Posts Tagged ‘Digital Marketing’

All you need to know about Video Marketing in 2021

Friday, September 3rd, 2021

Introduction

The use of video to generate awareness, build engagement, and drive sales is known as video marketing. It’s a big aspect of a Content Marketing Agency, and it intersects with content marketing. Video marketing has become so common that it is now considered a must-have skill for all marketers. But it hasn’t been the case for very long. Video marketing is the future – and the present, as you’ve probably heard. Video content is no longer optional; it is now an integral part of any effective marketing campaign.

What do statistics say about Video marketing?

Here are some reasons why you should use video marketing:

  • A video about a product is preferred by four times as many people as reading about it.
  • You may increase open rates by 19 percent and click-through rates by 65 percent by inserting the term “video” in an email subject line.
  • A video on a landing page can boost conversion by as much as 80%.
  • YouTube has more than a billion users, accounting for over a third of all internet users.
  • 92 percent of people who watch videos on their phones share them with others.
  • This year, 44% of SMB owners and marketers expect to invest in video content on Facebook.
  • One minute of video is equivalent to 1.8 million words, making it the most cost-effective use of your marketing dollars and effort.

Even if you aren’t convinced that video is the way of the future, the statistics may persuade you to dip your toe into the world of marketing possibilities. Before you start making videos, there are a few things you should know.

  • Tell an interesting story

The same rules apply to video marketing content as they do to written marketing content. Focus on the value you’re offering to your clients. Instead of using your video to actively promote your product or service, use it to tell a story. Take the time to learn about your clients’ goals, requirements, and desires, and then use visual storytelling to appeal to them. After all, the new sales pitch is storytelling.

Instead of focusing on the product, the brand might focus on human emotion (with a surprise twist). Create a narrative around their product to help customers connect with the brand.

  • Create How-To Videos

Create a video to show how a new product or service works if you’re releasing one this year. Everything can be explained through video. When viewers see a video, they recall 95% of the material, compared to 10% when reading it in prose. Furthermore, How-To queries account for 30% of all YouTube searches. Remember that, after Google, YouTube is the second most popular search engine (who owns YouTube). To top it off, 73 percent of consumers are more likely to acquire a product or service after watching a How-To video that explains how to use it.

“How to Cook Perfect Pasta” is an excellent example of a how-to film that engagingly covers a monotonous subject matter for a food company. Accelerate your demonstration so that the information is received as rapidly as possible by the audience. Because people’s attention spans are shortening, videos under two minutes garner the most views. Keep it brief and to the point!

  • Deliver in first 10 seconds

Ten seconds. That is the amount of time you have to capture the interest of the audience before they move on to the next best thing on the internet. According to studies, if you wait 30 seconds, you’ll lose one-third of your viewers, and if you wait two minutes, you’ll lose 60% of them. So you only have a few seconds to make your argument and persuade people that your video is worth watching. Start your video with a hook, much like you would in a blog article or a presentation. Then, right away, explain why people should continue to watch. All you need is a video that piques the viewer’s interest right away. You can hire the Best Video Marketing in Delhi to do the creative work for you.

  • Don’t get demotivated

Every day, you’re undoubtedly exposed to hundreds of videos, some of which are expertly created and lavishly produced. Even though we all want to create ultra-professional movies, many small and medium-sized organizations lack the resources or staff to do so. But don’t give up hope! To make good videos, you don’t require pricey video equipment. When it comes to video marketing, video quality isn’t the most crucial factor. A video that does not effectively describe the product or service will turn off 37% of viewers (vs 25% who will be turned off by a film’s poor quality). The most fundamental criterion for successful video marketing is content.

So don’t let the fact that you don’t have a professional film studio hold you back. Smartphones are now capable of producing incredible videos. If you’re on a tight budget, start small by ordering semi-professional lighting and backgrounds from Amazon. You might also use animated videos, which have shown to be highly effective in the past. For example, in its objective to teach people about rail safety, “Dumb Ways to Die,” a short animated movie, has received over 68 million views. That’s a lot of bang for your investment.

  • Don’t be boring

A dull video may cause more harm than good. Make your audience laugh, educate them, or take them to another realm. As you might expect, humor is the most popular type of internet video content, followed by news and music. What are the benefits to you? Humor has been demonstrated to improve mood, and individuals correlate this improved mood with the goods displayed.

You can go against the normal engagement figures of 10-20 seconds if you are inventive. People didn’t mind the longer format because of the great combination of wit, charm, product explanation, and honesty. With over ten million views, this video illustrates that being unique pays off.

Even if you’re in a “boring” industry, videos can help you attract and retain customers. With video, even the most boring subjects may become incredibly entertaining.

Conclusion

From the above discussion, it is pretty clear that to grow your business to a large scale, video marketing is the ultimate tool. To work it efficiently, you need to have digital marketing and video experts do the work for you. We, Brand Visage Communications, are the best content marketing agency in Delhi. You can rely on us for all your digital marketing needs and many more. For more info, contact +91 9717580410.

Blogging and SEO: 7 simple tips to Rank Your Blog

Monday, December 7th, 2020

Blogging is regarded as one of the most reliable methods of inbound marketing in the hands of online marketers. Brands from across various industries and product categories try to engage their target audience through blogs that offer some value to the readers. 

This, however, is an organic marketing tool, and it requires a fair bit of time and patience for the results to show. For writing a blog that is effective and that can drive organic traffic to your website; many aspects need to be taken care of. And, one of the most important aspects, in this regard, is Search engine optimization

SEO has been an essential part of digital marketing from the very beginning, and its place in the field remains just as important today. When it comes to blogging, the role that SEO plays is essential, to say the least; without the right SEO activities, getting a high search engine rank for your blog is nearly impossible. Be it blogging or any other form of content marketing activity, SEO has a part to play in many marketing initiatives.  

Also, Read: HOW SOCIAL MEDIA STRATEGY CAN IMPACT SEO?

In this blog, we’ll discuss some ideas that can help you leverage SEO to create high-ranking blogs: 

  • Choose keywords carefully 

If you want to create a comprehensive SEO strategy, the first and foremost thing to consider is ‘Keywords’. By placing the right keywords in your blogs, you’ll make it easier for Google and other search engines to understand the content, and improve its chances of getting displayed for relevant searches. 

Keyword research is one of the most important aspects of SEO, and there are tools like Adwords Keyword planner available to help you identify the right keywords. Keyword research is a vast subject by itself and it generally takes a competent SEO professional to find the right keywords however, some of the core concepts you must pay attention to are user intent, long-tail keywords, and keyword difficulty. 

  • Optimize for Featured Snippets 

When you search for something on Google, you’ll often see that the topmost result has appeared in a box-form with either a paragraph or a list from the respective blog/webpage. This information appearing at the topmost organic result is called ‘featured snippet’. 

If the content in your blog is well structured and it has been optimized for SEO, it greatly improves the chances of the blog getting reflected as a featured snippet. Users find featured snippets rather useful, and it is a great way of increasing organic traffic on your website. 

However, creating blogs that are good enough to be reflected as a featured snippet is quite difficult, and it takes a lot of careful research.  

Also, Read: EXPERT SEO TIPS TO BOOST TRAFFIC

  • Ensure High-quality links

One of the most effective SEO techniques is link building, and if you want your blogs to rank well on Google, you need to reinforce it with a robust link building strategy. 

The primary requirement for link-building is that you write content that others consider worthy of being linked. Once you have the content in place you can use many backlinking methods at your disposal like guest blogging, broken link building, outreach, and paid links, etc. 

There are many benefits to having a well-rounded link building strategy. To begin with, it is an important metric if you want your blog to rank high on Google. Over the long run, link-building also helps in bringing credibility to your website, and it becomes a reliable source of traffic. 

  • Have a responsive blog page

There are many devices through which content is accessed these days, with smartphones being the most frequently used device. You should, therefore, create a website that is responsive to different devices like Mobiles, tablets, and desktops. 

Mobile-fist indexing is another reason to opt for a responsive website. If the mobile version of your website is optimized, it is more likely to perform better on the search engine. The user interface and the user experience of your mobile site are also important as it allows the users to navigate with ease and find all that they are looking for. 

  • Titles and meta description

What your link looks like on the search engine can have a big influence on whether people choose to click on it or not. Writing titles and meta-description carefully, therefore, become very important. 

The meta-description you write for your blog must be a comprehensible summary of its contents and should include the keywords you are targeting. You should ensure that the description has an optimal character count and that keywords have not been stuffed. 

When it comes to the title of the blog, you should write one that grabs eyeballs and includes the necessary keywords. 

  • Leverage local search 

If you want a high rank on Google in a particular area, and/or you wish to be more visible on a map, you must invest in local SEO. While creating content for local search, you should write blogs that are relevant to that region/area you should also create a Google My Business Account to make you more prominent on a map. If you are a small business based in a particular area, local SEO is something that you’ll find especially useful.  

  • Write meaningful content

The content that you finally publish on your blog should be something that readers find useful and engaging. There is a common tendency to compromise on content quality for the sake of certain technical SEO aspects. This, however, can be counterproductive as search engines these days are smart enough to identify malpractices like Keyword stuffing and duplication of content, etc. 

Conclusion

Blogging has a certain nondescript nature, and its value as a branding and marketing tool is often ignored. For some reason, people do not expect blogging to yield good results. 

The truth, however, is that if you invest enough in writing high-quality blogs that your audience finds valuable and keep publishing regularly, you can generate a lot of business through this medium. All you need is a capable content marketing agency, which has a good understanding of your industry and has content writers who are competent enough to produce engaging and high-quality content. 

Also, Read: WHY IS SEO CRUCIAL DURING COVID-19 FOR GROWTH?

5 Effective SEO Tactics of 2018

Thursday, April 12th, 2018

SEO tactics today are a lot more than just Keywords placement and Back-linking, and there is a constant need to keep up with the changing SEO algorithms and the ever-evolving search engine behavior of the end-users.

2017 was an exciting year for SEO and, 2018 promises to be the same. Let us see some of the SEO trends that are likely to dominate in 2018:

Voice Search

People are getting into a habit of using their own voice to interact with search engines. In 2018, as the accuracy of the voice assistants improves, SEO strategies will be optimized for voice search. This could include tactics like using long-tail keywords and more use of everyday language in the content.

User Experience

User experience is not only related to website or app design but is also related to information architecture. With the SEO perspective, the readability of content, navigation, and site speed are factors of vital importance. Seamless user experience on a website has a positive effect on the ranking.

Keyword Intent

As the algorithm gets more contextual, the intent with which a query is made on a search engine has become very important. In 2018, SEO providers will optimize the content as per the “intent of the query” rather than generic “keyword-based” content optimization.

Shift to Mobile

SEO providers are increasingly adopting accelerated mobile pages and are also enhancing mobile users’ experience. With mobile search today accounting for more than 60% of total searches, Google has come up with the mobile-first index. This update in the algorithm is expected to bring a considerable change in the SEO world.

Featured Snippets

Featured snippets have attained No. 1 position in today’s time. And the new challenge for SEO professionals is to create content which will be suitable for it. Putting content in Q&A format and proper formatting & structure of the content is required so that Google can pull precise information for the featured snippets.

Algorithms in the future are expected to become even more end-user oriented, and in this scenario, SEO professionals must become more and more aware and intuitive about the behavior patterns of the end-users. And success in SEO will continue to grow by keeping up with the updated and the adoption of the newest available technology.

Top 5 Digital Marketing Trends in 2018

Thursday, April 12th, 2018

2017 had been a very exciting year for digital marketers and the early trends in 2018 show a fascinating year ahead.

Let us evaluate some trends from 2018 that promises to make a big impression this year.

The exponential rise in demand for Digital security

Cybersecurity has always been an issue of major concern but due to many recent events, these issues have come to the forefront. In the near future, transparency in digital marketing and branding efforts will become a necessity. Consumers’ faith in a brand will depend on how transparent it is for them.

Tracking Customer Journey

Consumer data analytics is a cornerstone of digital marketing and in 2018, this aspect will become even more important. Data analytics will take a deep dive into understanding the customers’ journey across all online channels which will eventually make targeting more accurate and improve the chances of brand advocacy.

Visual search

Voice searches were big in 2017, but with phones becoming more of a visual tool, 2018 is likely to see more innovation and adoption of visual search engines. Adding to this phenomenon is the comprehensive adoption of photo sharing applications like Instagram and Snapchat. The visual search engines are likely to get increasingly intelligent.

Video marketing

The video is the most influential form of content but digital marketers always struggle in dealing with the ever-declining attention spans. This year, brands will again focus on video content and digital marketers will be expected to come up with innovative content ideas to drive brand engagement.

Influencer Marketing

Influencer marketing is here to stay. Many social media platforms like Instagram , Snapchat , Facebook , Youtube, etc. are the primary sources of influencer marketing. It has become a great strategy for many personalized brands (i.e. brands involved in fashion, food, etc.) to gain popularity through a person who has a massive social media following.

These are the top 5 trends for 2018. But the digital market is a forum which is dependent on innovation. And I am sure that 2018, like any other year, will come up with its share of surprises.

Digital Media in India

Thursday, April 12th, 2018

According to an economic times report, the Indian media and broadcast industry is expected to touch USD 34.8 billion, and this growth will be paced by a significant surge in the digital media, which will gain more prominence in the times to come.
The Indian Media Industry is said to be at a digital crossroads today. The medium has almost spread to all the industries and traditional methods of marketing (TV, Print, radio, OOH, etc.) are being challenged by digitization.

Let us see some of the major reasons that are driving the growth of digital media in India:

Trust Factor

The early apprehensions in the digital medium have now faded away and people have started trusting the information on the internet and have adopted e-commerce in a big way. People now shop for clothes, groceries, furniture, etc. through the internet and a considerable number of people have even adopted online and mobile banking.

Communication revolution

Majority of Indians now have at least a low-cost Smartphone, which has increased the penetration of high-speed internet exponentially. This factor has revolutionized the market for both consumers and as well as marketers. The number of internet users in India was 481 Million in December 2017, which give a huge opportunity to serve a large and growing population.

Adoption of Digital marketing my companies

All the top corporate in India have already either developed or are in the process of developing an integrated digital strategy for themselves. Traditional methods of marketing are no longer seen as sufficient and the dependence on digital marketing is expected to become even greater in the times to come. In fact, on the global level, 2021 is expected to be the year in which Digital marketing will out-do traditional methods of marketing.

Digital Marketing, Cheaper than traditional methods

Cost-effectiveness is one thing that makes digital marketing very popular today. TV & Print ads cost a lot, but online advertising, on the other hand, is something that even start-ups can afford.

Although Digital Marketing is growing leaps and bounds, there is still a lot of scopes for the industry to grow. And with demography on its side and zeal for entrepreneurship and innovation, India has a bright digital future.