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UI/UX trends in 2020: What’s New?

Friday, August 14th, 2020

A lot many things changed this year, the most dynamic being the digital media which emerged with multiple new features on every platform, while at the same time waving goodbye to some other features and apps. The digital media industry in India and worldwide have long understood the importance of evolving with the changing dimensions of the digital world, and this time the change has resulted in the UI/UX platform. This is the time for the agencies to step up and review changes in UI/UX to help themselves and their brands to stand strong during today’s era. Some of the most prominent and must evolving trends for the UI/UX industry are as follows: 

1. Scrolling through the dark mode: After the transition of instagram into the dark mode, the newest trend is now the transition of websites into the dark mode. The creation of websites into a prominent dark mode will attract many prospective consumers along with increasing the visibility of the website. In fact, the reasons behind the popularity of this trend is as follows: It gives any website a modern and chic look

# It helps in adding a dose of clarity and visual appeal by bringing out other elements of the website.

# It appeals more to the users as a black mode helps them save the battery life of their devices. 

# Furthermore, the dark mode of the websites helps in reducing the strain on eyes of the users. 

Apart from creating the application in complete dark mode, there are certain websites and applications that allow the power to the users, as per which, they can decide when to shuffle the modes from white to black.

2. Use your illustrator: Well, you can visit the best social media agency in Delhi and worldwide and they will all tell you about the appeal of illustration on every creative and video. The same appeal is also true for applications and websites. An illustration created from hand has gained unparalleled attention and praise from masses all around the globe. The usage of content that is liked and accepted by your target consumers, should at any cost, be a part of your deliverable. 

3. Animating every scroll: Although every expert in the field of UI/UX must be well aware of the cost and struggle of creating a compelling animation as well as motion design, each of them is also well aware of the amount of traction and attraction that these designs grab. In recent times the majority of the creators have recognized the value of videos and motion on the website and application, which have also resulted in transforming the otherwise boring content into the most interesting one. The creators often integrate the motion designs and animation in their About us Section or in the section of their deliverables. Some of the most magnificent usage of motion designs can be seen in areas like, home decor applications and sites where in the users are able to visualize the room of their choice, or the sites and applications for specs and goggles which allow the users to try a piece of glasses on their face, and so forth. The 360 degree view of the deliverables is yet another instance of motion on applications.

4. Voice recognition: Like we have mentioned in our previous blogs, the increase in voice search and Voice User Interface is seeing the peak in digital media. The hottest trend of this year is undoubtedly. The virtual chatbots and audio assistance, that is taking over the digital world. Voice assistance has changed the way users were interacting with the creators and thereby spending more time on what the creator has to deliver. The creators can make use of this new trend to dominate in their niche market and can attract the majority of the footfalls. 

5. Product photo does the charm: Every other trend comes with an expiration date for itself, but not the charm that is spread by the photos of the product being delivered. However, the integration of real time products’ image is no more a drink of the present. Now the trend for 2020 is the usage of surreal photos of the product, showcased on multiple platforms. 

6. The charm of fonts: Fonts have always been a driving force for good content. This year as well, fonts will maintain their charm and therefore on top of the list of trends for 2020. This is more due to the fact that the users pay a major fraction of their attention on the headings and subheads, if enticed at that point, they move further to read the contents written under them. Going by this insight, it is always recommended to use bold fonts for heading and sub heads as bold fonts are known to appeal more to the users and attract maximum eyeballs. Apart from this, usage of bold fonts also add a hint of modern aesthetic to the entire website or application. 

7. Layout is important: Everything else will fall out as advantageous only if your layout is interesting. One of the classic layouts has always been the block layout. This layout works on easily definable borders for each section and hence provides a proper sequence  of information flow, even at a glance. Another very interesting layout is the asymmetric layout that has not seen the market so enormously. But, this trend will change in the year 2020. This year, asymmetric layout will see an increased market, much because people today are accustomed to operate on multiple tabs at a single go. This changed attribute of users at large will be the driving force behind the growing popularity of this layout pattern. 

8. Tonality of the content and flow: Those were old times when being a popular company was enough to gain traction and be the talk of the town. Nowadays, companies are required to do a lot many things, other than providing top notch products and services, to become the leader in the industry. The users of today are extremely thought driven and aware, this is the reason why users are more inclined towards becoming the part of the company they are investing their time in than just being a user. The users feel this as their right to have an understanding of the history, reason behind the popularity of the brand, and its unique proposition, per say, the users are interested in having a transparent relationship with the brands. Hence, it is advisable to keep the tonality of the content very informal and in the manner of a two way communication, with the usage of everyday phrases and dialogues for creating a meaningful relationship with the users. Keeping the tone a bit humorous also helps, but the companies should keep their target zone of audience before jumping onto humor and deciding its limits. 

The sphere of UI/UX has seen a wide spread in previous years and is continuing to expand more this year as well. The year 2020 will have a mixed version of UI/UX with the mix classic styles and modern aesthetics, opening up new areas of the said department. A successful website/application will have to have the correct flow of this mixture.

PPC trends of 2020: An Overview

Friday, August 14th, 2020

Pay Per Click, or as is popular in the digital media industry in India, PPC has always been pivotal for marketers everywhere and this will be groundbreaking in this year as well. Technology will be the driving force for the crucial PPC trends this year and all the seo agencies in Delhi and worldwide will have to adapt to these trends in order to use it as an advantage for their innovative growth. In today’s world of cut throat competition, it is imperative for the marketers to gain maximum in a little peck of budget. However, with such a dynamic world of PPC, it is quite difficult to eye the budget on the important ones. Below we have included trends of 2020 in the world of PPC, to help the marketers and brands in achieving desired growth: 

1. Automation of PPC: One of the most powerful methods to improve the ratings of a campaign has emerged in the form of PPC automation. The masters in Search Engines, Google, have been known to invest a big amount of resources in plumping out their best in class automation options. In order to make maximum of the said PPC automation. It is essential for the marketers to make the algorithms of the search engine, work for their benefit and help the machines with their understanding. A very important pillar for successful automation is setting up of an effective and proper track conversion along with an exceptionally good ad copy. It is always advisable to drive a maximum of work in the direction of the machine in order to save yourself from excessive expenditure of time and money.  

2. Advancement of Smart Bidding: Smart bidding is a progressive bidding system that is automatically functioned to provide control learning. It makes use of machine learning to optimize the rate of conversions and their proper values in auction. Some of instances of this pillar are, Target Cost Per Acquisition (CPA), Enhanced Cost Per Click (CPC), and Target Return on Advertising Spend (ROAS). With our advent into the new era of 2020, smart bidding is going to emerge as a more powerful tool. The strategies that are making use of smart  bidding will also position themselves as more prevalent. With manual bidding taking the back seat and system bidding occupying the driver’s seat, the marketers will now have more time on their hands to invest in strategy formation and analytics.  

3. Socializing – The master plan: Many reports and datas have appropriately mentioned that more than half the population of the world is engaged on social media platforms. This engagement has increased by a whole new speed due to the onset of pandemic. People today are investing the majority of their time on social platforms such as, Instagram, Whatsapp, Facebook, LinkedIn, Youtube, Pinterest, and Snapchat. If you believe the charts, most of these people are youngsters. This clearly states that it will be essential for the PPC marketers to focus their planning and time on curating engaging ads to circulate on these social media platforms. The marketers are advised to print bills on this multi platform engagement opportunity. Facebook and Google are undoubtedly the pioneers of this format of trend, but these newbies too contain a lot of promising success and efficiency in brand conversion. 

4. Targeting of the audience: Every marketer operating in the dynamic world of digital media is well aware of the importance of target audience and the amount of research that goes into defining the set of target audience. Google Ads, took this issue and in its recent deliverable, Google Ads have made provisions to its users wherein they will now be able to add target audience in their ads. This will help the marketers in narrowing down their focus to the target audience. This upgraded characteristics of Google Ads allow the marketers to limit their budget and its usage in the most productive way. This feature also permits the marketers to exclude the group of people who the brand feels does not gel with the communication and target of the brand. Apart from this, the new upgrade of Google Ads also allows the users to layer up audiences against each other, this specifies that a brand can make use of demographic targeting along with keyword targeting together like a shell, to curate significantly relevant sets of ads. 

5. Rise of Bumper Ads: As stated earlier, there is a significant increase in the number of people using the internet, i.e, social media. But, another fact under light is that out of these groups of people, most of them are prominent online via their mobile phones, hence it is extremely important for the brands to curate video content that works most smoothly on mobile devices. If the datas are tgo be believed, video marketing and ads are already predominating the market and those who are still away from this trend are struggling hard to meet the engagement and traffic for their brands. Video ads are a popular source this year, not only because they are aesthetically more pleasing and interesting but also because they function at a comparatively lower cost. With the advent of video ads, Youtube now offers a platform wherein brands can curate a short ad video of 90 seconds or less for delivering information to the targeted consumers in a more productive way. Youtube, and other such video centric platforms are a great mode of hosting search campaigns for gaining maximum reach in no extra budget. 

6. Visual searching is the new normal: Voice search has already seen an upsurge, appealing both to the new advertisers as well as audience. But, the latest trend that is soaring high is f visual searching. Visual search on an algorithm wherein an individual will be able to search for his said search query with the help of picture, unlike usage of texts. For instance, if a person takes a picture of the glasses that he/she likes, then Google will produce search results of places from where you can buy it. In today’s fast pacing world, immediate response is the need of the hour and visual search is the answer for it, delivering required results more promptly than typing search. The year 2020 is expected to flow in more advancements in this particular field of search. 

7. Remarketing: Remarketing has been a trend since time immemorial in the digital media world and it will continue to be so, this year as well. However, this year remarketing will be extremely personalized and will be customized as per different set of target consumers. Like we know, the main purpose of remarketing is to keep the brand active in the minds of the consumers, and this is needed most during this time of pandemic, hence marketers will have to be on their best game to make full use of this trend, for their benefit. 

It has always been said and experienced that the world of digital marketing is an all-time evolving world with new trends and practices, flowing in from time to time. In order to survive in this ever changing world, the brands and marketers will have to sharpen their adaptation game which will help them to withstand and succeed at every turn.

SEO and educational website: Everything you need to know

Tuesday, August 4th, 2020

For many years marketers all around the globe are trying to explain the importance and usage of SEO in the digital world owing to their crucial presence that can uplift the reach of a brand, multifold. 

Now, it surely is difficult to keep up with the dynamic world of search trends and to keep a record update of your website from time to time. The algorithms revolving around SEO are not intended to negatively influence your organic traffic, but to facilitate your brand in providing user-friendly and content that is specifically tailor made so as to stand out as relevant for your list of customers.

The digital media industry in India, is well versed with the unmatched benefit of SEO in the educational sector and is working hard in the same direction to make this a topic that is well understood by all. By exhibiting the algorithms involved in SEO, most appropriately, the schools, colleges, and universities will be able to optimize their website, which will lead to a raise in search ranking along with better functionality of the website for future students. While a vigorous strategy for Search Engine Optimization (SEO) does take a considerable amount of time, the results obtained will yield profit for many years to come. 

Search Engine Optimization for schools: 

Like we stated earlier, the world of Search Engine Optimization is extremely dynamic. Google alone makes use of more than two hundred factors to rank a website online. This means that each branch has over two hundred ways of updating their website to make it more relevant for the end users, in order to solve their queries. This is where Search Engine Optimization steps in, helping the schools to uncover these hundreds of factors and translating them into strategies to increase the visibility of the school on digital platforms. Few of the basic factors that a school must eye to implement a successful SEO practice and to keep control over it, are mentioned below:  Integrating essential keywords: The schools can increase the possibility of occurring on top of the searches by integrating relevant sets of keywords in their web content. 

1. Usage of Images: The implementation of visual effects on your website, either in form of image or video, helps a site to escalate by placing them higher in search results.

2. Authority of both page and domain: As the number of people viewing your site increases, so is the increase in your school’s online reputation. This further leads to a considerable growth in domain authority. 

3. Freshness and frequency of the content: The more frequently and freshly curated content on your site, the higher will be ranking of your page. 

4. Architecture of the page: Every search engine is different and as such each one of them make use of its own system of indexing. It is always recommended as well crucial to include titles of the page, header tags, and meta tags on your site, appropriately, to make sure that your content is properly structured.  

5. Quality of the content: Every school should aim to curate content that is both interesting as well as helpful to its prospective users.  

6. Length of the content: Search engines are known to be biased against the length of the content. Content with word limits exceeding 1800 words will surely attract more traffic, increasing the impact of a SEO strategy. 

7. Mobile view: Knowing that the majority of the masses today access the digital world via their mobile phones, is no rocket science. Make sure the site is mobile friendly or else you would be losing a considerable amount of traffic.

Optimizing content for Search Engine Optimization:

The essence of a fruitful Search Engine Optimization strategy lies in the integration of relevant keywords into the content at the right place of the strategic vision. However, the content writers should also understand that this does not mean unnecessary stuffing of keywords at every place as then the content will look redundant as well meaningless. The reason behind stuffing only relevant keywords is to facilitate the users in finding each answer to their query, easily.    

Role of Keywords: 

The market is full of keywords revolving inside the education sector. This makes it a little more difficult for the schools to identify and incorporate the list of phrases that is used by their target audience in order to search a solution to their problem. But, while you are in the middle of this tedious task, it is always beneficial to remember the benefit of integrating the appropriate keywords in your content, knowing the importance of keywords in SEO strategy. 

To trust the words of experts in seo agencies in Delhi  and worldwide, for  curating the most appropriate list of essential keywords, start with making a list of the words and questions that you feel is the core conversation pillar for your target audience. You can also get involved in a brainstorming session for the same for swift results. Apart from discussing the keywords, it is also advised to identify the search volume of your prospective target audience. 

Role of Links: 

Another extremely important pillar of a significant and result-driven Search Engine Optimization strategy is the appropriate usage of links so as to improve the ranking of your content, and thus, page. Developing a link simply means allowing search engines to understand that your content is thorough and inclusive of all important facets of a successful SEO.  

This is the reason why it is imperative for the schools to understand the three types of links that exist in the world of Search Engine Optimization and, viz, Internal Links, External Links, and Backlinks. 

Internal Links, as the name suggests, are the links on which the school has direct control. These are in fact, the hyperlinks that are used by the school to direct users to other pages available on the website. 

External Links, are the links on which the school has either no or very limited control. These are the links that increase the ranking of your site on the first page of Google by showing the search engine that the content used is well researched and evaluated. 

Backlinks are the links that are created by some other content creator on his/ her site, wherein they link your content. This improves the credibility of the website and therefore backlinks form an inseparable part of Search Engine Optimization for school. 

Apart from the above mentioned point, the technical aspect of Search Engine Optimization, keeping a thorough track rate of bounce rate, dwell time, and page speed, is extremely important. The authorities at school must make sure that their content as well their overall website is being monitored at regular intervals to fix any issue that might arise from time to time, like broken links, duplicate content, etc. The trend for mobile search is also reaching new heights and as such the schools must also provide an inclusion of the same in their SEO strategy. 

Search Engine Optimization is one of the most dynamic tools of the digital world and thus, it is always recommended to change and adapt as per the latest ongoing trend of the market. Indulge in a vigorous strategy to evaluate and edit the content of the website to gain maximum results. 

Online Reputation Management: Trends 2020

Tuesday, August 4th, 2020

Reputation of a brand and its effect on a probable list of consumers is a well known factor. These days, the reputation of a brand progressively impacts the purchasing choice of expected consumers. In an intensely digitalized society, organizations are continually being assessed and get open input through online life stages whenever day or night. In this manner, it is particularly significant for brands today to effectively deal with the reputation of their own organization and to present a powerful administration methodology. All things considered, it is not, at this point just you who has an effect on the picture of your business, for instance, through external correspondence, but in addition users and workers. There are many reasons behind the growing importance of reputation management for the brands, which are as follows: 

# In today’s world, everything is evolving at a speed that’s unmatchable. Everything is changing and evolving faster and on a global level. Be it trends, news, or any other issue, the level of transformation is unpredictable. These evolving parameters require constant interaction on online platforms and hence the importance of reputation management. 

# The consumers of today have become more susceptible to transparency in everything they do or see. The same is true when the talk is about reputation management. Apart from this, the increase of false information that’s being shared at a large scale also requires transparent conversion and reputation management. 

# There is a decline of trust of the users on the brand due to increased feeling of inequality amongst the users. This feeling of trust can be gained once again with the help of extensive Online Reputation Management. 

Below we have mentioned the trends of 2020 for reputation management for the brands to achieve new levels of success:

1. Artificial Intelligence and IOT strategies: The digital media industry in India and worldwide is quite aware about the advent of artificial intelligence and Internet of Things (IoT), playing a vital role in consumer’s world. While the Internet of Things (IoT) and Artificial Intelligence (AI) is the new trend, it can also be used most extensively to provide unparalleled customer experience and satisfaction. Brands can use these new age technologies to optimize the insights on their target consumers. This will also allow the brands to connect more closely with their consumers via multiple offers and crucial messages. 

# Messaging is the core: Numerous individuals these days like to convey by means of instant messages rather than a call or an individual discussion. Promoters can likewise exploit this turn of events. Since the contentions for tending to clients by means of informing are persuading from the customer’s perspective from one perspective: 

# Nearly everybody has a cell phone and most of clients know about instant messages 

# Higher reaction rate: An organization’s message shows up nearby other instant messages, for instance from loved ones, and is subsequently bound to be taken note 

# Versatile Help: Clients can without much of a stretch contact an organization through instant message, regardless of where they are. Clients can likewise get support or ideal assistance out and about 

# No holding up in lines: Informing Applications offer quick contact. On the off chance that the organization responds gradually, the client can set the cell phone aside and do different things while hanging tight for a reaction.

Then again, organizations can likewise profit by it as it is considerably more financially savvy than overseeing enormous call communities and informing applications give practical worldwide reach. Organizations can utilize them to share pictures, recordings and emoticons to make their client collaborations all the more fascinating and individual.

2. Spend more on google optimization: The purpose behind this pattern is the expansion in zero-click look. These happen when somebody scans for something yet doesn’t tap on the outcomes. This is on the grounds that the information found in Google list items contains all the data required. Tapping on a site is hence not, at this point important. From multiple points of view, this makes Google the “front entryway” to your business. As this pattern keeps on developing, organizations need to reconsider their site procedure. Rather than utilizing Google to attempt to direct people to their locales, organizations need to utilize their site to fill in the different Google properties with data and begin to see Google as the essential method to connect with clients and possibilities. Google utilizes the data it recovers from an organization’s site to decide how that organization will be positioned in look. Google likewise figures out what rules and what data will show up in the consequences of your site. Organizations that have organized information on their site make it simpler for Google to get to this data. Reputation of the executives is similarly significant, as audits and industry postings likewise assume a significant job in an organization’s hunt positioning.

3. Make brand visible: You should be seen and heard to construct a notoriety and an adherent base. In addition to the fact that you should prepare for what you will declare and impart, you likewise need to respond rapidly to new discussions while remaining consistent with your image, tone and informing. The test is that discussions and issues advance quickly on the web, much the same as the present every minute of every day sequence of media reports. On the off chance that an issue isn’t tended to rapidly, inside hours you can wind up overpowered with a whirlwind of voices across social, advanced and conventional media. In the most dire outcome imaginable, your key partners will have reacted and made a move before you have. Organizations and pioneers are progressively expected to take an open position on issues critical to people in general, and this weight can emerge from inside and outside the association.

4. Trolls continue to be a strict No: No brand can remain safe from the evil eye of trolls. The brands and the creators should know the thin line distinction between viable complaints and evil trolling. While complaints are steps that can help you improve your brand for the best, trolls are made specifically to damage the goodwill and public image of the brand. This should be tackled with utmost sincerity and sensitivity, without hurting the troller but also making it significantly visual that TROLLING CAN NEVER BE TOLERATED.

The brands and creators have long understood the impact of effective Online Reputation Management and this will continue to grow this year as well. The above mentioned strategies, as promoted by the experts from the best digital marketing agencies in Delhi and the world, suggests that the creators and brands can work in harmony to advance on a mutual growth pattern. 

Content Marketing: A thread

Tuesday, August 4th, 2020

One of the most static truths about any kind of marketing and advertising lies in the tone and quality of content that is being used for the communication, in any manner. The digital media industry in India, and worldwide is well aware of the fact that content marketing is the backbone of the digital world and hence should be given its due attention and time for its betterment. People often connect content marketing with just the blogs, infographics, and releases, but that’s not true. All of these, although, are extremely important pillars of content marketing, these are not that’s all in it. 

Below we have mentioned a few extremely important points that all the content writers and the digital agencies should keep in mind and follow, to curate the content that are in consistency with the goal of the business. 

1. Spin a story: We all are well aware of the love for stories. Since ages, stories have been a way to share life experiences, important information, and life lessons to masses all around the globe. This precious pin from the past should always be remembered while writing content to appeal to the readers/ users. While writing a piece of anything, insert a relevant anecdote at the right place to save the writing from boredom and technical, stale content. The writers should always strive to curate a content that is a proper amalgamation of entertainment and messaging of the brand so as to make it interesting enough for the prospective consumers, making them stay on the said content for a little longer than usual. 

2.Content is another name for data: A content writing technique isn’t about the quantity of sites composed every month, or the number of hours spent on decoding the facebook live sessions. It totally is about quality, yet these things are not actually what procedure is about – they are parts, however they aren’t generally what will control your key methodology. An incredible content advertising system should be such that connect with crowds at every step of the way, and so as to do this, a decent planner has to realize how their content is functioning. At the point when you know precisely how to turn your content so it’s viable at one stage, then you can utilize that data as you move into the following stage in the channel. Your methodology will be guided by investigation. The activity of the specialist is to carefully screen, track, watch and report on the numbers so as to ceaselessly refine and modify towards better changes. You should follow where your clients are “originating from,” and where they are “going.” as it were, you should be persistently evaluating traffic designs. Consistently testing what you’re doing is the manner by which you’ll get a strong hold of your crowd’s inclinations, interests, and buying conduct. You have to realize how well material is acting so as to make it to the following stage of the procedure. Essential inquiries you’ll need to present ceaselessly include: 

# What can be refined and improved? 

# What instruments, applications, and stages are playing out the best and least well? 

# What is the best utilization of time and assets corresponding to change? 

# How are the pieces mixing together

3. Rhetorical questions are the key: Rhetorical questions like, “Are you looking to succeed”, “Do you wish to be the best”, and more are a great way to not only entice the users but also to make them think for themselves that they do need the product or service being advertised. Rhetorical questions are often the starters that keep the interest of the users going. However, having said this, the creators should not get wild with rhetoric questions in their piece of writing to a point that makes the readers frustrated and irritated. A proper ratio should be maintained with the length of the article and the amount of rhetorical questions that can be used. For instance, in a piece of article having 1000 words, the number of rhetorical questions should not exceed 4. 

5. Content and brand should be in harmony: While it is true that a content should not sound like a puppet, blindly muttering the brand, but it is also equally true that content should resonate with the style and deliverables of the brand. The content should be the alleged voice of the brand. This is particularly a difficult task to do, as it takes a lot of time and effort to set the voice of the brand that is in consistency with the vision, mision, and targeted consumer set of the brand. Every blog, release, article, and even regular content on various social sites should be reviewed on a daily basis to maintain and control the tonality as well as the voice of the brand for better. One of the simplest ways of doing so is, before writing any content, always ask yourself if the writing is strong and relevant enough to extend to the values of the brand? What is the innate nature of your content, i.e, is it artificial, redundant, or sincere? Is your target consumer well versed with this tonality? Answering these simple questions before writing any piece of content can help the creators in translating the voice of the brand most accurately in every communication. 

6. Content remarketing: If you ask a content writer about an average time of creating a meaningful and interesting content, he/ she probably won’t be able to answer your question for good. This is because a lot of time and effort goes into creating a relevant and interesting content, be it for a blog, an article, a release, a website content, or any other piece of information. Apart from time and effort, content creation also calls for high expenditures, majorly due to inadequate returns on the writing. This is the reason why many businesses, both big and small, are often stuck into the vicious hole where the content fails to add much value to the business and thereby is rejected. There is a way out from this hole, and that is content remarketing. We all are well aware of the remarketing wing of PPC campaigns that work to maximise the effect of PPC for generating better results. The same is required for content, wherein a content is remarketed for good, so as to capture more set of eyes and to fulfill its life. Like in PPc remarketing, here also, the first step is to define the right set of audience to whom you wish to show your content. Then, the visitors spending their time on the site are next tapped and shortlisted, so as to use them for remarketing agendas via banner ads. This remarketing leads to create a more impactful brand awareness and thus greater level of engagement to fulfill the purpose of the content that is so meticulously created. 

The importance of content marketing is something that no one can avoid and thus it is being both valued and used by top social media marketing company in Delhi and the world all around the globe. The key to successful content marketing is by curating relevant pieces of information that resonate well with the brand and are in consistency with the ever dynamic trends to leverage maximum results.

SEM and ROI : A Thread

Tuesday, June 30th, 2020

Digital or internet marketing regime has one of the biggest successes in the marketing world because of its most striking feature related to end result. It allows the users to understand and work on the impact of every marketing effort, as it is rendered measurable. However, the digital media industry in India and worldwide knows for a fact that measuring the correct Return on Investment (ROI) is both a crucial and complex phenomenon since the results obtained are subject to multiple channels and their innate characteristics. Every digital marketing agency is guilty of planning their Search Engine Marketing (SEM) and plan for their Return on Investment (ROI) after deciding their marketing strategy. This is surely the wrong step on the correct path. SEM should, in fact, be a driving force for a successful strategy, thereby helping a brand to grow and succeed. Every marketer understands and hence, partake in the tedious work of refining the sets of keywords from time to time, keeping a thorough check on optimizing the ad copies at regular intervals, and designing a landing page that is easy to assist the visitors in translating their visit onto a buying cycle. But, an extremely important point that is overlooked more often than not is the consistency between landing page, keywords, and ad copies. Below, we have included certain factors that pose a challenge towards determining the result of Search Engine Marketing and for keeping a track of results of your strategy. 

Call to Action (CTA) is a must:

Majority of the advertisers are of the opinion that to implement continuity in their process, one has to keep repeating a single set of keywords within their ad copies and landing page to add more relevance to it. While this approach does yield some benefits, like greater click through rates and improved quality scores, it does not add any benefit for improving conversions at any level of efficiency. This approach can further hurt the performance of your Pay Per Click. Further to keyword continuity, it is important to include Call to Action (CTA) continuity. It suggests, involving a crisp Call to Action in the ad copy, introducing the same on the landing page, followed by confirmation of what the user has purchased or requested to purchase on the confirmation page. This combination of Keyword continuity and Call to Action continuity strategy is expected to give a considerable degree of advantage in the SEM space, which is characterized as being hyper competitive.

The landing page and conversion channel:

Once the keyword and Call to Action continuity is achieved, leading to generation of quality traffic, the next question is about what is the component of the landing page and conversion funnel. What should be included in them is of crucial significance to gain optimal rate of conversion and to deliver the promise as is stated by the ads. We have included the importance of continuity from the perspective of keywords, at the search moment, to the perspective of keywords in the ad itself, to the perspective of keywords on the landing page. The major goal here is to appeal to the searcher, and the search engine, with the help of this continuity — this mechanism provides meaningful content that is relevant in the eyes of the customers and actual keywords that are relevant in the eyes of the search engine along with ad server algorithms. Once the continuity is achieved and there is an inflow of required traffic, the mechanism is opened to the next step. What is that? The next step after the researcher has issued his problem online and clicked on your ad as the answer, is to maintain his interest in your deliverable by continuing with the call and response mode of interaction. The sequence of call and response mode of interaction should be as follows: 

1. The ad is placed in the market
2. The keywords that were bid by you are now under the search regime by the prospective researchers.
3. The ad is now served
4. The ad pops up in front of the searcher and he clicks on it.
5. A user experience of choice is then served to the searcher.
6. The searcher is then landed on the page.

The conversion rate is expected to increase by 100 percent with the above stated approach. 

Make sure your hypothesis is build on right analytics:

Now the discussion is about what is the best SEM approach? Once you have gathered organic data from an organic SEM campaign, the next step involves utilization of Google Analytics to track inbound marketing to determine the required approach. Without proper analytics and their effective usage for Adwords campaign, it would be almost impossible to determine any fruitful Return on Investment. For the correct hypothesis to work, one must acquire clear knowledge which analytics matter, why, and to what extent. Next, one should always keep a clean track of how many visitors are visiting the website and their duration of visit along with the reason for their visit. Once the information is gathered, specialized SEM tools are utilized to build a more dynamic campaign. 

Make usage of specialized SEM tools:

Once there is a subsequent growth in the audience bracket, you should scale your SEM strategies accordingly to ensure that the maximum number of potential consumers are effectively tapped into. The most crucial tools for social media enthusiasts are those that add considerable value to both paid and organic channels of SEM.

Conduct various experiments: 

Once your hypothesis is all set to hit the floor, the next step involves conducting a series of experiments around it before you approve or disapprove it, to see what works and what does not. To test SEM and ROI, it is always advisable to associate with specialized agencies and groups, who have enough experience about special tools of SEM and various strategies to attract maximum Return on Investment. For this, agencies like growth marketing are perfect to shake hands. 

Conduct an analysis of your research:

Analyzing the above prepared research is the final step in the ladder of success towards improved Return on Investment (ROI). In situations, where you learn that there is a gap between desired and received ROI, you should not necessarily start over from the scratch but, as once you’ve there with finalization of research analysis, you have necessary tools and data to revamp your campaign and experiment with more advanced strategies until the gap is minimized or even better, erased. 

The algorithms behind the successful determination of strategies pertaining to SEM may fluctuate regularly owing to their dynamic characteristic, however, with above stated scientific steps and guide you can achieve

Keen to learn about Google’s Pinterest?

Tuesday, June 30th, 2020

The digital media industry in India and worldwide is well aware of the dynamicity of the digital platforms. Social media marketing agencies in India and the world can quite easily relate to the never ending wish to grab newer and better features that can facilitate in grabbing more and more traffic on the site. 

Almost all the top agencies know and agree to the fact that the best method to attract eyeballs is by providing user friendly content – that is easy to understand by the consumers and swiftly deliver the solution to the problem, the consumer is seeking. 

Following the path, the master platform Google has recently launched a content discovery platform under the name, Keen

Keen is well described as a machine learning application that works towards promoting only the relevant web pages to each consumer based on their interest graph. Keen is expected to rule the world of referral traffic in the near times, let’s understand how. 

So what is Keen?

Keen started and is curated as an experimental web as well as an Android Application that forms part of Google’s Area 120 projects. For all of you who are wondering what Area 120 is? It is described as a feature unit if small size wherein small teams gather together to work in a closely knitted setup, like that of a small startup, to conceive and give birth to some smart and innovative projects. If we are to believe an official post behind the conceptualization of this new feature, it started when a couple was sharing their life updates, about the activities they like and find important. While sharing and gathering links and resources that are related to their activities and goals, they realized the importance of a tool that can help them in shortlisting these ideas and also in discovering more of its kind. Thus, began the journey of Keen. 

To put in simple terms, Keen is a simpler and interesting method to save bookmarks or actionable links, making them more appealing and presentable. From the action hands of Google, Keen is loaded with AI prowess and expert interface algorithms, making it seamless and presentable. 

What is Keen as a user experience? 

Keen, in many ways, is a groundbreaking innovation for the creative slots. Instead of providing a mere checklist containing likes and dislikes, based on user preference, Keen provides a wider array of space to store your ideas, inspiration, likes, and dislikes.  

To start with creating personalized boards on the app, the inspiration is searched using keywords or a term, instead of tagging haphazard things. Every Keen is adorned with an Explore, Saved, and Search tab along with other control tabs. The users are given the freedom to add further searches, hashtags, and users to their tab. For instance, if a user likes a certain artist, he/she can populate his/her board with its content. Google’s Keen will work to enhance the quality and content of the said collection more and more by adding helpful suggestions and ideas. This app also allows its users to follow the collections added by others, thereby creating a possibility of forming like communities in otherwise niche interest areas. 

Today, Keen has just started off its journey as a small project within a maestro company but moving ahead in the direction of the personalization web experience for the better. Every brand and especially tech agencies have long realized that the essence of increased engagement, conversions, traffic, and consumer retention, lies in the root of content that interests the consumer as well as solves their service in question. Keen, smartly, helps in achieving it all.

In spite of the fact that Keen today is a little task inside a major organization, it speaks to another progression toward the continued personalization of the web. Tech organizations, since a long time ago, understood that interfacing clients with a greater amount of the content that intrigues them, expand their commitment, engagement, session length, conversion, and their positive sentiment for the service in question.

PR and Influencer Marketing: Trend 2020

Thursday, June 25th, 2020

With pandemic thrusting itself into our worlds, it has become quite a challenge for businesses all around the globe to survive and thrive for success. This has increased and revamped the role of the digital media industry in India and worldwide, making them an indispensable tool for businesses to outgrow and connect with consumers at large. With the increase in the number of users of social media and the quarantined situation of the world, digital has been adopted as the new age solution for growth and increased brand awareness. Brands should work in close connection with their digital marketing agency to use these difficult situations to their best possible advantage.

As of recently, most brands and advertisers have generally considered influencer marketing, social media marketing, content marketing, and PR as independent, discrete kinds of digital advertising. However, in all actuality, they are altogether a distinguished part of one, big solitary digital/online marketing procedure. 

This factual process will turn out to be progressively obvious throughout this year. In the real world, most firms do not simply partake in just one of these marketing exercises – instead, they single out the bits they like from each one of the three. 

You can see content marketing as a general procedure that includes creating meaningful content and offering it to a brand’s clients and potential customers. Both influencers promoting advertising and social media marketing focus more on content dissemination – the two kinds frequently make use of online networking and social media accounts as a conveyance system, to deliver the bits of information to the target group of consumers. The principal distinction between these two sorts of advertising is who physically makes the content and who conveys it.

Be that as it may, even the most enthusiastic supporters of influencer marketing still work their social accounts – just with lesser followers and less reach than those of mighty influencers. Similarly, the administrators of the biggest, best online blogs and websites, utilize social media accounts (both their own and those of specialists in their niche) to advance their content

This is probably going to turn out to be progressively obvious this year as well, and it is showing the growth. Firms are evidently churning out content – blogs, YouTube recordings, podcasts, illustrations, and graphics. These brands are engaging themselves to share these content through their organization’s social account in order to expand their organization’s social reach. Be that as it may, the brands are also working with the influencers in their niche to grasp the attention of their consumers, online. 

 Following these trails, we hereby present to you the trend and changes that have been necessitated for brand growth as it not only depends on social media performance, but also a lot on frequent and meaningful coverage, more specifically digital coverage, and the use of influencing personalities. 

1. Influencers or Creators?:

If you are an ardent follower of the social media world, you probably have come across multiple creators online, promoting a brand or a product in their whimsical way. The most famous genre of “Influencers” has now popularly revamped into “Digital Creators”. While an influencer in early times was responsible for merely connecting his followers with the brand, today they are responsible for curating compelling content for retaining their followers. As such, in 2020 the brands will have to delegate creative freedom and distinguished content to these creators, in addition to other perks if they wish to keep both the brand and influencer intact with the consumers online, that have now become smarter. 

2. Measure the value added by digital PR methods:

Agreeably, the process of measuring and comparing the result of digital PR with the desired set of results was difficult and time taking in previous days. But, this is not the case anymore. Today, the availability of real-time data and its reliability, in addition to the insights that it allows us to grab, has served a bomb in providing the required autonomy to gain the outputs of digital PR. Today, it is possible for the digital agencies, and hence the brands, to clearly understand how their message is being perceived by the target audience and to how many people the message is being delivered. Followed by the information so received, the marketers can optimize their communication and target audience to appeal to them in a more fruitful method. Digital PR methods have proven themselves to be the easiest, most convenient, and successful mode of creating ripples and attention to the campaigns and work of any brand, as opposed to the traditional model of PR. 

3. The impact of Storytelling:

Today, journalists all over the world are swamped with thousands of stories and press releases for both traditional and digital PR routines. However, the end consumers, that are the target group of potential consumers have reduced their spending time on these releases and only invest their valuable time and effort on those pieces of PR that convey something interesting, spun in the most creative methods of storytelling. This year, the biggest area of concern should not be on the mode of coverage, but on creating engaging content for the smarter audience. Also, the PR executives should come up with newer modes of dispersing the information like EBooks, White Papers, Infographics, etc. 

4. More motion, lesser static:

As we stated above, the audience of 2020 has become a lot smarter and tech-savvy, hence the brands and digital agencies will also have to keep up with them in order to stay rooted in the market and to grow their business. Apart from this, a considerable increase in the speed of the internet and its bandwidth has resulted in easier ways to create, upload, and download audio and video content. In fact, to believe a video marketing statistics, 

# More than 81% of businesses today have understood the importance of video marketing tools and have started implementing them in their strategies to lure maximum consumer attention.

# 7 out of every 10 people are more interested in watching a video online than watching regular television. 

# The consumption of mobile video and internet consumption via mobile phones has seen a rise of 100% during these six months of 2020. 

These insights and the bending curve of consumers towards audio and video PR as well influencer marketing methods have forced the creators and brands to include maximum audio and video content in their brand communication to engage more and more consumers.

5. Keeping the values intact:

Of all the trends engulfing the influencer and PR marketing, this one happens to be the most crucial and positive, creating a constructive impact for both the creators and consumers. Every niche of today consists of consumers that are sensitive to values that a brand adds or takes away from society. This has resulted in creating a major impact on the buying decision of today’s consumer. The consumer is willing to pay a higher amount for his preferred goods and services if they are in alignment with his principles and values. This is the reason why brands should have values integrated into the center of their campaigns, especially in influencer and PR marketing. The trust of the brand is of the utmost importance when the talk is about promoting values along with their goods and services and a right influencer can impart justice to it, making it a perfect vector for both. Similarly, if the brands look like shaking hands with the influencers and others with a hole in their values and principles, it can backfire for the brand, destroying its reputation forever. Therefore, brands should take extreme care in joining hands with influencers and in their communication as well. 

These few trends will help your brand to hang their champion hat in the right nail and right direction, thereby helping you to grow even during these difficult times. 

Why is SEO crucial during Covid-19 for Growth?

Wednesday, June 24th, 2020

Our habits tend to stay with us for almost a lifetime in the absence of no apparent coercion for 66 days. So, haven’t we already crossed the mark of 66 days, locked at home with our mobiles and laptop screen being our constant companion? In this regard, it wouldn’t be wrong to say that both during the course of this pandemic and afterward, there will be a steep rise in digital marketing as the consumers who might have been chary about buying a service or good online, or making online payments in any form in the previous days, are now stuck with just the option of e-commerce and which is coercing them to adapt to the new and advanced marketing prodigy – that is digital. This has majorly risen due to the ease that is provided by digital as opposed to the struggles of traditional marketing which facilitates nil social distancing, the supreme need of today’s hour. \

To believe the numbers, almost 95% of people, all around the globe are reluctant to visit public places of shopping and crowd which have led to increased consumption of online markets by more than 60%. 78% of the world population is using their social media platforms to engage socially with the world and interestingly they are more inclined towards brands showcasing information and communication based on Novel Coronavirus and society sensitive content, respectively. 

At the very girth of this transfer of interest from offline to digital is the presence of good content after thorough research that is being searched by the prospective audience at large and its optimization from time to time to maintain that only the best result is being delivered. The consumers today are spending a lot of time online, seeking information about the impact of Novel Coronavirus on businesses and industry around the world, evaluating their buying options for essential commodities, while at the same time juggling between entertainment contents online to mitigate boredom. The most important factor in all of these lies in SEARCH, which has become extremely crucial today. 

Best SEO company in India and worldwide have understood the importance of SEO in today’s world with regard to changed consumer behavior, is the need of the hour as it provides the suppliers at the other end of the scale about the real-time information. It would not be wrong to say that companies will be needing successful SEO to survive and grow during the times of this pandemic and even after this by protecting and pivoting the brand now and by repositioning them successfully afterward. 

Following are the reasons behind the increased demand for good SEO during these times: 

1. The impact of Novel Coronavirus on Search Traffic:

The usage of the Internet has skyrocketed in just a few months, breaking every record. This has surely led to an increase in searches, done all around the globe. At this point, the content of either your social media strategies or SEO poses a great deal of impact on the growth of the businesses. About 83% of total research is organic, leaving only 17% as paid. With Covid-19 in the picture, the companies are forced to either limit or cut back their paid search campaigns. While this could be a beneficial step for the companies today, they should keep in consideration the level of support that their paid search ads to their organic, before making any hasty decision.

2. SEO for the long-term traffic benefit:

The top SEO company in Delhi and worldwide, will agree to the fact that SEO is a reliable source of creating content and thereby equity, for a long period. The content that you create today, keeps on revolving the pages on the internet for years. Whatever the content that is created today for a brand or an industry, that is optimized considering the norms of today’s world and which is published in real-time, goes a long way to add the benefit to the company/ brand in the future. It can and should be optimized and updated from time to time to translate the growth and improved business goals, plans, and deliverables. Similarly, now is the golden time for the brands to evaluate their best performing content and use it to reflect in their SEO, after required optimization and update, based on current situations. 

3. Time to enhance User Experience:

SEO and its range of best practices in the process of optimization of the content and website for the new consumers, helps in improving the user experience. Once your website is easy to scroll, has proper tags and metatags, and involves optimized content that is useful for the target consumers, it will lure more and more traffic, leading to conversions. This is the time to act upon these updates if you haven’t already or have done it in the long past. You can start by adding relevant images, adding links, correcting content, etc. 

4. The benefits of SEO in conversion optimization:

Every brand conducting SEO, suffers from continuously curating meaningful and interesting content that can appeal to the target consumers. This content affects the buying behavior of a prospective consumer, luring him to complete the path of conversion. Today, when the media and digital platforms are working in extremes to satiate the hunger pangs of consumers in terms of media needs, good quality content is the biggest staple. While you might not be able to convert a majority of prospects into conversion during this time of the pandemic, you can churn out content and work on its optimization to build a strong relationship with the prospective consumers. A good relationship is the strongest pillar to attract sales, as it allows the consumers to pick your brand based on the trust that he has on you. The brands can use this to your advantage via good SEO techniques. 

5. SEO is important for overall marketing mix:

Brands today are investing a good deal in every channel of operation to generate high-end demands. When the prospective consumers are tapped they are also inspired to search about the brand and/or these products online, in terms of reviews available, ratings, etc. to create a channel synergy is an extremely delicate affair and it implies the importance of maintaining a working and good SEO strategy during these uncertain times of Novel Coronavirus. Search Engine Optimization is the core of digital marketing strategies which spreads across a plethora of channels, such as mobile platform, paid media, local, email, video, and other sales verticals along with Ecommerce. It has become of utmost importance that your content answers all the relevant queries and information that they are expecting to receive as and when they click on your brand’s ad or listing. 

SEO for the success post-pandemic situation: 

With uncertainty being the only certain captive of these times, Search Engine Optimization is the best lead forward to maintain and grow businesses during Covid-19. The search impact received from SEO helps in evolving the business and promoting its growth. Search Engine Optimization will help to provide the following: 

1. Protection: SEO will allow a brand to protect its relationships with its consumers, its online reputation, the equity of the brand, and the present as well future demand of the brand. 

2. SEO assists a brand in evolving the strategies, communication, and deliverables to prospective consumers. 

Thus, Search Engine Optimization is one of the most effective modes of relating to the needs of the consumers and responding to their requirements, both today and in the future. 

PPC Marketing – The ultimate guide

Monday, May 25th, 2020

PPC or as we know it, Pay Per Click is a wing of digital marketing, made famous by the digital media industry in India and worldwide, wherein the advertiser pays a price each time his ads are clicked on social platforms. There are essentially two ways of buying visits to your website, increasing website traffic – by organically tracing customers and tapping them, and by buying customers’ footfall on the site via PPC. 

One of the most well-known formats of PPC is search engine advertising. This works as, whenever a prospective user searches for a keyword pertaining to the offerings of your business on search engines, your ad will be up for display. This happens because you, i.e, an advertiser bid for ad placement in the sponsored links of a search engine, every time a keyword search is done by anyone. 

Every time a cycle of this process is completed with a click on your ad, directing the visitor to your website, you will have to pay a small fee to the search engine. It is well stated that a visit on the website by a prospective consumer is a lot more than fess spent on getting them. 

A thorough PPC campaign consists of many steps, each one equally important for the success of the campaign. The process starts with doing research on the required set of keywords and selecting the right set from them. Next, the selected keywords are then organized into campaigns and ad groups to yield beneficial results, lastly, PPC landing pages are set up to optimize the conversions so received. One should always pay a good deal of attention to creating relevant and optimally targeted PPC campaigns to enjoy a discount on the fee charged by search engines. Profitable and perfectly run PPC campaigns lead to lesser charges by the search engines, which leads to a higher profit rate by the brands. Hence, it is extremely important to understand the correct way of doing this stage of the marketing and this is why we are here to discuss some points that will help you to learn the pillars of a good PPC campaign.

The world of Google Ads: 

The most popular advertising system of PPC is Google Ads, formerly popularized as Google AdWords. This simple yet super effective platform of Ad allows businesses all around the globe to create ads that turn themselves up on search engines provided by Google and other Google properties. Google Ads works on a compensation model for each snap, in other words, it works on a pay-per-click model wherein there is a bid initiated by users on each keyword and they are required to pay for every click made on their advertisement. Each time a consumer initiates a search, google delves into the world of Ads advertisers and picks a set of winners to show up in the significant ad space on its search result page. A blend of various elements like the quality of keywords and ad campaign, their relevance, etc are used to choose the winners. With so many brands fighting to appear on the page, advertiser’s Ad Rank is a well thought about tool that is used to multiply CPC Bid, which is the highest amount of fee that an advertiser is willing to spend, and Quality Score, which takes into account the click-through rate and quality of your landing page, to decide more effectively who can appear on the page. This system permits the winning advertisers to locate and connect with potential customers at a budget-friendly cost.

Being the most prominent and exclusively famous search engine, Google entertains massive degrees of traffic, thereby bringing in most impressions and click to ads. This is the reason why carrying out PPC via Google Ads is specifically a valuable choice. Although a lot of factors go into the calculation of driving out a successful PPC campaign, the major area focus should be: 

Drafting relevant keywords: 

It is of foremost importance to craft pertinent lists of important keywords, and proper ad text. 

Quality of the landing page:

Landing page should be created that has relevant content in a persuasive tone, a crystal clear call to action line, and tailor-made specific search queries that help in the optimization.

Quality:

Google rates the quality of the landing page, keywords selection, and the PPC campaign. The advertisers with higher quality scores tend to have more clicks at a lower cost.

Don’t compromise on Creativity:

A good creative with an alluring copy goes a long way in yielding positive results. 

Keyword research for PPC Campaign: 

If you are of the opinion that one-time keyword research is enough to create ample traffic on your website, then you are highly mistaken. As much time consuming and lethargic it is to research quality keywords, it is equally crucial for the success of a PPC campaign. If you see it in a more deep-rooted phenomenon, every PPC campaign is knitted around keywords thus it is quite safe to say that every successful advertiser continuously engages in the tedious task of finding and refining new keywords for each campaign. One-timer research of the keyword will result in filtering out of other valuable and result-driven keywords that might get your more and more traffic. 

A successful list of result-oriented keywords should be: 

Relevant to your business:

No one likes to pay for the traffic on the website that is not relevant to their business at all. This issue can only be solved with finding and targeting only those keywords that are targeted towards the offerings of your business. This will lead to an effective cost per click regime, giving out increased profits. 

Exhaustive, not a concentrated list of keywords:

While engaging in thorough keyword research, make sure to include the long-tail keywords, along with the most prominent and popular ones. Long-tail keywords, although they are less common to your business and more specific, they certainly add up to the majority of the search-driven traffic. Another advantage of using them is in the fact that they are less expensive than tightly packed keywords, as they are less competitive.

Dynamic:

As stated above, to achieve a successful result with a PPC campaign, one must constantly work towards expanding the campaign by constantly increasing the list of keywords. 

Once you successfully create a new campaign, the next step is to manage it on a regular basis to ensure their effectiveness. You should make it an aim to analyze the performance of your campaign at regular intervals and take all necessary steps required at each step, to mitigate deviations, if any. You can make the following stated adjustments to optimize your campaign: 

1.Pretty obviously, you can extend the reach of your campaign by adding relevant keywords at each interval.

2.Include non-converting terms like negative keywords as well, to minimize spends on waste and improve the relevancy of your campaign.

3.Disintegrate your ad groups into smaller, and more relevant segments that will help you to create a more targeted landing page and ad text.

4.Lastly, revamp the content and call to action of your landing page, making it interesting and creative to boost conversion rates. 

This guide can prove to be your go-to list for understanding PPC campaigns more accurately. It is always advisable to select only the best digital agencies in Delhi and around the globe, to conduct a successful PPC campaign for your brand.