Archive for July, 2022

What Is The Cost Of Hiring A Social Media Agency In Delhi?

Wednesday, July 27th, 2022

The social media realm is growing fast in the field of marketing. From being a source of connection between users to becoming a powerful marketing tool for business houses, social media has taken a giant leap in the last decade. The best thing about social media marketing is that it gives you the power to engage with all your customers anyday, anytime & anywhere. In literal terms, Social Media Marketing (SMM) is the use of several social media platforms to sell goods and services. 

Delhi is a hub for pretty much everything in India. It is a great place to find new opportunities, to build a career or a business. Being the capital of India, Delhi provides a lot of advantages to its people. Very few people know that the marketing industry of Delhi has seen rapid growth in the 21st-century. Delhi houses the headquarters of many prominent marketing and ad agencies of India.Moreover with all the media houses being in India, it becomes all the more important for marketing houses to stay closer to the city. Delhi has a huge scope for social media agencies. It seems like ‘Delhites’ are taking their social media presence very seriously as there is a huge demand for marketing services in Delhi. Delhi-based startups have made it their agenda to find the best social media agency in Delhi. 

The influence of social media is very high amongst the crowd in Delhi. About 74% of ‘Delhites’ refer to social media before making a purchase. As a business house, you need to make a great impact on social media platforms in order to persuade this public and bring them closer to your brand. 

Why Do You Need To Hire A Social Media Agency? 

The concept of social media is free. These platforms do not cost you anything for making a profile and surfing online. But this concept holds true only when you use social media for recreational purposes. For business purposes, it requires you to make an invest in it. Moreover, as your social media presence matters a lot, it becomes pertinent for you to invest your time, money & efforts on social media in a concentrated way to maximise the possibility of better outcomes.

Many brands do not outsource the social media marketing part. But they surely have to shed some money for running ads and for checking insights. We have listed a few reasons why you should hire a social media marketing agency for your venture:

Harness Their Experience

In the initial stages of using social media for your business, it may be easy to create your own Twitter and Facebook accounts and email your friends and contacts. This, however, won’t offer you a significant return on investment.

Although getting started is definitely a good thing, but having a social media marketing company by your side can help you find answers about the different networks and how to manage them more efficiently using some readily available tools. After all, a social media marketing company has great experience online marketing plans & strategies needed to double your ROI.

Planning & Strategizing Your Social Media

Having the experience of working with different businesses and knowing what works and what doesn’t, a social media agency can help a business grow with ease. Social media agencies can make adjustments based on research and analysis, ensuring your social media investment is reaping maximum rewards.

You need to have an action plan ready to lure those potential customers and get that targeted audience. Below are the various action plans to help you up your social media game:

* Planning a strategic campaign

* Maintaining the aesthetics of your social media profiles

* Devising well-integrated social media marketing campaigns

* Leveraging on social media ad

* Taking advantage of digital videos 

* Vox Pop Videos

* Generating leads for social media campaigns

* Creating a full-proof Twitter trending campaign

Save Your Time

When you have a definite plan, a good social media strategy & result-oriented marketing tactics, you are always in for great results as a brand.

A social media agency is a potent option if you don’t want to spend your time learning new social media tools and then putting in the sweat equity.

As a business owner or employee, you may not be a social expert but you definitely have the responsibility to make your business more social to see some real growth. This is where social media agencies come into play.

Sync With The Trends, Tools & Tricks

It is already difficult keeping up with all the new social media sites. There are various tools available for managing each account, some better than others. These tools can often perplex anyone. To keep up with the social media game, you need your business to be in sync with all the contemporary trends. Your business profile needs to have the proper tools to do so. A social media agency will equip your profile with all the tools and tricks and will help you compete in the race for engaging topical content. Nowadays, every other brand is looking for a window to go viral. A social media agency knows how to strategise the viral content better.

It is great that we have established all the reasons to hire an agency! Now let’s begin with the budget. The factor that will finalise your opinion about getting on board a social media agency.

The Cost Of Hiring A Social Media Agency In Delhi?

Outsourcing social media marketing services can cost you quite some money. But if you want to go big, it is best to have some share of your money saved for this as well. Your budget will determine your needs. Social media marketing can cost you anywhere from Rs. 10,000 to Rs. 40,000 a month. It depends on what plan you choose. Different agencies have different plans for you. According to your needs, you need to select the optimum plan and get started with the process. However, it is best to contact agencies in your area to know their packages.

If you are based out in Delhi or are simply looking for a good agency, we recommend you to check out Brand Visage Communications whose primary aim is to engage customers with your brand using the best social media strategies. It has a team of innovative and creative minds who are highly qualified in their jobs. The team focuses on helping you achieve your business goals while enhancing your brand’s visibility in the online space. As a social media agency, it understands the importance of social platforms and the audience that surrounds them resulting in the creation of unique content, targeted for each brand, and to get the desired results. Brand Visage Communications is the best social media agency in Delhi NCR that will adhere to all your needs and will fit your budget. It has worked for brands like Aaj Tak, HCL, food panda, India Today, and many others. Here’s a sneak peek into how Brand Visage Communications functions:

* Strategises your brand and curates the perfect campaign. Besides that, it will also think of an execution method to make your life easier.

* It will create a social media calendar and publish the planned content on time.

* Brand Visage believes in attracting good engagement rates to your brand.

* It will analyze your insights and record your performance to help you visualize the next move.

* It focuses on building and advertising your brand’s worth.

Eager enough to get in touch with Brand Visage Communications? You can simply browse their website and contact them through the available details. They are available via call, email, WhatsApp, etc. You can even check out their social media pages.

Benefits Of Hiring PPC Company For Your Business

Monday, July 25th, 2022

PPC, also known as Pay Per Click, is a type of digital marketing tool which helps a reach its target audience faster. It is one of the best marketing techniques which is used by many businesses across the world to increase traffic to their websites. PPC or paid advertisement also plays a significant role for e-commerce brands as they are usually inclined toward advanced marketing tools such as SEM and cross-linkage. Ever since the pandemic has struck, there has been a gradual shift from offline to online business platforms. Therefore, to survive in this competitive epoch, marketers are seeking the help of the digital platform.

Many marketers wonder how to get the best advice on using different types of marketing tools according to their budget and circumstances. To clear your queries you can always take the support of PPC companies. These agencies always look forward to helping you with marketing criteria and strategies. One of the top PPC companies is Brand Visage Communications which is a highly recognized digital marketing company. It is a top PPC company in Delhi, which has helped many B2B organizations gain visibility. 

Top Benefits of PPC Agency

Here are some top benefits of PPC agencies that would help you understand their significance in the business world.

Time-saving

Undoubtedly, PPC requires a considerable amount of time to update keywords and ads in a campaign every day. Therefore, time management should be your primary reason to hire a PPC agency. Without managing time, your workload may increase and you might not be able to work effectively. These agencies constantly keep track of your record and frequently optimize the campaigns while providing regular updates about the performance of your advertisements and marketing strategies.

Economical Services

Many people wonder about the cost of PPC, which concerns most of you. First of all, prices are determined according to your business requirements. Generally, a PPC agency charges a modest price from the clients with fixed prices for Google ads, meta ads, bing ads, and more. You can even consult PPC agencies for affordable PPC services

Rate of Interest Outcomes

Every marketer expects the best ROI value to earn maximum profit. However, the chances of acquiring a higher rate of interest might be stunted with an in-house team. It is here that an outsourced agency can assist you in gaining higher interests as they constantly monitor the data, optimize the campaign, and create advertisements accordingly resulting in the ease of tracking & managing the outcomes.

SEM Knowledge 

The PPC agency not only deals with paid ads but also provides other different techniques to grow your business. So next time you witness a loss in your website traffic, low visibility, or demotion in rankings, go for a diverse range of marketing techniques and strategies

Flexibility in Business 

There are chances that private marketers may confront the issue of a shortage of resources. On the flip side, a PPC agency only focuses on your business growth. So they never run out of resources for your company. Hence, you do not need to worry about resource shortage as the PPC agency is a scalable option for your business.

Appropriate Skills and Experience

Expanding your business in the field of digital marketing requires excellent skills and experience. Thus, it is highly recommended to hire a PPC company for your business. The experts in this field always keep up-to-date information regarding different marketing criterias. As sometimes it gets difficult for in-house specialists to spare time for updates, it is important to have an agency by your side that has more knowledge and skills compared to an internal marketing specialist.

No Room for Error

If you’re designing a PPC strategy on your own, the trial-and-error approach is the only way to come up with the best strategy. When you use an agency, you rely on experience and skills rather than guesswork. PPC firms, particularly those that have worked extensively with businesses in the same niche and sector like yours, are ideal to have an attempted approach in place, so you won’t waste time on one that doesn’t work.

Now, let’s dive into the areas where PPC or Pay Per Click is necessary. 

Where Can We Use PPC For?

PPC can be used for almost every type of campaign goal such as generating leads, increasing sales, or promoting brand awareness. Users actively search for things according to their convenience with almost 90% of them visiting the websites which appear at the top. Therefore, to highlight your brand items you can avail the benefits of SEM (Search Engine Marketing). 

Paid ads display a targeted product in front of the targeted audience. This assists in providing discrete and precise information to the users. For instance, if a user is searching for a “casual white shirt”, an advertiser will show an ad related to “casual white shirt”.

PPC covers a wide range of digital platforms. There are several ways to advertise your product and services. However, it requires a certain amount of knowledge and research. So, to save your time, you can skip the search & research part and go for Brand Visage Communications which is a top PPC company in Delhi that offers a range of services. This include: 

Brand Visage Communications is a globally recognized brand. It has a vast network linkage which helps to upgrade your business to an unimaginable extent. The agency can help your business thrive and achieve its marketing goals with ease and efficacy. Further, what makes Brand Visage Communications different from other companies is its unique strategies and focus on quality work.

What Is Sem And Why Is It Important?

Thursday, July 21st, 2022

SEM is a digital marketing technique that assists you in getting more traffic to your website. Search Engine Marketing (SEM) uses various strategies to make your business website more visible to people. The main aim of SEM agencies is to boost trafficking through multiple ways such as cross-linking, organic search ranking, visibility by paid search, contextual advertisements, and more. Generally, PPC (Pay Per Click) and SEO (Search Engine Optimization) come under SEM. Hence, these digital marketing tools help in maintaining the brand’s perceptibility on an online platform.

In this cut-throat competitive era, we all are well aware that for the survival of our businesses, we need to upgrade our strategies to appear as a distinctive organization. Moreover, in the tech-enabled period, people are more inclined toward the digital platform. Therefore, there is an extreme need to curate new-age marketing strategies for better results in today’s time.

The SEM agencies offer lucrative strategies to grow your business on an online platform. There are a plethora of SEM agencies out there who can give you the right techniques to expand your business. The best SEM agency in Delhi and India is Brand Visage Communications. 

Now, let’s gain a better understanding of how SEM can help you generate more sales and revenue.

SEM Builds Brand Value

These days, the digital platform has become a major source of income for many big companies. In this modern era, we need to upgrade our marketing strategies to remain at par with other businesses. So, using SEM is beneficial for your business as it helps in generating greater leads resulting in the increase of sales volume. Subsequently, maintaining your business website also plays a crucial role in attracting more visitors. Undoubtedly, investing in a new-age marketing tool to expand your business is worth it. However, what matters more is the budget and circumstances for investing in such tools. Often, business owners find it tricky to  choose between PPC and SEO as both paid visibility and contextual advertisement act as an asset for a company when it comes to increasing its brand value. But using both simultaneously would be more effective to uplift your brand’s value rather than relying on one strategy.

Long-Term Effective Strategy

To get a faster and better outcome for your business, you should take the help of SEO marketing techniques. This will help you in expanding your business within a short period of time. For instance, SEO helps in fostering small businesses by boosting their trustworthiness, expertise, and authoritativeness. This marketing tool even works much better in gaining long-term profit. 

According to statistical analysis, 53% of all website traffic comes from organic search. And SEO drives more than 1000%+ traffic than organic social media. On the flip side, we will talk about marketers’ investment in digital marketing tools which is that almost 68% of them are investing in SEM. This signifies that most businesses are earning their credibility via marketing tools. Always remember that obtaining traffic by organizing a search does not cost you anything. Therefore, if you can spare some time and can research a little, you can save some money on SEO.

Customer Acquisition 

SEM not only helps in promoting your brand on different sites but also enables you to acquire more customers in your target market. Hence, as Google and other search engines will recognize you as an appropriate brand and approve the relevancy of your brand’s products and services, you will ultimately acquire a competitive position in the ranking system. This way, SEM helps businesses in attaining a higher rank. Similarly, you can also earn a positive reputation for your brand by frequently updating the website by adding relevant new information to your webpage. This results in an organic search flow allowing you to naturally get more visitors to your website.

Over the past few decades, there has been a colossal upsurge in e-commerce brands such as Amazon, Flipkart, Myntra, etc.  These e-commerce brands fully rely on digital marketing tools to acquire a prominent position in the market. Even the organic search opportunities are now expanding to include Google Shopping.

SEM For Advertisement

SEM also plays a significant role as an advertising tool. Many marketers often perceive PPC( Pay Per Click) as an unnecessary extravagant marketing too and therefore usually avoid investing in paid searches. But by doing so they miss out on reaping thebenefits of a real profitable factor in digital marketing. Precisely, SEM acts as a conversion driver that moves the web traffic to the sales funnel. These are the cross-linking systems that help customers seek insight into your web pages by landing from one website to another of your brand. Paid ads are typically linked to landing pages while organic results don’t work like that.

Paid ads can be an expensive investment for companies. Besides that, it holds importance in improving your brand to a great extent since these paid searches dominate above other content, with typically three on mobile and four on desktop. Interested customers will always see paid ads in the first place rather than organic results. However, a good SEM strategy can elevate your brand to better positions. 

Generates Higher ROI

To witness outstanding growth with better ROI and grow your traffic quickly, you should definitely avail SEM services. Small businesses which use advanced marketing tools are expected to grow at a much higher pace than passive marketers. Moreover, paid searches are customized with ease, allowing you to reach your target audience with ease. Likewise, you can let your business thrive by pushing forward your products in seasonal time.
Hope this information has cleared your doubts about SEM. In case, you are wondering about choosing the best SEM agency that can easily help you through the procedure, we have curated and vetted the best SEM agency Delhi and India. To shape your business into a digital era brand, Brand Visage Communications provides you with appropriate services. Its result-oriented services & strategies enable you to achieve higher business results and add more value to your brand. The company promises to position the right brand image for your business through an extensive range of digital marketing services including SEO, PR, digital media buying, and social media marketing.