Since its inception, the Internet has taken over the world by storm and rightfully so. It connects the world in a fashion that probably none of us ever imagined, touching the very core of human existence. Besides the technological revolutions that came with it, the Internet also completely changed the way we communicate, whether it is interpersonal or mass communication.
In this day and age, businesses that use it properly for their sales and marketing campaigns are bound to thrive. On the other hand, ones that do not slowly got far behind their competitors and lost the game altogether.
With the consumers using the Internet more than ever, brands have to be very careful about their online reputation management.
Besides the quality of goods or services you provide, your business reputation also depends on customer reviews and what they generally say online about your brand. Although managing the brand reputation offline may be easier, given the physical interactions between service providers and consumers; in the digital space, it is a different ballgame altogether due to the difficulty in segregating spam and bots from genuine accounts.
To tackle this, you need a smart online reputation management strategy that targets the pain areas and increases your online presence.
Let us discuss the 5 easy steps to build your reputation management strategy, so your brand reaches its highest potential.
Online Reputation Management
Potential customers in this day and age like to search the Internet for brand reviews, website and overall search results before making a purchase. This is where ORM or Online Reputation Management comes in. It makes use of technological tools such as search engine optimisation and social media tactics to influence buying behaviour.
There are several ways to do this yourself and also professional agencies to get this done. One of the most crucial things while considering a digital marketing agency to handle this for you should be their in-depth technical know-how and success with past endeavours. Brand Visage is an online advertising agency in Delhi backed by a team of top-notch industry professionals and hundreds of successful clients. Its success lies in the ability to research the brand to the core and offer customized solutions that boost the brand’s image positively.
Also Read: ONLINE REPUTATION MANAGEMENT: TRENDS 2020
Website and App Development
The face of the brand online is its website. It should contain all the necessary information and yet should be easy to navigate. Certain tactics make specific websites stand out from the crowd and hence, garner customers’ attention. Brand Visage works on creating outstanding websites that are free of clutter and influence the customer’s buying decision subconsciously. To further reinforce your brand’s reputation, app development is another sure-shot path to success. Apps make sure your brand stays with your customer at all times through their cellphones. Targeted advertisement on apps exponentially increases sales and revenue.
Optimizing Search Results
Most brands today use custom websites for their online presence. With the advent of search engines and their practice of indexing web-pages, the world changed significantly.
According to several pieces of research, a large chunk of consumers only pays attention to the first few pages of the search results. On top of that, even fewer scroll down to the bottom of the first page, let alone going to the second. For businesses, this results in a constant struggle to stay on the top, not only offline with their products’ word of mouth reputation but also online on search engine results.
This is where SEO, or Search Engine Optimisation services such as those of Brandvisage are required. Your brand should stay relevant and offer up-to-date information on its websites to avoid being lost in the pool of millions of competing brands.
Social Media Marketing
Brandvisage helps you attain consistency in your social media presence and aligning your social media strategy to your business goals. It can not be stressed enough that reviews can make or break your brand. Not only manging them online, but the timely response and converting passive online reviews into promoters are some of the strategies used to control the reputation. Customers tend to prefer brands that are highly responsive and address their concerns on-brand social media handles like Facebook and Twitter.
Your digital marketing and reputation management strategies should stay consistent with your end goals. However, it is also imperative that they evolve keeping in mind the changes in social media algorithms. This is because social media companies keep changing their algorithms and if your strategy does not change with it, it might lead to ineffective ads and incorrect audience targeting. Brand Visage keeps a close eye on these developments with its dedicated social media managers who scan Youtube, Facebook, Instagram and Twitter, amongst other major social media platforms for changes.
It is a commonly known fact that influencers play a big role in affecting the decisions of their followers. According to polls, 80% of global marketers today believe that influencer marketing is highly effective.
People tend to deeply connect with individuals who have personality traits that they like and this results in these influencers amassing millions of loyal fans.
Brandvisage works with the creme de la creme of influencers who can reshape how consumers view your brand. These are not your run of the mill influencers with only a singular achievement of followers under their belt, but market leaders who are considered experts in their niche by loyal fans.
You do not have to shell millions to get celebrity influencers to endorse your brand; since there are micro-influencers and social-media champions that get the job done, specific to your requirements.
Public relation management is an important factor in your overall online reputation management strategy. Brandvisage online advertising agency in Delhi has mastered the art of PR through crafted press releases and other tactics that enhance and sustain a positive brand image.
It all starts with a detailed discussion about your business goals, target audience and budget constraints. Each brand is carefully studied before creating hard-hitting PR campaigns that drive the strategy forward.
It is evident that the world has moved online, and brands need a meticulously planned online reputation management strategy executed precisely.
Rest assured, with Brandvisage’s experience, skillset and testimonials that back its claims, your brand is in safe hands.