Archive for January, 2020

SEO trends of 2020 that matter!

Friday, January 31st, 2020

The online marketing space has been dynamic from the very beginning, there have been many trends that have seen the light of day and then faded away. But if there is one constant in digital marketing that never seems to reseed, it has been the influence of ‘Search Engine Optimization’. 

With time, search engines have gotten a lot smarter, and in 2020 their ability to determine what a user wants is expected to take a big leap. 

It is fair to say that SEO professionals and content creators have their work cut out, and they have a lot to figure out. 

Here are some trends that will have an impact on SEO in 2020:

1. “Position 0”  

In 2020, “Position 0” is going to be a buzzword, which is a phrase commonly used for the top-most organic results of a search query. 

Very often the first position for a query is occupied by a featured snippet, which is a trusted way of maximizing clicks and increasing traffic on a website. This year, SEO professional along with content creators will be expected to produce content that is worthy of “Position 0” and has the technical & creative elements to get reflected as a featured snippet. 

2.Content quality 

If you read the commentary by some of the leading voices from Google or other eminent opinion leaders from the SEO world, you’ll realise that rewarding High-Quality content is a key intent behind search engine algorithms. 

Search engines have now evolved considerably and their ability to identify good content has improved dramatically. In the times to come, content that is structured, well-written, relevant and useful will become the backbone of SEO. 

3.User-Intent 

Interpreting what a user wants and generating the most accurate results has always been the guiding principle behind search engines. 

And this year it is expected that a search engine’s (Google, Bing, DuckDuckGo etc ) ability to interpret User Intent will improve significantly. Enabled by AI, Machine learning and other technological advancements, search engines have improved their ability to contextualize what a piece of content is all about. And, it is expected, therefore, that high-quality content which also has a clarity of Intent will get ranked better. 

4.Influencers

Backlinking has been a critical element in SEO for the longest time and its influence is still quite relevant. What matters, however, is the authenticity and quality of links that you integrate into your online assets; which is where Influencers come in! 

Influencers or experts from a particular field can be the source of authentic and high-quality backlinks that your website needs, and for that purpose, partnering with influencers can get mainstreamed in the near future. 

Also, a thumbs-up by a leading influence can help build the credibility of your brand. 

5.Voice search optimization 

The effects of Voice search in SEO are still in suspended animation, but 2020 is expected to be a year in which this changes. The ability of search engines to interpret voice searches is going to improve substantially and this may have profound and long-term effects on how search engines function.  

6.Mobile Optimization 

In the last point, we have discussed voice searches, and one reason why voice searches have become important is the increasing use of mobile devices. 

The device preference for using the internet seems to have turned head over heels. And soon enough we’ll see websites being made primarily for mobile devices which will then be optimized for tablets & desktops, etc. 

7.SEO for branding

Apart from performing well on a search engine, it is also important that the online assets of your brand/business are of the highest standards. If your search engine presence is well thought out and sanitised, it will help build credibility and trust for your brand and can also prove to be priceless for your ORM strategy.  

The SEO trends of 2020 only seem to suggest that search engines are becoming more human-centric. And keeping that in mind, the future of SEO seems to be driven by quality & utility of content. 

6 Most Probable Digital Marketing trends for 2020

Friday, January 31st, 2020

If you search for digital marketing trends in 2020, you’ll find numerous blogs that are looking into the future and trying to predict what it holds for us. Some of the extrapolations in these blogs show incredible foresight and are quite enlightening. 

Having said that, as we step into 2020 we need to have a realistic perspective on what will work in the “Near Future”, which is exactly what we have attempted in this blog. 

So, here are a few digital marketing trends that will make a real difference in 2020:

 

“Story Ads” will peak

 

The “Stories” feature has been around for a long time now and has been adopted across many social media platforms. And, although Instagram Story Ads have already made their presence felt, their true power will be felt in 2020. 

When it comes to grabbing the attention of an audience in split seconds, few other features have been as effective as “Story Ads”. 

Be it brand awareness, App installs, acquisition, sales etc; stories have proved to be an effective tool for all kinds of marketing objectives. And, now that brands & marketers have a good understanding of this feature, they’ll be able to harness it and create content that will be most effective for this channel. 

 

Shoppable posts will sell more

 

Social commerce is now deepening its roots and could very well become the “new normal”. It is highly probable that the businesses which do not leverage this new channel may get left out. 

Shoppable posts are one trend that online shoppers have quickly adopted, and in 2020 this is likely to become one of the most important channels to drive sales. 

A sizeable number of brands & businesses have understood the importance of shoppable posts and have already started generating business through this tool. Many small niche brands, especially, have found this an effective way to reach their target audience and drive up their sales. 

 

Personalization will find a bigger audience 

 

“The more a customer feels attached to a brand, the more is his/her need for personalization.” 

When it comes to retention of loyal customers and creating brand advocacy, personalization seems to be playing a very important role. Many online brands keep their loyalists & Brand advocate on a pedestal and create a personalized buying experience for them. For example, they interact with their loyalists on the brands’ App and create deals that are specially crafted for them. 

In 2020 personalization will likely get entrenched as an important part of digital marketing strategy.  

 

Immersive technology will become indispensable 

 

The one industry that has adopted immersive technology in a big way is the automotive industry. Car companies have used both Virtual reality (VR) & Augmented Reality (AR) to create digital models of their cars that prospective customers can explore from the comfort of their homes. 

It is also used for other products and services like furniture, hotel rooms, homes & real estate, etc. When it comes to high involvement products, immersive technology will soon turn out to be indispensable. 

 

SEO will get smarter (No Points for guessing) 

 

According to many eminent voices from the industry, SEO in 2020 will continue to be driven by customer intent, and, structure and delivery of content will be of key importance. SEO will also become more relevant to brand marketing, rather than just driving search engine performance. 

 

Marketing fundamentals will matter 

 

The internet is now a more level playing field than it was ever before, and it has become harder to outrun the human aspects of marketing with technical tactics. Fundamentals like knowing your target audience, branding, storytelling, creating high-quality content, etc are just as relevant in digital marketing as any other form of marketing. 

Marketing digital or otherwise is driven by creativity, and with digital technology becoming smarter than ever, it is creativity that’ll give you the winning edge!