Posts Tagged ‘Best Digital Marketing Agency in India’

Five Steps To Measure Your Digital Marketing ROI

Friday, October 28th, 2022

What is ROI and why it is important?

ROI, or return on investment, is a crucial metric for businesses to track the benefits they reaped out of their investments. It measures the profitability of an investment and is essential for companies to make informed decisions about where to allocate resources. Although there are several ways to calculate ROI, but the basic formula is to take the net profit from an investment and divide it by the total cost. The result is expressed as a percentage, which can be used to compare different investments.

ROI is important because it provides a way to know about the profits earned by a company. This information can be used by businesses to make decisions about where to allocate their resources. By understanding ROI, companies can ensure they are getting the most bang for their buck. Additionally, ROI can be used to compare different investments, which can help make decisions about which assets to pursue.

Overall, ROI is a crucial metric for businesses to track and understand. It can provide valuable insights into the profitability of an investment and can be used to make informed decisions about where to allocate resources.

How crucial is measuring ROI to my business?

There’s no single answer to this question since the importance of measuring ROI will vary from business to business. For some organisations, tracking ROI may be essential to make sound decisions about allocating resources. For others, measuring ROI may be less critical or even unnecessary.

Ultimately, how crucial measuring ROI is to your business will come down to several factors, including the nature of your business, the goals you’re trying to achieve, and the available resources. If you’re unsure whether measuring ROI is right for your business or not, consulting with a business advisor or financial expert may be helpful.

What exactly is Digital Marketing ROI?

Digital marketing ROI is the ratio of profits to marketing investments. To calculate it, divide the total earnings by the total marketing investments. The higher the ROI, the more efficient and profitable the marketing campaign is. 

Several factors can influence digital marketing ROI, including the quality of the leads, the conversion rate, the sales cycle, and the products or services being marketed. In general, however, the higher the ROI, the more successful the campaign is. 

Digital marketing ROI can be a valuable metric for evaluating a marketing campaign’s effectiveness and determining whether or not to continue investing in it. However, it is essential to remember that ROI is only one metric and should not be used in isolation. Other factors, such as customer satisfaction and brand awareness, are also essential.

What are the advantages of measuring ROI?

There are several advantages to measuring ROI when making business decisions. Perhaps most importantly, ROI can provide valuable insights into which decisions will likely be the most profitable for the company. Additionally, ROI can help managers identify and track the progress of specific initiatives and compare the results of different courses of action. Additionally, ROI analysis can help to uncover inefficiencies in company operations and can be used to make decisions about resource allocation. Finally, ROI measurement can serve as a valuable tool for communicating the results of business decisions to shareholders and other stakeholders.

Five Steps To Measure Your Digital Marketing ROI

Now that you have learnt the importance of measuring your Digital Marketing ROI, let us see how you can do it in five easy steps. 

1. Determine your business goals: You can’t measure your ROI without knowing what you want. Do you want to increase brand awareness, drive traffic to your website, or generate leads? Once you know your goal, you can start to think about how to measure it.

2. Set up tracking: To measure your ROI, you need to have a way to track your progress. This means monitoring your website, social media channels, and other digital marketing initiatives. Google Analytics is a great free tool that can help you with this.

3. Collect data: Once you have tracking set up, you can start to collect data. This data will help you to see how your digital marketing efforts are performing and whether or not they are achieving desired results.

4. Analyze your results: Once you have collected your data, it’s time to analyse it. This will help you understand what is working and what isn’t and adjust your digital marketing strategy accordingly.

5. Repeat: The final step is to repeat the process. Continue to track your progress, collect data, and analyse your results. This will help you fine-tune your digital marketing strategy and achieve better ROI.

How can I make sure that my Digital Marketing ROI is maintained?

Now that you have researched so much and finally found the Best Digital Marketing Agency in India, it is essential to ensure that you are constantly calculating and eyeing your Digital Marketing ROI. You are spending your hard-earned money on these campaigns and strategies, so you must make sure you get a better investment. 

You can do several things to maintain your Digital Marketing ROI. First, you need to make sure that you have a clear and concise marketing strategy. This strategy should be designed to target your audience and should be regularly updated to ensure that it remains relevant.

Secondly, you must use the most effective digital marketing tools and techniques. This means keeping up to date with the latest industry trends and using data-driven insights to take informed decisions.

Finally, you must be prepared to invest time and resources into your digital marketing efforts. This includes regularly creating and publishing high-quality content, running targeted ad campaigns, and building a solid social media presence. You can be confident that your Digital Marketing ROI will be maintained by doing all these things.

To conclude,  Digital Marketing, when done correctly by the Top Digital Marketing Company Delhi NCR, can give you the best results, increased potential leads and better margins.

Growth of Digital Marketing in India: How To Use Digital Marketing For Your Business?

Saturday, July 3rd, 2021

Growth of Digital Marketing in India

In this digital era, everyone is on the internet irrespective of gender, age limit, and location. And a company or employee cannot ignore these users. Therefore, the Digital media industry in India has gained much more relevance. Some of the facts that will make you believe that a Digital Marketing career is a growing and profitable option:- 

  • Internet traffic is growing at an annual  growth rate of 32%
  • As per the report published by IMRB – The online advertising market in India is increasing by 30% year on year
  • The Indian language user is expected to grow at 18% CAGR reaching around 500 million by 2020.
  • The anticipated share of advertisement allocated for digital media is around Rs 25,200 crores at the end of the year 2020.
  • With the government encouraging ‘Digital India’ and startups more and more jobs will be created for people in the field of Digital marketing.

Initial Planning for Digital Marketing Strategy

Before you start promoting, there are several key questions that must be answered. Your digital marketing strategy should ultimately pave the way for your long- and short-term business goals. Do answer the following questions before you’re getting started:

Who is my audience?

Start with creating buyer personas. They should encompass all the qualities you’d like to see in your ideal customer including age, gender, geographical location, motivations, challenges, personal interests, shopping preferences

You also need to understand the reach of digital media in India. Another useful exercise is to identify the type of customer you don’t want and avoid marketing content that may inadvertently attract them.

What is my ultimate goal?

Identifying your goals before creating your digital marketing strategy ensures that you won’t be barking up on the wrong tree. Decide if you are looking to increase site traffic, decrease cart abandonment, build your mailing list, increase the average purchase amount, create greater customer loyalty, enhance brand awareness.

What is my current SEO situation?

Examine the health of your well-designed website in terms of search engine rankings and usability if you already have one. When it comes to maximizing your digital presence, SEO is a critical component of any comprehensive digital marketing strategy. Consider the long term while creating an SEO strategy. Ranking higher for competitive keywords is a long-term task that demands patience, high-quality content, and a results-oriented strategy.

What content will be relevant for my campaign?

Content is the fuel that keeps your marketing initiatives running. The importance of good content in online company promotion cannot be overstated. Creating high-quality content will boost your chances of staying ahead of the curve, from web copy and off-site initiatives to ongoing blog articles and adverts. Focus on offering value in the form of real-time solutions when creating content for various platforms.

Primary Digital Marketing platforms to promote

1) Email Marketing

Email communication is one of the simplest ways to stay in touch with your customers on a regular basis. Send relevant corporate information and promotions, request customer feedback, remind customers that they have things in their online shopping cart, and so on.

  • Personalize with the name of the recipient.
  • When people aren’t on the clock, the optimum time to send an email is in the evening or on weekends.
  • Include topic lines that are longer than 70 characters.

2) Social Media

Social media provides significant tools to strengthen your digital marketing efforts by allowing you to pinpoint target audience members. The exercises we described earlier are useful in this situation. If your ideal customer is a business professional, for example, you should concentrate on LinkedIn. 

  • Twitter and Instagram would be more suitable if they were millennials.
  • Cross-promote with a related company.
  • Organize a competition.
  • Create a series by going live on Facebook or Instagram Stories.
  • User-generated content should be re-posted.
  • Incorporate ‘tag a friend’ content into a campaign, event, or holiday.
  • Take a poll among your followers.

3) Content Marketing

Including relevant and valuable content throughout your digital marketing channels raises the likelihood of organic visitors. Customers will find you through search engine results if you use blogs, videos, infographics, and whitepapers.

If you have marketing pieces that have shown to be particularly effective in one digital media, adapt them for usage across all of your digital marketing channels. If it’s specific to its original purpose, give it a minor refresh or modify the phrasing, but if you’ve had success with a particular message, promotion, or call to action, capitalize on it.

4) Mobile Strategy

Depending on the resources you have, a mobile strategy might take many different forms. You can use social media and a mobile-friendly website to do effective mobile marketing. You can also design a mobile application. Because of the customization options, a mobile application is advantageous.

  • You have the ability to send notifications.
  • A consumer loyalty program is simple to implement.
  • Your logo is always visible on consumers’ home screens.
  • Customers like how simple it is to conduct business with point-and-click transactions and communication.

5) Pay-to-Play Advertising

Paid social media ads, pay-per-play audio ads, pay-per-click ads, Google Adwords, and more possibilities are available. Essentially, you’re making digital billboards! Except with a digital “billboard,” you can pick who sees your ad and where it appears to maximize your return on investment.

6) Cross Promoting 

Cross-promote each of these marketing channels to ensure that customers are receiving messages in the places where they are most likely to respond. Include links to your social media pages in each email blast, develop a social media ad geared at gathering leads and contact information, or use a link in your most recent social media post to drive people to your current blog article.



1. Better Options for Small business

The importance of digital marketing for business is selecting a method of marketing as per your budget and contact a large number of customers at a lesser cost.

2. Higher Conversion Rate

The businesses that opt for digital marketing can measure the rate of conversion in real-time by identifying the percentage of viewers who get converted into leads and purchase the service or product. 

3. Online reputation management

For a business to survive the one thing that they need to consider is building a reputation that is unblemished. In the past few years, it is evident that customers always prefer a company that is not associated with any scandals. The presence of your brand and services on varied platforms provides an option to customers for rating your services based on their experience.

4. Solving Customer Queries

Be it digital marketing or social media platforms you can always offer the customer solutions to their queries and connect them with your product by providing services like live chat. 

5. Digital marketing is money-saving

A small business needs to conserve its resources before it starts to make profits. Digital marketing provides you the scope for reaching a wider audience and that too is your price.

6. Expanding Audience Reach

Digital marketing allows you to target your audience to the fullest. There are greater chances that your customers are spending time on social media platforms.


From the above discussion, it is pretty clear that in order to grow your business to a large scale, digital marketing is the ultimate tool. To work it efficiently, you need to have digital marketing experts do the work for you. We, Brand Visage Communications, are the Best Digital Marketing Agency in India. You can rely on us for all your digital marketing needs and many more. For more info, contact +91 9717580410