Archive for October, 2020

Reasons to Start Content Marketing in 2021

Monday, October 19th, 2020

The World Wide Web has completely revolutionized the world as we knew it. The internet quickly evolved from a communication method used by a few elite organizations to game-changer in every field. Be it scientific endeavours in Engineering and Biology, or economic activities like manufacturing and retail, the internet has touched everything.

This also meant that people stopped responding to age-old methods and moved to self-reliance. One area where this change is widely visible is people’s shopping behaviour. They now spend less time in retail stores and more online – comparing, selecting and buying products through reviews and rigorous tests. While marketing has always been focused on influencing the purchasing habits of potential customers, online marketing is a completely different ballgame.

Traditional marketing is dead

To stay relevant, brands have moved online as well. Those who did not were needed out of the competition.

With billions of people using the web every day, sales and marketing have also evolved considerably keeping their changing preferences in mind. In the 21st century, the traditional ways of marketing, where advertisers relied on print media and word of mouth, are dead. Today’s consumers are bombarded with advertisements every second and have unlimited choices. Online marketing has outperformed the traditional methods when it comes to saving costs, reaching more audience and eventually inspiring their purchase decisions.

However, the vast amount of information available, complicated procedures and changing algorithms make it overwhelming for amateurs to succeed in creating effective online marketing campaigns. Most of the times, it results in revenue loss if you are utmost attention is not paid in and executing the online marketing strategy. This is because offline and online marketing is completely different and similar methods do not necessarily work in the other, especially with the ever-changing scenarios of online businesses. Professional help would not only help save your time and cost but also mean you would have to worry about complicated technicalities.

Choosing the right professional partner, however, is of paramount importance. Some of the traits that should clear the fog are expertise, costs associate and testimonials to certify past successes.

Brand Visage is a content marketing company in Delhi that aces online marketing through skilful utilization of professional tools and has delivered countless success stories.

The average time that a customer spends viewing an ad has reduced drastically, meaning brands have a few seconds to create a long-lasting impression in their minds to drive sales.

As a result, advertisers have to come up with new and innovative ideas to catch the customer’s eye and not get tucked away in the market’s corner. Choosing a content strategy agency like Brand Visage would enable your brand’s core message to reach its customer’s hearts.

Content is King

In 1998, Bill Gates said, ‘Content is where I expect much of the real money will be made on the Internet, just like it was in broadcasting’. He referred to the fact that most, if not all print media have also moved to an electronic, online counterpart. And in most of the cases, the readership of the latter has surpassed the former. Unsurprisingly, this has also led to the closure of several media houses while leaving the futures of others called into question, further reinforcing that the future is indeed online.

This is the potential of content right now and the brands that recognize this are outshining others.

With the era of countless existing websites and newer ones popping up every day, it can be overwhelmingly difficult for a brand to stand out. To ensure a lasting advertisement impact on the audience, highly targeted content has to be created. However, it is necessary to form a content strategy to stay relevant in the ocean of the Internet.

Brand Visage content strategy agency will certainly help elevate your marketing game, keeping in mind the constantly changing algorithms of social media.

Enter content marketing

Content marketing involves creating, updating and advertising highly engaging content towards specifically targeted customers. It not only ensures your brand’s prominence but also makes sure the audience trusts it.

Brand Visage stands out amongst content marketing services in Delhi with its years of experience, exceptional skills and talented professionals. Its genius is in the ability to generate and market content that does not interrupt people but attracts them. There are several strategies it follows to achieve your online goals, some of which are discussed below.

Social media marketing

Social media is an outstanding marketing tool if used right. Millions of people turn to social media platforms to have an informed opinion about products and services. A strategy to dominate this space should consist of analyzing competition, researching target audience, establishing business metrics and setting meaningful goals before creating engaging content.

Brand Visage’s content marketing services in Delhi have mastered the art of skilful usage of YouTube features, Facebook pixel and Instagram ads targeting the exact demographics required for your brand’s overall success. This means that your brand reaches new customers besides making sure the existing ones stay loyal.

Also Read: 3 TIPS TO IMPROVE YOUR ONLINE CONTENT STRATEGY

SEO

Search Engine Optimization ensures that the right quality of traffic reaches your websites in the right quantity; generates more leads and which in turn leads to higher conversion rates. It is one of the best ways to increase your brand’s visibility and online reputation. Brand Visage also makes sure this is approached through a carefully crafted reputation management strategy to manage online reviews and customized solutions.

Video content marketing

Videos have carved a niche of their own in content marketing because of a certain entertainment factor associated with them. An increasing number of people turn to platforms like Youtube to get answers for their question, watch brand or product reviews and ultimately decide which way to turn. Regular updates, competitions and video engagements also boost customer loyalty. Video content marketing seals the deal when it comes to increasing customer interactions with the brand. Its far-reaching effects augment your already existing content marketing efforts.

Overall, a good content marketing plan should enhance your visitors’ trust, generate higher organic search results, uplift the brand’s awareness and generate more leads. Great content, both textual and audio/video is the crux of this plan. Brand Visage is a market leader in managing all this and more for your brand.

If you are looking for a content marketing company in Delhi, look no further. Click here for a consultation and transform your brand’s value forever!

How social media strategy can impact SEO?

Monday, October 12th, 2020

The search industry is always looking for ways to use social media to enhance SEO. The term social media SEO is an upcoming term which usually means using social media in various ways to increase the traffic of your platform organically. Although social media and SEO sound different, they have a connection to each other that is unknown to many.

Using social media can make your SEO related activities both effective and profitable. So if you want to increase your website’s exposure and drive traffic to your website you can invest in the best SEO company to profit from your website.

Ways in which social media impacts SEO?

Using social media for your website can help you in various ways. The way you use social media can decide the effectiveness of your website. For example, if you share the link of your platform on social media sites such as Facebook or Twitter it can affect your ranking. Besides this, there are other productive ways in which your SEO can be influenced with the help of social media. Here is a list of them for you.

Helps in driving traffic

As mentioned before, social media helps in driving traffic to your site. Traffic is one of the major factors of ranking. More the traffic the better is your ranking in the search engine. Social media makes your content more visible. When a good number of people begin to share your content with others they are unknowingly driving more traffic to your website. But for this your content must be rich in quality and creating quality rich contents can be arduous in a world where everyone is running for better content and higher traffic. Nevertheless, you can surely make use of a top content marketing agency in Delhi to make your task easier and effective.

Improves your profile rank in search engine result

A website’s social media page is never limited to the social media circle. The same is used to rank them in search engine outcomes too. If your social media site has good reach then your profile will be ranked on the first page of the search engine. The better the reach the greater are your chances to be on the top of the page. The profile ranking also provides an excerpt from the reviews and link of your social media profile. Anyone can click on this link to know more about the brand’s image and may even discover valuable content. Thus, a brand should make optimal utilization of their social media profiles to create visibility. This is never too hard if you can choose the best SEO company that will do the job for you. 

Enhances your content reach

Social media serves as an effective conduit between your content and people. If used in the right way, it can certainly ensure that your content is reaching everyone. Unlike web browsers, where a certain content only appears after entering the keyword, in social media, your content becomes visible to all and sundry irrespective of the fact that they search for it or not. Better content can in turn bring you traffic of high quality.

Your aim should always be that your content is shared multiple times and over again to ensure it reaches people who do not even sometimes realise that they need it. If you have superb content then it will reach a maximum number of people and if you’re lucky it might even get shared by important personalities and celebrities. Don’t be too late and try out a good content marketing agency in Delhi to bolster your content reach. You can also use influencers who have a good reach to improve your content reach. But for that too, you need to know the right influencers for your vertical. A top social media marketing agency in Delhi can sort this out for you.

Social media sites act as a search engine

Never make the mistake of thinking of social media as just social media. It is a search engine as well. Gone are those days where users just used it for looking up different stuff. The search feature of social media has become so strong that it has become a web browser itself. People are likely to discover your page and relevant content with the help of the social media search button. This makes it all the more important to make the best use of your social media content to improve your visibility.

Improves local SEO

Social media can also improve your SEO activities locally. Local search rankings are usually impacted when the name address and phone number (NAP) is up to date. If you are successful in constantly maintaining your NAP information on your website and listings then your business will be recognised as bona fide by Google. This can eventually bolster your rank in local search outcomes. Thus, it is imperative you use the same NAP information on your social media, website as well as listings.

Besides, social media sites such as Instagram enable geotag option to share posts and stories. This can expose your local audience to your content which can further widen your reach.

Also Read: IMPORTANCE OF SOCIAL MEDIA

Creating YouTube SEO

Youtube is one of the most popular social media sites. Thus, it is absolutely important that you have good YouTube content. A top social media marketing agency in Delhi can be your saviour in this matter. As optimizing your YouTube channel can rank your page on the top in the search engine result. Also, the relevant and popular videos will be highlighted on the top of the results depending on the search. Optimizing your video titles and descriptions by using pertinent keywords can boost your visibility both on the platform as well as on web browsers.

Wrapping Up

Thus, it is evident enough that social media improves your rankings. Although not directly but by acting as a catalyst. It can also provide numerous benefits in the long run of your business. Social media easily creates a web presence of your business. It can connect you with potential audiences who are ready to do business with your firm. Thus, it is imperative to optimise your social media SEO efforts for effective growth of your business.