Archive for February, 2021

What is Web App development? How to develop Web Application Step By Step?

Friday, February 26th, 2021

Nowadays, a web application is increasingly becoming a basic requirement for every firm and business. The is because a web application has the calibre to serve manifold purposes for the company. It can help to build and maintain relationships with the consumers, communicate with employees, store data securely and offer information and data to the management team. Moreover, companies these days are looking for custom web application development that can be tailored to meet their specific needs. They are relying on skilled and experienced brands, who can help meet their definite needs in terms of web application development. 

What is web app development?

Well, given all the incredible benefits of a web application, you must be wondering what exactly web application development means. A web application development refers to the web design and development of application programs that are located on distant servers and use the internet to deliver those on the device of the user. A web app is accessed through an internet connection and does not involve downloading it. Meaning, any end-user can gain access to open a web application via Chrome, Mozilla Firefox, Safari or any other similar web browser. Most of these web applications are written in CSS, HTML or Java. 

Steps involved in website application development

Developing a web application involves several steps; each one of these needs to be perused carefully for designing your website application with finesse. Hence, below we have laid down a comprehensive step by step guide that can help you with any kind of website development, including WordPress website development

Ideation stage

The foremost step for developing a web application involves two main questions viz, the ‘what ‘and ‘why’. Introspect your needs and requirements for developing a web application. Think about why exactly you need a web application and what kind of web application can help you in your work. It should either resolve some of your issues or your consumers’ and clients’ problems or all. Besides, you must be interested enough in custom web application development as you need to invest a lot of time in designing the web app. You can begin by asking these specific questions.

  • What amount of time do I have to develop a web app?
  • What kind of web app do I want?
  • The amount of money that will be needed to develop a web app?
  • How much help will it be for me and/ or my team?

Once you know the kind of web application you need to develop, you can move on to the next stage. 

Market research

The next step in web design and development involves thorough market research. Find out if there are similar web apps in the market and most importantly research if a market of the same exists. If your research determines that a similar application already exists, it clearly means a market for the same exits too. You should use this opportunity, study a similar application, how it is developed and what it lacks. While building your own application, incorporate these and build an app that will give you a unique space in the existing market. 

However, if a similar app does not exist at all, your app can gain significant importance in the market and create a market of its own. But there are also chances of it going all topsy turvy. To avoid that, you can share your distinct idea on different forums including Facebook, Instagram, Twitter where there is a presence of your possible target market and check their reaction. You can also use a keyword tool to search for keywords related to your web application. If the tool indicates that a good number of web users are searching for a similar application, you can simply go ahead with your web application development.

Related: WEB APPLICATION DEVELOPMENT – THE ULTIMATE GUIDE YOU NEED TO KNOW

Explain the features of your web app

The mantra of building a web application successfully and within your stipulated time is by adding only those features that are required. If you keep adding too many functionalities, it will take up too much of your time and effort. Developing a web application should be fun and not stressful. Keep the features as simple as you can to create a delightful user experience and only define those absolutely necessary functionalities. 

Draw a sketch of the web app

Take a pen and notebook and start drawing a rough sketch of your web application. Collate all the features, target market and the idea that you have in mind about your web app and reflect them in your notebook. Draw a rough wireframe of the application. Add the brand, navigation, buttons and other related components. Try to sketch multiple editions of the web application and add notes regarding the features and how it must appear. While sketching down your app, try to keep it simple.

Plan the workflow of the web application

Now you need to draw an outline of the workflow of your web application. You can have a look at your competitor’s web apps and take notes of the good and bad points in their application. Based on that, develop your workflow. Chalk out a list of pages that you want to include in your web application. For instance, there can be two different pages for signing up and signing out and so on. 

Create the prototype

Once you have outlined your sketch and its pages, you have to create the prototype or the blueprint of your web application. Creating the prototype simplifies the validation process. There are many prototype tools available in the market these days. You can use any of those to make the prototype. 

Validate your prototype

Once you have developed the prototype, it is time for you to get feedback on it. Unveiling it to your friends is never enough, go around and present it to your target market. Try to build a few representative users. Interact with them, know the problems they face and then give them the solution, i.e., your web application. Take their feedback as well as suggestions and keep a record of it. This will help you improve your product better and come up with the MEP or minimal excellent product.

Create the database of the web application

Now that you have a basic understanding of your web application, you need to think about the kind of information that you want to keep in the database. The nature of the database is evaluated based on the nature of data you want to store and the steps you want your customers to follow to help store that data. You can use the document or SQL database which is popular for web applications. Make sure to secure your database and use safe practices to protect the data of your consumers. Protecting the database is also of utmost importance for you and your firm as information leak can be detrimental for both you and your consumers. 

Create the Frontend and Backend

Frontend refers to the visual components of web application development. It is developed by using Javascript, CSS and HTML. You should make use of SPA for building the Frontend. In the beginning, you will require a few components to create a development environment. This involves the code editor, framework for packaging, compilation and Frontend. You also need to configure the packaging tool to interact with the backend, which will be active on some other localhost or port. Node’s HTTP Proxy is used to make this configuration. 

The backend refers to all those things that govern the data. This can include servers, databases and all the other things that are not visible to the users. 

Host the web application

Once the Frontend and Backend are created successfully, it is time for you to host the application on a server. For this, you need to purchase a domain, SSL Certificate and select a cloud provider such as Google Cloud Platform, Amazon and so on. 

Deploy the web application

The last stage involves the deployment of the web application from the source control to cloud hosting. There are few applications that help in this deployment process or you can directly do it from your computer. 

Once you have successfully created the web application, it is time to launch the app and do take proper marketing strategies to make the app a success. It is a lot of hard work, but the end result will be something of great excellence. 
Brainstorm ideas and start working on your web app today. You can get in touch with Brandvisage, which can help you in the journey of a successful web application development, WordPress website development and many more.

How to indulge in successful Media Planning and Buying?

Friday, February 26th, 2021

Digital media buying and planning is crucial for any business that is consumer-centric and needs to lure in customers for earning revenue. Indulging in this process can help the brand to create its visibility among the target audience and create a moving impact on them by using different media outlets. Both digital media planning and buying go hand in hand for running a successful ad campaign. The usual error that a lot of businesses commit is that they only pay attention to the budget and completely ignore the media plan. Well, even if you have a good budget and the capacity to buy as many media spaces as you can, the ad campaign will not prove to be effective if you do not have a good media plan in place. Similarly, you can run a successful ad campaign within a limited budget if you have devised a good media plan.

Steps to follow for successful media planning and buying

To begin with, you must have a fair and square idea about what exactly media planning and buying is. Digital media buying refers to the task of purchasing advertisement spaces in multiple digital platforms, applications and websites. Although the term digital media buying sounds impressive and profitable, doing it on your own may seem to be challenging. Hence, below we have laid out the steps that are the nitty-gritty of successful media buying.  

Recognise the target audience

Whether offline or online media buying, the foremost step of media planning and buying is to recognise the target audience. You must have a clear idea about the specific section of the market that you want to reach. Certain important factors are considered by media buying companies to identify the target audience. These include, level of income, age, gender and the media outlets that one prefers. Media buyers usually develop an avatar blended with all these factors and utilise this avatar to determine the channels or platforms on which their target audience spends most of their time. 

Research the market thoroughly

It is important to carry out a thorough research about your target market. Knowing certain important aspects, such as the geographical area they reside in, the platform that is used by them the most, how much time they spend on those platforms and the likes. Evaluating the behaviour of your potential audience will enable you to plan a media buying strategy that can help you accomplish your set goals related to the ad campaign. 

Grasp the ecosystem of your audience

An innovative way to indulge in the right type of media buying, including social media buying is by comprehending the ecosystem of your target audience, which transcends audience identification and market research. In this step, you need to gather thorough knowledge about what your audience will like to have. For instance, suppose you own a business of automobiles. Knowing where the audience resides and the kind of audience that uses cars (younger or older generation) will not be much effective if you do not find out what they are looking for, such as new car accessories, newer models, and so on. When you track down the specific interest area of your target audience, you are likely to encounter certain brands that you never imagined to turn out to be your competitors. 

Check out the unique things used by the competitors

Closely look at the aspects utilised by your competitors for effective digital media planning and buying. These include the following.

Innovative ad types and designs

Speculate the banner designs, landing pages and use of certain specific colours that can attract customers and are distinct in nature. Look at the nature of the design, whether it is intricate or simple, the ad type used and the size of those ads. It is also important to closely evaluate whether the ad adheres to the look of the brand or the look and style of the publishing website. 

Message or offer

Look at the CTA (Call to action) used by the competitors. Look at the offers (if any) provided by them, such as any special rebates, package deals, specific insights and how they define their ads, whether they explain it using a catchphrase or by elaborating the offer. 

Placements or websites

Look at the kind of publishing websites that can help you reach your target audience, whether they are from the same or different vertical. Check if the burgeoning publishing websites place ads of your direct competitors. Look at where the ad is placed on the website. Also, check for the channels that have been used to place the ads, such as social media ads, website ads etc. It will be better to find out if there are any mediators who help in placing these ads or whether it is done directly. 

Once you gain a thorough understanding of your competitors, how they are placing their ads and the tactics they are using, it will become easier for you to develop your own ad campaign. 

Develop a powerful media buying campaign

There are several factors that contribute to the success of digital media planning and buying and you should pay equal attention to each one of them. These factors include the following. 

Offering

You have to be specific when you mention your offerings in both your ads and the landing page. For instance, it could be a free trial of the services you offer or reward points that could be earned to get one of your services for free. The offering should also be specified in terms of the content, wordings, creativity, design and so on. 

Geo-Targeting

You have to be careful while targeting locations where you want your ad to be seen. Look at your competitor, see where they have specifically focused and found success. You can emulate a similar strategy and target the same locations. Having said that, check for those locations that have never been targeted before but have your potential target audience and hence have the prospect of success. 

Also, Read: DIGITAL MEDIA PLANNING: THE BEGINNER’S GUIDE

Get in touch with the appropriate partners

The ultimate step of the media planning and buying campaign is getting in touch with the correct partners. There are two options you can choose from. You can work with the publishing websites directly or rely on an expert like BrandVisage. The latter is a better option as they have a thorough understanding of the market and can help you to have the success you need by placing the ad in the best places at the right price. 

The nature of digital and social media buying and planning keeps changing from time to time. There is no absolute formula that can be followed for each of your ad campaigns. You have to devise new strategies for different kinds of ad campaigns and evaluate the success rate by looking at your target audience, their ecosystem and most importantly, at your competitors. You have to keep abreast with the new and changing trends and tweak your strategies accordingly. None of this comes easy and requires devotion of time and effort. You can either choose to have an in house team for handling your digital media buying and planning process or simply rely on eminent media buying agencies. If you want to opt for the later, get in touch with leading media buying companies like Brand Visage, who are doyens in this particular field. 

Related: EVERYTHING YOU NEED TO KNOW ABOUT MEDIA BUYING

Your utlimate guide to App Development

Thursday, February 4th, 2021

Do you have the next big app idea? But you don’t know where to start and how to implement it? Fred not! This is the ultimate guide to app development that will walk you through on how to make your app development dream a reality!

In today’s digital age, be it web application development or mobile application development, the app development sector, is constantly evolving and changing. Mobile applications and web applications are changing and increasing in number to cope up with the growing number of users. The total market revenue of the mobile application development industry is expected to touch $693 billion by 2021 as per leading forecasters. Various industries around the globe are constantly trying to reach the consumer through their mobile and web apps and drive market penetration along. Many companies in the eCommerce, entertainment, IT, healthcare, finance, tourism and retail industries are trying to evolve their business models and take advantage of the ongoing digital revolution.

Guide for app development

There are certain differences in web application development and mobile application development. Nonetheless, both require some principal factors.

Define the purpose of the app

We are drowning in a sea of apps, both mobile and web apps! Hence, you need your app to stand out and catch the audience’s eye. You must decide what service the app is going to fulfil, what is the X factor your app will have that will make you unique?

There must be a need for the app to exist and various tools can be used to estimate the demand of your app. An analysis of the keywords associated with the service you are offering will give you a good idea of how many people are searching online for that particular service. We often hear about entrepreneurs having eureka moments where they get ideas to solve or simplify problems that consumers are facing in daily life. Proper brainstorming is needed to define what gap your app is going to fill in the service market.

Get the wireframing right

Wireframing is done to map out the flow of the app. The structural design is laid out in a wireframe to figure out the basic structure of the app which involves mapping out how the content is going to be displayed and how the user is going to navigate the app to go from one feature to another. On a basic level, even if you are not familiar with wireframe tools, this step is crucially important and can even be done by putting the idea down on paper. The key is to be as detailed as possible.

Focus on the core features at first

The additional features that can make your app more attractive or make it feel nicer to use can be eliminated from the basic flow design. App developers do this so that they can add these features later as “updates”. In the beginning, only the core features and functionalities of your app should be prioritised before the app is established. This particular step will help you to focus on one thing at a time.

Think design

The design of your app is not just important for its looks, but it is also important for how the consumer experiences the app. A top of the charts app not only looks good but gives an easy, intuitive and seamless experience to the end user. App development companies often follow well-defined patterns and use popular or common components. But this is not because of laziness or lack of innovation. This is because an Android or iPhone app development company has to pay due respect to the platforms being used. The operating system that the app will be compatible with defines and controls some of these elements. However, how you distinguish your app really depends upon how much you prioritise the customer experience. You have to consider the device capabilities while designing your app. Scalability of the app is a major agenda that must also be decided in this phase.

Get a developer on board

Nowadays, there are many design-savvy and talented mobile application development and web application development companies available. You need to do your research to check their track record and see the apps they have worked on in their portfolio. App development companies can help to overcome the shortage of in-house skills and the years of specialised professional experience you lack. You can easily locate an Android and iPhone app development company that builds a track record of providing excellent quality services at relatively low costs.

Register your developer account

In order for the app to be available on the myriad app stores, you need to register yourself with a developer account on stores like App Store and Play Store. Either an individual or a company can be registered as a developer.

Introduce a plan to improve and update your app

Most app developers introduce analytics in their app for this purpose. Also, taking feedback and customer ratings is important. This gives an idea about the impact the app is having on the market, the level of engagement with users and what things the end-users like or dislike. This is important to consider while formulating a plan to work on changes to improve the app and find out additional features that can be added to the core features list. The impact these additional features individually have on the performance of the app can be monitored via analytics and can help the developer decide what the consumer wants or does not appreciate.

Developing an app is getting more and more crucial for many businesses to survive or operate to full potential. The continuous growth in technology and global digitalisation is expected to have a knock-on effect and give even more thrust to the advancement of the mobile and web app development sector. Moreover, consumers are used to high-quality design, flawless interfaces and easy simple to navigate features. This raises the bar pretty high in terms of quality that mobile and web apps need to be held to today. 

BrandVisage is among the leading app development companies and can be of huge assistance in web and mobile application development. The masters and skills of their expert team ensure brilliance. They are capable of taking care of customers’ needs and providing a wide selection of products to choose from including iOS application, Android application, web application development and so on. 

Related: WEB APPLICATION DEVELOPMENT – THE ULTIMATE GUIDE YOU NEED TO KNOW

What is Brand Reputation Management? A top guide.

Thursday, February 4th, 2021

Brand reputation management is a crucial factor for every business. A marketing strategy is incomplete without this aspect. Good brand reputation management signifies the trust factor that people have in your company which can bolster the success and revenue of your firm. With everything now available digitally, consumers can easily search reviews of your products and services or evaluate the CSR efforts within a tap to introspect their decision of choosing your brand over others. Hence, effective brand reputation management gives you an edge over your competitors. Moreover, it has the potential of bringing in more customers and keeping them anchored to your brand. Building successful brand reputation management is not easy and requires effort and skills.

What is Brand Reputation Management? 

‘Brand Reputation Management’, these three simple words open up an array of possibilities for any brand that wants to stay relevant in the market. So, what do we exactly mean by it? Brand Reputation Management is simply how a company controls, influences and improves how customers perceive a brand. A good brand reputation management is when a brand has fostered customer satisfaction and loyalty among its consumers. Consumers trust the brand and it is one of the key factors that drive the growth of any business. Not only that, a good brand reputation draws in potential consumers to the brand – like a moth to a lamp! Having good reputation management is crucial else it might drive away these potential consumers and make it difficult for the brand to survive in the long run. When assessing brand reputation, the potential consumers consider several factors such as the quality of the product or service, the reliability of the brand and the friendliness of the brand. The question here lies, how do we build a good brand reputation? To understand that, we need to see what are the different types of brand reputation management. 

What are the various types of brand reputation management?

Managing brand reputation is not as easy as it looks. There are various types of brand reputation management practices that need to be carried out for maintaining a positive image of the brand throughout. 

Creating Brand Awareness 

No consumer will be willing to try your product or service if they are not aware of it in the first place. Brand awareness is the knowledge your potential consumers have about your products or services. Customers must know what your brand represents and the values that are associated with your brand every time they hear your brand’s name. Research shows that customers are more likely to opt for products or services of brands they identify themselves with. Researching your target group of customers and campaigning your products and services to them via various channels can create brand awareness.

Content Marketing and SEO

Content marketing is one of the crucial strategies that are followed to build a brand reputation. Simply put, content marketing is providing your consumers, old as well as new with educational content that will solve your customer’s common problems that your customers face. Once your content becomes popular and people take notice of it, customers will begin to share their positive experiences with their friends, family, and colleagues, thus expanding your brand presence. 

Once you get your content marketing straight, SEO comes in. Search Engine Optimization (SEO) is when you use certain strategic keywords coherent with your brand that can help customers access your website and therefore, draw in organic traffic to your website. SEO strategies put your brand’s products and services at the top of search engine results. Lasting SEO strategies help a customer to find you when they are searching for a solution. The more expert you are at SEO, the more is the engagement of your brand and more is your sales!

Online Reputation Management

With more and more people having access to the mainstream medium, Online Reputation Management can make or break your brand in these testing times. Online Reputation management is the process of creating an impressive digital present by suppressing negative reviews of your brand and promoting positive reviews. Creating short but impactful online ads that can create an emotional connection with your audience is the key to curate a good image of your brand. 

An Online Reputation Management agency helps you to build your brand image. BrandVisage is one such Online Reputation Management Agency that helps you leverage how customers view your brand, interact with your brand and promote a positive message of your brand to your audience. How do they do it?

Making a good first impression 

‘The first impression is the last impression’ is an adage that brands must follow by. Creating a visually appealing, colourful, interactive website is essential in leaving a lasting impression among your audience.

 Public Relations

Embracing who you are! An Online reputation management agency creates strong PR relations through blogs, e-mail signatures, major publications that help suppress negative emotions, improve brand perceptions and increase your web presence. Every employee must be coherent to the brand’s mission and vision and represent the same.

Uniting and Conquering 

Every social media channel you use needs to be streamlined and reviewed. Reviewing effective engagement of your channel, audience demographics, reach and popularity helps you to avoid conflict and confusion.

Respecting your audience 

Online Reputation management agencies craft a strategy that speaks to your audience. They respond to customers in a timely and polite fashion, pay attention and acknowledge positive comments, quickly address complaints and issues thereby spreading a good word about your brand.      

Social Media Reputation Management

Nowadays, social media reputation management and riding with industry trends is crucial for a brand’s growth. Research predicts that by 2025, there will be 4+ billion social media users. An active and engaging social media presence is directly related to the growth and awareness of your brand. Generate your brand advocates! Get them to tell their success stories to create a positive impact on your brand and boost social media reputation management. With growing influencer marketing, staying on top of industry trends is important. Your audience is increasingly looking for brands they can identify themselves with, brands that will match their aesthetic. You can emulate the following steps for creating an effective brand reputation on social media. 

  •  Identify the tone of your message in different social media channels.
  • People love competition! Engage your audience in quizzes, competitions where they stand a chance of winning rewards or vouchers.
  • Track your results and boost your Customer Relationship Management.
  • You can indulge in personal reputation management as well. Influencers who act as brand management advocates use personal reputation management to uplift their perception among the audience, thus, also creating a healthy image of the brand they are representing.

Focus on boosting customer experience

“Happy employees ensure happy customers and happy customers ensure happy shareholders”.

Boldly put, a satisfied customer is the sole best strategy any brand can have. Monitoring customer reviews and providing feedback and ensuring business improvement is key to customer satisfaction. Recent surveys have found out that 91% of customers trust online reviews while buying a product or service. Thus positive, genuine online reviews are an excellent way to build brand trust. Online reviews also help in the feedback on your product or services. 

Research further shows that 89% of customers notice how brands respond to negative reviews and criticism. Taking accountability for your actions shows the customer the human side of your brand. Time is of the essence when it comes to resolving customer issues. Personalisation of your brand message to your audience, keeping a tab on what your audience is talking about and sending surveys for customer feedback helps enrich the bond between you and your customer. Keep in touch with your customers and let them know you are here to provide excellent customer experience!

Lack of proper brand reputation management can have severe long-term effects that can take a huge amount of money and years to rebuild. If you want your business to grow, you need to keep a keen eye on your brand reputation and how customers perceive your brand. For that purpose, you can rely on BrandVisage that can devise the right strategies for your brand and assist in accomplishing a positive reputation of your brand. Their extensive understanding, knowledge and years of experience in the different types of reputation management, including online and personal reputation management, will help you successfully bolster your brand reputation. 

Related: ONLINE REPUTATION MANAGEMENT: TRENDS 2020