Archive for September, 2021

Search Engine Marketing Guide by India’s Top SEM Agency

Tuesday, September 21st, 2021

In an increasingly competitive market, search engine marketing, or SEM, is one of the best ways to grow your business. There are millions of businesses competing for the same eyeballs out there, making advertising online increasingly important & significant. 

Search engine marketing, in particular, is the most effective way to promote your products and expand your business according to Top SEM agency India.


Introduction to Search Engine Marketing

Pay-per-click advertising appears on search engine results pages (or SERPs) when a business uses search engine marketing. Ads are displayed alongside search results of certain products and services that users on services such as Google and Bing might enter when looking for them, so the advertiser has the opportunity to have their ads appear.

Pay-per-click ads, also called pay-per-click, are available in different formats. There are small, text-based ads, and more visual aids, such as product listing ads (PLAs, also known as Shopping ads), that give consumers important information at-a-glance, such as price and reviews.

The power of search engine marketing lies in its ability to deliver ads to motivated consumers at precisely the time when they need to make a purchase.

Due to its unique capabilities, search engine marketing is the only way to gain such a powerful advantage over all other advertising mediums.

Search engine marketing versus search engine optimization

Which is better, search engine marketing or search engine optimization?

Google’s paid search marketing is most often described as “search engine marketing,” where companies pay to have their advertisements appear in search results.

In comparison, search engine optimization, or SEO, does not pay Google for traffic, like advertising; instead, it allows businesses to rank well in the search results by providing relevant content & through natural and organic means.

Your online marketing strategy should include both SEO and SEM. Search engine optimization is an effective way to drive evergreen traffic at the top of the funnel, while search engine advertising is a highly cost-effective way to drive conversions at the bottom.

1. Keywords: Search Engine Marketing is based on Foundation

SEO relies on keywords as its foundation. It shouldn’t be a surprise that the strategy of search engine marketing is built around keywords (as part of search queries).

Since keywords are used as part of user searches to find what they want online.

2. Search Engine Marketing (SEM) Keyword Research

You must conduct comprehensive keyword research as a part of your keyword management strategy before choosing which keywords to use in your search engine marketing campaigns.

In order to find the right keywords for your business, you must identify phrases that prospective customers are likely to use when searching for your products and services.

Search engine marketing can be based on keywords that describe your business or service, so enter a keyword that describes who you are and what you do. 

Through thorough keyword research, you will not only identify keywords for your campaigns that you should bid on but also discover negative keywords that should not be included in them.

Rather than negative keywords, negative keywords are irrelevant terms that are highly unlikely to convert. 

Keywords with a high level of commercial intent indicate the searcher is serious about making a purchase. The following are examples of high commercial intent keywords:


  • Purchase
  • Special discount(s)
  • Offer(s)
  • The coupon(s)
  • Ship for free

3. The structure of the account and keywords

The account structure is also an essential aspect of keywords in search engine marketing campaigns. You can maximize campaign performance by organizing keywords logically, lowering cost-per-click, and maximizing click-through rates, and keyword research help you think about how to structure your account best.

Similar products and services can, and should, be the focus of campaigns. You might have an ad campaign that promotes products that are specific to autumn such as leaf blowers, leaf rakes, or leaf bags, one that promotes power tools, and so on.

Advertisers can further categorize campaigns by creating ad groups. One ad group might feature different types of rakes or different leaf blower models at a hardware store.

An ad group could focus on power drills for the power tools campaign, whereas another might feature circular saws.

The initial set-up might be more demanding, but the long-term benefits – such as better CTRs at lower costs – make this an investment worth making.


4. Advertise in search engines by bidding

Search engine marketing has an enduring misconception that the company with the biggest advertising budget wins.

Even though a larger advertising budget can certainly be advantageous to a good considerable extent, especially when targeting highly competitive keywords, it’s not a prerequisite for success with search engine marketing. 

Before appearing with search results, ads must go through a process known as an ad auction. Our focus at Top SEM agency Gurgaon here will be on the Google AdWords ad auction.


5. Ad Auctions: What they are and how they Work

Each time a search query is entered into Google, the ad auction process takes place. To participate in the ad auction, advertisers must identify keywords they wish to bid on, as well as how much they will pay (per click) for their ads to appear alongside relevant search results. 

When your bid keyword fits within the search query of a user, your advertisement is entered into Google’s ad auction.


6. How Ads Win

Some ads will not appear in all searches. Ad auctions consider a wide range of factors to determine where ads should appear, and not all keywords have enough commercial intent to justify displaying ads next to results.

Google, however, evaluates your maximum bid, as well as your ad Quality Score, as part of the ad auction process.

You can specify a maximum bid, or amount, that you want to pay for the click. Your Quality Score is an indicator of how well your advertisement performs.

Ad auctions are conducted by Google during which these metrics are calculated to determine ad placement. The result of this calculation is the ad rank. 

Why it’s Important- An evaluation of SEM’s quality

The Quality Score plays a major role in Google AdWords’ ad rank formula, making it an important factor for search engine marketers to pay attention to.

The higher the Quality Score, the better your ad position and lower your costs, since Google tends to favour relevant ads.

Among the most valuable metrics is the Quality Score; it is a type of marketing that targets search engines.

Visit the Best SEM agency Delhi NCR Quality Score page for more information and learn more about the impact you can have on your campaign. 

AdWords Performance Grader provides a quick overview within 60 seconds Audits your search engine marketing account in detail and recommends improvements in areas where they can be made. 

An account is a statement of financial position Top SEM agency Noida will compare your search engine marketing performance to 10 benchmarks, including:


  • Expenditures that go to waste
  • Ratio of clicks
  • Score of quality
  • Keywords that are used negatively


Business owners who want to get started with SEM should realize it isn’t a simple task, especially if they aren’t tech-savvy.

This guide from Top SEM agency India has given you a good idea of how to get started learning & doing SEM.

6 Reasons Why You Need A SEO Agency

Monday, September 20th, 2021


Search Engine Optimization (SEO) has for some time been the sacred goal of computerized showcasing. It is the single direction where you can make your image stand apart from many contenders and assemble an establishment for long-haul achievement that just develops with time.

In the event that your website positions exceptionally in Google’s Search Engine Rankings Positions (SERPs), it will keep on doing as such as long as you produce content and disperse it. The traffic nozzle doesn’t quickly stop like it would with paid promotions. 

Be that as it may, a few different advantages represent why Search engine optimization is significant for your private company. We should investigate six of them and how to boost your takeaway. 

1. Producing Traffic for Your Website 

The first and most clear motivation behind why SEO is significant is web traffic. Search Engine Optimization intends to further develop your positioning in search engine postings for explicit watchwords and expressions.

Google, specifically, has a gigantic portion of the Indian search engine market, and enhancing it can assist with delivering huge long-haul traffic. 

Top SEO Agency in Delhi can assist you to create natural traffic that will perform at a more significant level than practically some other source. These are people who are actively looking for answers to questions about your products or services.

At the point when your substance shows up in one of the world’s most general depositories of information, individuals are bound to believe it more than any advertisement or online media post, which talks straightforwardly to the subsequent explanation. 

2. In general Trust and Believability 

Nobody turns into a confidant in the wellspring of trustworthy data short-term. It requires some investment and exertion. Search engine optimization can assist with enhancing those endeavors, setting your substance in a place to fabricate your image all the more successfully in a more limited time frame. 

Solid Web optimization prompts a superior by and large client experience for your website. It pushes your substance higher in the SERPs. Consider that 28% of all snaps in a search engine are on positions one and two.

There is inborn confidence in these rankings, worked over 20+ long periods of optimization by Google and others to make their outcomes precise as could really be expected. At the point when you improve your substance for search engines, you position yourself to exploit this. 

3. Further developed Client Experience 

Quite possibly the most fundamental thing that Web optimization experts take a gander at is client experience (UX). Google, specifically, places a solid accentuation on key components of UX that incorporate the accompanying: 

A). Site speed 

B). Portable benevolence of a site 

C). Bob rate 

D). Content pertinence 

E). Site hits 

F). Normal time on page 

So, if your site is certifiably not a charming encounter, it will straightforwardly affect how long individuals stay, what they do when they are there, and thus, how Google assesses and positions your substance. Search engine optimization tends to do this, frequently pairing with front-end designers to work on the exhibition of your site on all gadgets and present substance in a significant and connecting way. 

4. Local Engagement

Another motivation behind why Search engine optimization is significant in that it addresses quite possibly the best approaches to draw in with nearby purchasers.

Local search depends on a blend of conventional Website design enhancement and nearby Web optimization to streamline your web properties for explicit locales when important. 

On the off chance that you offer every single advanced item and have no set area, this may not make any difference. For physical stores or those with a solid presence in a neighborhood local area, the Top SEO company in Delhi NCR can assist you to remain with an excursion at a packed commercial center. 

Local Website optimization utilizes comparable strategies to customary Search engine optimization however centers around explicit towns, areas, and states identified with an item or administration offered by the organization.

Optimization happens both on location (making content pertinent to the areas you are enhancing for) and off-webpage (utilizing survey websites, online media profiles, and Google’s nearby posting administration). 

5. Everything is Changing Constantly 

Google positions websites with a progression of exceptionally progressed calculations that they have been working on for quite a long time. Those calculations consider somewhere close to 150 and 250 individual elements.

A portion of those components are known to us; others are not, and the weight each is given continually changes. 

A fast visit to a Website design enhancement blog or gathering will show the ruckus that happens each time Google makes a significant update.

It for the most part triggers a storm of changes to posting results and inquiries on the best way to fix the changes (when negative). While the majority of these updates are little, some can be generous, for example, the portable first file execution that shrouds websites without versatile cordial plans on versatile search results, or the consequences locals get for not having an ebb and flow SSL endorsement. 

To keep awake to date with Google’s calculation changes and to abstain from losing traffic that you acquired, continuous Search engine optimization is strongly suggested for all business websites by the Best Seo Company India.

6. Distinguish New Freedoms All the more Promptly 

Search Engine Optimization isn’t just about building content for terms you need to target. It’s tied in with observing traffic to perceive what individuals are drawing in with.

A large number of little organizations took in this firsthand at the beginning of the Covid pandemic. Search designs changed definitely as numerous organizations shut, and a lot more moved to far off work. 

This constrained many organizations to turn to their advanced promoting endeavors, however, it likewise revealed new freedoms that they probably wouldn’t have acknowledged existed.

As search designs change, having a functioning Web optimization exertion permits you to respond all the more rapidly to new searches and intrigue in your items and administrations. 


If done correctly, SEO can have an outsized effect on your business. It creates more traffic, constructs brand validity according to your possibilities and clients, and distinguishes new freedoms to jump on before your rivals.

It can assist with developing your business in an economical, long-haul way. The work you put in today will keep on receiving rewards a very long time into what’s to come.

From the above discussion, it is pretty clear that to grow your business to a large scale, SEO is the ultimate tool. To work it efficiently, you need to have SEO experts do the work for you.

We, Brand Visage Communications, are the Best SEO Agency in Gurgaon. You can rely on us for all your digital marketing needs and many more. For more info, contact us on 9717580410 Today.

Future Of Digital Marketing In India

Wednesday, September 15th, 2021

Even though India is still a relatively young country, the future of digital marketing is set to improve in the coming years, as well as the scope of the Digital Media Industry in India.

Since every person now relies on a mobile phone, to increase the reach of their products and services, everybody wants to advertise their products and services online.

There will be a fascinating business opportunity to attract a growing pool of tech-savvy internet users, compared to traditional, orthodox, or conventional marketing. And virtual reality marketing is more affordable and effective than traditional marketing.

Digital Marketing – What Does It Mean?

It is commonly referred to as digital marketing if it is done via digital media such as the Internet, search engines, social media, blogs, video channels, websites, and apps.

Due to its reach, cost-effectiveness, measurability, and precision, it has become the most popular form of marketing. This form of marketing is quickly overtaking all other platforms. A digital marketing strategy is the use of digital channels to market products and services to consumers.

Here are 8 reasons why digital marketing is set to flourish in India.

1. The traditional marketing landscape is changing drastically & rather dramatically

In the past, door-to-door marketing and word of mouth were the only types of marketing available. Physical manpower was previously used by marketers to advertise their products.

However, people today want everything readily available to them. And since customer satisfaction is the top priority of every business, they try all possible ways to do their primary job. 

2. The term digital now stands for the new era of technology

Across the country, digital marketing is the most popular form of marketing. Digital marketing is being used even by start-ups. Every business can benefit from this platform.

It has a range of simple, powerful, and contemporary mechanisms and mediums of marketing that are completely reasonably priced, potent, and successful. It does not need to utilize man-hours to physically market the product.

Digital marketing is now being used for all kinds of products and services because it is a proven channel. 

3. In addition, the “Digital India” initiative bolsters

The Government of India (GoI) launched the Digital India program to transform the entire ecosystem of public services using information technology to make India an economically and technologically advanced nation.

Small towns now have equal access to opportunity as metro cities. As part of its Employment programs, the government has also developed an application. Digitalization is taking over everything these days.

There will be a learning curve for Indians as they become more familiar with the technology slowly. Many Digital Media in India projects are being developed by the government for young people in the country.

4. Market expansion on a global scale

Digitalization has become synonymous with globalization. There is no other way about it. Businesses can interact with their customers anywhere in the world by using Facebook, Instagram, and LinkedIn.

Numerous companies operating in India serve exclusively the US market. Connecting with your target audience is now convenient via social media. Therefore, anything is possible with social media for Digital Media in India.

Additionally, some American companies prefer to plan their social media campaigns with Indian digital marketing agencies.

All in all, India has plenty of digital marketing opportunities. Lots of people are interested in the idea, and it is getting a lot of traction & attention.

5. Several institutions are developing Digital Marketing programs

In recent years, many institutions have introduced degree programs in digital marketing that combine theory and practice. Students can choose between residential and online academic courses.

Today, many digital marketing agencies have their academy where prospective students can learn about digital marketing. The demand for the product must coincide with the supply for the product.

Digital marketing has become increasingly popular, and those in the know are training students with ideas.

There are many Best Digital Marketing Agencies in Delhi that can help you get the right course & training.

6. Digitalization of small towns

Digital technologies already exist in the macro-economy. However, now that digital marketing has become more and more popular, small towns and cities are also getting more and more connected to it.

Social media is allowing start-ups to reach a global audience. New start-ups are being launched in small towns and helping the Digital Media Industry in India thrive.

7. Budget-friendly

Digital marketing has the advantage of being one of the most affordable media to promote the product compared to other marketing platforms. It is no longer necessary to spend thousands and lakhs to get the advertisement printed in the newspaper.

It is so easy to use Digital Media in India these days. Thousands of people can be reached at one time when you use social media to promote your real estate company’s new project.

Digital marketing is heavily invested in by many industries and companies, both old and new.

You must be able to design and implement effective digital marketing strategies with the Top Digital Marketing Agency in Gurgaon.

8. A higher level of engagement

It is no wonder that social media is such a powerful tool for all kinds of information. Content that keeps people informed and entertained is essential.

As a result, digital marketers are responsible for creating content that engages the audience. The online food delivery service keeps its audience interested by posting creative content on its Facebook page.

You will be a huge hit on the digital platform if you scroll down their blog without clicking the like button, even though their page is about food.

The digital platform is a good place to use creative skills and the Best Digital Marketing Agency in India can help you achieve a high level of engagement.


Since the dawn of time, marketing has evolved according to customer needs. It is important to learn that history shows that radio was used as a marketing and advertising tool at times when it was being used by customers.

Digital media in India has played the same role in marketing in this era.

Due to the boom of the Internet, more customers began using it, resulting in a new type of marketing first called internet marketing, which is now known as digital marketing.

Hence, the Digital Media Industry in India has a lot of scopes as our generation is a digital one. It helps companies grow and reach out to potential customers for a fraction of the price.

Likewise, it allows students to pursue creative and technical careers with good pay and advancement opportunities. Soon, digital marketing will radically change the industry, and it is the ideal time to take part so look for the Best Digital Marketing Agency in Gurgaon and apply for the courses to boost your career.

Top Tips You Should Follow For Reaching Your Target Audience With Social Media Marketing

Saturday, September 11th, 2021

There has been a radical shift in the marketing arena with brands looking to explore the digital platforms for reaching their targeted customers.

The digital platforms are new places of exploration when it comes to locating targeted audiences for the simple reason that on average people spend over 50 % of their time on mobile screens and an average of 3 hours a day on social media networking.

Over 79% of people rely on product reviews for purchases too. While this may make online marketing a steal deal, you need to carefully understand your customers before you start getting the actual benefit of it.

It is advisable to take expert consultation before spending a fortune on it. Brand Visage Communications is a Top Social Media Marketing Company in Delhi that can provide you perfect strategies to move ahead with this.

In order to effectively reach your target audience, there are a few tips that might help you.

Adopt the STP strategy

Segmentation is the part where we categorize the targeted audience according to their behaviors and psychological needs and they are more likely to come to the purchase point when exposed to content.

It comprises criteria like age, gender, geographic location, income, occupation, socio-economic status, education qualification, relationship status, interests which shapes the needs of an individual.

In order to successfully run a social media campaign puts extra stress on the ‘segmentation’ part as people who are more likely to buy a product can be easily influenced than others who aren’t aligned at all.

Once you locate your customers based on the demographic segmentation then you can easily target them. Today a myriad of people are gathering on Social Media platforms and targeting them accordingly is important. 

Positioning means forming a specific message in the form of visual, literary, or audio-visual content for the target audience to place your brand.

Through this content, a specific message will hit your target audience and it will generate a need in them to purchase the product or it will trigger a certain hidden desire in them which again will lead them to a purchase point. 

For successfully utilizing social media marketing for your business, focus on these basic steps. If you are unsure of anything, Brand Visage, the Best Social Media Marketing Company in India can help you. 

Target your audience with Social Media metrics 

Social media platforms like Google and Facebook are using specific algorithms and are heavily leaning upon paid advertising.

In order to make your posts target-specific, you need to understand the metrics thoroughly. Google and Facebook believe in highly specific target audiences. 


Google has a specific section dedicated to the demographics and segmentation of the audience and it also shows who are excluded from the list.

It includes new audience reporting and how to understand them. Instead of the normal demographics, they have super narrowed specifications like audience interest, audience habit, their current searches and researches, and interactions with businesses.

It gives you a whole glimpse into the mind of the audience. They have a complete list of details in broad categories like “Display”, “Search”, “Video” and “Hotel” for example which gives you details about the passions and inclinations of an audience and most importantly what are they currently looking for. If an audience is already looking for a product or service, influencing them becomes the easiest. 


In the case of Facebook, the specific demographics are absolute. Facebook largely focuses on the location, income, relationship status, and interest and you get to customize your ads or any other paid promotions based on that. 

This is a new step because previously organic reach was all you had. If you created a page you had followers who would reach you through organic searches and depending on your content they might get converted into a customer.

However, the paid promotions based on user demographics are a game-changer.

They have presently partnered with database companies like Acxiom that give excellent insight into a user. Facebook offers “Detailed Targeting” which also includes “behaviors” of the users.

This is important because as a content creator you are not randomly showcasing your posts to an audience that has no interest in your product whatsoever. 

Other platforms  

Platforms like Instagram, Linked In, Pinterest, and other platforms have certain metrics too and paid promotions work fine, however, they are yet to get the specifications of Google and Facebook. Therefore, choose your platform prudently & wisely.

Options like influencer marketing can bring up to 11 percent ROI, if you want to explore that expert assistance from Brand Visage, the Best Social Media Agency in Gurgaon can help you with groundbreaking plans. 

Identify keywords for better reach

Keywords hold the key to your audience’s heart. In order to make your content search engine optimized and to ensure that your content is trending and relevant for a better reach try focusing on keywords. Google AdWords is the best platform for making up to the top. 

Maintain an excellent balance between Branding, creativity, posting, generating engagement 

Social media platforms may not directly reflect upon your sales figure. It might have long-term consequences for instance like retaining customers through a great user experience.

Make sure your contents strike a balance while branding and promoting. Your posts should aim at creating an elevated brand perception, and simultaneously generate posts that trigger purchase motives, and content that fills the audience with awe and makes them comment and engage. This ensures you retain your customers as well.

Unlike traditional marketing, digital marketing has the opportunity to get inside the mind of a consumer.

While the demographics for locating a target customer are simple in traditional marketing, digital platforms need more research on the behavior and search patterns of the individuals.

This is more specific and effective as compared to traditional marketing. For understanding your consumer and driving them to the purchase point, Brand Visage, the Top Social Media Agency in Delhi can help you achieve your dream goals. 

How a PR Agency helps in achieving the ultimate success for your Business?

Friday, September 3rd, 2021


It is not simple to run a small business. You have a limited amount of time, money, and resources to get things done in order to develop your firm. However, in order to have consistent incoming money, you must put yourself out there as often as possible. So, where should you begin?

Great PR is one method to make the most of your resources while also creating new business. In its most basic form, public relations is all about attracting people’s attention and trust in digital media in India. Some of us have the misconception that public relations are exclusively for large, international companies with significant marketing expenditures. It makes sense because public relations appears to be a full-time job that necessitates the kind of resources that SMBs have.

On the contrary, for small firms to develop, public relations is even more important. Furthermore, great, cheap tools and resources are now available to assist SMBs in managing PR, making it more accessible to them.

Benefits of PR Agency 

I’ll go through the six major advantages of conducting PR for a small business in this article.

  1. It allows you to extend your budget

For small company owners, every cent has to stretch as far as possible. Getting journalists and influencers to write about your company won’t cost you much money, but it will take a lot of time. You may create trust and credibility for your business without spending a lot of money on marketing by performing public relations.

Even better, organic buzz and word-of-mouth referrals encourage more potential consumers to come and talk about your company. Getting others to mention your name in a favorable light on a regular basis – whether it’s influencers, journalists, satisfied customers, or even staff – will certainly help your company thrive in the long term.

  1. It’s more efficient than traditional advertising

Earned PR, whether it comes from word-of-mouth, consumer feedback, or editorial media coverage, is just more reliable than advertising. In terms of influencing customers, public relations is 90 percent more successful than advertising. However, a positive reference of your company that is earned rather than porch digital media in Indianised carries far more weight than an advertisement. 

We are bombarded with marketing and commercial information as a result of social media. People don’t trust companies as much as they used to, which is why influencer marketing and PR content give your company a real feel. Best Pr Agency In Delhi will ensure that you are widely reaching your targeted audience.

  1. Public relations is in charge of all marketing

Public relations is another important component of your overall strategy for reaching out to your target audience, raising awareness, and establishing a favorable brand image. In a manner that advertising cannot, PR may complement and assist your other activities rather than competing with them.

You’ll get people’s attention if you utilize PR to give and deliver genuine value to your audience – whether it’s by providing something helpful, informative, or inspirational. It may appear difficult, but all it takes is a strong strategy and a lot of effort. When planning a public relations campaign, strive to understand and sympathize with your target audience as much as possible, and give them something useful.

  1. Effective public relations tactics help to avoid issues

Dissatisfied consumers may spread negative press and damage your brand’s reputation, especially for small firms that rely largely on word-of-mouth marketing. Not only that, but employee-related controversies, defective goods, and possible lawsuits may all be avoided if handled correctly and swiftly.

Staying on top of what’s being said about your company and ensuring that the information being disseminated is correct is an important component of PR. If it isn’t already included, a section on how to manage and correct misconceptions should be added to your PR strategy.

  1. Public relations improve brand awareness

Online media, unlike traditional media, has no expiration date. News stories can be found in search engines for an unlimited period of time. As a result, any PR content you generate might grow in value over time.

Furthermore, the media coverage may be linked and shared by other news sites, blogs, and even customers. You can maintain your business high in search engine results by providing current and relevant news across earned, owned, and shared media, which will bring more consumers knocking on your door. Best Digital Agency In Delhi can help you to build a unique image of your company.

  1. Establishes long-term partnerships

You’ll develop enduring relationships and generate goodwill since PR is all about creating trust and offering value. Building and sustaining relationships may appear to be a time-consuming task, but if you approach it methodically, you may establish an easy-to-follow daily or weekly routine.

If you devote 30-60 minutes each week to public relations, you will see results in the form of more customers and more people talking about your company. The best part is that you will receive all of this wonderful advertising for free.

How to get started doing PR?

Now that you’ve learned about all of the advantages of public relations, you’ll need to know how to get started. Before you depart, let me walk you through four phases of a PR activity that you should conduct on a regular basis.

  • Keep an eye on your industry: To begin, keep an eye on your industry and your brand. You’ll learn a lot about what you should and shouldn’t do, as well as how to position your brand in the marketplace, by doing so.
  • Create and distribute stories: Second, you must know how to identify and interact with your audience in order to create and disseminate tales. All of your conversations will be in vain if you don’t put in the effort in this area.
  • Recognize and engage your target audience: Third, you must write and share tales. To accomplish this successfully, you must first comprehend what makes a good tale and why anyone should be interested.
  • Calculate your reach: Fourth, you must track your progress to ensure that you are having the desired effect. Making and measuring progress will be difficult without a data-driven strategy.


The key to effective PR is to keep your brand at the forefront of people’s minds. As a result, you’ll want to repeat these four processes on a regular basis to maintain a continuous flow of your brand’s content in front of your audience.

From the above discussion, it is pretty clear that to grow your business to a large scale, PR marketing is the ultimate tool. To work it efficiently, you need to have PR experts do the work for you. We, Brand Visage Communications, are the top Pr Agency In Delhi. You can rely on us for all your PR and marketing needs and many more. For more info, contact +91 9717580410.

All you need to know about Video Marketing in 2021

Friday, September 3rd, 2021


The use of video to generate awareness, build engagement, and drive sales is known as video marketing. It’s a big aspect of a Content Marketing Agency, and it intersects with content marketing. Video marketing has become so common that it is now considered a must-have skill for all marketers. But it hasn’t been the case for very long. Video marketing is the future – and the present, as you’ve probably heard. Video content is no longer optional; it is now an integral part of any effective marketing campaign.

What do statistics say about Video marketing?

Here are some reasons why you should use video marketing:

  • A video about a product is preferred by four times as many people as reading about it.
  • You may increase open rates by 19 percent and click-through rates by 65 percent by inserting the term “video” in an email subject line.
  • A video on a landing page can boost conversion by as much as 80%.
  • YouTube has more than a billion users, accounting for over a third of all internet users.
  • 92 percent of people who watch videos on their phones share them with others.
  • This year, 44% of SMB owners and marketers expect to invest in video content on Facebook.
  • One minute of video is equivalent to 1.8 million words, making it the most cost-effective use of your marketing dollars and effort.

Even if you aren’t convinced that video is the way of the future, the statistics may persuade you to dip your toe into the world of marketing possibilities. Before you start making videos, there are a few things you should know.

  • Tell an interesting story

The same rules apply to video marketing content as they do to written marketing content. Focus on the value you’re offering to your clients. Instead of using your video to actively promote your product or service, use it to tell a story. Take the time to learn about your clients’ goals, requirements, and desires, and then use visual storytelling to appeal to them. After all, the new sales pitch is storytelling.

Instead of focusing on the product, the brand might focus on human emotion (with a surprise twist). Create a narrative around their product to help customers connect with the brand.

  • Create How-To Videos

Create a video to show how a new product or service works if you’re releasing one this year. Everything can be explained through video. When viewers see a video, they recall 95% of the material, compared to 10% when reading it in prose. Furthermore, How-To queries account for 30% of all YouTube searches. Remember that, after Google, YouTube is the second most popular search engine (who owns YouTube). To top it off, 73 percent of consumers are more likely to acquire a product or service after watching a How-To video that explains how to use it.

“How to Cook Perfect Pasta” is an excellent example of a how-to film that engagingly covers a monotonous subject matter for a food company. Accelerate your demonstration so that the information is received as rapidly as possible by the audience. Because people’s attention spans are shortening, videos under two minutes garner the most views. Keep it brief and to the point!

  • Deliver in first 10 seconds

Ten seconds. That is the amount of time you have to capture the interest of the audience before they move on to the next best thing on the internet. According to studies, if you wait 30 seconds, you’ll lose one-third of your viewers, and if you wait two minutes, you’ll lose 60% of them. So you only have a few seconds to make your argument and persuade people that your video is worth watching. Start your video with a hook, much like you would in a blog article or a presentation. Then, right away, explain why people should continue to watch. All you need is a video that piques the viewer’s interest right away. You can hire the Best Video Marketing in Delhi to do the creative work for you.

  • Don’t get demotivated

Every day, you’re undoubtedly exposed to hundreds of videos, some of which are expertly created and lavishly produced. Even though we all want to create ultra-professional movies, many small and medium-sized organizations lack the resources or staff to do so. But don’t give up hope! To make good videos, you don’t require pricey video equipment. When it comes to video marketing, video quality isn’t the most crucial factor. A video that does not effectively describe the product or service will turn off 37% of viewers (vs 25% who will be turned off by a film’s poor quality). The most fundamental criterion for successful video marketing is content.

So don’t let the fact that you don’t have a professional film studio hold you back. Smartphones are now capable of producing incredible videos. If you’re on a tight budget, start small by ordering semi-professional lighting and backgrounds from Amazon. You might also use animated videos, which have shown to be highly effective in the past. For example, in its objective to teach people about rail safety, “Dumb Ways to Die,” a short animated movie, has received over 68 million views. That’s a lot of bang for your investment.

  • Don’t be boring

A dull video may cause more harm than good. Make your audience laugh, educate them, or take them to another realm. As you might expect, humor is the most popular type of internet video content, followed by news and music. What are the benefits to you? Humor has been demonstrated to improve mood, and individuals correlate this improved mood with the goods displayed.

You can go against the normal engagement figures of 10-20 seconds if you are inventive. People didn’t mind the longer format because of the great combination of wit, charm, product explanation, and honesty. With over ten million views, this video illustrates that being unique pays off.

Even if you’re in a “boring” industry, videos can help you attract and retain customers. With video, even the most boring subjects may become incredibly entertaining.


From the above discussion, it is pretty clear that to grow your business to a large scale, video marketing is the ultimate tool. To work it efficiently, you need to have digital marketing and video experts do the work for you. We, Brand Visage Communications, are the best content marketing agency in Delhi. You can rely on us for all your digital marketing needs and many more. For more info, contact +91 9717580410.