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SEM and ROI : A Thread

Tuesday, June 30th, 2020

Digital or internet marketing regime has one of the biggest successes in the marketing world because of its most striking feature related to end result. It allows the users to understand and work on the impact of every marketing effort, as it is rendered measurable. However, the digital media industry in India and worldwide knows for a fact that measuring the correct Return on Investment (ROI) is both a crucial and complex phenomenon since the results obtained are subject to multiple channels and their innate characteristics. Every digital marketing agency is guilty of planning their Search Engine Marketing (SEM) and plan for their Return on Investment (ROI) after deciding their marketing strategy. This is surely the wrong step on the correct path. SEM should, in fact, be a driving force for a successful strategy, thereby helping a brand to grow and succeed. Every marketer understands and hence, partake in the tedious work of refining the sets of keywords from time to time, keeping a thorough check on optimizing the ad copies at regular intervals, and designing a landing page that is easy to assist the visitors in translating their visit onto a buying cycle. But, an extremely important point that is overlooked more often than not is the consistency between landing page, keywords, and ad copies. Below, we have included certain factors that pose a challenge towards determining the result of Search Engine Marketing and for keeping a track of results of your strategy. 

Call to Action (CTA) is a must:

Majority of the advertisers are of the opinion that to implement continuity in their process, one has to keep repeating a single set of keywords within their ad copies and landing page to add more relevance to it. While this approach does yield some benefits, like greater click through rates and improved quality scores, it does not add any benefit for improving conversions at any level of efficiency. This approach can further hurt the performance of your Pay Per Click. Further to keyword continuity, it is important to include Call to Action (CTA) continuity. It suggests, involving a crisp Call to Action in the ad copy, introducing the same on the landing page, followed by confirmation of what the user has purchased or requested to purchase on the confirmation page. This combination of Keyword continuity and Call to Action continuity strategy is expected to give a considerable degree of advantage in the SEM space, which is characterized as being hyper competitive.

The landing page and conversion channel:

Once the keyword and Call to Action continuity is achieved, leading to generation of quality traffic, the next question is about what is the component of the landing page and conversion funnel. What should be included in them is of crucial significance to gain optimal rate of conversion and to deliver the promise as is stated by the ads. We have included the importance of continuity from the perspective of keywords, at the search moment, to the perspective of keywords in the ad itself, to the perspective of keywords on the landing page. The major goal here is to appeal to the searcher, and the search engine, with the help of this continuity — this mechanism provides meaningful content that is relevant in the eyes of the customers and actual keywords that are relevant in the eyes of the search engine along with ad server algorithms. Once the continuity is achieved and there is an inflow of required traffic, the mechanism is opened to the next step. What is that? The next step after the researcher has issued his problem online and clicked on your ad as the answer, is to maintain his interest in your deliverable by continuing with the call and response mode of interaction. The sequence of call and response mode of interaction should be as follows: 

1. The ad is placed in the market
2. The keywords that were bid by you are now under the search regime by the prospective researchers.
3. The ad is now served
4. The ad pops up in front of the searcher and he clicks on it.
5. A user experience of choice is then served to the searcher.
6. The searcher is then landed on the page.

The conversion rate is expected to increase by 100 percent with the above stated approach. 

Make sure your hypothesis is build on right analytics:

Now the discussion is about what is the best SEM approach? Once you have gathered organic data from an organic SEM campaign, the next step involves utilization of Google Analytics to track inbound marketing to determine the required approach. Without proper analytics and their effective usage for Adwords campaign, it would be almost impossible to determine any fruitful Return on Investment. For the correct hypothesis to work, one must acquire clear knowledge which analytics matter, why, and to what extent. Next, one should always keep a clean track of how many visitors are visiting the website and their duration of visit along with the reason for their visit. Once the information is gathered, specialized SEM tools are utilized to build a more dynamic campaign. 

Make usage of specialized SEM tools:

Once there is a subsequent growth in the audience bracket, you should scale your SEM strategies accordingly to ensure that the maximum number of potential consumers are effectively tapped into. The most crucial tools for social media enthusiasts are those that add considerable value to both paid and organic channels of SEM.

Conduct various experiments: 

Once your hypothesis is all set to hit the floor, the next step involves conducting a series of experiments around it before you approve or disapprove it, to see what works and what does not. To test SEM and ROI, it is always advisable to associate with specialized agencies and groups, who have enough experience about special tools of SEM and various strategies to attract maximum Return on Investment. For this, agencies like growth marketing are perfect to shake hands. 

Conduct an analysis of your research:

Analyzing the above prepared research is the final step in the ladder of success towards improved Return on Investment (ROI). In situations, where you learn that there is a gap between desired and received ROI, you should not necessarily start over from the scratch but, as once you’ve there with finalization of research analysis, you have necessary tools and data to revamp your campaign and experiment with more advanced strategies until the gap is minimized or even better, erased. 

The algorithms behind the successful determination of strategies pertaining to SEM may fluctuate regularly owing to their dynamic characteristic, however, with above stated scientific steps and guide you can achieve

Keen to learn about Google’s Pinterest?

Tuesday, June 30th, 2020

The digital media industry in India and worldwide is well aware of the dynamicity of the digital platforms. Social media marketing agencies in India and the world can quite easily relate to the never ending wish to grab newer and better features that can facilitate in grabbing more and more traffic on the site. 

Almost all the top agencies know and agree to the fact that the best method to attract eyeballs is by providing user friendly content – that is easy to understand by the consumers and swiftly deliver the solution to the problem, the consumer is seeking. 

Following the path, the master platform Google has recently launched a content discovery platform under the name, Keen

Keen is well described as a machine learning application that works towards promoting only the relevant web pages to each consumer based on their interest graph. Keen is expected to rule the world of referral traffic in the near times, let’s understand how. 

So what is Keen?

Keen started and is curated as an experimental web as well as an Android Application that forms part of Google’s Area 120 projects. For all of you who are wondering what Area 120 is? It is described as a feature unit if small size wherein small teams gather together to work in a closely knitted setup, like that of a small startup, to conceive and give birth to some smart and innovative projects. If we are to believe an official post behind the conceptualization of this new feature, it started when a couple was sharing their life updates, about the activities they like and find important. While sharing and gathering links and resources that are related to their activities and goals, they realized the importance of a tool that can help them in shortlisting these ideas and also in discovering more of its kind. Thus, began the journey of Keen. 

To put in simple terms, Keen is a simpler and interesting method to save bookmarks or actionable links, making them more appealing and presentable. From the action hands of Google, Keen is loaded with AI prowess and expert interface algorithms, making it seamless and presentable. 

What is Keen as a user experience? 

Keen, in many ways, is a groundbreaking innovation for the creative slots. Instead of providing a mere checklist containing likes and dislikes, based on user preference, Keen provides a wider array of space to store your ideas, inspiration, likes, and dislikes.  

To start with creating personalized boards on the app, the inspiration is searched using keywords or a term, instead of tagging haphazard things. Every Keen is adorned with an Explore, Saved, and Search tab along with other control tabs. The users are given the freedom to add further searches, hashtags, and users to their tab. For instance, if a user likes a certain artist, he/she can populate his/her board with its content. Google’s Keen will work to enhance the quality and content of the said collection more and more by adding helpful suggestions and ideas. This app also allows its users to follow the collections added by others, thereby creating a possibility of forming like communities in otherwise niche interest areas. 

Today, Keen has just started off its journey as a small project within a maestro company but moving ahead in the direction of the personalization web experience for the better. Every brand and especially tech agencies have long realized that the essence of increased engagement, conversions, traffic, and consumer retention, lies in the root of content that interests the consumer as well as solves their service in question. Keen, smartly, helps in achieving it all.

In spite of the fact that Keen today is a little task inside a major organization, it speaks to another progression toward the continued personalization of the web. Tech organizations, since a long time ago, understood that interfacing clients with a greater amount of the content that intrigues them, expand their commitment, engagement, session length, conversion, and their positive sentiment for the service in question.

PR and Influencer Marketing: Trend 2020

Thursday, June 25th, 2020

With pandemic thrusting itself into our worlds, it has become quite a challenge for businesses all around the globe to survive and thrive for success. This has increased and revamped the role of the digital media industry in India and worldwide, making them an indispensable tool for businesses to outgrow and connect with consumers at large. With the increase in the number of users of social media and the quarantined situation of the world, digital has been adopted as the new age solution for growth and increased brand awareness. Brands should work in close connection with their digital marketing agency to use these difficult situations to their best possible advantage.

As of recently, most brands and advertisers have generally considered influencer marketing, social media marketing, content marketing, and PR as independent, discrete kinds of digital advertising. However, in all actuality, they are altogether a distinguished part of one, big solitary digital/online marketing procedure. 

This factual process will turn out to be progressively obvious throughout this year. In the real world, most firms do not simply partake in just one of these marketing exercises – instead, they single out the bits they like from each one of the three. 

You can see content marketing as a general procedure that includes creating meaningful content and offering it to a brand’s clients and potential customers. Both influencers promoting advertising and social media marketing focus more on content dissemination – the two kinds frequently make use of online networking and social media accounts as a conveyance system, to deliver the bits of information to the target group of consumers. The principal distinction between these two sorts of advertising is who physically makes the content and who conveys it.

Be that as it may, even the most enthusiastic supporters of influencer marketing still work their social accounts – just with lesser followers and less reach than those of mighty influencers. Similarly, the administrators of the biggest, best online blogs and websites, utilize social media accounts (both their own and those of specialists in their niche) to advance their content

This is probably going to turn out to be progressively obvious this year as well, and it is showing the growth. Firms are evidently churning out content – blogs, YouTube recordings, podcasts, illustrations, and graphics. These brands are engaging themselves to share these content through their organization’s social account in order to expand their organization’s social reach. Be that as it may, the brands are also working with the influencers in their niche to grasp the attention of their consumers, online. 

 Following these trails, we hereby present to you the trend and changes that have been necessitated for brand growth as it not only depends on social media performance, but also a lot on frequent and meaningful coverage, more specifically digital coverage, and the use of influencing personalities. 

1. Influencers or Creators?:

If you are an ardent follower of the social media world, you probably have come across multiple creators online, promoting a brand or a product in their whimsical way. The most famous genre of “Influencers” has now popularly revamped into “Digital Creators”. While an influencer in early times was responsible for merely connecting his followers with the brand, today they are responsible for curating compelling content for retaining their followers. As such, in 2020 the brands will have to delegate creative freedom and distinguished content to these creators, in addition to other perks if they wish to keep both the brand and influencer intact with the consumers online, that have now become smarter. 

2. Measure the value added by digital PR methods:

Agreeably, the process of measuring and comparing the result of digital PR with the desired set of results was difficult and time taking in previous days. But, this is not the case anymore. Today, the availability of real-time data and its reliability, in addition to the insights that it allows us to grab, has served a bomb in providing the required autonomy to gain the outputs of digital PR. Today, it is possible for the digital agencies, and hence the brands, to clearly understand how their message is being perceived by the target audience and to how many people the message is being delivered. Followed by the information so received, the marketers can optimize their communication and target audience to appeal to them in a more fruitful method. Digital PR methods have proven themselves to be the easiest, most convenient, and successful mode of creating ripples and attention to the campaigns and work of any brand, as opposed to the traditional model of PR. 

3. The impact of Storytelling:

Today, journalists all over the world are swamped with thousands of stories and press releases for both traditional and digital PR routines. However, the end consumers, that are the target group of potential consumers have reduced their spending time on these releases and only invest their valuable time and effort on those pieces of PR that convey something interesting, spun in the most creative methods of storytelling. This year, the biggest area of concern should not be on the mode of coverage, but on creating engaging content for the smarter audience. Also, the PR executives should come up with newer modes of dispersing the information like EBooks, White Papers, Infographics, etc. 

4. More motion, lesser static:

As we stated above, the audience of 2020 has become a lot smarter and tech-savvy, hence the brands and digital agencies will also have to keep up with them in order to stay rooted in the market and to grow their business. Apart from this, a considerable increase in the speed of the internet and its bandwidth has resulted in easier ways to create, upload, and download audio and video content. In fact, to believe a video marketing statistics, 

# More than 81% of businesses today have understood the importance of video marketing tools and have started implementing them in their strategies to lure maximum consumer attention.

# 7 out of every 10 people are more interested in watching a video online than watching regular television. 

# The consumption of mobile video and internet consumption via mobile phones has seen a rise of 100% during these six months of 2020. 

These insights and the bending curve of consumers towards audio and video PR as well influencer marketing methods have forced the creators and brands to include maximum audio and video content in their brand communication to engage more and more consumers.

5. Keeping the values intact:

Of all the trends engulfing the influencer and PR marketing, this one happens to be the most crucial and positive, creating a constructive impact for both the creators and consumers. Every niche of today consists of consumers that are sensitive to values that a brand adds or takes away from society. This has resulted in creating a major impact on the buying decision of today’s consumer. The consumer is willing to pay a higher amount for his preferred goods and services if they are in alignment with his principles and values. This is the reason why brands should have values integrated into the center of their campaigns, especially in influencer and PR marketing. The trust of the brand is of the utmost importance when the talk is about promoting values along with their goods and services and a right influencer can impart justice to it, making it a perfect vector for both. Similarly, if the brands look like shaking hands with the influencers and others with a hole in their values and principles, it can backfire for the brand, destroying its reputation forever. Therefore, brands should take extreme care in joining hands with influencers and in their communication as well. 

These few trends will help your brand to hang their champion hat in the right nail and right direction, thereby helping you to grow even during these difficult times. 

Why is SEO crucial during Covid-19 for Growth?

Wednesday, June 24th, 2020

Our habits tend to stay with us for almost a lifetime in the absence of no apparent coercion for 66 days. So, haven’t we already crossed the mark of 66 days, locked at home with our mobiles and laptop screen being our constant companion? In this regard, it wouldn’t be wrong to say that both during the course of this pandemic and afterward, there will be a steep rise in digital marketing as the consumers who might have been chary about buying a service or good online, or making online payments in any form in the previous days, are now stuck with just the option of e-commerce and which is coercing them to adapt to the new and advanced marketing prodigy – that is digital. This has majorly risen due to the ease that is provided by digital as opposed to the struggles of traditional marketing which facilitates nil social distancing, the supreme need of today’s hour. \

To believe the numbers, almost 95% of people, all around the globe are reluctant to visit public places of shopping and crowd which have led to increased consumption of online markets by more than 60%. 78% of the world population is using their social media platforms to engage socially with the world and interestingly they are more inclined towards brands showcasing information and communication based on Novel Coronavirus and society sensitive content, respectively. 

At the very girth of this transfer of interest from offline to digital is the presence of good content after thorough research that is being searched by the prospective audience at large and its optimization from time to time to maintain that only the best result is being delivered. The consumers today are spending a lot of time online, seeking information about the impact of Novel Coronavirus on businesses and industry around the world, evaluating their buying options for essential commodities, while at the same time juggling between entertainment contents online to mitigate boredom. The most important factor in all of these lies in SEARCH, which has become extremely crucial today. 

Best SEO company in India and worldwide have understood the importance of SEO in today’s world with regard to changed consumer behavior, is the need of the hour as it provides the suppliers at the other end of the scale about the real-time information. It would not be wrong to say that companies will be needing successful SEO to survive and grow during the times of this pandemic and even after this by protecting and pivoting the brand now and by repositioning them successfully afterward. 

Following are the reasons behind the increased demand for good SEO during these times: 

1. The impact of Novel Coronavirus on Search Traffic:

The usage of the Internet has skyrocketed in just a few months, breaking every record. This has surely led to an increase in searches, done all around the globe. At this point, the content of either your social media strategies or SEO poses a great deal of impact on the growth of the businesses. About 83% of total research is organic, leaving only 17% as paid. With Covid-19 in the picture, the companies are forced to either limit or cut back their paid search campaigns. While this could be a beneficial step for the companies today, they should keep in consideration the level of support that their paid search ads to their organic, before making any hasty decision.

2. SEO for the long-term traffic benefit:

The top SEO company in Delhi and worldwide, will agree to the fact that SEO is a reliable source of creating content and thereby equity, for a long period. The content that you create today, keeps on revolving the pages on the internet for years. Whatever the content that is created today for a brand or an industry, that is optimized considering the norms of today’s world and which is published in real-time, goes a long way to add the benefit to the company/ brand in the future. It can and should be optimized and updated from time to time to translate the growth and improved business goals, plans, and deliverables. Similarly, now is the golden time for the brands to evaluate their best performing content and use it to reflect in their SEO, after required optimization and update, based on current situations. 

3. Time to enhance User Experience:

SEO and its range of best practices in the process of optimization of the content and website for the new consumers, helps in improving the user experience. Once your website is easy to scroll, has proper tags and metatags, and involves optimized content that is useful for the target consumers, it will lure more and more traffic, leading to conversions. This is the time to act upon these updates if you haven’t already or have done it in the long past. You can start by adding relevant images, adding links, correcting content, etc. 

4. The benefits of SEO in conversion optimization:

Every brand conducting SEO, suffers from continuously curating meaningful and interesting content that can appeal to the target consumers. This content affects the buying behavior of a prospective consumer, luring him to complete the path of conversion. Today, when the media and digital platforms are working in extremes to satiate the hunger pangs of consumers in terms of media needs, good quality content is the biggest staple. While you might not be able to convert a majority of prospects into conversion during this time of the pandemic, you can churn out content and work on its optimization to build a strong relationship with the prospective consumers. A good relationship is the strongest pillar to attract sales, as it allows the consumers to pick your brand based on the trust that he has on you. The brands can use this to your advantage via good SEO techniques. 

5. SEO is important for overall marketing mix:

Brands today are investing a good deal in every channel of operation to generate high-end demands. When the prospective consumers are tapped they are also inspired to search about the brand and/or these products online, in terms of reviews available, ratings, etc. to create a channel synergy is an extremely delicate affair and it implies the importance of maintaining a working and good SEO strategy during these uncertain times of Novel Coronavirus. Search Engine Optimization is the core of digital marketing strategies which spreads across a plethora of channels, such as mobile platform, paid media, local, email, video, and other sales verticals along with Ecommerce. It has become of utmost importance that your content answers all the relevant queries and information that they are expecting to receive as and when they click on your brand’s ad or listing. 

SEO for the success post-pandemic situation: 

With uncertainty being the only certain captive of these times, Search Engine Optimization is the best lead forward to maintain and grow businesses during Covid-19. The search impact received from SEO helps in evolving the business and promoting its growth. Search Engine Optimization will help to provide the following: 

1. Protection: SEO will allow a brand to protect its relationships with its consumers, its online reputation, the equity of the brand, and the present as well future demand of the brand. 

2. SEO assists a brand in evolving the strategies, communication, and deliverables to prospective consumers. 

Thus, Search Engine Optimization is one of the most effective modes of relating to the needs of the consumers and responding to their requirements, both today and in the future. 

PPC Marketing – The ultimate guide

Monday, May 25th, 2020

PPC or as we know it, Pay Per Click is a wing of digital marketing, made famous by the digital media industry in India and worldwide, wherein the advertiser pays a price each time his ads are clicked on social platforms. There are essentially two ways of buying visits to your website, increasing website traffic – by organically tracing customers and tapping them, and by buying customers’ footfall on the site via PPC. 

One of the most well-known formats of PPC is search engine advertising. This works as, whenever a prospective user searches for a keyword pertaining to the offerings of your business on search engines, your ad will be up for display. This happens because you, i.e, an advertiser bid for ad placement in the sponsored links of a search engine, every time a keyword search is done by anyone. 

Every time a cycle of this process is completed with a click on your ad, directing the visitor to your website, you will have to pay a small fee to the search engine. It is well stated that a visit on the website by a prospective consumer is a lot more than fess spent on getting them. 

A thorough PPC campaign consists of many steps, each one equally important for the success of the campaign. The process starts with doing research on the required set of keywords and selecting the right set from them. Next, the selected keywords are then organized into campaigns and ad groups to yield beneficial results, lastly, PPC landing pages are set up to optimize the conversions so received. One should always pay a good deal of attention to creating relevant and optimally targeted PPC campaigns to enjoy a discount on the fee charged by search engines. Profitable and perfectly run PPC campaigns lead to lesser charges by the search engines, which leads to a higher profit rate by the brands. Hence, it is extremely important to understand the correct way of doing this stage of the marketing and this is why we are here to discuss some points that will help you to learn the pillars of a good PPC campaign.

 

The world of Google Ads: 

The most popular advertising system of PPC is Google Ads, formerly popularized as Google AdWords. This simple yet super effective platform of Ad allows businesses all around the globe to create ads that turn themselves up on search engines provided by Google and other Google properties. Google Ads works on a compensation model for each snap, in other words, it works on a pay-per-click model wherein there is a bid initiated by users on each keyword and they are required to pay for every click made on their advertisement. Each time a consumer initiates a search, google delves into the world of Ads advertisers and picks a set of winners to show up in the significant ad space on its search result page. A blend of various elements like the quality of keywords and ad campaign, their relevance, etc are used to choose the winners. With so many brands fighting to appear on the page, advertiser’s Ad Rank is a well thought about tool that is used to multiply CPC Bid, which is the highest amount of fee that an advertiser is willing to spend, and Quality Score, which takes into account the click-through rate and quality of your landing page, to decide more effectively who can appear on the page. This system permits the winning advertisers to locate and connect with potential customers at a budget-friendly cost.

Being the most prominent and exclusively famous search engine, Google entertains massive degrees of traffic, thereby bringing in most impressions and click to ads. This is the reason why carrying out PPC via Google Ads is specifically a valuable choice. Although a lot of factors go into the calculation of driving out a successful PPC campaign, the major area focus should be: 

Drafting relevant keywords: 

It is of foremost importance to craft pertinent lists of important keywords, and proper ad text. 

Quality of the landing page:

Landing page should be created that has relevant content in a persuasive tone, a crystal clear call to action line, and tailor-made specific search queries that help in the optimization.

Quality:

Google rates the quality of the landing page, keywords selection, and the PPC campaign. The advertisers with higher quality scores tend to have more clicks at a lower cost.

Don’t compromise on Creativity:

A good creative with an alluring copy goes a long way in yielding positive results. 

 

Keyword research for PPC Campaign: 

If you are of the opinion that one-time keyword research is enough to create ample traffic on your website, then you are highly mistaken. As much time consuming and lethargic it is to research quality keywords, it is equally crucial for the success of a PPC campaign. If you see it in a more deep-rooted phenomenon, every PPC campaign is knitted around keywords thus it is quite safe to say that every successful advertiser continuously engages in the tedious task of finding and refining new keywords for each campaign. One-timer research of the keyword will result in filtering out of other valuable and result-driven keywords that might get your more and more traffic. 

A successful list of result-oriented keywords should be: 

 

Relevant to your business:

No one likes to pay for the traffic on the website that is not relevant to their business at all. This issue can only be solved with finding and targeting only those keywords that are targeted towards the offerings of your business. This will lead to an effective cost per click regime, giving out increased profits. 

 

Exhaustive, not a concentrated list of keywords:

 

While engaging in thorough keyword research, make sure to include the long-tail keywords, along with the most prominent and popular ones. Long-tail keywords, although they are less common to your business and more specific, they certainly add up to the majority of the search-driven traffic. Another advantage of using them is in the fact that they are less expensive than tightly packed keywords, as they are less competitive.

Dynamic:

As stated above, to achieve a successful result with a PPC campaign, one must constantly work towards expanding the campaign by constantly increasing the list of keywords. 

Once you successfully create a new campaign, the next step is to manage it on a regular basis to ensure their effectiveness. You should make it an aim to analyze the performance of your campaign at regular intervals and take all necessary steps required at each step, to mitigate deviations, if any. You can make the following stated adjustments to optimize your campaign: 

1.Pretty obviously, you can extend the reach of your campaign by adding relevant keywords at each interval.

2.Include non-converting terms like negative keywords as well, to minimize spends on waste and improve the relevancy of your campaign.

3.Disintegrate your ad groups into smaller, and more relevant segments that will help you to create a more targeted landing page and ad text.

4.Lastly, revamp the content and call to action of your landing page, making it interesting and creative to boost conversion rates. 

 

This guide can prove to be your go-to list for understanding PPC campaigns more accurately. It is always advisable to select only the best digital agencies in Delhi and around the globe, to conduct a successful PPC campaign for your brand. 

 

Expert SEO Tips to Boost Traffic

Monday, May 25th, 2020

Something with which the list of  best SEO company will relate to is that SEO is never static, it is forever changing and dynamic owing to the changes made in Google algorithms from time to time. Google is known to make somewhere around 500 changes in its SEO algorithm in just a year. We all must be aware that a good and well-planned SEO can work wonders in positioning your content more often in search results and a lack of it can drag you backward in both growth and presence. 

Hence, it is quintessential to adapt to the ever-changing world of SEO and from time to time to experience the benefits of increased traffic, which leads to an increase in the number of conversions, improving lead generation, and therefore, increase sales. 

SEO ranking parameters have changed a lot in recent years and to become the best SEO company in India, one should sharpen their practices and follow these below-mentioned rules and tips to benefit their brands most efficiently. 

User experience is the focal point:

We all know the importance of end-users in the advertising & marketing world. Well, SEO is not left behind in this regard. With BERT introduced in the picture, it is of extreme importance to write content from the user’s point of view. Your content should be interactive for the end consumer and should aim to help him in solving his queries. You should work on reassessing the user access points and on building content that aligns with it. In other words, say if a user visits your site and immediately leaves it due to lack of answer or creativity, or any other reason, your site will start losing racking and as a result Google will shift your site lower and lower. On the contrary, if a visitor spends an ample amount of time on your website, Google will keep your site on a higher rank. Thus, it all depends upon the user experience that your site is providing and the necessary steps that you are undertaking to improve it from time to time. 

Optimized and high-quality content:

Like everywhere else, content is the king responsible for the optimum performance of any SEO. To adjust in the newer world, one can only survive in the long run with effective, to the point and valuable content. Everything else will be diminished. Make sure you curate the most enticing topic and subtopic to start with, followed by easy to understand, relevant content. There are two ways to shoe and uplift your content to benefit your SEO strategy, and they are: 

1.Make your content longer with a lot of words, as longer content tends to outrank shorter content on the search engines, giving them a higher rank.

2.Use keywords that are strictly related to your post and brand and work around them, instead of using ad hoc lists of keywords and stuffing them in, forcefully. 

Time for some motion:

One of the biggest mistakes that people in the business are committing is ignoring the potential of a video in today’s scenario. Today when the world is ever fact pacing, the majority of the leaders in SEO are still stuck with the concept of quantity or quality, a reason for their downtrod. It’s even practical to assume that a visitor will be more interested in going through a minute video rather than engaging himself in a 100 words article. It is expected that by the end of the next year, online video will consume about 80% of the total space, engulfing about 80%+ traffic.

Focus on UX:

To focus on UX- User Experience is soon going to be a must parameter for industries and brands everywhere. From the first-ever interaction in the SERPs to the ultimate experience of the landing page, the consumer experience should be worked upon. Start working on the best possible methods to increase the experience of the users on your site by duly wondering about the value that you can add to their every visit. Site speed and page speed also stand as strong pillars of consideration when the topic is about increasing user experience. 

Backlinks are crucial:

Regardless of time and era, backlinks stand as an extremely crucial point for SEO success. No matter the industry, or size of the company, it is always important and advisable to create links for SEO success.they are in fact, the life of SEO success and puts ranking in perspective.

Mobile First-Indexing to be the key area of Focus:

With almost 98% of the users switching to mobile for viewing social media and websites, it is inevitable to consider the importance of mobile-first indexing. Google now considers the mobile view of your website as the primary version of your website. However, if you don’t have a mobile version, your desktop version will be taken into account as the primary version but it will drastically affect your rankings. Google also recommends the creators to use a fully responsive URL for the mobile version of their site to increase ranking. SEO at this point needs to divert their focus towards mobile search results to understand what they are up against and what all optimization can be expected to improve the results. 

Listen to the new trend that is Voice Search:

If you haven’t already started with optimizing your voice search in the SEO domain, you are surely lagging. With voice search technology improving at every sunset and becoming more and more accessible, the brands should get ready to become a part of this new SEO slate, as this pattern is here to grow and continue in the future. As voice Search is locally centered, it is extremely crucial for businesses that either locally operated or focus on a more geographic area for their expertise and product distribution. Today, almost 75% of the top search queries are the byproduct of voice searches and you surely can’t risk missing out on such a big number, can you?

Optimize your site at regular intervals:

Site optimization from time to time is one the most crucial steps in SEO and should be performed irrespective of any hurdle and devoid of any excuses. Make certain to keep your site free from any crawl issues. Size up your website performance, compress the size of your images, and avoid using too many redirect pages to avoid crawl issues and other significant issues that might tamper with the ranking of your website.  

Hints about structured Data:

The importance of good quality content is not alien to anyone in 2020. But, Google algorithms still don’t understand the context in full, hence the SEO experts are required to create hints for the search engine to translate searcher’s intent and better use to deliver results in your favor. This is known as structured data and if done right, it leads to data layering, which further increases the prospect of ranking success.

These tips and trends of this year and of coming times surely are a starting point to drive more traffic to your brand’s website thereby providing better and successful results. Once you are done with jotting down a new strategy, implementing all of the above tips, always start with measuring it with a guide to ensure ROI in these dynamic times. Lastly, while including these insights in your SEO practices does not call for much effort or finance, losing them will surely create a major backlog in your practice, leading your brand to lose a lot of traffic and potential customers. 

Smart Social Media Tips 2020

Friday, May 22nd, 2020

Social Media started as a source of entertainment, which then slowly crept its way on the higher slabs of the ladder and soon became an indispensable part of our lives. A part that is now primarily seen as a platform that helps in engaging with audiences and increasing brand visibility at minimum cost, delivering maximum results. This is the reason for the successful present and future of the digital media industry in India and worldwide. The top benefits of well thought and good social media strategy is as follows: 

It helps in increasing footprints on the brand’s website, in other words, it helps in increasing traffic on the website.

It increases the brand positioning in the minds of the prospective consumer base thereby growing a larger audience base.

It assists in increasing brand awareness.

Since Social Media is the nerve of today’s generation, a good social media strategy helps any brand to connect with the target audience base in a more precise and fruitful manner.

With increased brand positioning and customer base, more leads are generated, thereby allowing brands to increase sales, thus money. 

Keeping all these points into consideration, it would not be wrong or exaggeration to say that social media strategies and planning has emerged as one the most prominent and crucial milestones for every marketing & advertising wing of every organization. 

The most recent social media statistics, too prove the importance of Social Media for every brand. These are as follows: 

More than 60% of the World’s population is using the internet daily and is online. 

There exists a 9% increase in the total number of social media users from last year, making the numbers to 3.80 billion. 

92% of users of the internet worldwide, connect with social platforms via their mobile phones.

So, if you intend to give your brand a jumpstart with the best of social media planning and strategy, keep reading the blog further to come across some best cutting-edge tactics and practices of social media success, as is followed by the best social media marketing agency in Delhi and worldwide.  

1. State your goals and objectives: 

The most imperative requirement for a result-oriented social media strategy is laying down clear cut goals, and objectives along with well thought planning to achieve them. Lack of strong goals, in the beginning, will not only reduce your growth but will also restrict you from revising or evolving your strategies in the long run. Always chalk down your goals that are consistent with your overall marketing goals and resources. 

2. Research is the strongest pillar:

You can only work to churn out your goals and efforts into fruitful results, in the world of social media when you know your audience. It is crucial to know and connect with your audience and for that to happen thorough research of your audience base is of utmost importance. Some of the ways to understand your target audience better are:

Carry out a survey to have a better knowledge of their pain points and problems that your brand’s product or service will help to counter solve.  

Keep a close track of your target audience’s demographic steps.

Never miss out on any opportunity to enter into a conversation with your target audience, be it as part of comments on any post, or blog, or via direct messages.

Always be free and open to embracing feedback from the target audience. 

3.Contests are a perfect way to accelerate engagement and social media strategies:

A well crafted, and interesting contest carried on social media platforms, is one of the best ways to entice social media audiences. A good contest will help in tapping a new consumer base, alluring the existing target base, increasing brand visibility, and engagement on the page. You can conduct a giveaway contest, which proves to be the most successful running contest on every platform, a guessing contest with a gift voucher for the winner, and so forth. Always remember to promote all the contests that you carry out, for the best results. 

4. Crafting good, out of the box, and trending social media content is paramount for success:

If you are posting content on your social media channels just for the sake of it, you are taking a reverse walk that will never yield success of any kind. Every content that adjusts itself on your social media channels should be well thought about, unique, and crafted in an exquisite manner, keeping in mind the taste of your consumers and the design language of the brand in question. Every social platform has its own set of virtues and your content should be such that can amplify the virtue of the said platform. For instance: 

Facebook is majorly famous for captivating content that is for entertainment purposes and at the same time creates a drive for knowledge. Facebook groups are a very strong method to connect with your ideal consumer base.

LinkedIn is all professional. It’s one of the finest platforms for content distribution and for engaging the B2B consumer base.

Instagram works wonder for short, crisp, and visually pleasant content. Good for creating engagements and attracting eyeballs.

5. Keep the salesman tactics at bay:

While social media platforms are a way to increase brand awareness and thus sales & profit, a salesy communication never works for the profit of any brand. Today’s well educated and informed buyers hate the idea of being sold too and hence every brand should avoid that on social platforms. The mantra of success via social media is quite simple in fact; focus on connecting and building relationships with the audience and once they start trusting you they will automatically buy from you. Too many promotions on social platforms often turn out to be off-putting for the audiences. 

6. Video is the new communication language:

Apart from the masses residing under the rock, everyone knows the importance and reach of video content on social media. People love watching videos and GIFs in contrast to mere static creativity in the long run. Make sure to adorn your social media page with more video format and lesser static posts. 

7.The right tools of the social media business:

Social media is not merely about the social platforms, it is also about extensive SEO, SEM, and ORM techniques and no business strives ahead for success without implementing these practices equally well. The right set of tools and practices leads to the success of the social media strategy while the wrong tools can destroy all of your efforts.

Thus, social media can be quite overwhelming and difficult at times but no one can ignore their benefits, making social media marketing an indispensable part of the marketing world. Always make sure to appoint the best agency to carry out your social media world. Make the best use of trending formats and the latest changes on the social platforms, and around the globe. Be aware of every activity and the latest news of everything that the world is facing to be on top of creativity, social presence, and visibility in order to attract more and more consumers. And, lastly make sure to make connections with the audience, the priority of every communication and every post to see the results. Without conversing and relationship building, the result can prove to be drastic and harmful. 

6 Tips to help you in Blog Optimization like a Pro

Friday, May 22nd, 2020

Bloggers all around the globe are both fascinated and intimidated by Search Engine Optimization (SEO). While search engines are placed on the top of the shelf when the discussion is about generating maximum traffic for a blog, it is most often done in a poor manner that leads to limited readability of the posts. Most of the bloggers, even some of the best digital agencies in Delhi and the world, believe the pretense that to write an SEO worthy optimized content, the keywords must be forcefully stuffed into the headings and paragraphs that follow, making the post scarcely readable. 

To brush up the basic level, SEO is essentially a method to make the search engines like Google that your blog is helpful and relevant to individuals seeking information either about your line of product or your industry. 

Now, to select an optimum way to disseminate the information to targeted search engines, about your website being relevant to various queries, is the point that loses the concentration and focus of the majority of bloggers and marketers, resulting in failed results. In the long run, this could possibly lead the bloggers to take part in various tactics that might potentially harm the website altogether.  

New Web optimization tips for bloggers are always springing up around the Internet. It is significantly hard for new bloggers to get a grip on what they should do with regards to getting content to appear higher in search engines. It appears the go-to strategies are well known one day and become completely useless and harmful in a matter of a couple of months only. 

Regardless of a few changes made to the Google algorithms, used to figure out where your content will rank for various questions, the tactics for Search engine optimization have remained fairly steady throughout the years. After all, nobody wishes to be the restless advertiser having restless nights thinking about the gossip of Google refreshing Panda or Penguin on Webmaster. 

Here, we will be discussing the best SEO practices and tips that every blogger should incorporate to strive in the field. With the help of these tips, you can master the art of SEO, if done correctly. Always remember, a good and result-driven SEO is interesting and leads to generating quick eyeballs to your content as well to your sites, without much effort.  

1. Always write for your Audience first

One of the biggest faults that started getting visible with the “SEO Content” becoming the talk of the town, was the gradual drop in the quality of the content. The bloggers almost instantly got involved in writing their content for mere search engines, like robots and in the meantime completely ignored the basic – Audience. One should always keep in mind that the basic of every search intent made by the audience is to get fruitful answers and solutions, and not robotic semantics. While writing a blog, the focus should essentially be written in a way that leads to answering the question raised by the audience, and not merely stuffed with irrelevant keywords. This can only be achieved when the focus is shifted from keywords to content quality. 

 2. Build your links with the help of relationship building:

One of the most prominent and strongest methods to increase the ranking of your blog in search engines, still remains linking your content with other websites, as per the best SEO services in Delhi and all around the globe. In past years, most of the bloggers were famously engaged in “Black Hat” tactics of building links, like getting indulged in spam directory sites or buying links from poor quality blogs to increase the number of links addressing their website. The easiest and most result-driven way to achieve this is by building relationships. You can start by creating a list of influencers, websites, and important authorities of your industry. Next, you can lure them with some kind of value-added benefit to create a relationship with them, post which they will likely be interested to link your content on their site. 

 3. Master on-page SEO basics:

The second most crucial aspect to increase ranking is, on-page optimization. One should master its basics, mostly for the reason that you have greater control over it in comparison to off-page factors. Although a lot goes into on-page SEO, you can start with the basics, which is more than enough to keep you ahead from others in the line. It includes: 

Creating SEO friendly URLs

Assigning Meta Title

Including H1 Tag

Providing Subheadings

Usage of Images

Creating Internal Links

Creating Outbound links

Accessing Usability

 4.Invest a good deal in SEO tools:

Like any other practice, Search Engine Optimization can be implemented manually, however, it is a lot more efficient with the help of hundreds of SEO tools that are available to help rectify different problems and grey areas of optimization. Some of the most prominent includes practices that can be solved using tools available online are: 

Thorough keyword research and their inclusion in the content.

Keeping a track record of your content ranking.

Ensuring the optimization of on-page SEO.

Working to build as many links as possible.

Creating content on the topics of interest. 

 4. Keyword Research should be part of your planning:

It is true that content should flow and conceptualize to appeal to the answer and solutions to the problems stipulated by the audiences. However, the importance of keywords can not be ignored or left behind. While planning on your calendar about the blogs, always take out some time to undergo thorough research on the keywords. This, apart from helping your blogs to climb the ladder of ranking on the search engines, also helps you to understand what is it that your target audience is thinking and what language appeals to them when looking for answers. 

 5. Invest time in creating linkable assets:

Have you ever come across an extremely valuable, useful, and unique piece of content that couldn’t help but link to it? This is known as a linkable asset. Suppose you read two articles on Google, one amazon and the other just okay. You will go on lengths to talk about the amazing article to everyone you will meet and maybe talk about the okay piece only if someone specifically asks about it. This is the difference between linkable assets. To make your blog stand out, you can use some of these ideas to create linkable asset: 

Giving a tour of free tool or App

Some ultimate guide posts

Creating Mega lists

Showcasing some Infographics

Introducing online guides

Adding some influencer round-ups

Including quizzes and puzzles

Involving some really interesting case studies

Adding industry-related surveys and researches

 

To have access to the best services in search engine optimization and to stand out like a PRO, you need not necessarily have years of experience. With some smart techniques, proper usage of online tools, and some awesome content up your sleeves, you can master the art of Search Engine Optimization, which does not exactly have to be complicated or difficult. Follow the above-mentioned tips and steps and you can rule the SEO world in no time, even if you are a first-timer and wish to create your space in this world. Lastly, it would not be wrong to state that SEO is the need of the hour and will continue to grow more and more, with the increasing consumer behavior towards online searches and digital platforms. 

How to use Hashtags effectively on social media

Friday, April 17th, 2020

Hashtags have now become a crucial part of social media marketing and are used by any digital marketing company or brand. It is a supposed to be a great way of labeling and searching all kinds of social media updates. It makes your content unique , easily discoverable and allows you to find relevant content from other brands and businesses. The hashtags allow you to find and engage other social media users based on a common theme or interest. There is no doubt that hastags are the best way to help you to increase engagement on Twitter & Instagram.
Hashtags can help in increasing awareness, getting your content visible to a public base than just followers and increase your social shares. By simply incorporating #nameofhastag into your social media content, you can expand the reach of your post increase your audience. However, knowing how to use a hashtag is a key to your success on social media. Here are some innovative ways to use hashtags in social media marketing.

 

1. Keep it simple and relevant:

When you are choosing a hashtag, it’s important to form sure that you simply pick something that folks are checking out and may easily remember. There are many hashtags scattered within the social media universe. Using a hashtag that’s long and difficult to spell or pronounce, will probably not offer you an honest result. However, an unclear, never-used or generic hashtag also will not get the results you would like .
Your hashtag should be short, precise and straightforward to spell. It should give your audience a transparent idea about the subject of the conversation. The key’s checking out to what topics your audience can relate. You need to find the ones they are already talking about. The hashtag helps to categorize your content and let people follow a trend and even assist you to interact with a community. You need to use a hashtag that’s relevant to your content and company also as simple to use.

 

2. Utilize trending hashtags:

A trending hashtag may be a hashtag topic that has become very fashionable . Maybe you have heard people are talking about what’s “trending now”. Sometimes, it’s pertaining to the hashtags that are currently popular or are the foremost talked about immediately . Oftentimes, hashtags are centered on the major news topics of the world. When you see a trend that relates to your business, engage in it by using the tag. By employing a trending hashtag in your content update, you’ll get your message seen by a way larger audience. More and more people can see your updates instead of just your fans and followers.
In addition, a trending hashtag is that the good way to extend brand’s visibility. Before you employ a hashtag in your social media post, confirm it adds value to your existing conversation. If your post does not add value, it is likely to be ignored and lost in an ocean of posts. If you’ve got a very informative post, more and more people will re-share it and it’ll increase your overall brand awareness.

3. Use hashtag on multiple social media marketing channels:

Hashtags are an important part of all the social media platforms. Hashtags give your brand more exposure so you’ll spread the word about your product to a huge audience. In addition, when you use it multiple times on different channels, people will easily remember your hashtag. You can use the hashtag before the keyword within the mind and this manner you’ll find useful content

How does Digital Marketing affect the new age Health care system

Friday, April 17th, 2020

So before talking about how digital marketing is affected the healthcare systems in a good way, let’s see what exactly is digital healthcare marketing?

Does it mean that your dentist has started posting before and after snapshots in his online ‘Smile’ Gallery on Facebook? In addition, will your orthopedic surgeon share videos and testimonials of patients who have made a miraculous recovery from a partial knee or a hip replacement? Does “digital healthcare marketing” -described as the emailer and newsletters that you received from your primary physician reminding you of your upcoming physical? Or does it mean all of the above? Well, digital media is all of the above. It keeps evolving as the century goes by.

Healthcare Marketing has evolved in both ways- online and offline media.

When the internet came to use of billions of people in the 1990s, it forever changed the landscape of digital healthcare marketing. Since then, hospitals have led the way by creating small hospital websites because this industry has always had enough resources to invest. These web-sites used an array of combination of original creative content, stylish graphics and design, hard-coded webmasters, and original photography. The goal of making such websites was to let the public know about the healthcare services and prices that their doctors, physicians and pharma companies are offering.

Over the 2 decades, websites have become increasingly more complex as well as sophisticated, as healthcare advertising has continued to evolve. At first, customers had to manage through a website to find the phone number of the hospital/ doctor. Early websites were often built for aesthetics and show their value in the market instead of best practices for direct response techniques.

Today, as the internet and technology keeps serving us with endless possibilities,  a local private physician practice can also compete with well-established hospitals. It all depends on the type of healthcare marketing they are doing. Small physicians start their healthcare marketing with their websites, with original content as a hub for all advertising activities. These days, not only websites but there are a variety of ways to capture a potential patient’s key interest on a website, including:

1. The best and easiest way –– Organic Searches

The first and easiest way for a potential patient to find your details online through healthcare marketing is through a basic organic search. This search is completely based on what kind of keywords, phrases and formulaic density you have used in your website. If you’ve successfully hired an expert in SEO keywords and Google Analytics reporting, a normal patient can easily find you with a simple type on Google. This is the power of Organic searches. Make sure your hire a content writer to write  your website since it can be ignored by major search engines if you have the wrong keyword density.

2. The most important way to build a business –– Paid searches

Google has already created the PPC (Pay-Per-Click) ad industry. With this they have made millions and billions of dollars, pennies at a time with- paid search marketing. PPC ads are those ads which appear as the short, three-line ads you see at the top. Hospitals take the best advantage with this, by listing out their prices and services with flashy words. If you want to be successful in getting more potential patients –– and to compete with bigger hospitals –– this is your chance. When compared with organic search, PPC is best left to the experts who have proven track records and understand the nuances of PPC ads.

3. The king of all digital marketing –– Social Media

It’s no doubt that the best way to engage patients in always Social Media.

Facebook, Snapchat, Twitter, Pinterest, Instagram, YouTube, LinkedIn, and many other social media platforms continue to grow their fan base and popularity. You should stretch your maximum healthcare advertising budget in this sector to engage potential patients immediately.