Archive for January, 2021

Ultimate guide to content marketing in 2021

Friday, January 15th, 2021

Content marketing serves a wide variety of monumental opportunities to different firms, helping them in enhancing their business turnovers. By making use of the right kind of content marketing strategy, you can give your online reputation an effective boost, create a community and increase the supporters for your brand. As per research, effective content marketing can increase – the percentage of backlinks by 97%, search engine indexed pages by 43% and traffic by 55%. It can also enhance leads five times the actual number and boost the ROI by thirteen times. You must have got a clear idea of how important it is to gauge effective content marketing strategies for your business. 

But content marketing is not just limited to the creation and distribution of content. It goes way beyond that. Having an effective strategy in place to target a specified audience segment and keeping them engaged, is the ultimate mantra for effective content marketing and conversions. 

Thus below we have provided the ultimate guide that will help you implement an effective content marketing strategy in 2021

Guide towards an out-an-out content marketing strategy

The best guide to a foolproof content marketing strategy can only be provided by a top content marketing agency. However, we have a few steps jotted down below which can eventually help you in creating an effective strategy. Moreover, it is important to remember that, investing a good amount of time in planning will help you get sorted with your company’s objectives, foresee challenges and distribute resources accordingly. 

Analyse existing content

In a world of continuous content production, you need to stand out. You have to create content that is not only beneficial for your users but also for your firm. Don’t let your time and effort go to waste by generating irrelevant content. To do this you have to examine all your existing content. Gather all the data of your previous content and run detailed checks through them. This will help you have a profound understanding of the kind of content your audience likes and what else are they looking for. You can always make use of content marketing services offered by multiple companies for better guidance in this matter. 

Be clear about your objectives

You have to make sure that every content you churn out for your audience should help you to meet a set number of goals that you have. To do so assemble your objective in a hierarchical order. The first step should be identifying and stating down all your missions and visions. Then jot down the short and long term objectives that you want to accomplish through your content marketing strategy. Just remember that your ultimate mission is to bring more success to your company.

Frameworks for setting goals

Conventional goal-setting frameworks are more popular and comfortable to use. But the target of your content marketing strategy should be quick and lithely to keep pace with the fast-moving world. Go for a goal-setting framework i.e., CLEAR which stands for collaborative, limited, emotional, appreciable, refinable to view ambitious outcomes. 

Identify your target audience

You need to determine your potential audience. This is because knowing your audience segment, will help you to come up with relevant content which is the key to content marketing.

 Besides, you have to segregate your audience from your buyers. As everyone in your target audience will not be a potential buyer. Thus you need to bring in potential customers for your business who can trust your brand and purchase your products and service time and again. Once, you are sorted with your potential customers, keep producing content that will depict the relevance of your brand. You can also make use of the empathy map, to gather a better understanding of your audience. 

Understanding the choices and preferences of an individual audience and content marketing are directly proportional to each other. 

Also, Read: CONTENT MARKETING: A THREAD

Plan an editorial strategy

Always have an editorial plan in place. This will help in better allocation of resources. The first step towards an editorial plan is prioritizing your tasks. You can either begin with the critical ones and go ahead with the easier ones later on. If this seems challenging you can always take help from the best content marketing companies. They will assist you in bringing about a foolproof editorial plan and also help experiment with new things for effective conversion. 

You need to search for relevant topics for your target audience and have an editorial calendar to evaluate the progress of your plan. 

Devise a content production plan 

Every content piece of yours must have a purpose to deliver. It should resonate with your audience at each step which ultimately results in a long-lasting relationship between the customers and brand. To do this, you need to create different types of content, such as audio, video, texts, slideshows and the likes. Make sure your contents are SEO friendly, enhancing the traffic on your website and eventually increasing your conversion rates as well. If you face any trouble to do this on your own, you can always rely on content marketing agencies with similar content marketing services.

Devise a content distribution plan

Once you have produced your content, the next step is to get the particular allocated. You need to create an omnichannel presence for your brand. You can do this by utilizing multiple media channels in a simultaneous manner. This will give your audience more clarity about your brand’s goals and visions. Moreover, always choose the channels which your target audience uses the most, it can be Instagram, Snapchat, Pinterest etc. A content marketing agency can help you with the social media and demographic analysis to evaluate which channels will be worth your effort and budget. 

Also, Read: REASONS TO START CONTENT MARKETING IN 2021

Evaluate the performance of the content

It is imperative to analyse the performance of your content to take relevant measures in the future. This will help you understand the types of content your audiences are interested in. The factors listed below will facilitate a better understanding of your content. 

  • Check for the bounce rate, pages for each session and unusual visitors to understand the behaviour of individual users. 
  • Check out the number of comments, shares and likes to evaluate the engagement levels of a particular content with the target audience. 
  • Check the backlinks and organic traffic to evaluate SEO outcomes. 
  • Determine the rate of conversion and the number of leads created to evaluate the revenue levels. 

Wrapping Up 

Although the strategies for content marketing are rapidly shifting, the principle tenet remains unchanged, that is, coming up with reliable data. The best content marketing companies provide sterling strategies based on effective data. 

Also, Read: 3 TIPS TO IMPROVE YOUR ONLINE CONTENT STRATEGY

Essential tips for Web Design and Development

Monday, January 11th, 2021

You can develop a well-researched Digital Marketing strategy, and you can enable your online marketing activities with the best available tools but, without a proper website, all your efforts could go in vain. So, along with working on your digital marketing plan, you must give due attention to the design and development of an effective website. 

By itself, web design and development is a vast subject, and there are many components in it that contribute to developing a coherent website. By adopting the right design and development concepts, you give your website a better shot at success. And no matter what your marketing objectives are, your website will be poised to achieve them. 

An optimized website is able to engage the traffic better and allows all the online advertising activities to produce optimum results. Here are some simple web design and development tips that can help develop a website that will keep your audience hooked: 

  1. Have clear objectives

Before you start developing a website, you must be sure about its purpose. The nature of your business and what you wish to achieve from a website will play a big role in the shape and structure of your website. 

For example, if you want to open an online store, you’ll need to develop a website keeping in mind all the tenets of e-commerce website development

No matter what your marketing objectives are, be it driving sales, building a brand, driving engagement, or becoming a thought leader, etc, the basic design and architecture of your website must reflect these objectives. 

Developing an optimized website needs many different components to be brought together, and having “clarity of objective” makes this process a lot easier. 

  1. Choose simplicity 

The traffic on the internet is quite impatient, and people decide in split seconds whether they want to stay on a website or not. One thing, especially, that ticks people off is a cluttered website. 

When someone logs on to your website, they should not feel overwhelmed with all the information that they see. On the contrary, they should be able to navigate through the website with ease, and there shouldn’t be any unnecessary elements getting in their way. 

There are many things that can be managed to bring simplicity to your website. To begin with, you can give your website the right appearance/aesthetics by choosing light colors (white background websites are a popular choice) and leaving enough open spaces to give it a neat look. You should also improve the user experience on the website by making it easier to navigate. 

The content that you put on the website is just as important as the user experience and aesthetics. You should ensure that the content is useful and easy to read. 

  1. Encourage Call-to-action

You can manage many different aspects of your website like the visual aspects, user interface & user experience and the content, etc. But, ultimately all these things have to lead to the ‘purpose’ with which the website was created. And, therefore, call-to-action becomes one of the basic things to integrate into a website’s design

To encourage ‘call-to-action’ you can tinker with elements like navigation, reading patterns, layout, content, and other similar aspects that can lead a user to take the final call (Sales, subscription, acquisition, etc.) 

The one thing imperative to note here is not bombarding the users with call-to-action elements. For example, many websites pop-up a subscription box the moment you start scrolling down on the website/blog page; it is best to stay away from such desperate attempts to get subscribers. 

On the contrary, the structure and content on your website should first earn the trust of the user and only then lead them to the end of the funnel where the Call-to-Action element belongs. 

  1. Create a responsive website

Most people access the internet through their mobile these days, and other devices like tablets are also used frequently. Your website should, therefore, be developed keeping in mind all the devices through which it will be accessed. 

Mobile-first indexing has become a reality, and the quality of your mobile site can determine how well it will rank on Google. Especially, if the nature of your business is such that people are more likely to visit your mobile site (for example, niche online stores), you should pay that much more attention to developing an optimized mobile site.  

To ensure that users get a seamless mobile site experience, you should manage all the elements like aesthetics, UI and UX and content, etc accordingly. WordPress website development is one of the simpler options for you to consider to create a responsive website. 

  1. Improve Load time 

Visitors who log on to your website do not have the patience to wait more than a few seconds for the site to load, and, therefore, minimizing the load time becomes imperative.

Your website should be put together in a manner that does not weigh it down, and it can load seamlessly. Generally, it means making compromises with some of the elements that can slow down your website.  

If, however, you get your website developed by a top web development company, they’ll have the technical know-how to develop a site that loads quickly without compromising on any essential elements. 

  1. Optimize for SEO

Search engine optimization is one part of digital marketing that has stood the test of time and remains as relevant today as it has ever been. But for leveraging SEO, the content on your website needs to be written and presented accordingly. 

If you want your website to be visible on the search engine, many SEO related aspects like content, backlinks, Meta title and description, and the overall content marketing strategy has to be carefully planned.  

So, along with a well-designed website, you also need to prepare a comprehensive SEO strategy that will make you visible on the search engine and also drive your marketing objectives.

Also, Read: BLOGGING AND SEO: 7 SIMPLE TIPS TO RANK YOUR BLOG

Conclusion 

When it comes to website design and development, there is enough scope for creativity and innovation. Apart from the concepts that we have discussed above, you can also adopt some unique ideas of your own, which will give your website an edge over your competition. 

Also, Read: WEB APPLICATION DEVELOPMENT – THE ULTIMATE GUIDE YOU NEED TO KNOW

Everything you need to know about Media buying

Monday, January 4th, 2021

Media buying is the latest trend that you must be aware of. Moreover, in the previous year, digital media advertising has exceeded the conventional kind of advertising. Thus it is imperative that you incorporate digital media planning and buying for a thriving business. Besides, digital media buying is far more cost-effective than traditional media mechanisms. But you need to have the acumen for buying the right kind of media. Hence, we have provided everything that you need to know about the particular strategy. 

What is Media Buying?

In easy words, media buying in advertising is all about purchasing ad spaces. It can involve both digital and traditional media. Whether purchasing a billboard advertisement or a programmatic website advertisement both are part of the same system. However, analyzing the current trend when the digital ad sector is flourishing, the particular idea stands for buying the right kind of ad space. Moreover, digital media planning and buying involve greater command over the placement, timing and the prospective audience. 

How does it work?

Purchasing an ad space looks pretty easy on the day to day basis, but it is not. First, you need to come up with a differentiated advertisement that you want to present in front of individual audiences. Then you go for purchasing the space to run the ad within. Traditional ad spaces include TV, ads in newspapers and magazines, radio ads and outdoor advertisements. You need to devise a strategy for traditional media buying in advertising. For instance, if your target audience lives in Delhi then you have to focus on buying billboard ad spaces in Delhi. It is better to choose ad space in the magazine or newspaper that your prospective customers or audience subscribes to. Moreover, timing also plays an important role, for instance, if it is about an independence day sale you need to advertise for it before 15th August, to get a better response from potential buyers. 

Buying space on digital media works in a similar fashion, but unlike traditional media, it offers more flexibility and space for brands. There is an uncountable number of websites for advertisement and many of them even do niche marketing. Perhaps with digital media, you can have better control over the target audience. Further, you can also utilize their search history for better planning and retarget them as well. Buying a strategic ad space involves a lot of planning and you must take help from a professional online media buying agency for the best results. 

Things you need to know about media buying

Before going for media buying there are few things that you should keep in mind which are laid out below for better understanding. 

The process of buying digital ad space

The complex task of buying digital ad spaces has been made easier with the evolution of technology. In contemporary times, media buyers utilise many effective means to accomplish their goals. One of the oldest means is the use of the advertisement network. The digital networks join prospective publishers searching for advertisement space with prospective advertisers. Social media buying agency such as Brand Visage helps prospective businesses, devising strategies for buying ad spaces. The brand has the best bids backed with promising quality. 

Media buying should always be optimized

Effective results in ad performance can be leveraged by optimizing the particular. This happens by default when you choose strategic media buying practices. With Brand Visage, you get access to modules like influencer marketing, SEO, creative services and more. 

Conduct thorough research about competitors

Carry out detailed research on the plans and strategies used by your competitors, detect their target audience as well. Go through the history of their business, this will help you to learn from their mistakes, and do not opt for the same. 

Prioritise the safety of your brand

The safety of your brand is a major concern and is vulnerable to harmful content. Thus ensuring its safety is an appropriate task that needs to be taken care of. Leaning on a skilled media buying agency like Brand Visage will protect you from being exposed to these perilous environments. Its Online Reputation Management feature will streamline it all.  

Stay away from ad-frauds

With the advancement in technology and on the set of automation, detection of ad-frauds has become a hectic task. Moreover the lower you pay for the ad the lower is the quality of ads which can eventually lead to ad frauds. 

Content

Good content is key to your success. Make sure the content you are delivering has a quality turnout rate, take professional help to get you sorted. Brand Visage comes equipped with a team of experts, helping out brands with their content segregation, facilitating better business. 

Devise a sound strategy for media buying

DSP has eased the process of bidding spaces for advertisements. Thus buyers are more focused on developing a sound plan or strategy than focusing on buying ad spaces. Media agencies help prospective businesses devise smart plans based on researched keywords and make use of available statistical data in an efficient form.

Ensure Prompt Delivery 

As a media buyer, make sure that your advertisement gets delivered to the right audience at the right time. Be particular with the messages being highlighted, do not opt for controversial topics that might instigate a certain part of the population. 

Wrapping Up

Collaborating with an experienced online media buying agency such as Brand Visage can help you with buying lucrative ad spaces for your business. You will get access to useful tools and advice that will facilitate better business. The extraordinary work ethics offered by the agency, teamed with out-of-the-box ideas and social media buying strategies makes them the best among the rest. You will be introduced to different ad channels that are available on the internet, today. Besides these, the media buying procedure will be completely unambiguous and kept open for you. Most of the companies opt for digitalized marketing strategies because of the higher ROI generated by the same. 

We hope that the points discussed in the article are useful and served as a knowledge base for sure. Final tip, always make sure your media buying strategies are both open and transparent at the same time, facilitating greater business. 

Also,Read: DIGITAL MEDIA PLANNING: THE BEGINNER’S GUIDE