Posts Tagged ‘digital media in india’

Future Of Digital Marketing In India

Wednesday, September 15th, 2021

Even though India is still a relatively young country, the future of digital marketing is set to improve in the coming years, as well as the scope of the Digital Media Industry in India.

Since every person now relies on a mobile phone, to increase the reach of their products and services, everybody wants to advertise their products and services online.

There will be a fascinating business opportunity to attract a growing pool of tech-savvy internet users, compared to traditional, orthodox, or conventional marketing. And virtual reality marketing is more affordable and effective than traditional marketing.

Digital Marketing – What Does It Mean?

It is commonly referred to as digital marketing if it is done via digital media such as the Internet, search engines, social media, blogs, video channels, websites, and apps.

Due to its reach, cost-effectiveness, measurability, and precision, it has become the most popular form of marketing. This form of marketing is quickly overtaking all other platforms. A digital marketing strategy is the use of digital channels to market products and services to consumers.

Here are 8 reasons why digital marketing is set to flourish in India.

1. The traditional marketing landscape is changing drastically & rather dramatically

In the past, door-to-door marketing and word of mouth were the only types of marketing available. Physical manpower was previously used by marketers to advertise their products.

However, people today want everything readily available to them. And since customer satisfaction is the top priority of every business, they try all possible ways to do their primary job. 

2. The term digital now stands for the new era of technology

Across the country, digital marketing is the most popular form of marketing. Digital marketing is being used even by start-ups. Every business can benefit from this platform.

It has a range of simple, powerful, and contemporary mechanisms and mediums of marketing that are completely reasonably priced, potent, and successful. It does not need to utilize man-hours to physically market the product.

Digital marketing is now being used for all kinds of products and services because it is a proven channel. 

3. In addition, the “Digital India” initiative bolsters

The Government of India (GoI) launched the Digital India program to transform the entire ecosystem of public services using information technology to make India an economically and technologically advanced nation.

Small towns now have equal access to opportunity as metro cities. As part of its Employment programs, the government has also developed an application. Digitalization is taking over everything these days.

There will be a learning curve for Indians as they become more familiar with the technology slowly. Many Digital Media in India projects are being developed by the government for young people in the country.

4. Market expansion on a global scale

Digitalization has become synonymous with globalization. There is no other way about it. Businesses can interact with their customers anywhere in the world by using Facebook, Instagram, and LinkedIn.

Numerous companies operating in India serve exclusively the US market. Connecting with your target audience is now convenient via social media. Therefore, anything is possible with social media for Digital Media in India.

Additionally, some American companies prefer to plan their social media campaigns with Indian digital marketing agencies.

All in all, India has plenty of digital marketing opportunities. Lots of people are interested in the idea, and it is getting a lot of traction & attention.

5. Several institutions are developing Digital Marketing programs

In recent years, many institutions have introduced degree programs in digital marketing that combine theory and practice. Students can choose between residential and online academic courses.

Today, many digital marketing agencies have their academy where prospective students can learn about digital marketing. The demand for the product must coincide with the supply for the product.

Digital marketing has become increasingly popular, and those in the know are training students with ideas.

There are many Best Digital Marketing Agencies in Delhi that can help you get the right course & training.

6. Digitalization of small towns

Digital technologies already exist in the macro-economy. However, now that digital marketing has become more and more popular, small towns and cities are also getting more and more connected to it.

Social media is allowing start-ups to reach a global audience. New start-ups are being launched in small towns and helping the Digital Media Industry in India thrive.

7. Budget-friendly

Digital marketing has the advantage of being one of the most affordable media to promote the product compared to other marketing platforms. It is no longer necessary to spend thousands and lakhs to get the advertisement printed in the newspaper.

It is so easy to use Digital Media in India these days. Thousands of people can be reached at one time when you use social media to promote your real estate company’s new project.

Digital marketing is heavily invested in by many industries and companies, both old and new.

You must be able to design and implement effective digital marketing strategies with the Top Digital Marketing Agency in Gurgaon.

8. A higher level of engagement

It is no wonder that social media is such a powerful tool for all kinds of information. Content that keeps people informed and entertained is essential.

As a result, digital marketers are responsible for creating content that engages the audience. The online food delivery service keeps its audience interested by posting creative content on its Facebook page.

You will be a huge hit on the digital platform if you scroll down their blog without clicking the like button, even though their page is about food.

The digital platform is a good place to use creative skills and the Best Digital Marketing Agency in India can help you achieve a high level of engagement.

Conclusion

Since the dawn of time, marketing has evolved according to customer needs. It is important to learn that history shows that radio was used as a marketing and advertising tool at times when it was being used by customers.

Digital media in India has played the same role in marketing in this era.

Due to the boom of the Internet, more customers began using it, resulting in a new type of marketing first called internet marketing, which is now known as digital marketing.

Hence, the Digital Media Industry in India has a lot of scopes as our generation is a digital one. It helps companies grow and reach out to potential customers for a fraction of the price.

Likewise, it allows students to pursue creative and technical careers with good pay and advancement opportunities. Soon, digital marketing will radically change the industry, and it is the ideal time to take part so look for the Best Digital Marketing Agency in Gurgaon and apply for the courses to boost your career.

How a PR Agency helps in achieving the ultimate success for your Business?

Friday, September 3rd, 2021

Introduction

It is not simple to run a small business. You have a limited amount of time, money, and resources to get things done in order to develop your firm. However, in order to have consistent incoming money, you must put yourself out there as often as possible. So, where should you begin?

Great PR is one method to make the most of your resources while also creating new business. In its most basic form, public relations is all about attracting people’s attention and trust in digital media in India. Some of us have the misconception that public relations are exclusively for large, international companies with significant marketing expenditures. It makes sense because public relations appears to be a full-time job that necessitates the kind of resources that SMBs have.

On the contrary, for small firms to develop, public relations is even more important. Furthermore, great, cheap tools and resources are now available to assist SMBs in managing PR, making it more accessible to them.

Benefits of PR Agency 

I’ll go through the six major advantages of conducting PR for a small business in this article.

  1. It allows you to extend your budget

For small company owners, every cent has to stretch as far as possible. Getting journalists and influencers to write about your company won’t cost you much money, but it will take a lot of time. You may create trust and credibility for your business without spending a lot of money on marketing by performing public relations.

Even better, organic buzz and word-of-mouth referrals encourage more potential consumers to come and talk about your company. Getting others to mention your name in a favorable light on a regular basis – whether it’s influencers, journalists, satisfied customers, or even staff – will certainly help your company thrive in the long term.

  1. It’s more efficient than traditional advertising

Earned PR, whether it comes from word-of-mouth, consumer feedback, or editorial media coverage, is just more reliable than advertising. In terms of influencing customers, public relations is 90 percent more successful than advertising. However, a positive reference of your company that is earned rather than porch digital media in Indianised carries far more weight than an advertisement. 

We are bombarded with marketing and commercial information as a result of social media. People don’t trust companies as much as they used to, which is why influencer marketing and PR content give your company a real feel. Best Pr Agency In Delhi will ensure that you are widely reaching your targeted audience.

  1. Public relations is in charge of all marketing

Public relations is another important component of your overall strategy for reaching out to your target audience, raising awareness, and establishing a favorable brand image. In a manner that advertising cannot, PR may complement and assist your other activities rather than competing with them.

You’ll get people’s attention if you utilize PR to give and deliver genuine value to your audience – whether it’s by providing something helpful, informative, or inspirational. It may appear difficult, but all it takes is a strong strategy and a lot of effort. When planning a public relations campaign, strive to understand and sympathize with your target audience as much as possible, and give them something useful.

  1. Effective public relations tactics help to avoid issues

Dissatisfied consumers may spread negative press and damage your brand’s reputation, especially for small firms that rely largely on word-of-mouth marketing. Not only that, but employee-related controversies, defective goods, and possible lawsuits may all be avoided if handled correctly and swiftly.

Staying on top of what’s being said about your company and ensuring that the information being disseminated is correct is an important component of PR. If it isn’t already included, a section on how to manage and correct misconceptions should be added to your PR strategy.

  1. Public relations improve brand awareness

Online media, unlike traditional media, has no expiration date. News stories can be found in search engines for an unlimited period of time. As a result, any PR content you generate might grow in value over time.

Furthermore, the media coverage may be linked and shared by other news sites, blogs, and even customers. You can maintain your business high in search engine results by providing current and relevant news across earned, owned, and shared media, which will bring more consumers knocking on your door. Best Digital Agency In Delhi can help you to build a unique image of your company.

  1. Establishes long-term partnerships

You’ll develop enduring relationships and generate goodwill since PR is all about creating trust and offering value. Building and sustaining relationships may appear to be a time-consuming task, but if you approach it methodically, you may establish an easy-to-follow daily or weekly routine.

If you devote 30-60 minutes each week to public relations, you will see results in the form of more customers and more people talking about your company. The best part is that you will receive all of this wonderful advertising for free.

How to get started doing PR?

Now that you’ve learned about all of the advantages of public relations, you’ll need to know how to get started. Before you depart, let me walk you through four phases of a PR activity that you should conduct on a regular basis.

  • Keep an eye on your industry: To begin, keep an eye on your industry and your brand. You’ll learn a lot about what you should and shouldn’t do, as well as how to position your brand in the marketplace, by doing so.
  • Create and distribute stories: Second, you must know how to identify and interact with your audience in order to create and disseminate tales. All of your conversations will be in vain if you don’t put in the effort in this area.
  • Recognize and engage your target audience: Third, you must write and share tales. To accomplish this successfully, you must first comprehend what makes a good tale and why anyone should be interested.
  • Calculate your reach: Fourth, you must track your progress to ensure that you are having the desired effect. Making and measuring progress will be difficult without a data-driven strategy.

Conclusion

The key to effective PR is to keep your brand at the forefront of people’s minds. As a result, you’ll want to repeat these four processes on a regular basis to maintain a continuous flow of your brand’s content in front of your audience.

From the above discussion, it is pretty clear that to grow your business to a large scale, PR marketing is the ultimate tool. To work it efficiently, you need to have PR experts do the work for you. We, Brand Visage Communications, are the top Pr Agency In Delhi. You can rely on us for all your PR and marketing needs and many more. For more info, contact +91 9717580410.

Growth of Digital Marketing in India: How To Use Digital Marketing For Your Business?

Saturday, July 3rd, 2021

Growth of Digital Marketing in India

In this digital era, everyone is on the internet irrespective of gender, age limit, and location. And a company or employee cannot ignore these users. Therefore, the Digital media industry in India has gained much more relevance. Some of the facts that will make you believe that a Digital Marketing career is a growing and profitable option:- 

  • Internet traffic is growing at an annual  growth rate of 32%
  • As per the report published by IMRB – The online advertising market in India is increasing by 30% year on year
  • The Indian language user is expected to grow at 18% CAGR reaching around 500 million by 2020.
  • The anticipated share of advertisement allocated for digital media is around Rs 25,200 crores at the end of the year 2020.
  • With the government encouraging ‘Digital India’ and startups more and more jobs will be created for people in the field of Digital marketing.

Initial Planning for Digital Marketing Strategy

Before you start promoting, there are several key questions that must be answered. Your digital marketing strategy should ultimately pave the way for your long- and short-term business goals. Do answer the following questions before you’re getting started:

Who is my audience?

Start with creating buyer personas. They should encompass all the qualities you’d like to see in your ideal customer including age, gender, geographical location, motivations, challenges, personal interests, shopping preferences

You also need to understand the reach of digital media in India. Another useful exercise is to identify the type of customer you don’t want and avoid marketing content that may inadvertently attract them.

What is my ultimate goal?

Identifying your goals before creating your digital marketing strategy ensures that you won’t be barking up on the wrong tree. Decide if you are looking to increase site traffic, decrease cart abandonment, build your mailing list, increase the average purchase amount, create greater customer loyalty, enhance brand awareness.

What is my current SEO situation?

Examine the health of your well-designed website in terms of search engine rankings and usability if you already have one. When it comes to maximizing your digital presence, SEO is a critical component of any comprehensive digital marketing strategy. Consider the long term while creating an SEO strategy. Ranking higher for competitive keywords is a long-term task that demands patience, high-quality content, and a results-oriented strategy.

What content will be relevant for my campaign?

Content is the fuel that keeps your marketing initiatives running. The importance of good content in online company promotion cannot be overstated. Creating high-quality content will boost your chances of staying ahead of the curve, from web copy and off-site initiatives to ongoing blog articles and adverts. Focus on offering value in the form of real-time solutions when creating content for various platforms.

Primary Digital Marketing platforms to promote

1) Email Marketing

Email communication is one of the simplest ways to stay in touch with your customers on a regular basis. Send relevant corporate information and promotions, request customer feedback, remind customers that they have things in their online shopping cart, and so on.

  • Personalize with the name of the recipient.
  • When people aren’t on the clock, the optimum time to send an email is in the evening or on weekends.
  • Include topic lines that are longer than 70 characters.

2) Social Media

Social media provides significant tools to strengthen your digital marketing efforts by allowing you to pinpoint target audience members. The exercises we described earlier are useful in this situation. If your ideal customer is a business professional, for example, you should concentrate on LinkedIn. 

  • Twitter and Instagram would be more suitable if they were millennials.
  • Cross-promote with a related company.
  • Organize a competition.
  • Create a series by going live on Facebook or Instagram Stories.
  • User-generated content should be re-posted.
  • Incorporate ‘tag a friend’ content into a campaign, event, or holiday.
  • Take a poll among your followers.

3) Content Marketing

Including relevant and valuable content throughout your digital marketing channels raises the likelihood of organic visitors. Customers will find you through search engine results if you use blogs, videos, infographics, and whitepapers.

If you have marketing pieces that have shown to be particularly effective in one digital media, adapt them for usage across all of your digital marketing channels. If it’s specific to its original purpose, give it a minor refresh or modify the phrasing, but if you’ve had success with a particular message, promotion, or call to action, capitalize on it.

4) Mobile Strategy

Depending on the resources you have, a mobile strategy might take many different forms. You can use social media and a mobile-friendly website to do effective mobile marketing. You can also design a mobile application. Because of the customization options, a mobile application is advantageous.

  • You have the ability to send notifications.
  • A consumer loyalty program is simple to implement.
  • Your logo is always visible on consumers’ home screens.
  • Customers like how simple it is to conduct business with point-and-click transactions and communication.

5) Pay-to-Play Advertising

Paid social media ads, pay-per-play audio ads, pay-per-click ads, Google Adwords, and more possibilities are available. Essentially, you’re making digital billboards! Except with a digital “billboard,” you can pick who sees your ad and where it appears to maximize your return on investment.

6) Cross Promoting 

Cross-promote each of these marketing channels to ensure that customers are receiving messages in the places where they are most likely to respond. Include links to your social media pages in each email blast, develop a social media ad geared at gathering leads and contact information, or use a link in your most recent social media post to drive people to your current blog article.

 

BENEFITS OF DIGITAL MARKETING

1. Better Options for Small business

The importance of digital marketing for business is selecting a method of marketing as per your budget and contact a large number of customers at a lesser cost.

2. Higher Conversion Rate

The businesses that opt for digital marketing can measure the rate of conversion in real-time by identifying the percentage of viewers who get converted into leads and purchase the service or product. 

3. Online reputation management

For a business to survive the one thing that they need to consider is building a reputation that is unblemished. In the past few years, it is evident that customers always prefer a company that is not associated with any scandals. The presence of your brand and services on varied platforms provides an option to customers for rating your services based on their experience.

4. Solving Customer Queries

Be it digital marketing or social media platforms you can always offer the customer solutions to their queries and connect them with your product by providing services like live chat. 

5. Digital marketing is money-saving

A small business needs to conserve its resources before it starts to make profits. Digital marketing provides you the scope for reaching a wider audience and that too is your price.

6. Expanding Audience Reach

Digital marketing allows you to target your audience to the fullest. There are greater chances that your customers are spending time on social media platforms.

Conclusion

From the above discussion, it is pretty clear that in order to grow your business to a large scale, digital marketing is the ultimate tool. To work it efficiently, you need to have digital marketing experts do the work for you. We, Brand Visage Communications, are the Best Digital Marketing Agency in India. You can rely on us for all your digital marketing needs and many more. For more info, contact +91 9717580410

Digital Media in India

Thursday, April 12th, 2018

According to an economic times report, the Indian media and broadcast industry is expected to touch USD 34.8 billion, and this growth will be paced by a significant surge in the digital media, which will gain more prominence in the times to come.
The Indian Media Industry is said to be at a digital crossroads today. The medium has almost spread to all the industries and traditional methods of marketing (TV, Print, radio, OOH, etc.) are being challenged by digitization.

Let us see some of the major reasons that are driving the growth of digital media in India:

Trust Factor

The early apprehensions in the digital medium have now faded away and people have started trusting the information on the internet and have adopted e-commerce in a big way. People now shop for clothes, groceries, furniture, etc. through the internet and a considerable number of people have even adopted online and mobile banking.

Communication revolution

Majority of Indians now have at least a low-cost Smartphone, which has increased the penetration of high-speed internet exponentially. This factor has revolutionized the market for both consumers and as well as marketers. The number of internet users in India was 481 Million in December 2017, which give a huge opportunity to serve a large and growing population.

Adoption of Digital marketing my companies

All the top corporate in India have already either developed or are in the process of developing an integrated digital strategy for themselves. Traditional methods of marketing are no longer seen as sufficient and the dependence on digital marketing is expected to become even greater in the times to come. In fact, on the global level, 2021 is expected to be the year in which Digital marketing will out-do traditional methods of marketing.

Digital Marketing, Cheaper than traditional methods

Cost-effectiveness is one thing that makes digital marketing very popular today. TV & Print ads cost a lot, but online advertising, on the other hand, is something that even start-ups can afford.

Although Digital Marketing is growing leaps and bounds, there is still a lot of scopes for the industry to grow. And with demography on its side and zeal for entrepreneurship and innovation, India has a bright digital future.