Author Archive

SEO trends of 2020 that matter!

Friday, January 31st, 2020

The online marketing space has been dynamic from the very beginning, there have been many trends that have seen the light of day and then faded away. But if there is one constant in digital marketing that never seems to reseed, it has been the influence of ‘Search Engine Optimization’. 

With time, search engines have gotten a lot smarter, and in 2020 their ability to determine what a user wants is expected to take a big leap. 

It is fair to say that SEO professionals and content creators have their work cut out, and they have a lot to figure out. 

Here are some trends that will have an impact on SEO in 2020:

1. “Position 0”  

In 2020, “Position 0” is going to be a buzzword, which is a phrase commonly used for the top-most organic results of a search query. 

Very often the first position for a query is occupied by a featured snippet, which is a trusted way of maximizing clicks and increasing traffic on a website. This year, SEO professional along with content creators will be expected to produce content that is worthy of “Position 0” and has the technical & creative elements to get reflected as a featured snippet. 

2.Content quality 

If you read the commentary by some of the leading voices from Google or other eminent opinion leaders from the SEO world, you’ll realise that rewarding High-Quality content is a key intent behind search engine algorithms. 

Search engines have now evolved considerably and their ability to identify good content has improved dramatically. In the times to come, content that is structured, well-written, relevant and useful will become the backbone of SEO. 

3.User-Intent 

Interpreting what a user wants and generating the most accurate results has always been the guiding principle behind search engines. 

And this year it is expected that a search engine’s (Google, Bing, DuckDuckGo etc ) ability to interpret User Intent will improve significantly. Enabled by AI, Machine learning and other technological advancements, search engines have improved their ability to contextualize what a piece of content is all about. And, it is expected, therefore, that high-quality content which also has a clarity of Intent will get ranked better. 

4.Influencers

Backlinking has been a critical element in SEO for the longest time and its influence is still quite relevant. What matters, however, is the authenticity and quality of links that you integrate into your online assets; which is where Influencers come in! 

Influencers or experts from a particular field can be the source of authentic and high-quality backlinks that your website needs, and for that purpose, partnering with influencers can get mainstreamed in the near future. 

Also, a thumbs-up by a leading influence can help build the credibility of your brand. 

5.Voice search optimization 

The effects of Voice search in SEO are still in suspended animation, but 2020 is expected to be a year in which this changes. The ability of search engines to interpret voice searches is going to improve substantially and this may have profound and long-term effects on how search engines function.  

6.Mobile Optimization 

In the last point, we have discussed voice searches, and one reason why voice searches have become important is the increasing use of mobile devices. 

The device preference for using the internet seems to have turned head over heels. And soon enough we’ll see websites being made primarily for mobile devices which will then be optimized for tablets & desktops, etc. 

7.SEO for branding

Apart from performing well on a search engine, it is also important that the online assets of your brand/business are of the highest standards. If your search engine presence is well thought out and sanitised, it will help build credibility and trust for your brand and can also prove to be priceless for your ORM strategy.  

The SEO trends of 2020 only seem to suggest that search engines are becoming more human-centric. And keeping that in mind, the future of SEO seems to be driven by quality & utility of content. 

6 Most Probable Digital Marketing trends for 2020

Friday, January 31st, 2020

If you search for digital marketing trends in 2020, you’ll find numerous blogs that are looking into the future and trying to predict what it holds for us. Some of the extrapolations in these blogs show incredible foresight and are quite enlightening. 

Having said that, as we step into 2020 we need to have a realistic perspective on what will work in the “Near Future”, which is exactly what we have attempted in this blog. 

So, here are a few digital marketing trends that will make a real difference in 2020:

 

“Story Ads” will peak

 

The “Stories” feature has been around for a long time now and has been adopted across many social media platforms. And, although Instagram Story Ads have already made their presence felt, their true power will be felt in 2020. 

When it comes to grabbing the attention of an audience in split seconds, few other features have been as effective as “Story Ads”. 

Be it brand awareness, App installs, acquisition, sales etc; stories have proved to be an effective tool for all kinds of marketing objectives. And, now that brands & marketers have a good understanding of this feature, they’ll be able to harness it and create content that will be most effective for this channel. 

 

Shoppable posts will sell more

 

Social commerce is now deepening its roots and could very well become the “new normal”. It is highly probable that the businesses which do not leverage this new channel may get left out. 

Shoppable posts are one trend that online shoppers have quickly adopted, and in 2020 this is likely to become one of the most important channels to drive sales. 

A sizeable number of brands & businesses have understood the importance of shoppable posts and have already started generating business through this tool. Many small niche brands, especially, have found this an effective way to reach their target audience and drive up their sales. 

 

Personalization will find a bigger audience 

 

“The more a customer feels attached to a brand, the more is his/her need for personalization.” 

When it comes to retention of loyal customers and creating brand advocacy, personalization seems to be playing a very important role. Many online brands keep their loyalists & Brand advocate on a pedestal and create a personalized buying experience for them. For example, they interact with their loyalists on the brands’ App and create deals that are specially crafted for them. 

In 2020 personalization will likely get entrenched as an important part of digital marketing strategy.  

 

Immersive technology will become indispensable 

 

The one industry that has adopted immersive technology in a big way is the automotive industry. Car companies have used both Virtual reality (VR) & Augmented Reality (AR) to create digital models of their cars that prospective customers can explore from the comfort of their homes. 

It is also used for other products and services like furniture, hotel rooms, homes & real estate, etc. When it comes to high involvement products, immersive technology will soon turn out to be indispensable. 

 

SEO will get smarter (No Points for guessing) 

 

According to many eminent voices from the industry, SEO in 2020 will continue to be driven by customer intent, and, structure and delivery of content will be of key importance. SEO will also become more relevant to brand marketing, rather than just driving search engine performance. 

 

Marketing fundamentals will matter 

 

The internet is now a more level playing field than it was ever before, and it has become harder to outrun the human aspects of marketing with technical tactics. Fundamentals like knowing your target audience, branding, storytelling, creating high-quality content, etc are just as relevant in digital marketing as any other form of marketing. 

Marketing digital or otherwise is driven by creativity, and with digital technology becoming smarter than ever, it is creativity that’ll give you the winning edge!

8 Pro ORM Tips for Brand Marketers

Tuesday, November 5th, 2019

For several years now online reputation management has been center-stage in the online marketing field. And, especially when it comes to enhancing and protecting the image of a brand, the contribution of online reputation management is irrefutable.

The internet as a medium is very dynamic and can often be quite chaotic. And, to navigate your brand through this challenging terrain, you need ORM.

Here are a handful of tips that will help you carry out your ORM activities effectively:

1. Be Transparent

Publishing false information about your brand is something that you should always be wary of. You may often be tempted to do so to get some windfall gains, but remember, in the long run, this could prove to be quite damaging. Transparency is greatly valued on the internet, and people are more likely to trust a brand that is transparent rather than the one that withholds information or publishes false information.

2. Don’t Be Emotional

The internet provides anonymity and gives people the freedom to be especially vicious and mean with their reviews. Remember, Going into a vengeful mode to protect your brand from such negativity can do more harm than good. Before you do anything, it is important to take a deep breath and give yourself a little time to think. While dealing with hate and abuse on the internet, you need to be calm & collected and reply to hateful comments and reviews with humility & intelligence.

Must Read: 10 PRO PR TIPS FOR BRANDS IN 2019-20

3. Appreciate Genuine Feedback

All negative reviews are not hated, many of them may be genuine feedback which could help you improve your overall brand experience. When you do get legitimate negative feedback, make sure to respond promptly and offer a solution as soon as possible.

4. Encourage Positive Reviews

Reading product reviews or comments about a brand is a big part of the online buying process. And, More often than not, people tend to trust a brand that has a lot of positive reviews. To encourage positive reviews, you should ask happy customers to write about their experience with the brand, and you can also thank people who are submitting positive comments.

5. Engage With Your Audience

One way to develop a deeper relationship with your audience is to have a more intimate engagement on social media & other online platforms. You can do this by simply replying to people’s comments and reviews about your brand or by carrying out interactive promotional campaigns (e.g. freebies, contests, etc).

6. Use Social Listening

Social listening is one of the most effective ORM tools. With the help of social listening tools like Hootsuite, Sprout Social & HubSpot, etc you can monitor the chatter about your brand, and create an ORM strategy accordingly.

7. Develop A Company Blog

Having a blog specially dedicated to your brand gives you the freedom to demonstrate your expertise in your field. Your blog can be a place where your loyal audience gets to know more about your brand.

8. Don’t Ignore ORM

Many businesses realize the importance of ORM only after a publicity crisis. And, very often the damage to the reputation of a brand can be irreversible. When it comes to online reputation management, the first step is to “Start Early”.

Lastly, you must remember that ORM is a long term process, and it will take some time before the results could show. With a lot of hard work and some patience, your ORM activities can do wonders for your brand.

What Is ORM And How It Helps Businesses

Monday, October 21st, 2019

Businesses across the world have used the internet to generate a lot of revenues & profits. In fact, the internet is arguably the most important channel for businesses today.

The internet, however, is an open & democratic medium where brands and businesses are susceptible to criticism from consumers and other stakeholders. And, it is important that bands and businesses are well prepared for all kinds of online conversations that involve them.

Protecting a brand’s reputation online is a whole new ball game, and, it is to deal with this new beast that “Online Reputation Management” has been developed.

What is ORM?

Simply put, online reputation management is every online activity that is carried out to create, maintain & protect a brand’s online image. Although, ORM is a vast and comprehensive subject, some of the simple strategies that are often implemented by businesses include asking customers for positive reviews, quick & polite responses to positive & negative feedback, recommendations & better engagement with customers.

Apart from dealing with customers, ORM can also be done through SEO, SMO & other technical methods, with the help of which you can optimize the positive feedback & reviews and push down all the negative chatter.

Benefits of ORM

Investing in ORM can help you protect your brand’s reputation, and in the long run, build a strong and sustainable image. Let us see some of the main advantages of online reputation management:

  • Increased visibility

By engaging with your customers and target audience through online platforms like search engines, social media networks & blogs etc you can create a lot of positive chatter for your brand. You can encourage a happy customer to leave positive reviews on prominent platforms (like Google, twitter, facebook, etc.)

All this activity can help improve the online performance of your brand and make it more popular amongst your target audience.

  • Builds Trust

A common tendency in online buyer behavior is that people tend to read a lot of reviews before they buy a product. And, one way to build trust and create brand advocates it to gather as many positives testimonials as possible. This is especially true for local businesses, in which people seek opinions of previous customers before making a decision.

The ORM process can help you optimize all the positive feedback that you get from your customers and make your brand more trustworthy in the eyes of your customers & your target audience.

  • Conflict resolution

Unresolved negative feedback about your brand or business can damage its reputation. With the help of the Basic ORM Guide, however, you can find all the criticism that is happening online and resolve them as soon as possible.

Quick responses are something that customers generally appreciate and it also shows that you as a brand are sensitive to the needs of the customers. This is one reason why many of the top companies are also heavily invested in ORM.

  • Decreases Risk

This perhaps the most important point and, also one that many new brands & businesses often ignore. Many brands choose to hire an ORM partner only after something goes wrong, and they are unable to deal with the damage & loss of reputation.

If you have a comprehensive ORM strategy from the very beginning, you’ll be better prepared to deal with criticism and negative reviews. And in the long run, you’ll reduce the risk of losing your brand’s reputation.

Conclusion

Online reputation management (ORM) has now become an inseparable part of online marketing, and with the consumers becoming more enlightened and aware, the need for ORM is pertinent. To stay ahead of the curve, however, it is important to be proactive rather than reactive and be well prepared for ORM challenges.

PPC Trends to watch out for!

Friday, May 17th, 2019

PPC Trends to watch out for!

1.  Automation

When it comes to PPC marketing, automation has become a crucial feature to factor in since Google itself is displaying ads for the targeted audience due to automation.

As this trend is picking up, Agencies have adopted automated bidding strategies instead of third-party tools and believes that the manual tracking techniques will soon be a thing of the past and PPC marketers will have to up their game in an effort align creativity with their skills.

2. Running E-commerce Ads

E-commerce platforms, without a doubt, are medium to reckon with when it comes to PPC marketing. We have observed that the biggest players in the market like Facebook and Google are looking to pick up this trend with keen interest.

3. Audience over keywords

Right keyword placement has been the mainstay of PPC marketing for decades. Digital Marketers in Delhi have used the best strategies to their knowledge and capitalized on this parameter effectively, but is all that going to change? We certainly feel so! Keyword targeting is gradually being replaced by Audience targeting strategies for the ads, which means audience grouping and behavior will highly influence the nature of campaigning. Though this transition sounds easier than done. Marketers will have to make sure that their messaging and copy is as relevant and personalized as possible!

4. Diversification of Channels

With the ever-growing marketing channels and mediums, brands need to diversify their strategies and make the best of the lucrative market, and with time, we feel, digital marketing agencies will have to keep a check on the multi-channel campaign strategy. It will be crucial to keep the users engrossed because the results are not always consistent.

5. Ads Quality

Most brands look to maximize profits via clicks and hence, the creativity, formatting and the nature of the ads placed need to meet the set expectations. What’s interesting to see is what strategy the digital agencies and marketers will adopt for the headlines.

6. Branding

Brands need to stay as much relevant as they need to generate ROI. This propels the brands to further their loyalty among users and requires them to push for ads on video streaming platforms.

7. Remarketing

The phenomenon of remarketing is not alien to digital agencies and marketers in Delhi. We feel that this act of reintroducing will be pushed further to maximize profits on products and services.

8. Video Marketing

Digital agencies cannot ignore the importance of video marketing and will have to spend on posting video ads, and banner ads on Youtube and other video streaming platforms.

 

Going by these trends, it is safe to say that we are keenly planning on effective implementation and patiently awaiting the launch techniques up our sleeves.

10 Pro PR tips for brands in 2019-20

Tuesday, October 15th, 2019

PR has always played a major role in the larger publicity strategy of a brand, and with time its role has become even more critical. PR is frequently used for developing brand awareness and gathering attention of the media, but with a comprehensive PR strategy, a lot more can be done. 

Over the long term, positive media coverage can not only improve the image of a brand but make it more trustworthy in the eyes of the consumer. For doing that, however, PR professionals need to be at the top of their game and keep up with the dynamic world of PR.

In the past few years PR has changed quite dramatically, and to help PR professionals keep up with these changes we have come up with a list of PR tips that are relevant in 2019 – 20:

Develop an effective Brand Story

 

A brand is not just a product or a service which has a name & identity; it is a narrative (or story) of how a brand adds value to the lives of its customers. If you have a brand story, for example, how your brand helped a customer or How the brand came into existence, you can use many traditional & contemporary PR techniques to share such stories with your audience and connect with them in a more intimate manner. 

 

Write industry related content 

Write content that is related to your respective industry and make sure that it is informative and educational. Every now & then you can publish content that is related to your brand, but most of the content that you publish must enlighten or educate the reader in some way. 

 

Write an effective Press release

If you want your press release to be picked up by a journalist, make sure that the writing is perfect. 

While writing a press release for your brand you need to make sure that it does not come out looking like an advertisement. Rather, it needs to look like a piece of news that the audience ought to know. 

If you write a press release that is unique, easy to read & has an awesome headline, there is a good chance of it being published. 

 

Build a relationship with journalists 

Journalists are often thought leaders and opinion-makers of whichever field they write about. If you are able to develop a relationship with an eminent journalist who is related to your industry, it could prove to be very valuable in the long term. 

If such eminent journalists choose to write about your brand or mention it in one of his/her articles, it could enhance the goodwill of your brand.  

 

Ride the trends

A new and effective way of carrying out a successful PR campaign is to leverage online trends. If there is a trending topic on the internet or social media that is related to your industry, you can quickly publish a news item or an article to engage your audience. 

Twitter is arguably the best platform for leveraging online trends, and if your news item/ article is relevant there’s a chance that it might even go viral. 

 

Get handy with Social Media PR

Apart from catching trends on twitter, there are other ways of doing PR through social media channels. One way is to reach out to journalists on social media platforms like twitter, facebook & Linkedin and engaging with them to share your content through their social media handles. 

Helpful in observing social media tends and dealing with negative publicity, Social listening is also increasingly becoming a norm in PR

 

Hold Events

Another great way to engage your audience through PR is to hold events or participate in them as a sponsor. Large scale events generally get a lot of media attention and if your brand is making its presence felt in such events, it stands to gain quite a bit. 

 

Prepare for PR challenges

The internet is a very unpredictable place, and there could be times when there is negative publicity related to your brand. PR plays a huge role in dealing with untoward situations on the internet, and over the long term, it can also be used for online reputation management (ORM). 

 

Leverage SEO

 

A lot of content that is published online invariably ends up on the search engines also. SEO can be used to optimize content pieces like news, blogs, articles, stories, etc and made available to your target audience on the search engine. 

 

Become a thought leader

By becoming a thought/opinion leader in your industry, you can pretty much become a PR channel yourself. But for becoming a thought leader you need to publish high- quality content on a regular basis that your audience finds relevant and valuable. 

The way PR is done today may be very different from the way it was done traditionally, but its relevance has not diminished in any way. In-fact with the help of social media and digitization, the influence of PR has only increased.

Checkout – Pr Agency In Delhi

 

Ten tips for using Facebook Video to market yourself

Monday, May 27th, 2019

Ten tips for using Facebook Video to market yourself

Debuting as a digital medium for sharing life’s funny/sad/happy updates and events in pictures, Facebook has gradually repositioned itself from still to video. In fact, if you go out asking Digital agencies in Delhi about which type of content performs best on Facebook, they will promptly tell you it’s video. It’s not just organic posts that see higher engagement from video on Facebook either. A Facebook Live has 10 times greater reach than all other forms of Facebook content and earns 6 times more interactions than pre-recorded video.

So whether you share video in an ad, an organic post or by live streaming, your brand can benefit from sharing video content on Facebook.

So, as a digital marketer, if you want to make the most of this medium, here are 10 expert tips to upgrade your video marketing skills;

1. Hook ‘em before you lose ‘em

This is the golden rule of all kinds of marketing. Your video Ad should grab the viewer’s attention in the first 5 seconds in order to gain a high retention rate. Be sure of the audience you are targeting and keep your content relevant to them.

2.  Keep a check on your video length

It’s a known fact that after the first 90 seconds of your video, the engagement rate sees a steep drop. Although there are some exceptions to this rule when it comes to celebrity videos or anything that’s pop culture, it is essential to keep the length of your video ‘short and sweet’ to achieve maximum engagement in the shortest span possible.

3. Tell the audience why your video is worth it

Add a text to your video which is enticing from the first line since you have a few seconds to capture the audience’s attention. Use this opportunity to tell your viewers why this video is worth it.

4. Have an insightful thumbnail for your video

The thumbnail acts as a poster for your video film. A well thought out one could attract an unbelievable amount of clicks, while a poorly executed thumbnail can drive the viewers away. The key takeaway here is not to make it too clickbaity, it may come across as too on the nose.

5. Vertical over square

Vertical video is mobile friendly and hence, the more preferred form. Digital agencies and marketers in Delhi are conscious enough to follow and adopt trends that are more and more mobile-centric in order to capture the market of youth and millennials.

6. Set your Facebook Business Page rolling

A cover video instead of a static image for your page can set multiple things rolling. You could introduce your latest offering or product, or simply announce a new sale event through a cover video. Make sure to get the size and communication. A cover video won’t have as much text as a static cover image.

7. Closed Captioning

Closed captioning your videos makes your content inclusive, as it makes the video equally relevant for the deaf community. Also, most viewers on Facebook leave the sound off, and captioning your videos caters your content to them as well.

8. Experiment with different types of videos

There are a number of video types you can adapt to further your communication and idea. You could use the live video feature, available on all leading social media apps, to get candid with your viewers, or you could create informational/tutorial videos to educate your audience about your product through a proper format of storytelling, which is well planned and shot.

9. Effective content distribution

Whatever you do, make sure it creates a buzz. If it’s a brand film, make sure it’s promoted as a film! Share snippets of it as a teaser, get your audience hyped and excited about what’s coming their way. Make sure the links to your current films are always in the bio and about section of your brand page. Use the messenger and Instagram DM feature to get in touch with digital marketing news and views portals and influencers whose content align with the thought and vision of your campaign film and brand.

10. The Metrics

The success of any campaign, brand film, Tv show or any product is ultimately measured by numbers, and it’s very important to have a systematic way of keeping a check on them. Have clarity on what goals you want to achieve with your campaign and assign suitable metrics which shall help you keep a check on your performance.

In conclusion, your potential audience on Facebook can be achieved with videos that add value!

How to create an amazing press release in 2019

Tuesday, May 7th, 2019

How to create an amazing press release in 2019

We live in times, in which marketing has become a space of constant disruption & innovation. Many channels such as digital, Television commercial & Out-of-Home advertising, etc compete with each other for prevalence. And, using a press release for publicity in today’s times may seem somewhat retrograde.

But with the help of innovation & creativity of the digital age, the press release has not only survived but has evolved into an effective tool to distribute information online.

Why choose a press release?

The reach of a press release is no longer just limited to conventional news publications. There are many popular online news and opinion websites like Huffington Post, Forbes, YourStory & First post, etc, whose audience, to say the least, is formidable.

If you write an effective press release, and it is picked up by one or more of these websites, your story and brand will reach a huge audience. Getting published in a trusted news website also adds an element of credibility to your brand and the probability of your story getting more shares on social media platforms also increase.

Tips for an effective online press release

Creating an effective press release is no kids play, and it needs a mix of experience, expertise, and creativity to develop a press release that stands out.  Some of the fundamentals that must be considered for creating an effective press release are:

 

  • Write an Awesome Headline

The title of the press release must be something that summarizes its message in a few words and is written in a way that captures a reader’s attention. Sub-headings are also frequently used in a press release when the title is not sufficient to convey the idea behind the press release.

 

  • Keep it Short

Journalists and online news networks don’t have time to go through lengthy stories. For your press release to be picked up it needs to be short, crisp & to the point, it is best to fit everything in a page or two.

Remember, your press release is one of the many hundreds that are floating around. And for it to be picked up by a journalist, it needs to be a quick & effective read.

 

  • The five W’s & one H.

Check that these basic elements of journalism are considered in the press release

– Who

– What

– When

– Where

– Why

– How?

 

  • Avoid Corporate & Industry Jargons

Unless you are writing for a specialized industry related journal, remember that most of your audience are common people who may not understand expressions related to a particular industry. To reach out to a large section of readers, you must write in a style that is relatable to everybody.

 

  • Use Images & Infographics

A news copy when integrated with an image grabs more attention, and also puts across the message of the press release in an instant. If your press release includes data points, you can integrate it into your news copy in the form of an Infographic. Infographics are an excellent way of presenting data points with clarity and structure.

 

  • Include a Quote

A quote from an industry veteran or an opinion leader adds a lot of weight to the press release; it also gives a human factor to your story, making it more relatable for the audience. Many online news and opinion websites present quotes by prominent people in rich text or images to drive reader engagement.

 

  • Try being Unique

Journalists and influencers are likely to pick up a story that has something unique about it. Even if your press release is not something profound or different, try packaging it with a unique perspective. A new and unique point of view, even on a benign subject, can make a press release newsworthy.

 

  • Hire an Expert

A press release is something that needs experience and expertise, not just in writing a copy, but also in its distribution. By hiring a good PR agency, you can have your news copies written by professionals. And also from their contacts, you will be able to reach a larger section of journalists, bloggers & influencers.

A press release is a great way to constantly reach out and stay connected with your customer base. Compared to the many marketing channels that are used these days, this method may seem a little “old-school”, but once bundled with the power of digital, a press release is something that has the influence to reaches out to a huge audience and also has the virtue to add an element of credibility to your brand.

NEWS: Ads on IGTV could be the next big thing for Brands & Marketers!

Thursday, April 11th, 2019

In this exciting phase of digital disruption, here is a possibility of a development that could escalate things to the next level. Instagram is likely to run ads on its vertical video platform and monetize the content by creators on IGTV, hence opening up new advertising opportunities.

An Instagram spokesperson, in a statement made to AdAge, mentioned, “While ads are not currently a part of IGTV, we are exploring ways to help creators monetize. Just like our thoughtful approach to introducing ads in feed and Stories, we are taking our time to evaluate different monetization strategies in order to ensure we roll out features that are best for businesses and our community.”

The platform would most likely follow a model similar to Facebook while important particulars like revenue share, the frequency of ads, timing and more are not subjected to any speculation as of now.

Currently, Facebook offers 55% of the ad revenue to creators. We can expect something on similar lines from Instagram, based on the model they roll out (pay by impression or pay for view).

It goes without saying that top social media agencies are waiting eagerly for this new development to materialize. Brands and marketers, too, are relying heavily on top social media marketing agencies in Delhi to use this feature to the full benefit of advertising.

5 Effective SEO Tactics of 2018

Thursday, April 12th, 2018

SEO tactics today are a lot more than just Keywords placement and Back-linking, and there is a constant need to keep up with the changing SEO algorithms and the ever-evolving search engine behavior of the end-users.

2017 was an exciting year for SEO and, 2018 promises to be the same. Let us see some of the SEO trends that are likely to dominate in 2018:

Voice Search

People are getting into a habit of using their own voice to interact with search engines. In 2018, as the accuracy of the voice assistants improves, SEO strategies will be optimized for voice search. This could include tactics like using long-tail keywords and more use of everyday language in the content.

User Experience

User experience is not only related to website or app design but is also related to information architecture. With the SEO perspective, the readability of content, navigation, and site speed are factors of vital importance. Seamless user experience on a website has a positive effect on the ranking.

Keyword Intent

As the algorithm gets more contextual, the intent with which a query is made on a search engine has become very important. In 2018, SEO providers will optimize the content as per the “intent of the query” rather than generic “keyword-based” content optimization.

Shift to Mobile

SEO providers are increasingly adopting accelerated mobile pages and are also enhancing mobile users’ experience. With mobile search today accounting for more than 60% of total searches, Google has come up with the mobile-first index. This update in the algorithm is expected to bring a considerable change in the SEO world.

Featured Snippets

Featured snippets have attained No. 1 position in today’s time. And the new challenge for SEO professionals is to create content which will be suitable for it. Putting content in Q&A format and proper formatting & structure of the content is required so that Google can pull precise information for the featured snippets.

Algorithms in the future are expected to become even more end-user oriented, and in this scenario, SEO professionals must become more and more aware and intuitive about the behavior patterns of the end-users. And success in SEO will continue to grow by keeping up with the updated and the adoption of the newest available technology.