Posts Tagged ‘digital media industry in india’

Growth of Digital Marketing in India: How To Use Digital Marketing For Your Business?

Saturday, July 3rd, 2021

Growth of Digital Marketing in India

In this digital era, everyone is on the internet irrespective of gender, age limit, and location. And a company or employee cannot ignore these users. Therefore, the Digital media industry in India has gained much more relevance. Some of the facts that will make you believe that a Digital Marketing career is a growing and profitable option:- 

  • Internet traffic is growing at an annual  growth rate of 32%
  • As per the report published by IMRB – The online advertising market in India is increasing by 30% year on year
  • The Indian language user is expected to grow at 18% CAGR reaching around 500 million by 2020.
  • The anticipated share of advertisement allocated for digital media is around Rs 25,200 crores at the end of the year 2020.
  • With the government encouraging ‘Digital India’ and startups more and more jobs will be created for people in the field of Digital marketing.

Initial Planning for Digital Marketing Strategy

Before you start promoting, there are several key questions that must be answered. Your digital marketing strategy should ultimately pave the way for your long- and short-term business goals. Do answer the following questions before you’re getting started:

Who is my audience?

Start with creating buyer personas. They should encompass all the qualities you’d like to see in your ideal customer including age, gender, geographical location, motivations, challenges, personal interests, shopping preferences

You also need to understand the reach of digital media in India. Another useful exercise is to identify the type of customer you don’t want and avoid marketing content that may inadvertently attract them.

What is my ultimate goal?

Identifying your goals before creating your digital marketing strategy ensures that you won’t be barking up on the wrong tree. Decide if you are looking to increase site traffic, decrease cart abandonment, build your mailing list, increase the average purchase amount, create greater customer loyalty, enhance brand awareness.

What is my current SEO situation?

Examine the health of your well-designed website in terms of search engine rankings and usability if you already have one. When it comes to maximizing your digital presence, SEO is a critical component of any comprehensive digital marketing strategy. Consider the long term while creating an SEO strategy. Ranking higher for competitive keywords is a long-term task that demands patience, high-quality content, and a results-oriented strategy.

What content will be relevant for my campaign?

Content is the fuel that keeps your marketing initiatives running. The importance of good content in online company promotion cannot be overstated. Creating high-quality content will boost your chances of staying ahead of the curve, from web copy and off-site initiatives to ongoing blog articles and adverts. Focus on offering value in the form of real-time solutions when creating content for various platforms.

Primary Digital Marketing platforms to promote

1) Email Marketing

Email communication is one of the simplest ways to stay in touch with your customers on a regular basis. Send relevant corporate information and promotions, request customer feedback, remind customers that they have things in their online shopping cart, and so on.

  • Personalize with the name of the recipient.
  • When people aren’t on the clock, the optimum time to send an email is in the evening or on weekends.
  • Include topic lines that are longer than 70 characters.

2) Social Media

Social media provides significant tools to strengthen your digital marketing efforts by allowing you to pinpoint target audience members. The exercises we described earlier are useful in this situation. If your ideal customer is a business professional, for example, you should concentrate on LinkedIn. 

  • Twitter and Instagram would be more suitable if they were millennials.
  • Cross-promote with a related company.
  • Organize a competition.
  • Create a series by going live on Facebook or Instagram Stories.
  • User-generated content should be re-posted.
  • Incorporate ‘tag a friend’ content into a campaign, event, or holiday.
  • Take a poll among your followers.

3) Content Marketing

Including relevant and valuable content throughout your digital marketing channels raises the likelihood of organic visitors. Customers will find you through search engine results if you use blogs, videos, infographics, and whitepapers.

If you have marketing pieces that have shown to be particularly effective in one digital media, adapt them for usage across all of your digital marketing channels. If it’s specific to its original purpose, give it a minor refresh or modify the phrasing, but if you’ve had success with a particular message, promotion, or call to action, capitalize on it.

4) Mobile Strategy

Depending on the resources you have, a mobile strategy might take many different forms. You can use social media and a mobile-friendly website to do effective mobile marketing. You can also design a mobile application. Because of the customization options, a mobile application is advantageous.

  • You have the ability to send notifications.
  • A consumer loyalty program is simple to implement.
  • Your logo is always visible on consumers’ home screens.
  • Customers like how simple it is to conduct business with point-and-click transactions and communication.

5) Pay-to-Play Advertising

Paid social media ads, pay-per-play audio ads, pay-per-click ads, Google Adwords, and more possibilities are available. Essentially, you’re making digital billboards! Except with a digital “billboard,” you can pick who sees your ad and where it appears to maximize your return on investment.

6) Cross Promoting 

Cross-promote each of these marketing channels to ensure that customers are receiving messages in the places where they are most likely to respond. Include links to your social media pages in each email blast, develop a social media ad geared at gathering leads and contact information, or use a link in your most recent social media post to drive people to your current blog article.

 

BENEFITS OF DIGITAL MARKETING

1. Better Options for Small business

The importance of digital marketing for business is selecting a method of marketing as per your budget and contact a large number of customers at a lesser cost.

2. Higher Conversion Rate

The businesses that opt for digital marketing can measure the rate of conversion in real-time by identifying the percentage of viewers who get converted into leads and purchase the service or product. 

3. Online reputation management

For a business to survive the one thing that they need to consider is building a reputation that is unblemished. In the past few years, it is evident that customers always prefer a company that is not associated with any scandals. The presence of your brand and services on varied platforms provides an option to customers for rating your services based on their experience.

4. Solving Customer Queries

Be it digital marketing or social media platforms you can always offer the customer solutions to their queries and connect them with your product by providing services like live chat. 

5. Digital marketing is money-saving

A small business needs to conserve its resources before it starts to make profits. Digital marketing provides you the scope for reaching a wider audience and that too is your price.

6. Expanding Audience Reach

Digital marketing allows you to target your audience to the fullest. There are greater chances that your customers are spending time on social media platforms.

Conclusion

From the above discussion, it is pretty clear that in order to grow your business to a large scale, digital marketing is the ultimate tool. To work it efficiently, you need to have digital marketing experts do the work for you. We, Brand Visage Communications, are the Best Digital Marketing Agency in India. You can rely on us for all your digital marketing needs and many more. For more info, contact +91 9717580410. 

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Why Content is King in The Current Digital Marketing Era?

Monday, July 5th, 2021

“Content is king” this quote is made famous by Bill Gates and was taken from an essay, which explains how necessary content is, to build a relationship with the customer.

These years have been very unpredictable, there have been many drastic changes in the world. In midst of this, the digital era reached the roof, while people are more on social media and video conferences becoming very common. This has become the way of life and even the consumers have made E-commerce sales reach their height.

Because of the stay home orders, the consumers have got flooded on the internet, due to which live viewings have risen by 50% during the lockdown. Even Instagram has gone up to 70%, which makes content creation on the top of the list.

 

 Digital marketing era:

Digitalization has lately been a game-changer for all businesses. Digital marketing are leaders. Today all companies have realized that business can only happen on the digital platform. The sales, marketing of all operating models have spread only on the internet. Due to the pandemic situation, even the businesses which were not dependent on digital Technology had to equip themselves very fast on the online market. One can employ the Best digital marketing company in India, which mainly makes business on people’s attention and retention. It is very essential to drive the curiosity of the users and seek their attention. Getting their attention is very difficult due to the high level of competition and traffic. All the agencies have flooded the net with Marketing strategies, services, and products.

 

Content is a lifeline in the current digital marketing era.

As there are more ads and people are investing more in digital activities the consumer has a limited attention span. Every platform is unique and uses a different uniqueness to catch users’ attention. As the marketing team evolves, there is a Rainbow of creativity backed with content. Good content will engage the audience and create an impression on his mind. If the content is marketed effectively then the brand can reach the next level of popularity. It helps the audience to be aware and also notice the brand. Content marketing helps in profit-making, good content with a combo of the SEO tool can do wonders.

 

Content marketing to be precise

It is marketing of words that are valuable and can keep people engaged and targets a wide range of audiences, the result being profit. A consistent effort of creating good content takes a lot of hard work many digital media industries in India have been effortlessly gaining more content audiences. For a business to grow one should employ a good agency, to create good content. You can lookout for a content marketing company in Delhi or advertising agencies in Delhi. Brand visage is one of the Best digital media industries in India. Engaging in content writing is profitable because this is a strategic approach that reaches the audience and thereby they get influenced and want to know about the brand.

 

Builds relationship:

High-quality content will help in building your brand’s relationship with your customer thereby helps to improve reputation. Content keeps the attention of the customer going and also holds onto the customer’s world trying to attract a new flow. Content writing is an art that needs to be creative. The Best digital marketing company in India engages, such kind of intellectuals who are a master in writing, which can directly influence the readers and helps to increase the customer and the sales. This relationship will last lifelong if there is continuous interaction with the customers to retain their attention through content.

 

Builds trust:

When you interact more with the customers, it helps to create reliability. There are several companies today in the digital era that engage in feedback. This is a very good practice because it helps the customer to get closer to the company or brand. Now the customer feels safe because he is heard. The content marketing company in Delhi helps to create such trust through their marketing skill sets. This is a step-by-step method that is followed by such companies to gain the audience’s trust.

 

 Content creation for mesmerizing the audience:

 Just like the cartoon character Jerry who gets mesmerized with the smell of cheese, in the same way, the visual content, with the written quality content, can easily mesmerize the audience. The best digital marketing company in India uses strategic mechanisms, to evaluate the audience, make the perfect quality content to drive the people to read and understand them, thereby helping them to make decisions to purchase and also keep them coming back.

 

  Entertaining blogs with quality content:

         Today all the people are engaged on the internet, either reading something, or trying to purchase some products, or their busy writing reviews, or daily office work which they are employed to do. The digital media industry in India like Brand Visage creates blogs that are worth and retain in minds with educational value. They give information to improve brand awareness. A person can know about the brand only by reading, or by getting an understanding of it through any content. The content cannot be boring or repetitive, because then the traffic won’t come to the platform. Today people have read a lot, seen a lot, written a lot, and even created a lot. So when it comes to content, people won’t stay long to get bored, the content marketing company in Delhi just has a few seconds to get their attention to your brand.

In the digital marketing era, the content creates a connection, It should be interesting with topics that will focus on the consumer’s needs, pain, interest, challenges, etc. in this fast-paced digital world, the word is going to spread the fastest. The Google search will overnight show a rise in an end-user click. Good content in the digital world can make a fortune and make the brand popular within no time. It can make your brand stand out and make it look interesting. Today various Advertising agencies in Delhi are using it to increase their success which ultimately leads to the success of the brand.

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Digital Media in India

Thursday, April 12th, 2018

According to an economic times report, the Indian media and broadcast industry is expected to touch USD 34.8 billion, and this growth will be paced by a significant surge in the digital media, which will gain more prominence in the times to come.
The Indian Media Industry is said to be at a digital crossroads today. The medium has almost spread to all the industries and traditional methods of marketing (TV, Print, radio, OOH, etc.) are being challenged by digitization.

Let us see some of the major reasons that are driving the growth of digital media in India:

Trust Factor

The early apprehensions in the digital medium have now faded away and people have started trusting the information on the internet and have adopted e-commerce in a big way. People now shop for clothes, groceries, furniture, etc. through the internet and a considerable number of people have even adopted online and mobile banking.

Communication revolution

Majority of Indians now have at least a low-cost Smartphone, which has increased the penetration of high-speed internet exponentially. This factor has revolutionized the market for both consumers and as well as marketers. The number of internet users in India was 481 Million in December 2017, which give a huge opportunity to serve a large and growing population.

Adoption of Digital marketing my companies

All the top corporate in India have already either developed or are in the process of developing an integrated digital strategy for themselves. Traditional methods of marketing are no longer seen as sufficient and the dependence on digital marketing is expected to become even greater in the times to come. In fact, on the global level, 2021 is expected to be the year in which Digital marketing will out-do traditional methods of marketing.

Digital Marketing, Cheaper than traditional methods

Cost-effectiveness is one thing that makes digital marketing very popular today. TV & Print ads cost a lot, but online advertising, on the other hand, is something that even start-ups can afford.

Although Digital Marketing is growing leaps and bounds, there is still a lot of scopes for the industry to grow. And with demography on its side and zeal for entrepreneurship and innovation, India has a bright digital future.

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