Brand: VEGA Beauty (HOW VEGA #BESTOFME CAMPAIGN GOT 3+ MILLION VIEWS IN 15DAYS)
Client
VEGA Beauty
Vega is offering premium quality innovative products, development of products suitable for the Indian consumers, educating users about product attributes most suitable to them and presenting the products in packaging that was extremely functional and enhanced the appeal of the products.
Agency : BRAND VISAGE COMMUNICATIONS
Brand Visage Communications is a full-service Digital & PR Agency helping brands actualize the power to reach out to their right target audience & achieve their organizational objectives in the new age digital world. They handle Digital Marketing, Media Planning and PR work for brands like Campus Shoes, IndiaToday, AajTak, Heinz, HealthSetGo, EO Gurgaon, Galgotias University, Easypolicy.com, Asbah Foods, Soultree cosmetics, Sens Clinic (Wave Group), Lybrate App, alldaycoupon.com, Mothercare, Pure Home+Living, Amplifon India and many more.
A woman is God’s greatest gift to the world. She is amazing and remains fearless at every point of life. Celebrating every woman in this world, we dedicate this short film that shows their journey of life in the best and beautiful way.
Objective
To popularize the launch of the new film and lend a new image and personality to the brand that is young, vibrant, strong, hopeful, and free. To generate, interactions & conversations and to establish Vega as a Beauty Enabler which gets the best out of “ME”
Execution
The brand shot a video in which they demonstrated the life of a young girl who tries to handle and overcome all the problems in her life which in turn also helped her in bringing out the best in her.
This #BestOfMe film focused on the life of every girl who comes across some or the other kind of hurdle in her life but manages to surpass all of them beautifully. The film was launched on Facebook and YouTube where it got a massive response from the people. Girls across social media started comparing themselves with the girl in the film and celebrated their success. The idea behind the film was to make every girl realize their strength and potential and not to forget that whatever they do I their daily life is special in its own way and no one can shatter their life if they have strong will power. The film beautifully showcased the power of a strong girl and how she can bring out the best in her in every situation of life.
VEGA also gave a makeover to girls at their newly launched store in Delhi and helped them achieve their #BestOfMe look. Moreover, a lot of beauty and lifestyle bloggers were a part of this campaign and promoted it across their social media platforms.
Results
The film was launched on Facebook and YouTube where it got a lot of engagement. Within 15 days of the launch, the film got 3 million+ views and was shared by a lot of people on Facebook, Twitter, and Instagram. The campaign conducted a contest in which they invited girls to share their #BestOfMe look on Facebook, Twitter and Instagram and the contest witnessed great participation.
The contest reach had a reach of 55,019.
Many Bloggers also became a part of this Campaign and shared their BestofMe look and asked their followers to share their different look.
The video was viewed 3,42,2300 times on Facebook and 3,09,381 times on YouTube.
VEGA managed to put their point across through this simple campaign and got appreciation from everyone who came across it.