Archive for May, 2021

Importance of a Digital Media Company in 2021

Thursday, May 27th, 2021

When a person engages in business his main aim is to attract as many clients as possible. Digital marketing is a platform, promoting to achieve this aim. . The best part of digital marketing is that it is not restricted to a particular area but any business can be globally marketed very easily. No platform reach’s clients as fast as digital marketing. Digital marketing cannot be done without a good digital marketing agency. Digital marketing agency Helps businesses through different strategies that help to reach new customers and retain the old ones. 

Finding the best digital marketing company for your business is crucial.

We have seen a different world in 2021 due to the pandemic. Old business models have suddenly been thrown out of the systems and overnight replaced with the new virtual and technologically savvy and contactless solutions. The Covid 19 has forced the system to become remote. Today people are surfing the internet more than ever, due to lockdown situations. People are spending 70% of their time online not only for entertainment, medical supplies, food, shopping, and tools to get information and even for promoting their business. Digital marketing has soared to the greatest level because of maximum traffic online. Globally all have become so close to the world which has never happened before. Digital marketing media companies have helped all sorts of businesses to flourish, thereby a lifesaver for all businesses. Today digital marketing companies strive on brilliant tactics of marketing tools like SEO for wider business exposure, better ranking, divert all the online traffic to your business, and hence within no time, your sales have been the talk of the town showing a miraculous financial gain. 

The Brand Visage communications, “A one-stop solution” for the completive digital era also the best digital marketing company in India

We, The Brand Visage, are working hard to add value to your brand. We place your business in such a way through the SEO strategy that it will be on the top for search results. We increase strategic value, in achieving business results, attract the right attention for your brand. We are a team of dedicated individuals, break the clutter to position your brand and give the ultimate push through a combination of market research to get the best results. With a budget-friendly deal, we optimize consumer touchpoints to a targeted audience. We are multitasking to give our clients the best results and best deals to users and get our client more clicks through our strategies as we are multi-talented.

How do we do this?

We are a strong intellectual talented team to work together for competence, brilliance, and excellence. It involves a lot of planning and research that our team takes upon each client-need basis. We have branched out to engage to achieve excellence in each area.

Social media marketing

“2021” almost all are on social media, the digital world has opened a countless audience at our disposal. Our social media agency team plans tailor-made options for each brand. We create brand images, to stick in the minds of the users whereby this society is aware of your brand.

It is said that “visual images are stronger than what we read”, here at brand massage we have successful campaigns, and regular up-gradation of our strategy, so we are a true player in this game. We publish content from time to time to reach more than 3.80 billion people, every month we plan and make a deadline and also create platforms to share feedback and experience for improvement. We have been using social media tools to minimize any confusion and error for amazing results.

Public relations

Another aspect which needs to be maintained and here we do the best for our client

Search Engine Optimisation

SEO is a crucial part of digital marketing, we get ourselves updated from time to time to meet the ever-changing needs of the digital era, the industry is filled with products and cutthroat competition on this platform. Today no user has the time to wait and watch. The digital marketing agency will deliver tailor-made SEO for every brand for enhanced profits.

Influencer marketing

Nothing is impossible when our team starts their work, the influencer campaign is one of the steps used by the best digital marketing Agency to achieve our target. Some of the steps are strategizing, which increases the success rate of digital sales and gives impressive results. We make sure that the customer is engaged in our brand. Influencing our users through the systematic campaign. Speaking of it, sometimes initially it is very profitable in the beginning but in the future it becomes a costly affair, to avoid such chaos our experts do the right kind of influencing at the perfect time. Our experts here understand how to benefit from communicators of the brand. Creating videos is one more tactic which we adopt. We have seen that video consumption is very influential and gives the best results. We decide the best course of action through crucial research by making a bridge between the real world and the digital world. We help facilitate the movement of the crowd from Real-world to the digital world

Website and app development

We have website development experts for fixing Goals, finding the audience, and creating value for the creative work. Our experts keep a watch on all the websites to understand what the thirsty user eyes are looking for? Our target is converting all the clicks into buyers.

Digital media buying

Our excellence helps the Business profitability beyond boundaries and touching the growing communities on social platforms

Online reputation management

Not only a man but also a brand carries a reputation. Digital society influences the reputation of the brand. Work on the reputation of the brand to create a positive response for users who intend to go for your brand. We remove all the loopholes which may hamper the reputation

Digital Films and video content marketing

There is a lot of significance for audiovisual marketing and Advertising we use this professionalism and exceptional potential online videos and influence them towards your brand and also we cater to digital consultation and training

We at brand visage celebrate a huge list of popular clients that cater to Lifestyle and retails, food and beverages corporate clients, educational and media, and also Health Care institutions some of their names are VEGA, Heinz, HCL, INDIA TODAY GROUP, AAJ TAK, Readers Digest, etc.

We also have beautiful and systematic visual enticing blogs which in turn gives top results for growing clients’ business and popularity. All this makes us the best digital marketing company in India. 

“You are just one click away from us”, Contact us Today.

What is Page Experience and how it affects SEO?

Thursday, May 20th, 2021

In May 2021, Google is introducing “Page Experience” metrics to incorporate new ranking signals and measurements, such as Core Web Vitals, that will improve the methods used by search engines to rank a website. The incorporated changes will optimise the loading speed, visual stability and responsiveness across desktop and mobile devices, enhancing the browsing experience of individual users.

This means that a website needs to be technically optimised to secure a higher rank in the Google search. It will also affect the site’s ability to appear in other prominent positions, such as rich text snippets or top stories.

The following article will inform you about the page experience and how it can affect the SEO of a particular page. You can even avail of services provided by Best Seo Company In Delhi and India to earn maximum profits. 

What is Page Experience?

Page experience is a set of parameters that measures the degree of users’ interaction with a webpage beyond its information value. The particular experience gets measured by Core Web Vitals feature after analysing the loading performance, visual stability and interactivity of the page. It takes mobile-friendliness, HTTPS, safe-browsing and intrusive interstitial guidelines into consideration for measuring the page experience.

The entire arrangement plays a vital part for web page owners and website developers to appear in the top results of Google search. If you own an online business, the best SEO Company in Delhi NCR will help you target specific audiences and achieve appropriate results.

How page experience will affect ranking?

To understand the effects of page experience on SEO ranking, we will have to read through the mentioned points. The best SEO Company in India will keep these in mind while working on a webpage SEO.

The search signals that Google is going to use to measure the page experience are divided into several categories. To upgrade the online presence of your Delhi based business, hire the best SEO Company in Delhi NCR and India but first check out the categories under core web vitals: 

Largest Contentful Paint

It is based on the loading time of a particular page. Also termed as the total time taken by the website to retrieve information from the server, render it and place it in front of the user. The webpage’s LCP is divided into three parts by Google that affects SEO.

  • Good LCP: If the webpage is opening within 2.5 seconds.
  • Fair LCP: If the webpage is taking more than 2.5 but less than 4 seconds to open.
  • Poor LCP: If the webpage is taking more than 4 seconds to open.

The more time the webpage is taking to open up, the poorer will be its rank.

First Input Delay (FID)

FID mainly measures the interactional speed between the visitor and the contents showcased on a particular site. The webpage’s FID is also divided into three parts:

  • Good FID: When the page is responding within 100 milliseconds.
  • Fair FID: When the page is taking between 100 milliseconds and 300 milliseconds to respond.
  • Poor FID: When the page is taking more than 300 milliseconds to respond.

The more time the webpage is taking to respond, the poorer will be the rank of the webpage.

Cumulative Layout Shift (CLS)

CLS calculates the visual stability of pages by analysing the frequency of layout shifts when the page is opening up. The webpage’s CLS is also divided into three parts:

  • Good CLS: If the frequency is under 0.1.
  • Fair CLS: If the frequency is above 0.1 but below 0.25.
  • Poor CLS: If the frequency is above 0.25.

The more layouts of a webpage, the poor will be the rank of the webpage.

SEO Services Delhi and India always try to include elements that can reduce the loading time, responding time and layout shift frequency to facilitate search engine optimisation.

Other features:

  • Mobile Friendly
  • Safe Browsing
  • HTTPS
  • No Intrusive Interstitials

Mobile Friendly

We all know for a website to get a higher rank, it must be designed in a way so that it can open entirely on mobile devices too. Google has announced specific parameters that will decide the mobile-friendliness of the website. These parameters are:

Page Loading Speed

This simply means how much time a webpage is taking to load all the elements on a mobile screen. These elements include text, buttons, images, videos and animation. Brand Visage as the best SEO Company in Delhi NCR and India will help you consider its value and use in webpage development.

No interruptions of interstitials

Unexpected pop-ups lower the quality of the browsing experience. Google detects and reduces the instances where pop-ups and web forms emerge on mobile screens, affecting the smooth browsing experience, using a fixed set of algorithms.

Related: HOW CAN A SEO COMPANY HELP YOU LEAD THE CONTENT INDUSTRY?

Optimising mobile usability

There are many factors that affect the SEO of a webpage when it comes to mobile browsing and the best SEO Company in India also works on them for proper optimisation. The following are the main principles that help in optimising mobile usability. 

  • Utilising modern web technologies that are also broadly available
  • Well-coded webpage design to support varying screen sizes
  • Formatting the webpage’s text and visual elements

Safe Browsing

The new measures will try to promote safe browsing for both hosts and users. For this, Google is introducing two essential practices:

  • A secure connection (HTTPS) to serve a webpage
  • Monitoring the webpage for malicious or deceptive content, preventing malware or phishing attacks

Changes incorporated by Google will enhance user’s Page Experience with individual websites. Core Web Vitals and best SEO Company in India makes the owners improve the page loading, responding and layout shift frequency, speed up the web browsing experience. Google is also introducing several changes related to mobile web surfers,  promoting a safe browsing experience for all. Google will consider all these factors to rank a webpage that means if the webpage does not contain these features, it would affect their SEO.

Brand Visage serves its clients with SEO, digital marketing, influencer marketing and public relations services, among others. Professionals at Brand Visage aim to convert simple ideas into profitable realities. Companies looking for SEO services in Delhi can get in touch with experienced professionals of Brand Visage to optimise their Web Page Experience and elevate rankings in Google search results.

Brand Visage Communications Receives First Clutch Review: Five Stars On All Metrics

Tuesday, May 4th, 2021

At Brand Visage Communications, we help businesses grow their brand online through effective Marketing solutions. We make brands stand out from the noise and clutter online with our innovative approach and deliver creative and digital solutions that translate to positive results. Our ROI-focused marketing strategies are like a “Midas touch” to campaigns.

With over 10 years of experience, we have worked with over 250 clients and provided holistic branding and advertising. We offer PPC/SEM campaigns, web development, Social Media Marketing, PR and influencer marketing, branding, e-commerce management, SEO services, and more. Headquartered in New Delhi, India, we have worked with over 250 startups and large corporations from all over the world.

Recently, we received our very first review on Clutch. A B2B ratings and reviews firm in the heart of Washington, D.C., Clutch connects businesses with the best-fit agencies and consultants they need to tackle their next big business challenge. Clutch covers hundreds of different services, from IT to advertising and marketing.

The review was about our work with a Finance company. To increase their leads, we helped them improve their website’s SEO performance. We worked on relevant keywords to draw more traffic to the site. After conducting a site audit, we used the latest techniques and strategies and made sure that their website is optimized for search engines. We gave the client monthly reports about our progress. 

The campaign was a success — the client ranked well for targeted and even non-targeted keywords, despite the continuous changes in search engine algorithms. They praised our responsiveness, communication, and efficient workflow. The client was pleased to have received expert work and outstanding customer service for an affordable price.

We are happy that for our first Clutch review, we received five-star across all metrics.

Additionally, we have been named by Manifest as a top search marketing agency. The Manifest is a research and reviews website that compiles and analyzes industry data, serving as a business resource for innovators, entrepreneurs, and small and mid-market businesses. To have been included in their list is a huge distinction we are proud of. 

We are thankful to everyone who took the time to review our work. Your feedback helps us improve our services, and it inspires us to work harder. With such a glowing review, we also feel validated that our efforts lead to results.

Do you need help with your digital marketing efforts? Contact us today, and let’s discuss the many ways we can help your business grow.

Social Media Marketing Trends In 2021

Wednesday, May 5th, 2021

2020 was a year like no other. We were confined in our homes and that escalated the use of social media to the fullest. Thus, social media interactions skyrocketed in the form of online conferences and work from home setups. Organisations also found new ways to remain integrated with their clients by following multiple marketing trends. The same system has followed us through 2021 and has even greater potential to grow than last year. This has caused social media experts to strategise new ways to cope with the increasing trends and demands accordingly. Various companies claiming to be the Top social media marketing agency in Delhi, Mumbai, Kolkata and other major metropolitan cities of India provides different services to enhance customer satisfaction levels of the respective brands that they are associated with.

Let us look at some of the top social media marketing trends in 2021:-

Live streams

Popularised during the lockdown, live streams have now become the new normal. From face to face meetings to zoom meetings, live concerts, online doctor’s appointments and what not! Live streams have reached every nook and corner of the world and connected people living across different time zones in a single nucleus. More and more brands are trying to expand their business via video marketing services with the help of social media agencies. Brand Visage is termed as the best social media agency in Delhi, as it helps brands create a lasting impact on their customers via product-related videos. 

The advent of virtual reality

Companies have been focusing on creating a world incorporated by virtual reality. Amid times like these, when the world is performing everything online, there is a tendency to seek meaningful interactions through a virtual world. For example, Facebook uses the Oculus- VR platform to test a virtual world that allows them to create a space where individuals can play, shop, and interact effortlessly.

Emerging trends with augmented reality

Augmented Reality has been trending in social media platforms due to its easy access and flexible user interface. AR does not require sophisticated software, and just a mobile phone is enough to experience its features.  Brands mainly use AR to create highly engaging content, interact with customers and promote their products feasibly. For example, the spice zapper filter from MC Donald’s, Makeup Filters from Kylie Cosmetics, Ray-Ban Filters etc. 

Purpose-driven issues to take the centre stage

With various issues arising every day, there is a greater need than ever to help people in any way possible. Brands are now driven to help people through various campaigns. According to Sprout Social, 74% of people in a Twitter survey want brands to showcase acts of kindness. Another 77% feel optimistic about brands that support society and its people at times of distress. 2021 has seen an array of brands promoting social issues and highlighting the problems faced by people in need. In case you are a Delhi based company looking for the Best Social Media Marketing Agency In Delhi, this particular write-up will be of great help. 

Emphasis on inclusivity

According to a study by Accenture, 29% of people would shop from brands that encourage inclusivity and appreciate diversity. Whether it’s raising awareness about Black Lives Matter or popularising LGBTQ or including voices of the unheard. Brands are focusing on the needs and choices of people and are seeking to meet their standards for effective customer relations. Helping companies strategise their social media outlook as per prevailing marketing trends, Brand Visage comes up as is one of the Top Social Media Marketing Agency.

Increase in social commerce

It is a known fact that social media influences enhance shopping experiences. About 54% of shoppers research products on social media before buying. This tendency has increased social commerce and become the perfect instrument for marketing experts to capitalise on social media. Various brands search for Best Social Media Marketing Agency In Delhi, Kolkata, and Mumbai to schedule virtual product launches and strategise social commerce effectively.

Using stories to promote content on social media platforms

Facebook stories, Instagram stories and Snapchat stories have urged people to display their emotions and raise voices against day-to-day happenings. According to statistics, more than 0.5 billion people interact with Instagram stories daily. On top of that video, stories have overtaken photo stories. These innovations have led to an increased consumer engagement and facilitate the effortless promotion of brands and products. Brand Visage, the Top Social Media Marketing Company In Delhi, can be one of your top choices to promote and strengthen your business. 

Encouraging sustainability becomes a major trend

In recent times, brands have shifted their focus on more sustainable ways of promoting and developing their business. Even social media is flooded with campaigns and missions emphasising sustainable development. Brands have started modifying their plans leading to a greener and sustainable future through the products they use, their packaging systems and materials required for promoting and developing their business.

People are constantly looking for brands that are conscious of the environment and seek to associate with purpose-driven brands. The best social media marketing company in Delhi masters in creating content according to the people residing in the capital city. This trend has seen a significant surge in recent years and it is predicted to be one of the key trends in 2021.

Popularising the use of visual and voice search

Tools like Alexa and Google lenses have witnessed great popularity recently. With its easy and engaging user interface, people across the globe look for gadgets and tools that have effective voice and visual search facilities. At times like these, when people have limited their outgoing chores and are confined to their homes, they tilt towards technology that gives them a space to interact and engage effectively without even going out. Tools like these have made rounds in social media marketing and are one of the key trends in 2021.

The need to cope with the increasing demand arising from these uncertain situations has given rise to multiple social media marketing trends. The Best Social Media Marketing company in Delhi, Mumbai, and Hyderabad provide top benefits to their partner brands with their strategies. They help in increasing brand positioning that in turn generates profit and enhances business growth to ten folds.

Brand Visage can be your ideal option for selecting the Best Social Media Agency in Delhi that offers customised services and strategies for each partner brand to churn out the best engaging content. It aims to strategising brands, publishing content consistently and building engagement. The company also records analytics and compares the performance of its partner brands in the market. Being the Top Social Media Marketing Company In Delhi, Brand Visage also helps brands advertise their product based on recent Social Media Marketing Trends.

How can a SEO company help you lead the content industry?

Friday, May 28th, 2021

Leaving a mark in the content industry can be quite difficult for you and your company. One of the main reasons behind this can be excessive competition and the desire to always come out at the top. If you do not keep up well, you will simply get crushed. This has provided the impetus for many SEO companies to start and assist corporations like yours to storm the content creating space. They have a variety of tricks under their belt, which helps you better your content curation and expands your reach amongst the target audience. There are many ways an SEO company helps in the content industry and some of the most important ones are discussed as follows.

Increases organic traffic

The phenomenon of organic traffic is the source of most leads on a company’s website. In layman’s terms, organic traffic comprises all those searches people conduct, directing them to your site. This increases engagement and chances of acquiring new customers. SEO (Search Engine Optimisation) has to be done efficiently to maximise the traffic and attract potential customers. This is where your preferred SEO company steps in. it would be futile to hire the Best SEO company in India and later realise that they cannot carefully curate keywords or employ necessary techniques to improve traffic. Hence it is always advisable to scope your options and choose your partner wisely.

Fosters trust and credibility

Having an SEO firm by your side is all about creating trust, credibility, and accountability. Both the parties need to build a relationship on these factors as it will only affect the client’s growth. Once the company in question explains their needs and aspirations to the SEO, it is almost guaranteed that results will come as a contract is drawn up between them. This ensures accountability. On the flip side, the SEO firm will also require some amount of trust from your side so that they have the liberty to do what they know best. Say you are based in and around Delhi. So it would be prudent to opt for SEO services Delhi to enhance your brand and business.

Helps you focus on business

Being the CEO of your company calls for a lot of responsibilities. But it isn’t always necessary to take up the mantle of each and every aspect. For instance, SEO might be something completely alien to you yet vital for your business. You can go the extra mile and learn the job yourself, but the desired outcomes will probably not be satisfactory. This is why you should employ a Top SEO company in Delhi NCR if that’s where you are based. This choice will help you direct your expertise on to the business side of things, where you will be able to positively affect your company. 

Saves money on resources

SEO is something that will undoubtedly reap results but at a cost. That being said, there are various free tools and services that help you with the job, but they often have limitations or do not go further a point. If you are handling this part of the business yourself, then there is a high chance you will have to invest in some of the paid tools. To avoid this, what you can do is directly employ the services of an SEO firm, which will be equipped with all the necessary tools and software to boost your company. So go and seal the deal with the Best SEO Company In Delhi to save a big chunk of your budget.

Latest and updated practices

The only change that is constant in the SEO industry is the ever-changing algorithms of search engines like Google. Due to this, rigorous monitoring of all the latest trends and modifications is needed. It is impossible for you to keep tabs on this, along with the mountain of work looming over you. This is yet another reason to get assistance from the Best SEO Company in India to stay ahead of the game. Having a firm guiding you will be highly beneficial as they will do your job of keeping a check on the changes being implemented, and they will change their plan of action accordingly.

Helps in quantifying growth

We all know that numbers do not lie, so it is essential to look at the data regularly. After all, SEO is a number game and the Best SEO Company in India will help you get those digits right. Say a particular method of marketing is not working and that is getting reflected in the data. As a company, you will certainly want to change the scenario. Here, the SEO firm will try to turn the situation around to make sure those numbers turn green. Hence hiring a company will help you keep abreast of your business’ analytics in a much understandable manner.

While we talk about the ‘Best SEO Company in Delhi’, the name BrandVisage tends to be mentioned almost every time! It is one of the most well-known SEO firms that provide a wide gamut of services to all clients. They go by their tenet of adding more value to your company’s brand, and they certainly do that. Some of the services they provide include Social Media Marketing, Public Relations, Website Development, and Search Engine Optimisation. 

The topic at hand being SEO, BrandVisage has a number of tools to ensure that each client gets the best of their services to boost growth and traffic. Their tools are:-

  • Research– Before diving into anything, detailed research is very important. The experts at BrandVisage think along the same lines. In order to tailor the perfect SEO campaign for your brand, they conduct thorough research on your product, your goals, and the best ways to achieve them. 
  • Optimising User Experience– At the end of the day, a failed communication with your consumers is the last thing you want. So to avoid this BrandVisage, makes sure to tweak around your website to enhance the user experience. They make it more accessible and easy to operate. This makes the whole experience appealing to the end-users, increasing the chances of an engagement or even purchases.
  • Curating keywords- Keywords are an integral part of SEO and the experts here spend a great deal of time finding the best words that are accurate for a particular brand and incorporate them into the content in the most subtle way. In case you are searching for SEO services in Delhi, BrandVisage will be of great help.   
  • Links and Media Consultation– Adding backlinks and media connections to your content will help bear maximum fruit. This helps the brand establish newer connections in the industry and achieve a higher spot in the search results.

After seeing the wondrous work that the people at BrandVisage put in, we can deem it to be a Top SEO company in Delhi NCR region.

Therefore we see the importance of SEO and how it plays a pivotal role in shaping your company’s future. So if you do not want to be left out in this cut-throat industry, get in touch with BrandVisage immediately and plan out your SEO strategies accordingly. They will help you get a bite of the pie that is the content industry.