Posts Tagged ‘best seo company’

How SEO Company in Delhi help to Increase Organic Traffic?

Wednesday, April 14th, 2021

Delhi is a centre of modernisation and industrialisation in Northern India. It is a gateway to central India and a place where you can find all sorts of companies. With the rapid growth of different companies, the demand for digital marketing services is on the rise and so is the demand for SEO agencies in Delhi. No matter which sector a company belongs to, it surely needs SEO services to display its brand in the market and attract customers towards it.

For every entrepreneur and business, their online presence and visibility are one of the most important parts and the most crucial of their marketing. When a person searches on the internet about a product or service that you also produce, it is important for you that person sees your result first and not your competitor’s. Brand Visage is the Top SEO Company in Delhi NCR that understands your requirements clearly and works efficiently to organise your traffic and generate more revenue.

Here are different ways in which top SEO Companies can help you with their best SEO practices.

Find New Keywords

Keyword constitutes one of the most important parts of any SEO page. No matter how well you try, there are always some gaps that emerge in the content after some time. New keywords always come up with changing world scenarios and introductions of new technologies and products. Therefore, it is important to keep searching for new keywords and adding them to the content. This is also the best way to increase organic traffic from SEO.

There are many techniques that are used to search for new keywords. Some of these techniques are:

  • Using different tools to generate related keyword opportunities and sort out the effective ones.
  • Analysing the website’s past performance and selecting the keywords that lie in its competitive power.
  • Searching the new keywords and testing their performance to see what content will work for you.

Optimisation for Higher CTR

Getting a place on the first page of the search result is not enough. You have to ensure that people click on your link and therefore, consider more on choosing you rather than your competitor. To make that happen, the best SEO Company in India trusts the technique of click-through Rate (CTR). This technique has two benefits. First, it will entice people to click on your link instead of your competitor’s link. Second, it will send positive signals to Google, which sees that the site’s CTR rank them.

Here’s how a top SEO Company like Brand Visage improves a website’s CTR:

  • With the help of Google search consoles, it identifies the content which has low CTR. It makes it easy for them to optimise them better.
  • It tries to make the Meta Titles more SEO-friendly by using targeted keywords and by making it more engaging.
  • Like the Meta Titles, it also makes the Meta Description more SEO-friendly. For example, it chooses keywords like top SEO Company in Delhi NCR or best SEO Companies in Delhi NCR to provide specific and better search results.

Identify and Fix The Non-Performing Content

Along with the creation of new content, the best SEO Company in India also focuses on the performance of the old content. Often, the website’s content does not appear in the search results and needs some editing. This usually happens when the content becomes outdated, used keywords become unpopular, or people don’t think that they require that information anymore. It restricts the website to achieve the desired marketing objectives. This also enables the site to make conversions or win referrals from other websites.

Here is what SEO Companies do to fix the non-performing content:

  • Create a set of new keywords to be used in the old content that people use more often in their search.
  • Check the performance of the URL by analysing bounce rate, time on page, organic traffic, and click-through rate (CTR).

Increase Number of Keywords Using Blogs

One way to increase the number of keywords, especially the non-branded keywords, is by making different blogs and using the keywords there. With the help of blog posts, you can increase the number of keywords and use them according to your needs so that people see more than one result that contains your name in their search result.

Along with this benefit, blogging also helps in the market funnelling and making strategies for B2B marketing.

Here’s how blogs can help you:

  • Categorise your keywords on how you are going to use them. Put them into different categories by volume, pain point, and buyer persona and use them accordingly in the blog.
  • List the keywords into two sections: transactional and informational search intent.
  • This list will help you to organise your keywords and to decide which keywords you need to use to compete best with others in the market.

Get Sitelinks by Changing Site Architecture

How crawlers will access a site, how people will navigate and engage themselves over it depends on the site structure. If the structure is confusing, crawlers won’t know which page of the site is better and has relevant information. People will also find it difficult to find the information quickly and there are chances they might move to a different site. This will send a negative report of your site and its rank will fall in the SERPs.

Here’s how an SEO Company helps to enhance site structure and increase organic traffic from SEO:

  • It will categorise your site into different categories and subcategories. This will make the people find the information easily and quickly.
  • It will make the internal linking structure more meaningful so that people can jump from one page to another right away.
  • It will create a site map so that people can find the important web pages comfortably that will appear in site links.

There are multiple SEO Companies in Delhi offering premium services. Brand Visage lies ahead of all the SEO agencies in Delhi. Brand Visage understands your needs and works accordingly to apply the best SEO practices for your business. It helps you to place your keywords well, generate new and popular keywords, revive your non-performing content, and improve the internal structure, which collectively gives you long-term benefits. You can take care of SEO needs yourself, but for the best results, opt for a top SEO Company.

Related: HOW TO FIND THE BEST SEO COMPANY FOR YOUR BUSINESS?

Know How a good digital marketing agency help your business grow?

Monday, March 22nd, 2021

In the increasingly virtual world, digital marketing has never been more important. With each passing day, a handful of startups sprout up, who look for a good digital marketing agency to promote their brand. Even the stalwarts of the corporate world, who have been around forever, are employing digital marketing tactics. If they do not, they will stop being relevant in the market and lose their share. Therefore it is an undeniable fact that hiring a digital marketing agency for companies is the need of the hour.

Now, before a company jumps the gun and hires such an agency, they should be aware of the role that it will play in their business. By definition, a digital marketing agency is a body that will help your company improve its online presence and conduct vital market research to adapt to the changing tastes and preferences of the customers. Some of the services that a quintessential digital marketing agency provides are Content Optimization, Content Curation, Online Branding, App Development and so on. It is also important for the company to carefully compare various agencies and choose the best one according to their needs.

5 ways a digital marketing agency benefits your business

Let us say you have a company based in Delhi. The company needs to strengthen its presence in the online world and so, you go on the hunt for a digital agency in Delhi. Apart from this service, a marketing agency offers a wide range of facilities that are catered in accordance with the specific needs of the corporations. These agencies surely benefit the overall business of a company, especially in this digitally cut-throat world.

Helps increase organic traffic to the website

Organic traffic refers to the people who wind up on your website through ‘organic’ searches. Organic searches mean those which are unpaid, made by the people of their own accord. Organic traffic for any website is important because it is very specific. If somehow, your company manages to provide answers to the questions asked by the people, you may get a new customer. In this scenario, the digital marketing agency is the answer to the ‘somehow’. The officials at the agency are experts when it comes to the search algorithms and journeys of a customer throughout the web. With their expertise, they ensure your website sees a substantial increase in organic traffic, which may even lead to several purchases!

Conducts market research

One of the most important subsets of marketing is market research. If your company launches its product or service without proper data, it is as good as a shot in the dark. If you do not provide the customers with what they need, sales will be hard to come by. This is where research is vital. After your product and brand positioning is decided, you should hire a digital marketing agency. Through surveys, focus groups and questionnaires, these agencies carry out intricate market research. Once the data is collected, the company can get the much-needed insights that can help narrow their target audience and focus on their actual needs. So even if you hire the best digital marketing company in India, make sure they carry out stellar market research.

Creates content

The phrase ‘Content is King’ is very much applicable in the world of digital marketing. Everyone is both creator as well as consumer of terabytes of content. Digital marketing agencies offer the service of content marketing as well. They use a technique called inbound marketing. Instead of disturbing their target audience with unwanted ads, they carefully curate articles, videos, posts that are according to the liking of the audience. This helps the company generate sales and acquire new customers.

Helps in Search Engine Optimization

SEO or Search Engine Optimization is omnipresent as an important tool in digital marketing. It helps increase traffic to your site and increase the number of customers. In layman’s terms, SEO means the way to ramp up your page’s ranking in search results, by using certain keywords or other factors, that are related to a particular topic. These market agencies have expert teams who do extensive keyword research, website audits, improve the quality of the site’s metadata and so on. For example, if your company has written an article on the “best seo company”, your agency will make sure to include keywords like ‘top seo company in delhi ncr. It will help increase the number of clicks your article gets and this is how the agencies expand your business.

Expands Social Media presence

Before a company thinks of their branding or target audience, they make no delays in opening up social media accounts. This shows the influence something like social media has on businesses. Having a strong social media presence is very important for a company, as most of the customers are always online. Various digital marketing agencies offer companies the option of social media marketing. They curate quality posts, boost them, manage the company’s profile optimisation and much more. All these activities are directed towards gaining more followers and increasing engagement on the posts. This ensures business improvement and customer base expansion.

There are a lot of such digital marketing agencies that offer the aforementioned benefits. One such agency is Brand Visage, which is also a digital content marketing agency in Delhi. They believe in working closely with their clients, guiding them every step of the way to expand their business. They offer a wide range of services that are sure to popularise the client’s brand amongst customers. Some of the services include Social Media Marketing, Influencer marketing, Video Content Marketing, Public Relations and many more. Brand Visage is one of the only agencies that cover such a wide gamut of services, catering to different types of companies. Therefore whenever we speak about any digital content marketing agency in Delhi or the country, Brand Visage surely tops the list.
We see how pivotal having a digital marketing agency on your side can be. From increasing customers, popularising the brand to maintaining a substantial presence in social and digital media platforms, these agencies can do it all. So, hire the best digital marketing company in India and dominate the market competition.

How social media strategy can impact SEO?

Monday, October 12th, 2020

The search industry is always looking for ways to use social media to enhance SEO. The term social media SEO is an upcoming term which usually means using social media in various ways to increase the traffic of your platform organically. Although social media and SEO sound different, they have a connection to each other that is unknown to many.

Using social media can make your SEO related activities both effective and profitable. So if you want to increase your website’s exposure and drive traffic to your website you can invest in the best SEO company to profit from your website.

Ways in which social media impacts SEO?

Using social media for your website can help you in various ways. The way you use social media can decide the effectiveness of your website. For example, if you share the link of your platform on social media sites such as Facebook or Twitter it can affect your ranking. Besides this, there are other productive ways in which your SEO can be influenced with the help of social media. Here is a list of them for you.

Helps in driving traffic

As mentioned before, social media helps in driving traffic to your site. Traffic is one of the major factors of ranking. More the traffic the better is your ranking in the search engine. Social media makes your content more visible. When a good number of people begin to share your content with others they are unknowingly driving more traffic to your website. But for this your content must be rich in quality and creating quality rich contents can be arduous in a world where everyone is running for better content and higher traffic. Nevertheless, you can surely make use of a top content marketing agency in Delhi to make your task easier and effective.

Improves your profile rank in search engine result

A website’s social media page is never limited to the social media circle. The same is used to rank them in search engine outcomes too. If your social media site has good reach then your profile will be ranked on the first page of the search engine. The better the reach the greater are your chances to be on the top of the page. The profile ranking also provides an excerpt from the reviews and link of your social media profile. Anyone can click on this link to know more about the brand’s image and may even discover valuable content. Thus, a brand should make optimal utilization of their social media profiles to create visibility. This is never too hard if you can choose the best SEO company that will do the job for you. 

Enhances your content reach

Social media serves as an effective conduit between your content and people. If used in the right way, it can certainly ensure that your content is reaching everyone. Unlike web browsers, where a certain content only appears after entering the keyword, in social media, your content becomes visible to all and sundry irrespective of the fact that they search for it or not. Better content can in turn bring you traffic of high quality.

Your aim should always be that your content is shared multiple times and over again to ensure it reaches people who do not even sometimes realise that they need it. If you have superb content then it will reach a maximum number of people and if you’re lucky it might even get shared by important personalities and celebrities. Don’t be too late and try out a good content marketing agency in Delhi to bolster your content reach. You can also use influencers who have a good reach to improve your content reach. But for that too, you need to know the right influencers for your vertical. A top social media marketing agency in Delhi can sort this out for you.

Social media sites act as a search engine

Never make the mistake of thinking of social media as just social media. It is a search engine as well. Gone are those days where users just used it for looking up different stuff. The search feature of social media has become so strong that it has become a web browser itself. People are likely to discover your page and relevant content with the help of the social media search button. This makes it all the more important to make the best use of your social media content to improve your visibility.

Improves local SEO

Social media can also improve your SEO activities locally. Local search rankings are usually impacted when the name address and phone number (NAP) is up to date. If you are successful in constantly maintaining your NAP information on your website and listings then your business will be recognised as bona fide by Google. This can eventually bolster your rank in local search outcomes. Thus, it is imperative you use the same NAP information on your social media, website as well as listings.

Besides, social media sites such as Instagram enable geotag option to share posts and stories. This can expose your local audience to your content which can further widen your reach.

Also Read: IMPORTANCE OF SOCIAL MEDIA

Creating YouTube SEO

Youtube is one of the most popular social media sites. Thus, it is absolutely important that you have good YouTube content. A top social media marketing agency in Delhi can be your saviour in this matter. As optimizing your YouTube channel can rank your page on the top in the search engine result. Also, the relevant and popular videos will be highlighted on the top of the results depending on the search. Optimizing your video titles and descriptions by using pertinent keywords can boost your visibility both on the platform as well as on web browsers.

Wrapping Up

Thus, it is evident enough that social media improves your rankings. Although not directly but by acting as a catalyst. It can also provide numerous benefits in the long run of your business. Social media easily creates a web presence of your business. It can connect you with potential audiences who are ready to do business with your firm. Thus, it is imperative to optimise your social media SEO efforts for effective growth of your business.

10 reasons you need to start digital marketing in 2021

Tuesday, September 29th, 2020

Businesses are becoming more competitive each passing day. Every brand is giving their best to attract more consumers, persuade them and manipulate them to purchase their products or services. In such a situation, your brand needs to stand out. To do so you need to try out new and updated marketing techniques to improve the presence and reach of your company. 

With the world going digital, ‘how’ is no more a question. The Internet is the new key to all your marketing solutions. Using digital media platforms for marketing can prove to be very impactful and lucrative. Besides investing in the best digital marketing agency in Delhi, you should also have a sound idea about why you need a digital marketing plan. 

10 reasons to start digital marketing

With print and radio advertisements you definitely can reach a certain number of audience but with digital marketing, you can reach beyond just a ‘certain number’. Digital marketing provides you the opportunity to connect with your audience instantly and go beyond the limits. If you want your business to grow and reach new heights in the era of digitisation then, digital marketing is the only choice you have. Here is a list of why digital marketing is so important in 2020.

  • Affordable

The foremost reason for choosing digital marketing is because it is quite economical and effective. Unlike traditional media marketing where it may cost you lakhs to run a print or TV ad, digital marketing is very budget-friendly. If you choose a good digital marketing company then they can devise email, content, and social media marketing for your brand at a very low price. This can help you in optimising your marketing budget and bring you a good return on investment.

  • The increasing digital use by the new-era customers

Nowadays, people choose to use the internet first before buying something. The Internet provides them with the ease to do a thorough research of the market before making a purchase. Digital marketing is of immense importance here. It is important that when customers are thinking of making a purchase your brand’s performance is visible to them. You can provide relevant information and influence their decision-making process. In order to do this, you need to pick the best SEO company for your brand that will work on your marketing strategies and create SEO based content that will put your company on the top while doing a Google search.

  • Helps to keep tabs on your digital campaigns

Tracking your campaigns is important. You need to have a sound knowledge of what is working out for your brand and what is not. This will help you improve and result in a better return on investments. Digital marketing serves this purpose too. But this is never possible without having the best digital marketing agency in Delhi by your side. They can provide you valuable data for your campaign. Their user-friendly digital marketing software and analysis instrument will help you check multiple ad content and tell you which one is the best for your target audience.

  • Ensures a better interactive experience

The use of digital marketing platforms ensures a profound customised experience. Making interactive videos and product recommendations can grab eyeballs by engaging, informing, and entertaining potential consumers.

  • Helps in developing a strong engagement with the audience

Brands need to make use of their social media channels to help build a strong audience engagement. You need to keep posting valuable content and start a conversation with prospective leads. By answering consumers’ questions brands can enhance their customer service methods which will eventually give way to a better brand image. 

  • Helps in responding to current trends

You can use your digital marketing strategies to respond to current industry trends. Creating relevant blogs and articles based on popular trends or by taking part in conversations can answer the concerns of the target audience. This will enhance the loyalty of your brand and establish your brand as the leading company. Digital marketing can work way faster than you can imagine. A good digital marketing company can help you reach your audience in seconds with the help of proper marketing or by publishing quality rich content within an hour. 

  • Improves your brand’s reach significantly

Digital marketing helps you to reach audiences beyond geographical boundaries. Traditional marketing will only help brands be recognised locally or by those who read a certain kind of magazine or newspaper. But there may be prospective customers who may have missed out your brand when they needed it. With the help of search engine marketing, relevant blogs and reviews you can reach those prospective consumers quite easily beyond your local area. If you are willing to go beyond the boundaries you should invest in the best SEO company that will help you improve your brand’s reach in ways unknown to you. 

  • Helps improving relations with the customer

Digital marketing is a two-way communication process that helps to develop a good relation with the customers. With the help of digital marketing, brands can address the issues of their customers and can also get to know about their likes and dislikes. By understanding customers’ needs brands can design products that will best serve their purpose. 

  • Competitors are going digital

Almost every other business in the market is using digital marketing in this era to improve their visibility and reach. They are constantly making efforts to engage their audience, reaching better leads and shaping consumers’ purchasing decisions. This makes it a must for you to try out digital marketing to create better brand recognition and drive potential customers. It’s better late than never!

  • Traditional print and digital marketing strategies can go hand in hand

While digital marketing has the potential to inform and educate your audience, traditional media can help you to be in the top of your target audience’s mind. If you can implement both traditional and digital media tactics well it will help your business reach new bounds and make your brand image stronger. 

Wrapping Up 

Digital marketing provides you the opportunity to use multiple platforms. YouTube, Facebook, Instagram, Twitters are some of the top digital marketing platforms that are used by people. This gives you the opportunity to engage with your consumers on different platforms at the same time. Traditional media offer very limited engagement opportunities which are usually time-consuming and are not flexible. To sum up, using digital marketing will help you reach new goals and bring in a new turn in your marketing approach which will be beneficial for your brand in the long run.

5 Effective SEO Tactics of 2018

Thursday, April 12th, 2018

SEO tactics today are a lot more than just Keywords placement and Back-linking, and there is a constant need to keep up with the changing SEO algorithms and the ever-evolving search engine behavior of the end-users.

2017 was an exciting year for SEO and, 2018 promises to be the same. Let us see some of the SEO trends that are likely to dominate in 2018:

Voice Search

People are getting into a habit of using their own voice to interact with search engines. In 2018, as the accuracy of the voice assistants improves, SEO strategies will be optimized for voice search. This could include tactics like using long-tail keywords and more use of everyday language in the content.

User Experience

User experience is not only related to website or app design but is also related to information architecture. With the SEO perspective, the readability of content, navigation, and site speed are factors of vital importance. Seamless user experience on a website has a positive effect on the ranking.

Keyword Intent

As the algorithm gets more contextual, the intent with which a query is made on a search engine has become very important. In 2018, SEO providers will optimize the content as per the “intent of the query” rather than generic “keyword-based” content optimization.

Shift to Mobile

SEO providers are increasingly adopting accelerated mobile pages and are also enhancing mobile users’ experience. With mobile search today accounting for more than 60% of total searches, Google has come up with the mobile-first index. This update in the algorithm is expected to bring a considerable change in the SEO world.

Featured Snippets

Featured snippets have attained No. 1 position in today’s time. And the new challenge for SEO professionals is to create content which will be suitable for it. Putting content in Q&A format and proper formatting & structure of the content is required so that Google can pull precise information for the featured snippets.

Algorithms in the future are expected to become even more end-user oriented, and in this scenario, SEO professionals must become more and more aware and intuitive about the behavior patterns of the end-users. And success in SEO will continue to grow by keeping up with the updated and the adoption of the newest available technology.