SEO tactics today are a lot more than just Keywords placement and Back-linking, and there is a constant need to keep up with the changing SEO algorithms and the ever-evolving search engine behaviour of the end users.
2017 was an exciting year for SEO and, 2018 promises to be the same. Let us see some of the SEO trends that are likely to dominate in 2018:
People are getting into a habit of using their own voice to interact with search engines. In 2018, as the accuracy of the voice assistants improve, SEO strategies will be optimized for voice search. This could include tactics like using long tail keywords and more use of everyday language in the content.
User experience is not only related to website or app design but is also related to information architecture. With the SEO perspective, the readability of content, navigation, and site speed are factors of vital importance. Seamless user experience on a website has a positive effect on the ranking.
As the algorithm gets more contextual, the intent with which a query is made on a search engine has become very important. In 2018, SEO providers will optimize the content as per the “intent of the query” rather than generic “keyword-based” content optimization.
SEO providers are increasingly adopting accelerated mobile pages and are also enhancing mobile users’ experience. With mobile search today accounting for more than 60% of total searches, Google has come up with mobile first index. This update in the algorithm is expected to bring considerable change in the SEO world.
Featured snippets have attained No. 1 position in today’s time. And the new challenge for SEO professionals is to create content which will be suitable for it. Putting content in Q&A format and proper formatting & structure of content is required, so that Google can pull precise information for the featured snippets.
Algorithms in the future are expected to become even more end-user oriented, and in this scenario, SEO professionals must become more and more aware and intuitive about the behaviour patterns of the end users. And success in SEO will continue to grow by keeping up with the updated and the adoption of newest available technology.