Posts Tagged ‘best seo company’

How social media strategy can impact SEO?

Monday, October 12th, 2020

The search industry is always looking for ways to use social media to enhance SEO. The term social media SEO is an upcoming term which usually means using social media in various ways to increase the traffic of your platform organically. Although social media and SEO sound different, they have a connection to each other that is unknown to many.

Using social media can make your SEO related activities both effective and profitable. So if you want to increase your website’s exposure and drive traffic to your website you can invest in the best SEO company to profit from your website.

Ways in which social media impacts SEO?

Using social media for your website can help you in various ways. The way you use social media can decide the effectiveness of your website. For example, if you share the link of your platform on social media sites such as Facebook or Twitter it can affect your ranking. Besides this, there are other productive ways in which your SEO can be influenced with the help of social media. Here is a list of them for you.

Helps in driving traffic

As mentioned before, social media helps in driving traffic to your site. Traffic is one of the major factors of ranking. More the traffic the better is your ranking in the search engine. Social media makes your content more visible. When a good number of people begin to share your content with others they are unknowingly driving more traffic to your website. But for this your content must be rich in quality and creating quality rich contents can be arduous in a world where everyone is running for better content and higher traffic. Nevertheless, you can surely make use of a top content marketing agency in Delhi to make your task easier and effective.

Improves your profile rank in search engine result

A website’s social media page is never limited to the social media circle. The same is used to rank them in search engine outcomes too. If your social media site has good reach then your profile will be ranked on the first page of the search engine. The better the reach the greater are your chances to be on the top of the page. The profile ranking also provides an excerpt from the reviews and link of your social media profile. Anyone can click on this link to know more about the brand’s image and may even discover valuable content. Thus, a brand should make optimal utilization of their social media profiles to create visibility. This is never too hard if you can choose the best SEO company that will do the job for you. 

Enhances your content reach

Social media serves as an effective conduit between your content and people. If used in the right way, it can certainly ensure that your content is reaching everyone. Unlike web browsers, where a certain content only appears after entering the keyword, in social media, your content becomes visible to all and sundry irrespective of the fact that they search for it or not. Better content can in turn bring you traffic of high quality.

Your aim should always be that your content is shared multiple times and over again to ensure it reaches people who do not even sometimes realise that they need it. If you have superb content then it will reach a maximum number of people and if you’re lucky it might even get shared by important personalities and celebrities. Don’t be too late and try out a good content marketing agency in Delhi to bolster your content reach. You can also use influencers who have a good reach to improve your content reach. But for that too, you need to know the right influencers for your vertical. A top social media marketing agency in Delhi can sort this out for you.

Social media sites act as a search engine

Never make the mistake of thinking of social media as just social media. It is a search engine as well. Gone are those days where users just used it for looking up different stuff. The search feature of social media has become so strong that it has become a web browser itself. People are likely to discover your page and relevant content with the help of the social media search button. This makes it all the more important to make the best use of your social media content to improve your visibility.

Improves local SEO

Social media can also improve your SEO activities locally. Local search rankings are usually impacted when the name address and phone number (NAP) is up to date. If you are successful in constantly maintaining your NAP information on your website and listings then your business will be recognised as bona fide by Google. This can eventually bolster your rank in local search outcomes. Thus, it is imperative you use the same NAP information on your social media, website as well as listings.

Besides, social media sites such as Instagram enable geotag option to share posts and stories. This can expose your local audience to your content which can further widen your reach.

Also Read: IMPORTANCE OF SOCIAL MEDIA

Creating YouTube SEO

Youtube is one of the most popular social media sites. Thus, it is absolutely important that you have good YouTube content. A top social media marketing agency in Delhi can be your saviour in this matter. As optimizing your YouTube channel can rank your page on the top in the search engine result. Also, the relevant and popular videos will be highlighted on the top of the results depending on the search. Optimizing your video titles and descriptions by using pertinent keywords can boost your visibility both on the platform as well as on web browsers.

Wrapping Up

Thus, it is evident enough that social media improves your rankings. Although not directly but by acting as a catalyst. It can also provide numerous benefits in the long run of your business. Social media easily creates a web presence of your business. It can connect you with potential audiences who are ready to do business with your firm. Thus, it is imperative to optimise your social media SEO efforts for effective growth of your business.

10 reasons you need to start digital marketing in 2021

Tuesday, September 29th, 2020

Businesses are becoming more competitive each passing day. Every brand is giving their best to attract more consumers, persuade them and manipulate them to purchase their products or services. In such a situation, your brand needs to stand out. To do so you need to try out new and updated marketing techniques to improve the presence and reach of your company. 

With the world going digital, ‘how’ is no more a question. The Internet is the new key to all your marketing solutions. Using digital media platforms for marketing can prove to be very impactful and lucrative. Besides investing in the best digital marketing agency in Delhi, you should also have a sound idea about why you need a digital marketing plan. 

10 reasons to start digital marketing

With print and radio advertisements you definitely can reach a certain number of audience but with digital marketing, you can reach beyond just a ‘certain number’. Digital marketing provides you the opportunity to connect with your audience instantly and go beyond the limits. If you want your business to grow and reach new heights in the era of digitisation then, digital marketing is the only choice you have. Here is a list of why digital marketing is so important in 2020.

  • Affordable

The foremost reason for choosing digital marketing is because it is quite economical and effective. Unlike traditional media marketing where it may cost you lakhs to run a print or TV ad, digital marketing is very budget-friendly. If you choose a good digital marketing company then they can devise email, content, and social media marketing for your brand at a very low price. This can help you in optimising your marketing budget and bring you a good return on investment.

  • The increasing digital use by the new-era customers

Nowadays, people choose to use the internet first before buying something. The Internet provides them with the ease to do a thorough research of the market before making a purchase. Digital marketing is of immense importance here. It is important that when customers are thinking of making a purchase your brand’s performance is visible to them. You can provide relevant information and influence their decision-making process. In order to do this, you need to pick the best SEO company for your brand that will work on your marketing strategies and create SEO based content that will put your company on the top while doing a Google search.

  • Helps to keep tabs on your digital campaigns

Tracking your campaigns is important. You need to have a sound knowledge of what is working out for your brand and what is not. This will help you improve and result in a better return on investments. Digital marketing serves this purpose too. But this is never possible without having the best digital marketing agency in Delhi by your side. They can provide you valuable data for your campaign. Their user-friendly digital marketing software and analysis instrument will help you check multiple ad content and tell you which one is the best for your target audience.

  • Ensures a better interactive experience

The use of digital marketing platforms ensures a profound customised experience. Making interactive videos and product recommendations can grab eyeballs by engaging, informing, and entertaining potential consumers.

  • Helps in developing a strong engagement with the audience

Brands need to make use of their social media channels to help build a strong audience engagement. You need to keep posting valuable content and start a conversation with prospective leads. By answering consumers’ questions brands can enhance their customer service methods which will eventually give way to a better brand image. 

  • Helps in responding to current trends

You can use your digital marketing strategies to respond to current industry trends. Creating relevant blogs and articles based on popular trends or by taking part in conversations can answer the concerns of the target audience. This will enhance the loyalty of your brand and establish your brand as the leading company. Digital marketing can work way faster than you can imagine. A good digital marketing company can help you reach your audience in seconds with the help of proper marketing or by publishing quality rich content within an hour. 

  • Improves your brand’s reach significantly

Digital marketing helps you to reach audiences beyond geographical boundaries. Traditional marketing will only help brands be recognised locally or by those who read a certain kind of magazine or newspaper. But there may be prospective customers who may have missed out your brand when they needed it. With the help of search engine marketing, relevant blogs and reviews you can reach those prospective consumers quite easily beyond your local area. If you are willing to go beyond the boundaries you should invest in the best SEO company that will help you improve your brand’s reach in ways unknown to you. 

  • Helps improving relations with the customer

Digital marketing is a two-way communication process that helps to develop a good relation with the customers. With the help of digital marketing, brands can address the issues of their customers and can also get to know about their likes and dislikes. By understanding customers’ needs brands can design products that will best serve their purpose. 

  • Competitors are going digital

Almost every other business in the market is using digital marketing in this era to improve their visibility and reach. They are constantly making efforts to engage their audience, reaching better leads and shaping consumers’ purchasing decisions. This makes it a must for you to try out digital marketing to create better brand recognition and drive potential customers. It’s better late than never!

  • Traditional print and digital marketing strategies can go hand in hand

While digital marketing has the potential to inform and educate your audience, traditional media can help you to be in the top of your target audience’s mind. If you can implement both traditional and digital media tactics well it will help your business reach new bounds and make your brand image stronger. 

Wrapping Up 

Digital marketing provides you the opportunity to use multiple platforms. YouTube, Facebook, Instagram, Twitters are some of the top digital marketing platforms that are used by people. This gives you the opportunity to engage with your consumers on different platforms at the same time. Traditional media offer very limited engagement opportunities which are usually time-consuming and are not flexible. To sum up, using digital marketing will help you reach new goals and bring in a new turn in your marketing approach which will be beneficial for your brand in the long run.

5 Effective SEO Tactics of 2018

Thursday, April 12th, 2018

SEO tactics today are a lot more than just Keywords placement and Back-linking, and there is a constant need to keep up with the changing SEO algorithms and the ever-evolving search engine behavior of the end-users.

2017 was an exciting year for SEO and, 2018 promises to be the same. Let us see some of the SEO trends that are likely to dominate in 2018:

Voice Search

People are getting into a habit of using their own voice to interact with search engines. In 2018, as the accuracy of the voice assistants improves, SEO strategies will be optimized for voice search. This could include tactics like using long-tail keywords and more use of everyday language in the content.

User Experience

User experience is not only related to website or app design but is also related to information architecture. With the SEO perspective, the readability of content, navigation, and site speed are factors of vital importance. Seamless user experience on a website has a positive effect on the ranking.

Keyword Intent

As the algorithm gets more contextual, the intent with which a query is made on a search engine has become very important. In 2018, SEO providers will optimize the content as per the “intent of the query” rather than generic “keyword-based” content optimization.

Shift to Mobile

SEO providers are increasingly adopting accelerated mobile pages and are also enhancing mobile users’ experience. With mobile search today accounting for more than 60% of total searches, Google has come up with the mobile-first index. This update in the algorithm is expected to bring a considerable change in the SEO world.

Featured Snippets

Featured snippets have attained No. 1 position in today’s time. And the new challenge for SEO professionals is to create content which will be suitable for it. Putting content in Q&A format and proper formatting & structure of the content is required so that Google can pull precise information for the featured snippets.

Algorithms in the future are expected to become even more end-user oriented, and in this scenario, SEO professionals must become more and more aware and intuitive about the behavior patterns of the end-users. And success in SEO will continue to grow by keeping up with the updated and the adoption of the newest available technology.