Archive for September, 2020

10 reasons you need to start digital marketing in 2021

Tuesday, September 29th, 2020

Businesses are becoming more competitive each passing day. Every brand is giving their best to attract more consumers, persuade them and manipulate them to purchase their products or services. In such a situation, your brand needs to stand out. To do so you need to try out new and updated marketing techniques to improve the presence and reach of your company. 

With the world going digital, ‘how’ is no more a question. The Internet is the new key to all your marketing solutions. Using digital media platforms for marketing can prove to be very impactful and lucrative. Besides investing in the best digital marketing agency in Delhi, you should also have a sound idea about why you need a digital marketing plan. 

10 reasons to start digital marketing

With print and radio advertisements you definitely can reach a certain number of audience but with digital marketing, you can reach beyond just a ‘certain number’. Digital marketing provides you the opportunity to connect with your audience instantly and go beyond the limits. If you want your business to grow and reach new heights in the era of digitisation then, digital marketing is the only choice you have. Here is a list of why digital marketing is so important in 2020.

  • Affordable

The foremost reason for choosing digital marketing is because it is quite economical and effective. Unlike traditional media marketing where it may cost you lakhs to run a print or TV ad, digital marketing is very budget-friendly. If you choose a good digital marketing company then they can devise email, content, and social media marketing for your brand at a very low price. This can help you in optimising your marketing budget and bring you a good return on investment.

  • The increasing digital use by the new-era customers

Nowadays, people choose to use the internet first before buying something. The Internet provides them with the ease to do a thorough research of the market before making a purchase. Digital marketing is of immense importance here. It is important that when customers are thinking of making a purchase your brand’s performance is visible to them. You can provide relevant information and influence their decision-making process. In order to do this, you need to pick the best SEO company for your brand that will work on your marketing strategies and create SEO based content that will put your company on the top while doing a Google search.

  • Helps to keep tabs on your digital campaigns

Tracking your campaigns is important. You need to have a sound knowledge of what is working out for your brand and what is not. This will help you improve and result in a better return on investments. Digital marketing serves this purpose too. But this is never possible without having the best digital marketing agency in Delhi by your side. They can provide you valuable data for your campaign. Their user-friendly digital marketing software and analysis instrument will help you check multiple ad content and tell you which one is the best for your target audience.

  • Ensures a better interactive experience

The use of digital marketing platforms ensures a profound customised experience. Making interactive videos and product recommendations can grab eyeballs by engaging, informing, and entertaining potential consumers.

  • Helps in developing a strong engagement with the audience

Brands need to make use of their social media channels to help build a strong audience engagement. You need to keep posting valuable content and start a conversation with prospective leads. By answering consumers’ questions brands can enhance their customer service methods which will eventually give way to a better brand image. 

  • Helps in responding to current trends

You can use your digital marketing strategies to respond to current industry trends. Creating relevant blogs and articles based on popular trends or by taking part in conversations can answer the concerns of the target audience. This will enhance the loyalty of your brand and establish your brand as the leading company. Digital marketing can work way faster than you can imagine. A good digital marketing company can help you reach your audience in seconds with the help of proper marketing or by publishing quality rich content within an hour. 

  • Improves your brand’s reach significantly

Digital marketing helps you to reach audiences beyond geographical boundaries. Traditional marketing will only help brands be recognised locally or by those who read a certain kind of magazine or newspaper. But there may be prospective customers who may have missed out your brand when they needed it. With the help of search engine marketing, relevant blogs and reviews you can reach those prospective consumers quite easily beyond your local area. If you are willing to go beyond the boundaries you should invest in the best SEO company that will help you improve your brand’s reach in ways unknown to you. 

  • Helps improving relations with the customer

Digital marketing is a two-way communication process that helps to develop a good relation with the customers. With the help of digital marketing, brands can address the issues of their customers and can also get to know about their likes and dislikes. By understanding customers’ needs brands can design products that will best serve their purpose. 

  • Competitors are going digital

Almost every other business in the market is using digital marketing in this era to improve their visibility and reach. They are constantly making efforts to engage their audience, reaching better leads and shaping consumers’ purchasing decisions. This makes it a must for you to try out digital marketing to create better brand recognition and drive potential customers. It’s better late than never!

  • Traditional print and digital marketing strategies can go hand in hand

While digital marketing has the potential to inform and educate your audience, traditional media can help you to be in the top of your target audience’s mind. If you can implement both traditional and digital media tactics well it will help your business reach new bounds and make your brand image stronger. 

Wrapping Up 

Digital marketing provides you the opportunity to use multiple platforms. YouTube, Facebook, Instagram, Twitters are some of the top digital marketing platforms that are used by people. This gives you the opportunity to engage with your consumers on different platforms at the same time. Traditional media offer very limited engagement opportunities which are usually time-consuming and are not flexible. To sum up, using digital marketing will help you reach new goals and bring in a new turn in your marketing approach which will be beneficial for your brand in the long run.

5 Easy Steps to Build Your Reputation Management Strategy

Friday, September 25th, 2020

Since its inception, the Internet has taken over the world by storm and rightfully so. It connects the world in a fashion that probably none of us ever imagined, touching the very core of human existence. Besides the technological revolutions that came with it, the Internet also completely changed the way we communicate, whether it is interpersonal or mass communication.

In this day and age, businesses that use it properly for their sales and marketing campaigns are bound to thrive. On the other hand, ones that do not slowly got far behind their competitors and lost the game altogether.

With the consumers using the Internet more than ever, brands have to be very careful about their online reputation management.

Brand Reputation

Besides the quality of goods or services you provide, your business reputation also depends on customer reviews and what they generally say online about your brand. Although managing the brand reputation offline may be easier, given the physical interactions between service providers and consumers; in the digital space, it is a different ballgame altogether due to the difficulty in segregating spam and bots from genuine accounts.

To tackle this, you need a smart online reputation management strategy that targets the pain areas and increases your online presence.

Let us discuss the 5 easy steps to build your reputation management strategy, so your brand reaches its highest potential.

Online Reputation Management

Potential customers in this day and age like to search the Internet for brand reviews, website and overall search results before making a purchase. This is where ORM or Online Reputation Management comes in. It makes use of technological tools such as search engine optimisation and social media tactics to influence buying behaviour.

There are several ways to do this yourself and also professional agencies to get this done. One of the most crucial things while considering a digital marketing agency to handle this for you should be their in-depth technical know-how and success with past endeavours. Brand Visage is an online advertising agency in Delhi backed by a team of top-notch industry professionals and hundreds of successful clients. Its success lies in the ability to research the brand to the core and offer customized solutions that boost the brand’s image positively.

Also Read: ONLINE REPUTATION MANAGEMENT: TRENDS 2020

Website and App Development

The face of the brand online is its website. It should contain all the necessary information and yet should be easy to navigate. Certain tactics make specific websites stand out from the crowd and hence, garner customers’ attention. Brand Visage works on creating outstanding websites that are free of clutter and influence the customer’s buying decision subconsciously. To further reinforce your brand’s reputation, app development is another sure-shot path to success. Apps make sure your brand stays with your customer at all times through their cellphones. Targeted advertisement on apps exponentially increases sales and revenue.

Optimizing Search Results

Most brands today use custom websites for their online presence. With the advent of search engines and their practice of indexing web-pages, the world changed significantly.

According to several pieces of research, a large chunk of consumers only pays attention to the first few pages of the search results. On top of that, even fewer scroll down to the bottom of the first page, let alone going to the second. For businesses, this results in a constant struggle to stay on the top, not only offline with their products’ word of mouth reputation but also online on search engine results.

This is where SEO, or Search Engine Optimisation services such as those of Brandvisage are required. Your brand should stay relevant and offer up-to-date information on its websites to avoid being lost in the pool of millions of competing brands.

Social Media Marketing

Brandvisage helps you attain consistency in your social media presence and aligning your social media strategy to your business goals. It can not be stressed enough that reviews can make or break your brand. Not only manging them online, but the timely response and converting passive online reviews into promoters are some of the strategies used to control the reputation. Customers tend to prefer brands that are highly responsive and address their concerns on-brand social media handles like Facebook and Twitter.

Your digital marketing and reputation management strategies should stay consistent with your end goals. However, it is also imperative that they evolve keeping in mind the changes in social media algorithms. This is because social media companies keep changing their algorithms and if your strategy does not change with it, it might lead to ineffective ads and incorrect audience targeting. Brand Visage keeps a close eye on these developments with its dedicated social media managers who scan Youtube, Facebook, Instagram and Twitter, amongst other major social media platforms for changes.

Influencer Marketing

It is a commonly known fact that influencers play a big role in affecting the decisions of their followers. According to polls, 80% of global marketers today believe that influencer marketing is highly effective. 

People tend to deeply connect with individuals who have personality traits that they like and this results in these influencers amassing millions of loyal fans.

Brandvisage works with the creme de la creme of influencers who can reshape how consumers view your brand. These are not your run of the mill influencers with only a singular achievement of followers under their belt, but market leaders who are considered experts in their niche by loyal fans. 

You do not have to shell millions to get celebrity influencers to endorse your brand; since there are micro-influencers and social-media champions that get the job done, specific to your requirements.

Public Relations 

Public relation management is an important factor in your overall online reputation management strategy. Brandvisage online advertising agency in Delhi has mastered the art of PR through crafted press releases and other tactics that enhance and sustain a positive brand image. 

It all starts with a detailed discussion about your business goals, target audience and budget constraints. Each brand is carefully studied before creating hard-hitting PR campaigns that drive the strategy forward.

It is evident that the world has moved online, and brands need a meticulously planned online reputation management strategy executed precisely. 

Rest assured, with Brandvisage’s experience, skillset and testimonials that back its claims, your brand is in safe hands.