Posts Tagged ‘Content marketing’

What is Brand Reputation Management? A top guide.

Thursday, February 4th, 2021

Brand reputation management is a crucial factor for every business. A marketing strategy is incomplete without this aspect. Good brand reputation management signifies the trust factor that people have in your company which can bolster the success and revenue of your firm. With everything now available digitally, consumers can easily search reviews of your products and services or evaluate the CSR efforts within a tap to introspect their decision of choosing your brand over others. Hence, effective brand reputation management gives you an edge over your competitors. Moreover, it has the potential of bringing in more customers and keeping them anchored to your brand. Building successful brand reputation management is not easy and requires effort and skills.

What is Brand Reputation Management? 

‘Brand Reputation Management’, these three simple words open up an array of possibilities for any brand that wants to stay relevant in the market. So, what do we exactly mean by it? Brand Reputation Management is simply how a company controls, influences and improves how customers perceive a brand. A good brand reputation management is when a brand has fostered customer satisfaction and loyalty among its consumers. Consumers trust the brand and it is one of the key factors that drive the growth of any business. Not only that, a good brand reputation draws in potential consumers to the brand – like a moth to a lamp! Having good reputation management is crucial else it might drive away these potential consumers and make it difficult for the brand to survive in the long run. When assessing brand reputation, the potential consumers consider several factors such as the quality of the product or service, the reliability of the brand and the friendliness of the brand. The question here lies, how do we build a good brand reputation? To understand that, we need to see what are the different types of brand reputation management. 

What are the various types of brand reputation management?

Managing brand reputation is not as easy as it looks. There are various types of brand reputation management practices that need to be carried out for maintaining a positive image of the brand throughout. 

Creating Brand Awareness 

No consumer will be willing to try your product or service if they are not aware of it in the first place. Brand awareness is the knowledge your potential consumers have about your products or services. Customers must know what your brand represents and the values that are associated with your brand every time they hear your brand’s name. Research shows that customers are more likely to opt for products or services of brands they identify themselves with. Researching your target group of customers and campaigning your products and services to them via various channels can create brand awareness.

Content Marketing and SEO

Content marketing is one of the crucial strategies that are followed to build a brand reputation. Simply put, content marketing is providing your consumers, old as well as new with educational content that will solve your customer’s common problems that your customers face. Once your content becomes popular and people take notice of it, customers will begin to share their positive experiences with their friends, family, and colleagues, thus expanding your brand presence. 

Once you get your content marketing straight, SEO comes in. Search Engine Optimization (SEO) is when you use certain strategic keywords coherent with your brand that can help customers access your website and therefore, draw in organic traffic to your website. SEO strategies put your brand’s products and services at the top of search engine results. Lasting SEO strategies help a customer to find you when they are searching for a solution. The more expert you are at SEO, the more is the engagement of your brand and more is your sales!

Online Reputation Management

With more and more people having access to the mainstream medium, Online Reputation Management can make or break your brand in these testing times. Online Reputation management is the process of creating an impressive digital present by suppressing negative reviews of your brand and promoting positive reviews. Creating short but impactful online ads that can create an emotional connection with your audience is the key to curate a good image of your brand. 

An Online Reputation Management agency helps you to build your brand image. BrandVisage is one such Online Reputation Management Agency that helps you leverage how customers view your brand, interact with your brand and promote a positive message of your brand to your audience. How do they do it?

Making a good first impression 

‘The first impression is the last impression’ is an adage that brands must follow by. Creating a visually appealing, colourful, interactive website is essential in leaving a lasting impression among your audience.

 Public Relations

Embracing who you are! An Online reputation management agency creates strong PR relations through blogs, e-mail signatures, major publications that help suppress negative emotions, improve brand perceptions and increase your web presence. Every employee must be coherent to the brand’s mission and vision and represent the same.

Uniting and Conquering 

Every social media channel you use needs to be streamlined and reviewed. Reviewing effective engagement of your channel, audience demographics, reach and popularity helps you to avoid conflict and confusion.

Respecting your audience 

Online Reputation management agencies craft a strategy that speaks to your audience. They respond to customers in a timely and polite fashion, pay attention and acknowledge positive comments, quickly address complaints and issues thereby spreading a good word about your brand.      

Social Media Reputation Management

Nowadays, social media reputation management and riding with industry trends is crucial for a brand’s growth. Research predicts that by 2025, there will be 4+ billion social media users. An active and engaging social media presence is directly related to the growth and awareness of your brand. Generate your brand advocates! Get them to tell their success stories to create a positive impact on your brand and boost social media reputation management. With growing influencer marketing, staying on top of industry trends is important. Your audience is increasingly looking for brands they can identify themselves with, brands that will match their aesthetic. You can emulate the following steps for creating an effective brand reputation on social media. 

  •  Identify the tone of your message in different social media channels.
  • People love competition! Engage your audience in quizzes, competitions where they stand a chance of winning rewards or vouchers.
  • Track your results and boost your Customer Relationship Management.
  • You can indulge in personal reputation management as well. Influencers who act as brand management advocates use personal reputation management to uplift their perception among the audience, thus, also creating a healthy image of the brand they are representing.

Focus on boosting customer experience

“Happy employees ensure happy customers and happy customers ensure happy shareholders”.

Boldly put, a satisfied customer is the sole best strategy any brand can have. Monitoring customer reviews and providing feedback and ensuring business improvement is key to customer satisfaction. Recent surveys have found out that 91% of customers trust online reviews while buying a product or service. Thus positive, genuine online reviews are an excellent way to build brand trust. Online reviews also help in the feedback on your product or services. 

Research further shows that 89% of customers notice how brands respond to negative reviews and criticism. Taking accountability for your actions shows the customer the human side of your brand. Time is of the essence when it comes to resolving customer issues. Personalisation of your brand message to your audience, keeping a tab on what your audience is talking about and sending surveys for customer feedback helps enrich the bond between you and your customer. Keep in touch with your customers and let them know you are here to provide excellent customer experience!

Lack of proper brand reputation management can have severe long-term effects that can take a huge amount of money and years to rebuild. If you want your business to grow, you need to keep a keen eye on your brand reputation and how customers perceive your brand. For that purpose, you can rely on BrandVisage that can devise the right strategies for your brand and assist in accomplishing a positive reputation of your brand. Their extensive understanding, knowledge and years of experience in the different types of reputation management, including online and personal reputation management, will help you successfully bolster your brand reputation. 

Related: ONLINE REPUTATION MANAGEMENT: TRENDS 2020

Ultimate guide to content marketing in 2021

Friday, January 15th, 2021

Content marketing serves a wide variety of monumental opportunities to different firms, helping them in enhancing their business turnovers. By making use of the right kind of content marketing strategy, you can give your online reputation an effective boost, create a community and increase the supporters for your brand. As per research, effective content marketing can increase – the percentage of backlinks by 97%, search engine indexed pages by 43% and traffic by 55%. It can also enhance leads five times the actual number and boost the ROI by thirteen times. You must have got a clear idea of how important it is to gauge effective content marketing strategies for your business. 

But content marketing is not just limited to the creation and distribution of content. It goes way beyond that. Having an effective strategy in place to target a specified audience segment and keeping them engaged, is the ultimate mantra for effective content marketing and conversions. 

Thus below we have provided the ultimate guide that will help you implement an effective content marketing strategy in 2021

Guide towards an out-an-out content marketing strategy

The best guide to a foolproof content marketing strategy can only be provided by a top content marketing agency. However, we have a few steps jotted down below which can eventually help you in creating an effective strategy. Moreover, it is important to remember that, investing a good amount of time in planning will help you get sorted with your company’s objectives, foresee challenges and distribute resources accordingly. 

Analyse existing content

In a world of continuous content production, you need to stand out. You have to create content that is not only beneficial for your users but also for your firm. Don’t let your time and effort go to waste by generating irrelevant content. To do this you have to examine all your existing content. Gather all the data of your previous content and run detailed checks through them. This will help you have a profound understanding of the kind of content your audience likes and what else are they looking for. You can always make use of content marketing services offered by multiple companies for better guidance in this matter. 

Be clear about your objectives

You have to make sure that every content you churn out for your audience should help you to meet a set number of goals that you have. To do so assemble your objective in a hierarchical order. The first step should be identifying and stating down all your missions and visions. Then jot down the short and long term objectives that you want to accomplish through your content marketing strategy. Just remember that your ultimate mission is to bring more success to your company.

Frameworks for setting goals

Conventional goal-setting frameworks are more popular and comfortable to use. But the target of your content marketing strategy should be quick and lithely to keep pace with the fast-moving world. Go for a goal-setting framework i.e., CLEAR which stands for collaborative, limited, emotional, appreciable, refinable to view ambitious outcomes. 

Identify your target audience

You need to determine your potential audience. This is because knowing your audience segment, will help you to come up with relevant content which is the key to content marketing.

 Besides, you have to segregate your audience from your buyers. As everyone in your target audience will not be a potential buyer. Thus you need to bring in potential customers for your business who can trust your brand and purchase your products and service time and again. Once, you are sorted with your potential customers, keep producing content that will depict the relevance of your brand. You can also make use of the empathy map, to gather a better understanding of your audience. 

Understanding the choices and preferences of an individual audience and content marketing are directly proportional to each other. 

Also, Read: CONTENT MARKETING: A THREAD

Plan an editorial strategy

Always have an editorial plan in place. This will help in better allocation of resources. The first step towards an editorial plan is prioritizing your tasks. You can either begin with the critical ones and go ahead with the easier ones later on. If this seems challenging you can always take help from the best content marketing companies. They will assist you in bringing about a foolproof editorial plan and also help experiment with new things for effective conversion. 

You need to search for relevant topics for your target audience and have an editorial calendar to evaluate the progress of your plan. 

Devise a content production plan 

Every content piece of yours must have a purpose to deliver. It should resonate with your audience at each step which ultimately results in a long-lasting relationship between the customers and brand. To do this, you need to create different types of content, such as audio, video, texts, slideshows and the likes. Make sure your contents are SEO friendly, enhancing the traffic on your website and eventually increasing your conversion rates as well. If you face any trouble to do this on your own, you can always rely on content marketing agencies with similar content marketing services.

Devise a content distribution plan

Once you have produced your content, the next step is to get the particular allocated. You need to create an omnichannel presence for your brand. You can do this by utilizing multiple media channels in a simultaneous manner. This will give your audience more clarity about your brand’s goals and visions. Moreover, always choose the channels which your target audience uses the most, it can be Instagram, Snapchat, Pinterest etc. A content marketing agency can help you with the social media and demographic analysis to evaluate which channels will be worth your effort and budget. 

Also, Read: REASONS TO START CONTENT MARKETING IN 2021

Evaluate the performance of the content

It is imperative to analyse the performance of your content to take relevant measures in the future. This will help you understand the types of content your audiences are interested in. The factors listed below will facilitate a better understanding of your content. 

  • Check for the bounce rate, pages for each session and unusual visitors to understand the behaviour of individual users. 
  • Check out the number of comments, shares and likes to evaluate the engagement levels of a particular content with the target audience. 
  • Check the backlinks and organic traffic to evaluate SEO outcomes. 
  • Determine the rate of conversion and the number of leads created to evaluate the revenue levels. 

Wrapping Up 

Although the strategies for content marketing are rapidly shifting, the principle tenet remains unchanged, that is, coming up with reliable data. The best content marketing companies provide sterling strategies based on effective data. 

Also, Read: 3 TIPS TO IMPROVE YOUR ONLINE CONTENT STRATEGY