buyer persona’, you will be able to identify what they find appealing and what kind of content will keep them engaged. 

  • Observe your competitors 

By checking out the social media profiles of your competitors you can get a sense of what is working for them and what differentiating factors you need to create. You can get some inspiring content ideas from your competitors and also identify opportunities that they may have ignored. 

  • Create content and a content calendar

Once you are done with the research part, the next thing is to get to the creative work and start developing attractive and engaging content. Apart from creating the content, you also need to schedule the posts and ads; for which you can use marketing tools like Hootsuite and Sprout Social, etc.

  • Evaluate your strategy 

You need to determine whether the goals that you had defined in the beginning are achieved or not. And, for that, you need to track the performance of your social media campaigns. Metrics such as engagement, impressions, shares, and mentions, etc can help determine whether your social media strategy is a success or otherwise. 

To conclude… 

Social media is a dynamic medium in which creativity and innovations are the norms, and if you can keep up with this fast-changing environment, social media marketing can prove to be a tool like none other. 

Also, Read: SMART SOCIAL MEDIA TIPS 2020

Tags:, , , , ,
Posted in Social Media Marketing | No Comments »

5 Easy Steps to Build Your Reputation Management Strategy

Friday, September 25th, 2020

Since its inception, the Internet has taken over the world by storm and rightfully so. It connects the world in a fashion that probably none of us ever imagined, touching the very core of human existence. Besides the technological revolutions that came with it, the Internet also completely changed the way we communicate, whether it is interpersonal or mass communication.

In this day and age, businesses that use it properly for their sales and marketing campaigns are bound to thrive. On the other hand, ones that do not slowly got far behind their competitors and lost the game altogether.

With the consumers using the Internet more than ever, brands have to be very careful about their online reputation management.

Brand Reputation

Besides the quality of goods or services you provide, your business reputation also depends on customer reviews and what they generally say online about your brand. Although managing the brand reputation offline may be easier, given the physical interactions between service providers and consumers; in the digital space, it is a different ballgame altogether due to the difficulty in segregating spam and bots from genuine accounts.

To tackle this, you need a smart online reputation management strategy that targets the pain areas and increases your online presence.

Let us discuss the 5 easy steps to build your reputation management strategy, so your brand reaches its highest potential.

Online Reputation Management

Potential customers in this day and age like to search the Internet for brand reviews, website and overall search results before making a purchase. This is where ORM or Online Reputation Management comes in. It makes use of technological tools such as search engine optimisation and social media tactics to influence buying behaviour.

There are several ways to do this yourself and also professional agencies to get this done. One of the most crucial things while considering a digital marketing agency to handle this for you should be their in-depth technical know-how and success with past endeavours. Brand Visage is an online advertising agency in Delhi backed by a team of top-notch industry professionals and hundreds of successful clients. Its success lies in the ability to research the brand to the core and offer customized solutions that boost the brand’s image positively.

Also Read: ONLINE REPUTATION MANAGEMENT: TRENDS 2020

Website and App Development

The face of the brand online is its website. It should contain all the necessary information and yet should be easy to navigate. Certain tactics make specific websites stand out from the crowd and hence, garner customers’ attention. Brand Visage works on creating outstanding websites that are free of clutter and influence the customer’s buying decision subconsciously. To further reinforce your brand’s reputation, app development is another sure-shot path to success. Apps make sure your brand stays with your customer at all times through their cellphones. Targeted advertisement on apps exponentially increases sales and revenue.

Optimizing Search Results

Most brands today use custom websites for their online presence. With the advent of search engines and their practice of indexing web-pages, the world changed significantly.

According to several pieces of research, a large chunk of consumers only pays attention to the first few pages of the search results. On top of that, even fewer scroll down to the bottom of the first page, let alone going to the second. For businesses, this results in a constant struggle to stay on the top, not only offline with their products’ word of mouth reputation but also online on search engine results.

This is where SEO, or Search Engine Optimisation services such as those of Brandvisage are required. Your brand should stay relevant and offer up-to-date information on its websites to avoid being lost in the pool of millions of competing brands.

Social Media Marketing

Brandvisage helps you attain consistency in your social media presence and aligning your social media strategy to your business goals. It can not be stressed enough that reviews can make or break your brand. Not only manging them online, but the timely response and converting passive online reviews into promoters are some of the strategies used to control the reputation. Customers tend to prefer brands that are highly responsive and address their concerns on-brand social media handles like Facebook and Twitter.

Your digital marketing and reputation management strategies should stay consistent with your end goals. However, it is also imperative that they evolve keeping in mind the changes in social media algorithms. This is because social media companies keep changing their algorithms and if your strategy does not change with it, it might lead to ineffective ads and incorrect audience targeting. Brand Visage keeps a close eye on these developments with its dedicated social media managers who scan Youtube, Facebook, Instagram and Twitter, amongst other major social media platforms for changes.

Influencer Marketing

It is a commonly known fact that influencers play a big role in affecting the decisions of their followers. According to polls, 80% of global marketers today believe that influencer marketing is highly effective. 

People tend to deeply connect with individuals who have personality traits that they like and this results in these influencers amassing millions of loyal fans.

Brandvisage works with the creme de la creme of influencers who can reshape how consumers view your brand. These are not your run of the mill influencers with only a singular achievement of followers under their belt, but market leaders who are considered experts in their niche by loyal fans. 

You do not have to shell millions to get celebrity influencers to endorse your brand; since there are micro-influencers and social-media champions that get the job done, specific to your requirements.

Public Relations 

Public relation management is an important factor in your overall online reputation management strategy. Brandvisage online advertising agency in Delhi has mastered the art of PR through crafted press releases and other tactics that enhance and sustain a positive brand image. 

It all starts with a detailed discussion about your business goals, target audience and budget constraints. Each brand is carefully studied before creating hard-hitting PR campaigns that drive the strategy forward.

It is evident that the world has moved online, and brands need a meticulously planned online reputation management strategy executed precisely. 

Rest assured, with Brandvisage’s experience, skillset and testimonials that back its claims, your brand is in safe hands. 

Tags:, , , , ,
Posted in Blog | No Comments »

What Is ORM And How It Helps Businesses

Monday, October 21st, 2019

Businesses across the world have used the internet to generate a lot of revenues & profits. In fact, the internet is arguably the most important channel for businesses today.

The internet, however, is an open & democratic medium where brands and businesses are susceptible to criticism from consumers and other stakeholders. And, it is important that bands and businesses are well prepared for all kinds of online conversations that involve them.

Protecting a brand’s reputation online is a whole new ball game, and, it is to deal with this new beast that “Online Reputation Management” has been developed.

What is ORM?

Simply put, online reputation management is every online activity that is carried out to create, maintain & protect a brand’s online image. Although, ORM is a vast and comprehensive subject, some of the simple strategies that are often implemented by businesses include asking customers for positive reviews, quick & polite responses to positive & negative feedback, recommendations & better engagement with customers.

Apart from dealing with customers, ORM can also be done through SEO, SMO & other technical methods, with the help of which you can optimize the positive feedback & reviews and push down all the negative chatter.

Benefits of ORM

Investing in ORM can help you protect your brand’s reputation, and in the long run, build a strong and sustainable image. Let us see some of the main advantages of online reputation management:

  • Increased visibility

By engaging with your customers and target audience through online platforms like search engines, social media networks & blogs etc you can create a lot of positive chatter for your brand. You can encourage a happy customer to leave positive reviews on prominent platforms (like Google, twitter, facebook, etc.)

All this activity can help improve the online performance of your brand and make it more popular amongst your target audience.

  • Builds Trust

A common tendency in online buyer behavior is that people tend to read a lot of reviews before they buy a product. And, one way to build trust and create brand advocates it to gather as many positives testimonials as possible. This is especially true for local businesses, in which people seek opinions of previous customers before making a decision.

The ORM process can help you optimize all the positive feedback that you get from your customers and make your brand more trustworthy in the eyes of your customers & your target audience.

  • Conflict resolution

Unresolved negative feedback about your brand or business can damage its reputation. With the help of the Basic ORM Guide, however, you can find all the criticism that is happening online and resolve them as soon as possible.

Quick responses are something that customers generally appreciate and it also shows that you as a brand are sensitive to the needs of the customers. This is one reason why many of the top companies are also heavily invested in ORM.

  • Decreases Risk

This perhaps the most important point and, also one that many new brands & businesses often ignore. Many brands choose to hire an ORM partner only after something goes wrong, and they are unable to deal with the damage & loss of reputation.

If you have a comprehensive ORM strategy from the very beginning, you’ll be better prepared to deal with criticism and negative reviews. And in the long run, you’ll reduce the risk of losing your brand’s reputation.

Conclusion

Online reputation management (ORM) has now become an inseparable part of online marketing, and with the consumers becoming more enlightened and aware, the need for ORM is pertinent. To stay ahead of the curve, however, it is important to be proactive rather than reactive and be well prepared for ORM challenges.

Tags:,
Posted in Blog | No Comments »

Basic Guide to Online Reputation Management (ORM)

Monday, August 27th, 2018

Online Reputation Management (ORM)

When I was 18, I read an interview of famous Investment Banker, Warren Buffet. He was talking about his life’s experiences where he said “It takes 20 years to build a reputation and five minutes to ruin it”, which is actually true as it takes years of hard work to gain the trust of your customers and it can be demolished by an entirely fake viral news in no time.

In order to keep the trust of your customers, so that they can make a buying decision in your favor without any second thoughts, any business requires a good online reputation. Whether you’re a software giant or a FMCG monopoly, you need to have the trust of your customers. Which is where the role of Online Reputation Management comes in.

What is ORM and how can I benefit from it?

Online Reputation Management (ORM) refers to the taking control of your reputation over the internet to ensure that people find correct and reliable information when they look for you on the internet. If done right, ORM packs a lot of benefits as it creates a balance and counters misleading trends while allowing you to put your best foot forward.

ORM is all about establishing yourself as a reliable and dependable resource for the particular product or business you are committed to. If a potential or current client during a search of your brand or product sees something negative as a top result, then you might be taking a huge risk of losing that opportunity. Moreover, that person might influence others which can be even harmful. Which is why it is of huge importance that your business has a good online reputation.

It can benefit you from a lot many point of views, some can be:

  • It can boost your sale by setting a good perception of the potential buyer, as according to a survey, 73% of customers say positive customer reviews make them trust a business more.
  • It can build a sense of trust in the existing customer base, as according to the same survey, 79% of customers trust online reviews as personal recommendations.
  • It ensures that you can flaunt your best side in front of potential customers, investors, etc.
  • It can also massively help in talent acquisition, as a reputed company might have a higher priority for skilled individuals when it comes to applying for a job.

How does ORM Work?

Confused about the functionality of ORM, Don’t worry. We have curated a 7-tip strategy for you to successfully tackle all your ORM worries.

  1. Create a presence on any social/web platforms: This makes sure that you are visible everywhere you are looked for so that you do not lose any opportunity.
  2. Put in efforts on your Social Media platforms: You must be active on your social media platforms to curate a community to stand by your side.
  3. Protect your individuals: Individuals associated with the company can be an easy prey for the defamers, as each individual might share different opinions of their own. Create collaterals with the individuals and keep them safe.
  4. Work on your blogs: If not the increased rank and traffic advantage from the SEO point of view, it makes sure you get the home court advantage of responding to any assertions made about your companies, if necessary.
  5. Apologize: In case your company gets into a mess or fails in any sense, make sure you apologize, and never repeat it again.
  6. Stay away from Online Arguments: Even if in case you have the upper hand, technically. You might lose some of your following because of the petty, harsh or unprofessional behaviour that it might reflect.
  7. Listen to your community: Making sure that you listen to your community and letting them know is one of the biggest advantages you can gain over your competitors as this ensures the loyalty of the existing user base and appeals the potential clients. It may also just provide you with what your Target Group wants.

Benefits from Online Brand Reputation Management is a never-ending feast. It will definitely help you in one way or the other. Now, if you have come so far, you know very well that losing the track of your reputation management can land you in big trouble. There is no greater value than a positive reputation as it opens new doors of opportunity.

About our recent Success in the field of Online Brand Reputation Management

Brand Visage communications is one of the best reputation management company in Delhi amongst other ORM companies in Delhi, and with its increasing experience and capability to serve across PAN India, It has also been one of the most swiftly growing pioneer of online reputation management India.

Tags:, , ,
Posted in Blog | No Comments »